While demand for alcoholic drinks came under huge pressure at the peak of the COVID-19 pandemic in 2020 as many consumers resorted to the illicit alcohol trade, sales bounced back strongly in 2021 as the economic environment improved and the on-trade reopened at full capacity. Growth in the core consumer base, expanding local production, numerous new launches in key categories and stronger marketing activities all played a role in supporting the industry’s recovery over the course of 2021.
The COVID-19 pandemic caused a drop in demand for alcoholic drinks overall during 2020. While volume growth remained positive in the off-trade, on-trade sales dropped steeply as socialising was restricted, incomes decreased, and the general economic uncertainty that unfolded over the course of the year led to a substantial drop in consumer spending.
Attitudes towards alcohol drinks among Ivoirian consumers have not undergone significant changes since the onset of the COVID-19 pandemic. Despite the changes that were seen in Ivoirian society during 2020 and 2021 as a result of the pandemic, alcoholic drinks are still commonly consumed in the traditional bars and restaurants known as maquis, clubs and restaurants, while off-trade sales remain robust due to the popularity of at-home consumption, while a variety of alcoholic drinks are still consumed at off-trade social events.
The political climate in Cote d’Ivoire remained stable throughout 2021 following the country’s most recent round of presidential elections, held in October 2020. The peaceful and stable political climate enabled companies operating across a variety of key industry sectors to continue conducting business as usual as consumer confidence continued to increase, which was reflected in the country’s robust economic performance as GDP climbed to an estimated 6.
Since 2000, Côte d’Ivoire’s road infrastructure suffered considerable damage due to armed conflict, with the major civil war between 2002 and 2004 followed by a further brief civil war from November 2010 to April 2011. However, the government has made road building and reconstruction a priority, with investment in this area supported by strong economic growth.
No changes were seen in the legislation relating to alcoholic drinks during 2020 and 2021.
There were no significant changes in taxation of alcoholic drinks during 2020 and 2021. Tax on alcoholic drinks depends on the alcohol level, and therefore spirits containing at least 35% ABV bear the heaviest tax rate, set at 45% of the MSP.
Côte d'Ivoire’s alcoholic drinks industry is slated for a positive sales performance over the forecast period, albeit at a slower pace than what was registered during the review period. Despite strong economic development, urbanisation, rising income levels and an expansion of the core consumer base for alcoholic drinks, rising prices and growing maturity at industry level in general and in beer in particular as set to moderate sales growth rates to a large degree.
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Alcoholic drinks is the aggregation of beer, wine, spirits, cider/perry and RTDs.See All of Our Definitions
This report originates from Passport, our Alcoholic Drinks research and analysis database.
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