Alcoholic Drinks in South Korea

May 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Alcoholic Drinks industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Beer
  • Wine
  • Spirits
  • Cider and Perry
  • RTDs

If you're in the Alcoholic Drinks industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty

The Alcoholic Drinks in South Korea report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Alcoholic Drinks in South Korea?
  • Where is consumer demand for Alcoholic Drinks focussed?
  • Which is being consumed more; beer, wine or spirits?
  • Where is demand growing? Stagnating?
  • How is the operating environment for alcoholic drinks changing?
  • Which are the leading brands in South Korea?
  • How are products distributed in South Korea?
  • What are the key trends in new product development?
  • Do consumers want value for money or added value?
  • How will macroeconomic context and shifting cultural values shape future growth?
  • How will COVID-19 and recession impact the alcoholic drinks industry?
  • Where is future growth expected to be most dynamic?

Alcoholic Drinks in South Korea

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks
COVID-19 country impact
Company response
Retailing shift
On-trade vs off-trade split
What next for alcoholic drinks?
Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025 Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025 Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2018-2025 Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2018-2025

MARKET BACKGROUND

Legislation
Legal purchasing age and legal drinking age Drink driving Advertising Smoking ban Opening hours On-trade establishments Summary 1 Number of On-trade Establishments by Type 2015-2020

TAXATION AND DUTY LEVIES

Table 1 Taxation and Duty Levies on Alcoholic Drinks 2020

OPERATING ENVIRONMENT

Contraband/parallel trade
Duty free
Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020

MARKET DATA

Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020 Table 4 Sales of Alcoholic Drinks by Category: Total Value 2015-2020 Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020 Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020 Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020 Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020 Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020 Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020 Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020 Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020 Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020 Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025 Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025 Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025 Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025

DISCLAIMER

SOURCES

Summary 2 Research Sources

Beer in South Korea

KEY DATA FINDINGS

2020 IMPACT

Domestic beer brands thrive as consumers switch to home drinking
Another good year for Hite Jinro Co Ltd as Terra takes South Korea by storm
Non alcoholic beer benefits from increased focus on health and wellness

RECOVERY AND OPPORTUNITIES

Domestic beer set to remain at the heart of growth
Craft beer set to benefit from new alcohol regulation
The off-trade is expected to benefit from new product development as competition intensifies

CATEGORY BACKGROUND

Lager price band methodology
Summary 3 Lager by Price Band 2020 Table 18 Number of Breweries 2014-2019

CATEGORY DATA

Table 19 Sales of Beer by Category: Total Volume 2015-2020 Table 20 Sales of Beer by Category: Total Value 2015-2020 Table 21 Sales of Beer by Category: % Total Volume Growth 2015-2020 Table 22 Sales of Beer by Category: % Total Value Growth 2015-2020 Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020 Table 24 Sales of Beer by Off-trade vs On-trade: Value 2015-2020 Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020 Table 27 Sales of Beer by Craft vs Standard 2015-2020 Table 28 GBO Company Shares of Beer: % Total Volume 2016-2020 Table 29 NBO Company Shares of Beer: % Total Volume 2016-2020 Table 30 LBN Brand Shares of Beer: % Total Volume 2017-2020 Table 31 Forecast Sales of Beer by Category: Total Volume 2020-2025 Table 32 Forecast Sales of Beer by Category: Total Value 2020-2025 Table 33 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025 Table 34 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025

Wine in South Korea

KEY DATA FINDINGS

2020 IMPACT

Wine benefits from home drinking trend
Convenience stores and hypermarkets find success with new private label ranges of wine
A difficult year for Takju and Sake

RECOVERY AND OPPORTUNITIES

South Korea expected to see a growing culture of bring-your-own-bottle
More wineries could turn to private label as competition intensifies
Takju set to benefit from premiumisation while sake should see a slight recovery as views on Japanese products soften

CATEGORY DATA

Table 35 Sales of Wine by Category: Total Volume 2015-2020 Table 36 Sales of Wine by Category: Total Value 2015-2020 Table 37 Sales of Wine by Category: % Total Volume Growth 2015-2020 Table 38 Sales of Wine by Category: % Total Value Growth 2015-2020 Table 39 Sales of Wine by Off-trade vs On-trade: Volume 2015-2020 Table 40 Sales of Wine by Off-trade vs On-trade: Value 2015-2020 Table 41 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 42 Sales of Wine by Off-trade vs On-trade: % Value Growth 2015-2020 Table 43 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2015-2020 Table 44 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2015-2020 Table 45 Sales of Still White Wine by Price Segment: % Off-trade Volume 2015-2020 Table 46 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2015-2020 Table 47 GBO Company Shares of Still Light Grape Wine: % Total Volume 2016-2020 Table 48 NBO Company Shares of Still Light Grape Wine: % Total Volume 2016-2020 Table 49 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2017-2020 Table 50 GBO Company Shares of Champagne: % Total Volume 2016-2020 Table 51 NBO Company Shares of Champagne: % Total Volume 2016-2020 Table 52 LBN Brand Shares of Champagne: % Total Volume 2017-2020 Table 53 GBO Company Shares of Other Sparkling Wine: % Total Volume 2016-2020 Table 54 NBO Company Shares of Other Sparkling Wine: % Total Volume 2016-2020 Table 55 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2017-2020 Table 56 GBO Company Shares of Non-grape Wine: % Total Volume 2016-2020 Table 57 Forecast Sales of Wine by Category: Total Volume 2020-2025 Table 58 Forecast Sales of Wine by Category: Total Value 2020-2025 Table 59 Forecast Sales of Wine by Category: % Total Volume Growth 2020-2025 Table 60 Forecast Sales of Wine by Category: % Total Value Growth 2020-2025

