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Country Report

Alcoholic Drinks in

Alcoholic Drinks in South Korea

10 pages, Jul 2019

US$2,100

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Everyone of one mind; low-alcohol

As the health and wellness trend continues, the average alcohol by volume (ABV) of alcoholic drinks in South Korea shows a decline. Koreans used to be famous for their heavy drinking culture, and this made soju one of the best-selling spirits in the world.

Small formats go huge

With an increasing number of one-person households in South Korea, small packaging can be seen more frequently on retailers’ shelves. Smaller-sized one-serving cans is a new trend that all the major beer brands have launched in recent years.

Premiumisation continues as competition intensifies

The economy continues slowing down, and people in South Korea feel worse off financially than ever before. Ironically, people have become more public conscious and care about their image.

Convenience is best

Sales of alcoholic drinks at convenience stores channels show a continuous rise as more customers seek convenience as well as price promotions. Prices at convenience stores used to be more expensive.

Beer and wine see growth but others will remain stagnant

Beer and wine will be bright spots albeit the general consumption of alcoholic drinks in South Korea is expected to be stagnant over the forecast period as consumers’ concerns about health and wellness grow. Beer, supported by the gaining popularity of imported beer and new launches of economy beer, will experience positive performance.

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Alcoholic Drinks Sample Report Alcoholic Drinks Data Sample Report

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in South Korea for free:

The Alcoholic Drinks in South Korea market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Alcoholic Drinks in South Korea?
What are the major brands in South Korea?
Have there been any alcoholic drinks legislative changes over the past 12 months?
How is the alcoholic drinks industry affected by the recession?
What is consumed more; beer, wine or spirits?
What have been the key trends seen in new product developments?
Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Alcoholic Drinks in South Korea

EXECUTIVE SUMMARY

Everyone of one mind; low-alcohol

Small formats go huge

Premiumisation continues as competition intensifies

Convenience is best

Beer and wine see growth but others will remain stagnant

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-Trade Establishments by Type 2013-2018

TAXATION AND DUTY LEVIES

Table 2 Taxation and Duty Levies on Alcoholic Drinks 2018 (%)

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 3 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018

MARKET DATA

Table 4 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 5 Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 6 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 7 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2018
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2018
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2018
Table 11 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2018
Table 12 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018
Table 13 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018
Table 14 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 16 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 18 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

Beer in South Korea

HEADLINES

PROSPECTS

Imported beer continues to steal total volume share

Changing legislative factors will benefit domestic and craft beer

Convenience drives growth of small format beer

COMPETITIVE LANDSCAPE

Oriental Brewery remains the leading beer producer in South Korea

Economy beer to stand out

The craft effect in beer

CATEGORY BACKGROUND

Lager price band methodology

Summary 2 Lager by Price Band 2018
Table 19 Number of Breweries 2013-2018

CATEGORY DATA

Table 20 Sales of Beer by Category: Total Volume 2013-2018
Table 21 Sales of Beer by Category: Total Value 2013-2018
Table 22 Sales of Beer by Category: % Total Volume Growth 2013-2018
Table 23 Sales of Beer by Category: % Total Value Growth 2013-2018
Table 24 Sales of Beer by Off-trade vs On-trade: Volume 2013-2018
Table 25 Sales of Beer by Off-trade vs On-trade: Value 2013-2018
Table 26 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 27 Sales of Beer by Off-trade vs On-trade: % Value Growth 2013-2018
Table 28 GBO Company Shares of Beer: % Total Volume 2014-2018
Table 29 NBO Company Shares of Beer: % Total Volume 2014-2018
Table 30 LBN Brand Shares of Beer: % Total Volume 2015-2018
Table 31 Forecast Sales of Beer by Category: Total Volume 2018-2023
Table 32 Forecast Sales of Beer by Category: Total Value 2018-2023
Table 33 Forecast Sales of Beer by Category: % Total Volume Growth 2018-2023
Table 34 Forecast Sales of Beer by Category: % Total Value Growth 2018-2023

