Alcoholic Drinks in Egypt

June 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Alcoholic Drinks industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Beer
  • Wine
  • Spirits
  • Cider and Perry
  • RTDs

If you're in the Alcoholic Drinks industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty

The Alcoholic Drinks in Egypt report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Alcoholic Drinks in Egypt?
  • Where is consumer demand for Alcoholic Drinks focussed?
  • Which is being consumed more; beer, wine or spirits?
  • Where is demand growing? Stagnating?
  • How is the operating environment for alcoholic drinks changing?
  • Which are the leading brands in Egypt?
  • How are products distributed in Egypt?
  • What are the key trends in new product development?
  • Do consumers want value for money or added value?
  • How will macroeconomic context and shifting cultural values shape future growth?
  • How will COVID-19 and recession impact the alcoholic drinks industry?
  • Where is future growth expected to be most dynamic?

Alcoholic Drinks in Egypt

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks
COVID-19 country impact
Company response
Retailing shift
On-trade vs off-trade split
What next for alcoholic drinks?
Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025 Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025 Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2018-2025 Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2018-2025

MARKET BACKGROUND

Legislation
Legal purchasing age and legal drinking age Drink driving Advertising Smoking ban Opening hours On-trade establishments Table 1 Number of On-trade Establishments by Type 2015-2020

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2020

OPERATING ENVIRONMENT

Contraband/parallel trade
Duty free
Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020

MARKET DATA

Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020 Table 4 Sales of Alcoholic Drinks by Category: Total Value 2015-2020 Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020 Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020 Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020 Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020 Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020 Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020 Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020 Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020 Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020 Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025 Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025 Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025 Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025

DISCLAIMER

SOURCES

Summary 2 Research Sources

Beer in Egypt

KEY DATA FINDINGS

2020 IMPACT

COVID-19 restrictions put a dent in sales of beer in 2020
Al Ahram Beverages continues to dominate beer
COVID-19 travel restrictions constrain growth in beer

RECOVERY AND OPPORTUNITIES

Non alcoholic beer presents strong growth prospects
The return of tourism and the reopening of horeca outlets will boost beer’s recovery
Distribution continues to improve in Egypt as e-commerce offers new opportunities

CATEGORY BACKGROUND

Lager price band methodology
Summary 3 Lager by Price Band 2020

CATEGORY DATA

Table 18 Sales of Beer by Category: Total Volume 2015-2020 Table 19 Sales of Beer by Category: Total Value 2015-2020 Table 20 Sales of Beer by Category: % Total Volume Growth 2015-2020 Table 21 Sales of Beer by Category: % Total Value Growth 2015-2020 Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020 Table 23 Sales of Beer by Off-trade vs On-trade: Value 2015-2020 Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020 Table 26 Sales of Beer by Craft vs Standard 2015-2020 Table 27 GBO Company Shares of Beer: % Total Volume 2016-2020 Table 28 NBO Company Shares of Beer: % Total Volume 2016-2020 Table 29 LBN Brand Shares of Beer: % Total Volume 2017-2020 Table 30 Forecast Sales of Beer by Category: Total Volume 2020-2025 Table 31 Forecast Sales of Beer by Category: Total Value 2020-2025 Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025 Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025

Wine in Egypt

KEY DATA FINDINGS

2020 IMPACT

Wine suffers in 2020 as horeca outlets close their doors during the COVID-19 pandemic
Champagne sales plummet due to social distancing whilst off-trade sales rise
Al Ahram Beverages maintains lead in 2020 thanks to creative marketing strategies

RECOVERY AND OPPORTUNITIES

Category to recover as life returns to normal in Egypt
Sales of wine will depend on the economic recovery of Egypt
Westernisation will continue to drive sales of wine

CATEGORY DATA

Table 34 Sales of Wine by Category: Total Volume 2015-2020 Table 35 Sales of Wine by Category: Total Value 2015-2020 Table 36 Sales of Wine by Category: % Total Volume Growth 2015-2020 Table 37 Sales of Wine by Category: % Total Value Growth 2015-2020 Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2015-2020 Table 39 Sales of Wine by Off-trade vs On-trade: Value 2015-2020 Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2015-2020 Table 42 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2015-2020 Table 43 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2015-2020 Table 44 Sales of Still White Wine by Price Segment: % Off-trade Volume 2015-2020 Table 45 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2015-2020 Table 46 GBO Company Shares of Still Light Grape Wine: % Total Volume 2016-2020 Table 47 NBO Company Shares of Still Light Grape Wine: % Total Volume 2016-2020 Table 48 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2017-2020 Table 49 GBO Company Shares of Champagne: % Total Volume 2016-2020 Table 50 NBO Company Shares of Champagne: % Total Volume 2016-2020 Table 51 LBN Brand Shares of Champagne: % Total Volume 2017-2020 Table 52 GBO Company Shares of Other Sparkling Wine: % Total Volume 2016-2020 Table 53 NBO Company Shares of Other Sparkling Wine: % Total Volume 2016-2020 Table 54 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2017-2020 Table 55 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2016-2020 Table 56 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2016-2020 Table 57 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2017-2020 Table 58 Forecast Sales of Wine by Category: Total Volume 2020-2025 Table 59 Forecast Sales of Wine by Category: Total Value 2020-2025 Table 60 Forecast Sales of Wine by Category: % Total Volume Growth 2020-2025 Table 61 Forecast Sales of Wine by Category: % Total Value Growth 2020-2025

