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2025 Developments
Alcoholic drinks in France experienced a further contraction in total volume sales in 2025, while total current value sales rose only very marginally, underscoring a structural trend of moderation and heightened scrutiny on discretionary spending as real GDP growth slowed. The landscape is defined by accelerated innovation in low/non alcohol drinks (NoLo), sustained dynamism in non alcoholic beer and RTDs, and a noticeable pivot towards ethical, local and inclusive products, all against a backdrop of mounting price-sensitivity and a continued shift towards at-home and online purchasing. While beer and RTDs showed resilience due to the surge in non alcoholic and hybrid launches, wine and spirits continued to lose ground, reflecting changing consumption habits and the growing appeal of wellness, convenience and experimentation, particularly among younger adults. Competitive intensity is being shaped by both leading companies adapting through product development and multi-channel strategies and by emerging players leveraging agility in NoLo and craft propositions.
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Overview:
Understand the latest market trends and future growth opportunities for the Alcoholic Drinks industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Beer
- Wine
- Spirits
- Cider and Perry
- RTDs
If you're in the Alcoholic Drinks industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Alcoholic Drinks in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Alcoholic Drinks in France?
- Where is consumer demand for Alcoholic Drinks focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in France?
- How are products distributed in France?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Alcoholic Drinks in France
2025 Developments
Key Data Insights
Chart 1 Key Industry Trends for Alcoholic Drinks
Mionetto Elevates the Alcohol-Free Offer to Energise At-Home Drinking
Non Alcoholic Beer and Rtds Outpace Traditional Choices as Innovation Accelerates
Chart 2 Alcohol-free Mionetto Spritz Kit
Fiers Launches Inclusive Brewing to Meet Ethical and Local Expectations
Chart 3 Fiers Launches Beers in Line with Inclusivity and Solidarity Strategy
Chart 4 Volume Sales 2020-2030
Chart 5 Volume Sales by Category 2025
Categories to See Growth Patterns Similar to 2025
Chart 6 Analyst Insight for Alcoholic Drinks
Nolo Launches and Flexitarian Habits to Reshape Drinking Choices
Chart 7 Forecast Volume Sales 2020-2030
Chart 8 Forecast Volume Sales by Category 2025-2030
Players Adapt Strategies to Maintain Appeal in Alcoholic Drinks
Emerging Players Accelerate through Non Alcoholic Launches
Chart 9 Company Shares 2025
Chart 10 Brand Shares 2025
Hypermarkets Yield Ground as Smaller Formats Capture Consumers
Retail E-Commerce and Retail Alliances Disrupt the Landscape
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Chart 11 Economic Context for Alcoholic Drinks
Chart 12 Real Gdp Growth 2020-2030
Chart 13 Inflation 2020-2030
Chart 14 Consumer Context for Alcoholic Drinks
Chart 15 Population 2020-2030
Chart 16 Population by Generation 2025
Beer in France
Key Data Insights
Beer Summary
Chart 17 Key Industry Trends for Beer
Changing Consumer Behaviour and New Consumption Occasions Impact Beer's Trajectory
Brasserie Du Pays Basque Launches Basa Houblonade, Unlocking Growth in Non Alcoholic Beer
Chart 18 Basa Houblonade Craft Non Alcoholic Beer
Ninkasi Fabriques and Others Leverage Pack Innovation to Engage Younger, Urban Adults
Chart 19 Local IPA in a Smaller, Lighter format than the usual 50cl Can
Chart 20 Volume Sales 2020-2030
Chart 21 Volume Sales by Category 2025
Younger Adults to Drive Premium Sales as Lager Struggles with Maturity
Chart 22 Analyst Insight for Beer
Brewers Launch Bold Flavours and Nolo Options to Capture Hybrid Drinkers
Chart 23 Forecast Volume Sales 2020-2030
Chart 24 Forecast Volume Sales by Category 2025-2030
Heineken Banks on Brand Recognition and Innovation to Stay Ahead of the Field
Northern France's Beer Heritage Inspires Premiumisation
Chart9 Monts Héritage Is Both a Tribute to Legacy and a More Modern Approach
Acquisitions and Regional and National Enterprises Offer Development and Growth Prospects
Chart 25 Company Shares 2025
Chart 26 Brand Shares 2025
Discounters Attract Price-Conscious Shoppers as Supermarkets Refine City Strategies
Grocery Retailers Drive E-Commerce Growth with a Click-And-Collect Rebound
Chart 27 Economic Context for Beer
Chart 28 Real Gdp Growth 2020-2030
Chart 29 Inflation 2020-2030
Chart 30 Consumer Context for Beer
Chart 31 Population 2020-2030
Chart 32 Population by Generation 2025
Cider/Perry in France
Key Data Insights
Cider/Perry Summary
Fils De Pomme and U Cooperative Tap into the Demand for Authenticity and Innovation