Rtds in South Korea

HEADLINES

PROSPECTS

Sales of RTDs slow as consumers move to imported beer

Traditional wine-based RTDs breathe new life into RTDs

COMPETITIVE LANDSCAPE

KGB continues to lead category

Off-trade channel continues to outperform on-trade by volume sales

CATEGORY DATA

Table 35 Sales of RTDS by Category: Total Volume 2013-2018
Table 36 Sales of RTDS by Category: Total Value 2013-2018
Table 37 Sales of RTDS by Category: % Total Volume Growth 2013-2018
Table 38 Sales of RTDS by Category: % Total Value Growth 2013-2018
Table 39 Sales of RTDS by Off-trade vs On-trade: Volume 2013-2018
Table 40 Sales of RTDS by Off-trade vs On-trade: Value 2013-2018
Table 41 Sales of RTDS by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 42 Sales of RTDS by Off-trade vs On-trade: % Value Growth 2013-2018
Table 43 GBO Company Shares of RTDS: % Total Volume 2014-2018
Table 44 NBO Company Shares of RTDS: % Total Volume 2014-2018
Table 45 LBN Brand Shares of RTDS: % Total Volume 2015-2018
Table 46 Forecast Sales of RTDS by Category: Total Volume 2018-2023
Table 47 Forecast Sales of RTDS by Category: Total Value 2018-2023
Table 48 Forecast Sales of RTDS by Category: % Total Volume Growth 2018-2023
Table 49 Forecast Sales of RTDS by Category: % Total Value Growth 2018-2023

Spirits in South Korea

HEADLINES

PROSPECTS

Low alcohol trend continues to grow for soju

Health-conscious consumers seek lower alcohol whisky

Soju sees growth opportunities with premiumisation

COMPETITIVE LANDSCAPE

Hite Jinro and Lotte Liquor perform better while regional players struggle

Shinsegae Group struggles in consolidating soju business

Pernod Ricard to sell its Imperial brand

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

Summary 3 Benchmark Brands 2018

CATEGORY DATA

Table 50 Sales of Spirits by Category: Total Volume 2013-2018
Table 51 Sales of Spirits by Category: Total Value 2013-2018
Table 52 Sales of Spirits by Category: % Total Volume Growth 2013-2018
Table 53 Sales of Spirits by Category: % Total Value Growth 2013-2018
Table 54 Sales of Spirits by Off-trade vs On-trade: Volume 2013-2018
Table 55 Sales of Spirits by Off-trade vs On-trade: Value 2013-2018
Table 56 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 57 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2013-2018
Table 58 Sales of Dark Rum by Price Platform: % Total Volume 2013-2018
Table 59 Sales of White Rum by Price Platform: % Total Volume 2013-2018
Table 60 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2013-2018
Table 61 Sales of English Gin by Price Platform: % Total Volume 2013-2018
Table 62 Sales of Vodka by Price Platform: % Total Volume 2013-2018
Table 63 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2013-2018
Table 64 GBO Company Shares of Spirits: % Total Volume 2014-2018
Table 65 NBO Company Shares of Spirits: % Total Volume 2014-2018
Table 66 LBN Brand Shares of Spirits: % Total Volume 2015-2018
Table 67 Forecast Sales of Spirits by Category: Total Volume 2018-2023
Table 68 Forecast Sales of Spirits by Category: Total Value 2018-2023
Table 69 Forecast Sales of Spirits by Category: % Total Volume Growth 2018-2023
Table 70 Forecast Sales of Spirits by Category: % Total Value Growth 2018-2023

