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Country Report

Alcoholic Drinks in

Alcoholic Drinks in South Korea

60 pages, Jun 2018

US$2,100

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Executive Summary

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Slowdown in the growth of alcoholic drinks, and rising cannibalisation

Alcoholic drinks experienced sluggish growth in total volume terms in 2017, with cannibalisation across categories. Beer maintained its strong presence in alcoholic drinks, accounting for more than half of total volume sales in South Korea, and continued to increase in 2017.

Low alcohol whisky gains massive popularity

The craze of lower alcohol content drinks continued to overwhelmingly influence alcoholic drinks in 2017, triggered by the health and wellness trend. Spirits led this trend, from soju to whisky, whilst RTDs had increasing marketability, highlighting their light flavour and convenience.

Local players maintain a strong presence, led by beer

Alcoholic drinks in South Korea has high volume consumption of beer, soju and takju, which are mostly offered by domestic companies, whilst a local whisky company also played a key role in 2017. Hite Jinro maintained its lead in alcoholic drinks in 2017, with Oriental Brewery following in total volume terms.

Convenience stores is becoming a more significant distribution channel

Hypermarkets accounted for the highest share of distribution in alcoholic drinks in 2017, whilst convenience stores has emerged the second largest channel in off-trade volume terms, aligned with the increasing number of convenience stores in South Korea. Small independent grocers have turned into convenience stores, so the number of outlets has set a new record every year.

A shift is expected in mainstream alcoholic drinks

South Korean consumers are projected to become more concerned about what they drink over the forecast period. As the low alcohol content craze will experience accelerated growth, companies will introduce products with a healthier positioning, reducing the alcohol content and even offering zero alcohol beverages in line with this trend.

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Alcoholic Drinks Sample Report Alcoholic Drinks Data Sample Report

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in South Korea for free:

The Alcoholic Drinks in South Korea market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Alcoholic Drinks in South Korea?
What are the major brands in South Korea?
Have there been any alcoholic drinks legislative changes over the past 12 months?
How is the alcoholic drinks industry affected by the recession?
What is consumed more; beer, wine or spirits?
What have been the key trends seen in new product developments?
Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Alcoholic Drinks in South Korea

EXECUTIVE SUMMARY

Slowdown in the growth of alcoholic drinks, and rising cannibalisation

Low alcohol whisky gains massive popularity

Local players maintain a strong presence, led by beer

Convenience stores is becoming a more significant distribution channel

A shift is expected in mainstream alcoholic drinks

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Table 2 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Summary 1 Key New Product Developments 2017

MARKET INDICATORS

Table 3 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 4 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 5 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 6 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 7 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 11 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 12 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 13 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 14 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 16 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 18 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 2 Research Sources

Beer in South Korea

HEADLINES

PROSPECTS

Robust growth ahead for imported premium lager brands

Domestic mid-priced lager continues to decline

Wheat beer continues to gain popularity amongst women

COMPETITIVE LANDSCAPE

Portfolio expansion by domestic beer companies

Craft beers slowly move into the big league

CATEGORY BACKGROUND

Lager price band methodology

Summary 3 Lager by Price Band 2017

CATEGORY DATA

Table 19 Sales of Beer by Category: Total Volume 2012-2017
Table 20 Sales of Beer by Category: Total Value 2012-2017
Table 21 Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 22 Sales of Beer by Category: % Total Value Growth 2012-2017
Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2012-2017
Table 24 Sales of Beer by Off-trade vs On-trade: Value 2012-2017
Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2012-2017
Table 27 GBO Company Shares of Beer: % Total Volume 2013-2017
Table 28 NBO Company Shares of Beer: % Total Volume 2013-2017
Table 29 LBN Brand Shares of Beer: % Total Volume 2014-2017
Table 30 Forecast Sales of Beer by Category: Total Volume 2017-2022
Table 31 Forecast Sales of Beer by Category: Total Value 2017-2022
Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2017-2022

Rtds/High-Strength Premixes in South Korea

HEADLINES

PROSPECTS

The off-trade channel performs well, but on-trade experiences a decline

Sales of metal beverage cans increase, highlighting the demand for convenience

Fierce competition expected in the forecast period

COMPETITIVE LANDSCAPE

International players enjoy growth, whilst local players see declining sales

Continued growth for international brands

The rising popularity of metal beverage cans

CATEGORY DATA

Table 34 Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
Table 35 Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
Table 36 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
Table 37 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017
Table 38 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 39 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 40 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 41 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 42 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 43 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 44 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2014-2017
Table 45 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2017-2022
Table 46 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2017-2022
Table 47 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2017-2022
Table 48 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2017-2022