Chart 33 Fils de Pomme's Organic, Vegan Offering
Chart 34 Volume Sales 2020-2030
Chart 35 Volume Sales by Category 2025
Loïc Raison and Super U Drive Premium Image Upgrades through Targeted Campaigns
Fils De Pomme and Sassy France Accelerate Non Alcoholic Presence Despite the Authenticity Debate
Players Test Hybrid Innovation as Cannibalisation Risks Emerge
Chart 36 Forecast Volume Sales 2020-2030
Chart 37 Forecast Volume Sales by Category 2025-2030
Cclf-Csr and Celliers Associés Maintain Lead as Private Label Surges and Craft Competitors Gain Traction
Chart 38 Company Shares 2025
Chart 39 Brand Shares 2025
Hypermarkets and Supermarkets Dominate as Rural and Suburban Demand Shapes Channel Shares
Chart 40 Economic Context for Cider/Perry
Chart 41 Real Gdp Growth 2020-2030
Chart 42 Inflation 2020-2030
Chart 43 Consumer Context for Cider/Perry
Chart 44 Population 2020-2030
Chart 45 Population by Generation 2025
Rtds in France
Key Data Insights
Rtds Summary
Total Volume Stagnation but Significant Total Value Growth
J García Carrión and Sangria Anchor Volume Leadership of Wine-Based Rtds Amid Cooling Demand
Punch Club Spurs Non Alcoholic Rtds and Reshapes Consumer Choice
Chart 46 Aperitivo Spritz 0.0% by Punch Club
Chart 47 Volume Sales 2020-2030
Chart 48 Volume Sales by Category 2025
Pockets of Dynamism in Spirit-Based Rtds Amid Tax Threats
Players Target Mindful Drinkers with 0.0% Launches
Chart 49 Forecast Volume Sales 2020-2030
Chart 50 Forecast Volume Sales by Category 2025-2030
J García Carrión Remains a Strong Leader While Diageo Disrupts the Landscape
Chart 51 Company Shares 2025
Chart 52 Brand Shares 2025
Discounters Capture Value-Driven Shoppers, While Convenience Stores Leverage Urban Demand
Chart 53 Economic Context for Rtds
Chart 54 Real Gdp Growth 2020-2030
Chart 55 Inflation 2020-2030
Chart 56 Consumer Context for Rtds
Chart 57 Population 2020-2030
Chart 58 Population by Generation 2025
Spirits in France
Key Data Insights
Spirits Summary
Chart 59 Key Industry Trends for Spirits
High Prices Amid Economic Uncertainty Hamper Spirits in France
Poliakov Cherry Launch Boosts Vodka's Appeal among Flavour-Seeking Consumers
Chart 60 Poliakov Cherry Launches in March 2025
Maison A. De Fussigny Drives Eco-Friendly Shift with Plant-Based Bottles
Chart 61 Angély French Vodka in Vegetal Plastic Bottles
Chart 62 Volume Sales 2020-2030
Chart 63 Volume Sales by Category 2025
Price-Sensitivity and Subdued Economic Growth to Reshape Consumer Choices and Business Strategy
Chart 64 Analyst Insight for Spirits
Moderation Trend to Boost Non Alcoholic Spirits While Flavour Experiments Gain Momentum
Chart 65 Beefeater 0.0% Lands in Dry January 2026
Chart 66 Forecast Volume Sales 2020-2030
Chart 67 Forecast Volume Sales by Category 2025-2030
La Martiniquaise Counters Blended Scotch Whisky Decline with Label 5 Alongside Cream Liqueurs Innovation
Growth and Innovation Opportunities Remain for Large and Small Players
Chart 68 Company Shares 2025
Chart 69 Brand Shares 2025
Hypermarkets Lose Ground as Supermarkets and Specialists Adapt
Major Retailers Consolidate Power with New Alliances and Joint Ventures
Retail E-Commerce Gain as Drive and Home Delivery Services Expand
Chart 70 Economic Context for Spirits
Chart 71 Real Gdp Growth 2020-2030
Chart 72 Inflation 2020-2030
Chart 73 Consumer Context for Spirits
Chart 74 Population 2020-2030
Chart 75 Population by Generation 2025
Wine in France
Key Data Insights
Wine Summary
Chart 76 Key Industry Trends for Wine
Bonne Nouvelle Revitalises Mindful Drinking with Innovation and Flavour
Chart 77 Bonne Nouvelle's New Wines
Shrinkflation and Sizing Gain Importance
Charles & César Enables Affordable Exploration of Bordeaux Heritage
Chart 78 Volume Sales 2020-2030
Chart 79 Volume Sales by Category 2025
Still Red Wines Lead Demand but Lose Popularity at Mealtimes
Chart 80 Analyst Insight for Wine
Nolo Pioneers Expand in the Off-Trade Channel with Softer Alcohol Legislation
Crémants and Prosecco Challenge Champagne as Value for Money Trumps Heritage
Chart 81 Forecast Volume Sales 2020-2030
Chart 82 Forecast Volume Sales by Category 2025-2030
Castel Frères Expands Portfolio and Accelerates Brand Rejuvenation
Non Alcoholic Pioneers and Innovative and Ethical Launches Drive New Growth Avenues
Chart 83 Company Shares 2025
Chart 84 Brand Shares 2025
Hypermarkets and Supermarkets Retain the Lead, but Alternative Channels Gain Momentum
Castel Frères Accelerates Digital Expansion to Capture Online Growth
Nolo Revolution Brings Affordable Flavour Innovation
Intermarché Drives Value with Mini Formats and Moderated Pricing
Chart 85 Intermarché Caters to Moderation with Quality at a Good Price
Charles & César Unlocks Bordeaux Discovery with Smart By-The-Glass Solutions
Chart 86 Economic Context for Wine