Wine in South Korea

HEADLINES

PROSPECTS

Innovative new products drive growth for takju

Red wine continues dominance but sparkling and white gain ground

Natural wine to be seen as a health and wellness option

COMPETITIVE LANDSCAPE

Seoul Takju Association dominates wine followed by Busan Takju

Shinsegae L&B experiences rapid growth

Wine price war among retailers heats up

CATEGORY DATA

Table 71 Sales of Wine by Category: Total Volume 2013-2018
Table 72 Sales of Wine by Category: Total Value 2013-2018
Table 73 Sales of Wine by Category: % Total Volume Growth 2013-2018
Table 74 Sales of Wine by Category: % Total Value Growth 2013-2018
Table 75 Sales of Wine by Off-trade vs On-trade: Volume 2013-2018
Table 76 Sales of Wine by Off-trade vs On-trade: Value 2013-2018
Table 77 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 78 Sales of Wine by Off-trade vs On-trade: % Value Growth 2013-2018
Table 79 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2013-2018
Table 80 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2013-2018
Table 81 Sales of Still White Wine by Price Segment: % Off-trade Volume 2013-2018
Table 82 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2013-2018
Table 83 GBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018
Table 84 NBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018
Table 85 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2015-2018
Table 86 GBO Company Shares of Champagne: % Total Volume 2014-2018
Table 87 NBO Company Shares of Champagne: % Total Volume 2014-2018
Table 88 LBN Brand Shares of Champagne: % Total Volume 2015-2018
Table 89 GBO Company Shares of Other Sparkling Wine: % Total Volume 2014-2018
Table 90 NBO Company Shares of Other Sparkling Wine: % Total Volume 2014-2018
Table 91 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2015-2018
Table 92 GBO Company Shares of Non-grape Wine: % Total Volume 2014-2018
Table 93 NBO Company Shares of Non-grape Wine: % Total Volume 2014-2018
Table 94 LBN Brand Shares of Non-grape Wine: % Total Volume 2015-2018
Table 95 Forecast Sales of Wine by Category: Total Volume 2018-2023
Table 96 Forecast Sales of Wine by Category: Total Value 2018-2023
Table 97 Forecast Sales of Wine by Category: % Total Volume Growth 2018-2023
Table 98 Forecast Sales of Wine by Category: % Total Value Growth 2018-2023

Megatrends

Country Report

Alcoholic Drinks in South Korea

New Report Guarantee

Executive Summary

New Report Guarantee

Everyone of one mind; low-alcohol

Small formats go huge

Premiumisation continues as competition intensifies

Convenience is best

Beer and wine see growth but others will remain stagnant

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Alcoholic Drinks in South Korea

EXECUTIVE SUMMARY

Everyone of one mind; low-alcohol

Small formats go huge

Premiumisation continues as competition intensifies

Convenience is best

Beer and wine see growth but others will remain stagnant

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Beer in South Korea

HEADLINES

PROSPECTS

Imported beer continues to steal total volume share

Changing legislative factors will benefit domestic and craft beer

Convenience drives growth of small format beer

COMPETITIVE LANDSCAPE

Oriental Brewery remains the leading beer producer in South Korea

Economy beer to stand out

The craft effect in beer

CATEGORY BACKGROUND

Lager price band methodology

CATEGORY DATA

Rtds in South Korea

HEADLINES

PROSPECTS

Sales of RTDs slow as consumers move to imported beer

Traditional wine-based RTDs breathe new life into RTDs

COMPETITIVE LANDSCAPE

KGB continues to lead category

Off-trade channel continues to outperform on-trade by volume sales

CATEGORY DATA

Spirits in South Korea

HEADLINES

PROSPECTS

Low alcohol trend continues to grow for soju

Health-conscious consumers seek lower alcohol whisky

Soju sees growth opportunities with premiumisation

COMPETITIVE LANDSCAPE

Hite Jinro and Lotte Liquor perform better while regional players struggle

Shinsegae Group struggles in consolidating soju business

Pernod Ricard to sell its Imperial brand

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

CATEGORY DATA

Wine in South Korea

HEADLINES

PROSPECTS

Innovative new products drive growth for takju

Red wine continues dominance but sparkling and white gain ground

Natural wine to be seen as a health and wellness option

COMPETITIVE LANDSCAPE

Seoul Takju Association dominates wine followed by Busan Takju

Shinsegae L&B experiences rapid growth