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Learn moreSep 2020
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Bulgaria’s alcoholic drinks industry is likely to have experienced a strong negative impact as a result of the COVID-19 pandemic. The country’s hospitality sector is still reeling from an extended period of enforced closure due to the state of emergency that was in effect in response to the COVID-19 pandemic from the middle of March until the middle of May.
A state of emergency was imposed from 13 March until 13 May, with Bulgarians only allowed to leave their home to shop for groceries, walk pets or for healthcare purposes, with fines for those flouting the rules. Parks, playgrounds, schools and kindergartens closed, as did parliament.
Volume sales of alcoholic drinks remained under some pressure in Bulgaria the end of the review period due to the country’s ongoing demographic crisis. Specifically, Bulgaria’s low-wage economy and membership of the EU mean that young Bulgarian graduates and professionals have strong incentives to emigrate to other EU member states where there are better opportunities to develop a professional career and improve their earnings.
At the end of the review period, volume sales of alcoholic drinks in Bulgaria were dominated by the country’s three major beer brewers, all of which are owned by major multinational industry players. In leading position is Carlsberg Bulgaria, a company which registered very strong growth over the course of the review period due to substantial investment from its Denmark-based parent company.
Bulgaria’s alcoholic drinks industry presents strong prospects for further development and sales growth over the forecast period. In particular, the emergence of a sizeable and growing group of affluent young professionals in the country’s major urban areas presents industry players with ideal pre-conditions for new product development and investment in advertising and marketing.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Bulgaria with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Alcoholic Drinks industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Alcoholic Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.