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Country Report

Alcoholic Drinks in

Alcoholic Drinks in South Korea

Sep 2020

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Executive Summary

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COVID-19 impact on alcoholic drinks

The COVID-19 pandemic has had a very strong impact on sales of alcohol drinks in South Korea. The most obvious trend to have emerged from the COVID-19 situation is the severe declines seen in on-trade sales due to the government-mandated shutdown of the country’s hospitality industry for an extended period at the peak of the pandemic.

COVID-19 country impact

The South Korean authorities avoided lockdowns by instead pursuing a strategy of early and aggressive mass testing, isolating anybody infected and tracking their movements to locate other people who had come into contact with them. Within two weeks of its first case, the country was producing more than 100,000 test kits per day and it had tested over 600,000 people by early May.

Tax reforms favour beer, while the healthy living trend presents challenges

The forecast period is expected to be favourable for South Korea’s leading local beer breweries. As of 2020, the South Korean government has introduced a new volume-based excise tax system for all alcohol drinks and this is expected to benefit locally produced beer.

Hite Jinro Co holds off Oriental Brewery Co to maintain industry leadership

2019 saw Hite Jinro Co maintain the leading position in alcoholic drinks, with Oriental Brewing Co not far behind and both of these leading players well ahead of the chasing pack. Local companies have a significant influence on the entire alcoholic drinks industry in South Korea.

Health and wellness and mindful drinking expected to set the tone

The defining trend in South Korea’s alcoholic drinks industry over the forecast period is expected to be the shift towards consumers focusing primarily on the quality of their drinks and the enjoyment of alcohol consumption within a social setting. This is set to represent a move away from consumers prioritising alcohol content and low prices in an effort to maximise the intoxication potential of their purchases.

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Alcoholic Drinks Sample Report Alcoholic Drinks Data Sample Report

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in South Korea for free:

The Alcoholic Drinks in South Korea market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Alcoholic Drinks in South Korea?
What are the major brands in South Korea?
Have there been any alcoholic drinks legislative changes over the past 12 months?
How is the alcoholic drinks industry affected by the recession?
What is consumed more; beer, wine or spirits?
What have been the key trends seen in new product developments?
Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Alcoholic Drinks in South Korea

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Tax reforms favour beer, while the healthy living trend presents challenges

Hite Jinro Co holds off Oriental Brewery Co to maintain industry leadership

Health and wellness and mindful drinking expected to set the tone

Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2017-2024
Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2017-2024
Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2016-2024
Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2016-2024

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Summary 1 Number of On-trade Establishments by Type 2014-2019

TAXATION AND DUTY LEVIES

Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2019

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019

MARKET DATA

Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 3 Research Sources

Beer in South Korea

HEADLINES

PRE-COVID-19 PERFORMANCE

Changes to excise tax are favourable for beer, boosting sales in economy local lager

The craft beer trend becomes more entrenched

Oriental Brewery Co and Hite Jinro Co lead sales as Japanese imports struggle

2020 AND BEYOND

COVID-19 impact

Affected products within beer

Recovery and opportunities

CATEGORY BACKGROUND

Lager price band methodology

Summary 4 Lager by Price Band 2019
Table 17 Number of Breweries 2014-2019

CATEGORY DATA

Table 18 Sales of Beer by Category: Total Volume 2014-2019
Table 19 Sales of Beer by Category: Total Value 2014-2019
Table 20 Sales of Beer by Category: % Total Volume Growth 2014-2019
Table 21 Sales of Beer by Category: % Total Value Growth 2014-2019
Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2014-2019
Table 23 Sales of Beer by Off-trade vs On-trade: Value 2014-2019
Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2014-2019
Table 26 GBO Company Shares of Beer: % Total Volume 2015-2019
Table 27 NBO Company Shares of Beer: % Total Volume 2015-2019
Table 28 LBN Brand Shares of Beer: % Total Volume 2016-2019
Table 29 Forecast Sales of Beer by Category: Total Volume 2019-2024
Table 30 Forecast Sales of Beer by Category: Total Value 2019-2024
Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2019-2024
Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2019-2024