Spirits in Egypt

KEY DATA FINDINGS

2020 IMPACT

The closure of on-trade outlets hits imported spirits hard
High import taxes restrict sales of foreign spirits
Al Ahram Beverages retains leadership followed by Diageo

RECOVERY AND OPPORTUNITIES

Category to resume steady growth trajectory
As travel bans come to an end, spirits will once again face pressure from duty-free and black market spirits
Sponsorship remains key to maintaining sales in spirits

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 4 Benchmark Brands 2020

CATEGORY DATA

Table 62 Sales of Spirits by Category: Total Volume 2015-2020 Table 63 Sales of Spirits by Category: Total Value 2015-2020 Table 64 Sales of Spirits by Category: % Total Volume Growth 2015-2020 Table 65 Sales of Spirits by Category: % Total Value Growth 2015-2020 Table 66 Sales of Spirits by Off-trade vs On-trade: Volume 2015-2020 Table 67 Sales of Spirits by Off-trade vs On-trade: Value 2015-2020 Table 68 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 69 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2015-2020 Table 70 Sales of Dark Rum by Price Platform: % Total Volume 2015-2020 Table 71 Sales of White Rum by Price Platform: % Total Volume 2015-2020 Table 72 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2015-2020 Table 73 Sales of English Gin by Price Platform: % Total Volume 2015-2020 Table 74 Sales of Vodka by Price Platform: % Total Volume 2015-2020 Table 75 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2015-2020 Table 76 GBO Company Shares of Spirits: % Total Volume 2016-2020 Table 77 NBO Company Shares of Spirits: % Total Volume 2016-2020 Table 78 LBN Brand Shares of Spirits: % Total Volume 2017-2020 Table 79 Forecast Sales of Spirits by Category: Total Volume 2020-2025 Table 80 Forecast Sales of Spirits by Category: Total Value 2020-2025 Table 81 Forecast Sales of Spirits by Category: % Total Volume Growth 2020-2025 Table 82 Forecast Sales of Spirits by Category: % Total Value Growth 2020-2025

Cider/Perry in Egypt

PRE-COVID-19 PERFORMANCE

Rtds in Egypt

KEY DATA FINDINGS

2020 IMPACT

Curfews and on-trade closures lead to a decline in sales of RTDs
Players encourage off-trade sales by introducing package deals
Al Ahram Beverages continues to dominate RTDs thanks to a monopoly in the category

RECOVERY AND OPPORTUNITIES

The return of on-trade outlets will stimulate the category’s recovery
RTDs to benefit from rising westernisation in Egypt
Social media and product development will be key to companies’ growth strategies

CATEGORY DATA

Table 83 Sales of RTDs by Category: Total Volume 2015-2020 Table 84 Sales of RTDs by Category: Total Value 2015-2020 Table 85 Sales of RTDs by Category: % Total Volume Growth 2015-2020 Table 86 Sales of RTDs by Category: % Total Value Growth 2015-2020 Table 87 Sales of RTDs by Off-trade vs On-trade: Volume 2015-2020 Table 88 Sales of RTDs by Off-trade vs On-trade: Value 2015-2020 Table 89 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 90 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2015-2020 Table 91 GBO Company Shares of RTDs: % Total Volume 2016-2020 Table 92 NBO Company Shares of RTDs: % Total Volume 2016-2020 Table 93 LBN Brand Shares of RTDs: % Total Volume 2017-2020 Table 94 Forecast Sales of RTDs by Category: Total Volume 2020-2025 Table 95 Forecast Sales of RTDs by Category: Total Value 2020-2025 Table 96 Forecast Sales of RTDs by Category: % Total Volume Growth 2020-2025 Table 97 Forecast Sales of RTDs by Category: % Total Value Growth 2020-2025
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This report originates from Passport, our Alcoholic Drinks research and analysis database.

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