Spirits in South Korea

HEADLINES

PROSPECTS

Soju is set to decline

The rising popularity of low alcohol whiskies

Looking overseas for demand for soju

COMPETITIVE LANDSCAPE

Flavoured sojus and some regional players continue to struggle

Golden Blue is second in whiskies after Diageo Korea

The future for soju and whiskies

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

Summary 4 Benchmark Brands 2017

CATEGORY DATA

Table 49 Sales of Spirits by Category: Total Volume 2012-2017
Table 50 Sales of Spirits by Category: Total Value 2012-2017
Table 51 Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 52 Sales of Spirits by Category: % Total Value Growth 2012-2017
Table 53 Sales of Spirits by Off-trade vs On-trade: Volume 2012-2017
Table 54 Sales of Spirits by Off-trade vs On-trade: Value 2012-2017
Table 55 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 56 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2012-2017
Table 57 Sales of Dark Rum by Price Platform: % Total Volume 2012-2017
Table 58 Sales of White Rum by Price Platform: % Total Volume 2012-2017
Table 59 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2012-2017
Table 60 Sales of English Gin by Price Platform: % Total Volume 2012-2017
Table 61 Sales of Vodka by Price Platform: % Total Volume 2012-2017
Table 62 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2012-2017
Table 63 GBO Company Shares of Spirits: % Total Volume 2013-2017
Table 64 NBO Company Shares of Spirits: % Total Volume 2013-2017
Table 65 LBN Brand Shares of Spirits: % Total Volume 2014-2017
Table 66 Forecast Sales of Spirits by Category: Total Volume 2017-2022
Table 67 Forecast Sales of Spirits by Category: Total Value 2017-2022
Table 68 Forecast Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 69 Forecast Sales of Spirits by Category: % Total Value Growth 2017-2022

Wine in South Korea

HEADLINES

PROSPECTS

Sparkling wine continues to see double-digit growth

Non-grape wine remains in a long slump, driven by lower consumption of takju

Forecast period trends

COMPETITIVE LANDSCAPE

Seoul Takju Association consolidates its lead

Small and medium wine importers struggle with the giants

Forecast period trends

CATEGORY DATA

Table 70 Sales of Wine by Category: Total Volume 2012-2017
Table 71 Sales of Wine by Category: Total Value 2012-2017
Table 72 Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 73 Sales of Wine by Category: % Total Value Growth 2012-2017
Table 74 Sales of Wine by Off-trade vs On-trade: Volume 2012-2017
Table 75 Sales of Wine by Off-trade vs On-trade: Value 2012-2017
Table 76 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 77 Sales of Wine by Off-trade vs On-trade: % Value Growth 2012-2017
Table 78 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2012-2017
Table 79 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2012-2017
Table 80 Sales of Still White Wine by Price Segment: % Off-trade Volume 2012-2017
Table 81 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2012-2017
Table 82 GBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
Table 83 NBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
Table 84 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2014-2017
Table 85 GBO Company Shares of Champagne: % Total Volume 2013-2017
Table 86 NBO Company Shares of Champagne: % Total Volume 2013-2017
Table 87 LBN Brand Shares of Champagne: % Total Volume 2014-2017
Table 88 GBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
Table 89 NBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
Table 90 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2014-2017
Table 91 GBO Company Shares of Non-grape Wine: % Total Volume 2013-2017
Table 92 NBO Company Shares of Non-grape Wine: % Total Volume 2013-2017
Table 93 LBN Brand Shares of Non-grape Wine: % Total Volume 2014-2017
Table 94 Forecast Sales of Wine by Category: Total Volume 2017-2022
Table 95 Forecast Sales of Wine by Category: Total Value 2017-2022
Table 96 Forecast Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 97 Forecast Sales of Wine by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Alcoholic Drinks in South Korea

New Report Guarantee

Executive Summary

New Report Guarantee

Slowdown in the growth of alcoholic drinks, and rising cannibalisation

Low alcohol whisky gains massive popularity

Local players maintain a strong presence, led by beer

Convenience stores is becoming a more significant distribution channel

A shift is expected in mainstream alcoholic drinks

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Alcoholic Drinks in South Korea

EXECUTIVE SUMMARY

Slowdown in the growth of alcoholic drinks, and rising cannibalisation

Low alcohol whisky gains massive popularity

Local players maintain a strong presence, led by beer

Convenience stores is becoming a more significant distribution channel

A shift is expected in mainstream alcoholic drinks

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Beer in South Korea

HEADLINES

PROSPECTS

Robust growth ahead for imported premium lager brands

Domestic mid-priced lager continues to decline

Wheat beer continues to gain popularity amongst women

COMPETITIVE LANDSCAPE

Portfolio expansion by domestic beer companies

Craft beers slowly move into the big league

CATEGORY BACKGROUND

Lager price band methodology

CATEGORY DATA

Rtds/High-Strength Premixes in South Korea

HEADLINES

PROSPECTS

The off-trade channel performs well, but on-trade experiences a decline

Sales of metal beverage cans increase, highlighting the demand for convenience

Fierce competition expected in the forecast period

COMPETITIVE LANDSCAPE

International players enjoy growth, whilst local players see declining sales

Continued growth for international brands

The rising popularity of metal beverage cans

CATEGORY DATA

Spirits in South Korea

HEADLINES

PROSPECTS

Soju is set to decline

The rising popularity of low alcohol whiskies

Looking overseas for demand for soju

COMPETITIVE LANDSCAPE

Flavoured sojus and some regional players continue to struggle

Golden Blue is second in whiskies after Diageo Korea

The future for soju and whiskies

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

CATEGORY DATA

Wine in South Korea

HEADLINES

PROSPECTS

Sparkling wine continues to see double-digit growth

Non-grape wine remains in a long slump, driven by lower consumption of takju

Forecast period trends

COMPETITIVE LANDSCAPE

Seoul Takju Association consolidates its lead