Wine in South Korea

HEADLINES

PRE-COVID-19 PERFORMANCE

Lower-priced still light grape wine booms as younger drinkers drive growth in takju

Seoul Takju Association seeks to dispel the old-fashioned image of takju

Shinsegae L&B leads still light grape wine due to popularity of its economy brands

2020 AND BEYOND

COVID-19 impact

Affected products within wine

Recovery and opportunities

CATEGORY DATA

Table 33 Sales of Wine by Category: Total Volume 2014-2019
Table 34 Sales of Wine by Category: Total Value 2014-2019
Table 35 Sales of Wine by Category: % Total Volume Growth 2014-2019
Table 36 Sales of Wine by Category: % Total Value Growth 2014-2019
Table 37 Sales of Wine by Off-trade vs On-trade: Volume 2014-2019
Table 38 Sales of Wine by Off-trade vs On-trade: Value 2014-2019
Table 39 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 40 Sales of Wine by Off-trade vs On-trade: % Value Growth 2014-2019
Table 41 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2014-2019
Table 42 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2014-2019
Table 43 Sales of Still White Wine by Price Segment: % Off-trade Volume 2014-2019
Table 44 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2014-2019
Table 45 GBO Company Shares of Still Light Grape Wine: % Total Volume 2015-2019
Table 46 NBO Company Shares of Still Light Grape Wine: % Total Volume 2015-2019
Table 47 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2016-2019
Table 48 GBO Company Shares of Champagne: % Total Volume 2015-2019
Table 49 NBO Company Shares of Champagne: % Total Volume 2015-2019
Table 50 LBN Brand Shares of Champagne: % Total Volume 2016-2019
Table 51 GBO Company Shares of Other Sparkling Wine: % Total Volume 2015-2019
Table 52 NBO Company Shares of Other Sparkling Wine: % Total Volume 2015-2019
Table 53 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2016-2019
Table 54 GBO Company Shares of Non-grape Wine: % Total Volume 2015-2019
Table 55 NBO Company Shares of Non-grape Wine: % Total Volume 2015-2019
Table 56 LBN Brand Shares of Non-grape Wine: % Total Volume 2016-2019
Table 57 Forecast Sales of Wine by Category: Total Volume 2019-2024
Table 58 Forecast Sales of Wine by Category: Total Value 2019-2024
Table 59 Forecast Sales of Wine by Category: % Total Volume Growth 2019-2024
Table 60 Forecast Sales of Wine by Category: % Total Value Growth 2019-2024

Spirits in South Korea

HEADLINES

PRE-COVID-19 PERFORMANCE

Soju struggles due to price hikes as local players experience strong negative impact

Unfavourable situation in whiskies leads global players to reassess their positions

Category players target younger consumers as they look to the future of spirits

2020 AND BEYOND

COVID-19 impact

Affected products within spirits

Recovery and opportunities

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

Summary 5 Benchmark Brands 2019

CATEGORY DATA

Table 61 Sales of Spirits by Category: Total Volume 2014-2019
Table 62 Sales of Spirits by Category: Total Value 2014-2019
Table 63 Sales of Spirits by Category: % Total Volume Growth 2014-2019
Table 64 Sales of Spirits by Category: % Total Value Growth 2014-2019
Table 65 Sales of Spirits by Off-trade vs On-trade: Volume 2014-2019
Table 66 Sales of Spirits by Off-trade vs On-trade: Value 2014-2019
Table 67 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 68 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2014-2019
Table 69 Sales of Dark Rum by Price Platform: % Total Volume 2014-2019
Table 70 Sales of White Rum by Price Platform: % Total Volume 2014-2019
Table 71 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2014-2019
Table 72 Sales of English Gin by Price Platform: % Total Volume 2014-2019
Table 73 Sales of Vodka by Price Platform: % Total Volume 2014-2019
Table 74 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2014-2019
Table 75 GBO Company Shares of Spirits: % Total Volume 2015-2019
Table 76 NBO Company Shares of Spirits: % Total Volume 2015-2019
Table 77 LBN Brand Shares of Spirits: % Total Volume 2016-2019
Table 78 Forecast Sales of Spirits by Category: Total Volume 2019-2024
Table 79 Forecast Sales of Spirits by Category: Total Value 2019-2024
Table 80 Forecast Sales of Spirits by Category: % Total Volume Growth 2019-2024
Table 81 Forecast Sales of Spirits by Category: % Total Value Growth 2019-2024

