Alcoholic Drinks in Bulgaria

Alcoholic Drinks in Bulgaria

EXECUTIVE SUMMARY

Global trends shape stable performance

Intensifying premiumisation trends in alcoholic drinks drive higher value growth

Consolidation of distribution power to intensify competition

Modern grocery’s rapid development benefits alcoholic drinks

Health and wellness trends to shape alcoholic drinks in the long term

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Summary 1 Taxation on Alcoholic Drinks 2017
Table 2 Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook
Summary 2 Key New Product Developments 2017

MARKET INDICATORS

Table 3 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 4 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 5 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 6 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 7 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 11 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 12 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 13 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 14 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 16 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 18 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 3 Research Sources

Rtds/High-Strength Premixes in Bulgaria

HEADLINES

PROSPECTS

Growing cocktail culture challenges RTDs

Continuous growth of tourism industry fosters on-trade consumption of RTDs

Health and wellness trend drives growth in wine-based RTDs

COMPETITIVE LANDSCAPE

Frutiño sets the pace

Social media presence to remain key in spirit-based RTDs

CATEGORY DATA

Table 19 Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
Table 20 Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
Table 21 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
Table 22 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017
Table 23 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 24 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 25 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 26 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 27 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 28 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 29 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2014-2017
Table 30 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2017-2022
Table 31 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2017-2022
Table 32 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2017-2022
Table 33 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2017-2022

Spirits in Bulgaria

HEADLINES

PROSPECTS

Female power in spirits

Old tradition – new perception

The rapid development of modern grocery retailers benefits spirits sales

COMPETITIVE LANDSCAPE

Diageo benefits from premiumisation trends and targeting women

Coca-Cola HBC Bulgaria AD consolidates position

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

Summary 4 Benchmark Brands 2017

CATEGORY DATA

Table 34 Sales of Spirits by Category: Total Volume 2012-2017
Table 35 Sales of Spirits by Category: Total Value 2012-2017
Table 36 Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 37 Sales of Spirits by Category: % Total Value Growth 2012-2017
Table 38 Sales of Spirits by Off-trade vs On-trade: Volume 2012-2017
Table 39 Sales of Spirits by Off-trade vs On-trade: Value 2012-2017
Table 40 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 41 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2012-2017
Table 42 Sales of Dark Rum by Price Platform: % Total Volume 2012-2017
Table 43 Sales of White Rum by Price Platform: % Total Volume 2012-2017
Table 44 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2012-2017
Table 45 Sales of English Gin by Price Platform: % Total Volume 2012-2017
Table 46 Sales of Vodka by Price Platform: % Total Volume 2012-2017
Table 47 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2012-2017
Table 48 GBO Company Shares of Spirits: % Total Volume 2013-2017
Table 49 NBO Company Shares of Spirits: % Total Volume 2013-2017
Table 50 LBN Brand Shares of Spirits: % Total Volume 2014-2017
Table 51 Forecast Sales of Spirits by Category: Total Volume 2017-2022
Table 52 Forecast Sales of Spirits by Category: Total Value 2017-2022
Table 53 Forecast Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 54 Forecast Sales of Spirits by Category: % Total Value Growth 2017-2022

Wine in Bulgaria

HEADLINES

PROSPECTS

Growing wine culture

Local wines focus increasingly on quality and authenticity

Health and wellness trends in still wine

COMPETITIVE LANDSCAPE

SIS Industries focuses on the premium segment

Room for niche players in wines

Kaufland Bulgaria EOOD committed to fostering wine and gourmet culture in the mass consumer segment