Spirits in South Korea

KEY DATA FINDINGS

2020 IMPACT

Demand for shochu/soju switches to the off-trad due to COVID-19 restrictions
Hite Jinro extends its dominance thanks to investments in new product development and marketing
Players look for new ways to drive retail sales in whiskies and other types of spirits

RECOVERY AND OPPORTUNITIES

Shochu/soju could benefit from a fresh new image with the addition of tonic/soda water
Online sales could flourish under new regulation
Cocktails and smaller pack sizes could expand the audience for spirits

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 4 Benchmark Brands 2020

CATEGORY DATA

Table 61 Sales of Spirits by Category: Total Volume 2015-2020 Table 62 Sales of Spirits by Category: Total Value 2015-2020 Table 63 Sales of Spirits by Category: % Total Volume Growth 2015-2020 Table 64 Sales of Spirits by Category: % Total Value Growth 2015-2020 Table 65 Sales of Spirits by Off-trade vs On-trade: Volume 2015-2020 Table 66 Sales of Spirits by Off-trade vs On-trade: Value 2015-2020 Table 67 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 68 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2015-2020 Table 69 Sales of Dark Rum by Price Platform: % Total Volume 2015-2020 Table 70 Sales of White Rum by Price Platform: % Total Volume 2015-2020 Table 71 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2015-2020 Table 72 Sales of English Gin by Price Platform: % Total Volume 2015-2020 Table 73 Sales of Vodka by Price Platform: % Total Volume 2015-2020 Table 74 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2015-2020 Table 75 GBO Company Shares of Spirits: % Total Volume 2016-2020 Table 76 NBO Company Shares of Spirits: % Total Volume 2016-2020 Table 77 LBN Brand Shares of Spirits: % Total Volume 2017-2020 Table 78 Forecast Sales of Spirits by Category: Total Volume 2020-2025 Table 79 Forecast Sales of Spirits by Category: Total Value 2020-2025 Table 80 Forecast Sales of Spirits by Category: % Total Volume Growth 2020-2025 Table 81 Forecast Sales of Spirits by Category: % Total Value Growth 2020-2025

Rtds in South Korea

KEY DATA FINDINGS

2020 IMPACT

RTDs struggles with competition from other alcoholic drinks
Lack of new product development limits growth of RTDs
KGB returns to growth cementing its commanding lead in 2020

RECOVERY AND OPPORTUNITIES

Unhealthy image and a lack of investment in new product development key obstacles to growth
Wine-based RTDs could find some appeal with new packaging developments
New and exotic flavours could spark interest in RTDs among younger consumers

CATEGORY DATA

Table 82 Sales of RTDs by Category: Total Volume 2015-2020 Table 83 Sales of RTDs by Category: Total Value 2015-2020 Table 84 Sales of RTDs by Category: % Total Volume Growth 2015-2020 Table 85 Sales of RTDs by Category: % Total Value Growth 2015-2020 Table 86 Sales of RTDs by Off-trade vs On-trade: Volume 2015-2020 Table 87 Sales of RTDs by Off-trade vs On-trade: Value 2015-2020 Table 88 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 89 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2015-2020 Table 90 GBO Company Shares of RTDs: % Total Volume 2016-2020 Table 91 NBO Company Shares of RTDs: % Total Volume 2016-2020 Table 92 LBN Brand Shares of RTDs: % Total Volume 2017-2020 Table 93 Forecast Sales of RTDs by Category: Total Volume 2020-2025 Table 94 Forecast Sales of RTDs by Category: Total Value 2020-2025 Table 95 Forecast Sales of RTDs by Category: % Total Volume Growth 2020-2025 Table 96 Forecast Sales of RTDs by Category: % Total Value Growth 2020-2025

Cider/Perry in South Korea

RECOVERY AND OPPORTUNITIES

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This report originates from Passport, our Alcoholic Drinks research and analysis database.

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