Cider/Perry in South Korea

PRE-COVID-19 PERFORMANCE

Rtds in South Korea

HEADLINES

PRE-COVID-19 PERFORMANCE

Sales continue to decline as RTDs fall out of favour with younger consumers

More of a focus on fruit flavours as fun and exotic products come to the fore

Independent Liquor Korea Co leads as Hite Jinro targets female consumers

2020 AND BEYOND

COVID-19 impact

Affected products within RTDs

Recovery and opportunities

CATEGORY DATA

Table 82 Sales of RTDs by Category: Total Volume 2014-2019
Table 83 Sales of RTDs by Category: Total Value 2014-2019
Table 84 Sales of RTDs by Category: % Total Volume Growth 2014-2019
Table 85 Sales of RTDs by Category: % Total Value Growth 2014-2019
Table 86 Sales of RTDs by Off-trade vs On-trade: Volume 2014-2019
Table 87 Sales of RTDs by Off-trade vs On-trade: Value 2014-2019
Table 88 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 89 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2014-2019
Table 90 GBO Company Shares of RTDs: % Total Volume 2015-2019
Table 91 NBO Company Shares of RTDs: % Total Volume 2015-2019
Table 92 LBN Brand Shares of RTDs: % Total Volume 2016-2019
Table 93 Forecast Sales of RTDs by Category: Total Volume 2019-2024
Table 94 Forecast Sales of RTDs by Category: Total Value 2019-2024
Table 95 Forecast Sales of RTDs by Category: % Total Volume Growth 2019-2024
Table 96 Forecast Sales of RTDs by Category: % Total Value Growth 2019-2024

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Megatrends

Country Report

Alcoholic Drinks in South Korea

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Tax reforms favour beer, while the healthy living trend presents challenges

Hite Jinro Co holds off Oriental Brewery Co to maintain industry leadership

Health and wellness and mindful drinking expected to set the tone

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Alcoholic Drinks in South Korea

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Tax reforms favour beer, while the healthy living trend presents challenges

Hite Jinro Co holds off Oriental Brewery Co to maintain industry leadership

Health and wellness and mindful drinking expected to set the tone

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Beer in South Korea

HEADLINES

PRE-COVID-19 PERFORMANCE

Changes to excise tax are favourable for beer, boosting sales in economy local lager

The craft beer trend becomes more entrenched

Oriental Brewery Co and Hite Jinro Co lead sales as Japanese imports struggle

2020 AND BEYOND

COVID-19 impact

Affected products within beer

Recovery and opportunities

CATEGORY BACKGROUND

Lager price band methodology

CATEGORY DATA

Wine in South Korea

HEADLINES

PRE-COVID-19 PERFORMANCE

Lower-priced still light grape wine booms as younger drinkers drive growth in takju

Seoul Takju Association seeks to dispel the old-fashioned image of takju

Shinsegae L&B leads still light grape wine due to popularity of its economy brands

2020 AND BEYOND

COVID-19 impact

Affected products within wine

Recovery and opportunities

CATEGORY DATA

Spirits in South Korea

HEADLINES

PRE-COVID-19 PERFORMANCE

Soju struggles due to price hikes as local players experience strong negative impact

Unfavourable situation in whiskies leads global players to reassess their positions

Category players target younger consumers as they look to the future of spirits

2020 AND BEYOND

COVID-19 impact

Affected products within spirits

Recovery and opportunities

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

CATEGORY DATA

Cider/Perry in South Korea

PRE-COVID-19 PERFORMANCE

Rtds in South Korea

HEADLINES