Chart 87 Real Gdp Growth 2020-2030
Chart 88 Inflation 2020-2030
Chart 89 Consumer Context for Wine
Chart 90 Population 2020-2030
Chart 91 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Alcoholic Drinks
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- Ale
- Sorghum
- Weissbier/Weizen/Wheat Beer
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- Flavoured/Mixed Lager
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- Domestic Premium Lager
- Imported Premium Lager
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- Domestic Mid-Priced Lager
- Imported Mid-Priced Lager
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- Domestic Economy Lager
- Imported Economy Lager
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- Domestic Premium Lager
- Domestic Mid-Priced Lager
- Domestic Economy Lager
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- Imported Premium Lager
- Imported Mid-Priced Lager
- Imported Economy Lager
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- Low Alcohol Beer
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- Standard Non Alcoholic Beer
- Malta Style Non Alcoholic Beer
- Stout
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- Regular Cider/Perry
- Non Alcoholic Cider/Perry
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- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
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- Brandy
- Cognac
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- Bitters
- Cream-based Liqueurs
- Other Liqueurs
- Non Alcoholic Spirits
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- Prestige Dark Rum
- Ultra Premium Dark Rum
- Super Premium Dark Rum
- Premium Dark Rum
- Standard Dark Rum
- Economy Dark Rum
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- Prestige White Rum
- Ultra Premium White Rum
- Super Premium White Rum
- Premium White Rum
- Standard White Rum
- Economy White Rum
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- Tequila (and Mezcal)
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- Bourbon/Other US Whiskey
- Canadian Whisky
- Irish Whiskey
- Japanese Whisky
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- Blended Malt Scotch Whisky
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- Prestige Other Blended Scotch Whisky
- Ultra Premium Other Blended Scotch Whisky
- Super Premium Other Blended Scotch Whisky
- Premium Other Blended Scotch Whisky
- Standard Other Blended Scotch Whisky
- Economy Other Blended Scotch Whisky
- Single Grain Scotch Whisky
- Single Malt Scotch Whisky
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- Other Whiskies
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- Prestige English Gin
- Ultra Premium English Gin
- Super Premium English Gin
- Premium English Gin
- Standard English Gin
- Economy English Gin
- Dutch Gin
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- Prestige Vodka
- Ultra Premium Vodka
- Super Premium Vodka
- Premium Vodka
- Standard Vodka
- Economy Vodka
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- Absinthe
- Ad-Mix Brandy
- Ad-Mix Gin
- Ad-Mix Rum
- Ad-Mix Vodka
- Ad-Mix Whisky
- Aguardente/Aguardiente
- Aguardiente De Caña
- Akvavit/Aquavit
- Aniseed-Flavoured Spirits
- Borovicka
- Boukha
- Brandy Type Distilled Spirits
- Cachaça
- Calvados
- Cane
- Chacha
- Charanda
- Chinese Herbal Spirits
- Chinese Spirits
- Cut Brandy
- Destilados De Agave
- Distilled Fruit Spirits
- Domestic Brandy
- Domestic Rum
- Doppelkorn
- Economy Chinese Spirits
- Flavoured Spirits
- Flavoured Vodka-based Drinks
- Fynbos gin/Local Gin
- Gin-flavoured spirits
- Goldbrand/Goldkrone
- Grappa
- Grappamiel
- Guaro
- Kirsch
- Komovica
- Korn
- Lambanog
- Limoncello
- Local White Spirits
- Lower Mid-Range Chinese Spirits
- Lozovaca
- Maesilju
- Mahia Rabi Amrane
- Mead
- Mixed Spirits
- Nalivka/Nalewka
- Nastoyka
- National Specialities
- Obstbrände
- Ouzo
- Pacharán
- Palinca/Pálinka
- Pear and Apple Distillates
- Pisco
- Premium Chinese Spirits
- Prune
- Punsch
- Rachiu/Rakija
- Rum-Flavoured Spirits
- Samane
- Sambuca
- Samsu
- Schnapps
- Shochu/Soju
- Singani
- Sljivovica/Slivovice
- Steinhäeger
- Strong African Spirits
- Super Premium Chinese Spirits
- Sura Khao
- Tequila Flavoured Spirits
- Travarica
- Tsipouro
- Upper Mid-Range Chinese Spirits
- Vieux
- Viina
- Vodka Type Distilled Spirits
- Other Distilled Beverages
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
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Alcoholic Drinks
Alcoholic drinks is the aggregation of beer, wine, spirits, cider/perry and RTDs.
See all of our definitions
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This report originates from Passport, our Alcoholic Drinks research and analysis database.
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