CATEGORY DATA

Table 55 Sales of Wine by Category: Total Volume 2012-2017
Table 56 Sales of Wine by Category: Total Value 2012-2017
Table 57 Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 58 Sales of Wine by Category: % Total Value Growth 2012-2017
Table 59 Sales of Wine by Off-trade vs On-trade: Volume 2012-2017
Table 60 Sales of Wine by Off-trade vs On-trade: Value 2012-2017
Table 61 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 62 Sales of Wine by Off-trade vs On-trade: % Value Growth 2012-2017
Table 63 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2012-2017
Table 64 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2012-2017
Table 65 Sales of Still White Wine by Price Segment: % Off-trade Volume 2012-2017
Table 66 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2012-2017
Table 67 GBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
Table 68 NBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
Table 69 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2014-2017
Table 70 GBO Company Shares of Champagne: % Total Volume 2013-2017
Table 71 NBO Company Shares of Champagne: % Total Volume 2013-2017
Table 72 LBN Brand Shares of Champagne: % Total Volume 2014-2017
Table 73 GBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
Table 74 NBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
Table 75 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2014-2017
Table 76 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2013-2017
Table 77 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2013-2017
Table 78 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2014-2017
Table 79 Forecast Sales of Wine by Category: Total Volume 2017-2022
Table 80 Forecast Sales of Wine by Category: Total Value 2017-2022
Table 81 Forecast Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 82 Forecast Sales of Wine by Category: % Total Value Growth 2017-2022

Beer in Bulgaria

HEADLINES

PROSPECTS

Beer increasingly consumed outdoors and at home

Craft beers become more mainstream

Potential for growth in non alcoholic beer

COMPETITIVE LANDSCAPE

Carlsberg Bulgaria registers outstanding growth

Private label products challenged by domestic economy producers

Zagorka’s new brand identity

CATEGORY BACKGROUND

Lager price band methodology

Summary 5 Lager by Price Band 2017
Table 83 Number of Breweries 2012-2017

CATEGORY DATA

Table 84 Sales of Beer by Category: Total Volume 2012-2017
Table 85 Sales of Beer by Category: Total Value 2012-2017
Table 86 Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 87 Sales of Beer by Category: % Total Value Growth 2012-2017
Table 88 Sales of Beer by Off-trade vs On-trade: Volume 2012-2017
Table 89 Sales of Beer by Off-trade vs On-trade: Value 2012-2017
Table 90 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 91 Sales of Beer by Off-trade vs On-trade: % Value Growth 2012-2017
Table 92 GBO Company Shares of Beer: % Total Volume 2013-2017
Table 93 NBO Company Shares of Beer: % Total Volume 2013-2017
Table 94 LBN Brand Shares of Beer: % Total Volume 2014-2017
Table 95 Forecast Sales of Beer by Category: Total Volume 2017-2022
Table 96 Forecast Sales of Beer by Category: Total Value 2017-2022
Table 97 Forecast Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 98 Forecast Sales of Beer by Category: % Total Value Growth 2017-2022

Cider/Perry in Bulgaria

HEADLINES

PROSPECTS

Cider settled its growth

Off-trade outperforms on-trade

Consumer engagement a key to growth in the long term

COMPETITIVE LANDSCAPE

Zagorka AD sees declining total volume sales

Kamenitza AD optimising product portfolio to sustain growth

Carlsberg’s aggressive growth

CATEGORY DATA

Table 99 Sales of Cider/Perry: Total Volume 2012-2017
Table 100 Sales of Cider/Perry: Total Value 2012-2017
Table 101 Sales of Cider/Perry: % Total Volume Growth 2012-2017
Table 102 Sales of Cider/Perry: % Total Value Growth 2012-2017
Table 103 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2012-2017
Table 104 Sales of Cider/Perry by Off-trade vs On-trade: Value 2012-2017
Table 105 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 106 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2012-2017
Table 107 GBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 108 NBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 109 LBN Brand Shares of Cider/Perry: % Total Volume 2014-2017
Table 110 Forecast Sales of Cider/Perry: Total Volume 2017-2022
Table 111 Forecast Sales of Cider/Perry: Total Value 2017-2022
Table 112 Forecast Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 113 Forecast Sales of Cider/Perry: % Total Value Growth 2017-2022

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