Select Country Report
2025 Developments
In 2025, alcoholic drinks in Qatar demonstrated resilience and steady expansion despite a highly regulated environment, with total volume reaching 26.2 million litres, largely fuelled by an unprecedented surge in inbound tourism and a rising expatriate population. The attractiveness of this environment is shaped by strict controls, with distribution managed exclusively by Qatar Distribution Company, yet international brands with strong global reputations and a focus on premiumisation continue to outperform, while affordable options such as New World wines and non-alcoholic beer see increased traction. Success in this market requires brands to align portfolios to the evolving preferences of a diverse expatriate and tourist base, invest in digital access where permissible, and differentiate through both brand strength and the ability to cater to shifting consumption patterns, including moderation among younger consumers of legal drinking age and a preference for accessible price points.
USD 2,450
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Alcoholic Drinks industry in Qatar with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Beer
- Wine
- Spirits
- Cider and Perry
- RTDs
If you're in the Alcoholic Drinks industry in Qatar, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Alcoholic Drinks in Qatar report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Alcoholic Drinks in Qatar?
- Where is consumer demand for Alcoholic Drinks focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Qatar?
- How are products distributed in Qatar?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Alcoholic Drinks in Qatar
2025 Developments
Key Data Insights
Tourism and Expatriate Demand Sustain Growth in Alcoholic Drinks
Beer’S Affordability and Appeal Drive Volume Leadership Despite Lower Prices
Chart 1 Non-alcoholic beer leads sales in Qatar
Qatar Distribution Company Introduces New World Wines to Meet Shifting Tastes
Chart 2 Volume Sales 2020-2030
Chart 3 Volume Sales by Category 2025
Hospitality Expansion and Tourism Are Set to Drive Future Alcoholic Drinks Demand
Chart 4 Analyst Insight for Alcoholic Drinks
Beer Appeals to Expatriates as Affordability Will Continue to Drive Consumption
Younger Consumers of Legal Drinking Age Will Embrace Moderation, Shaping Future Sales
Chart 5 Forecast Volume Sales 2020-2030
Chart 6 Forecast Volume Sales by Category 2025-2030
Competitive Pressures Rise as Leading Brands Expand Their Portfolios
Barbican Reclaims Momentum by Targeting Affordability and Accessibility
Chart 7 Company Shares 2025
Chart 8 Brand Shares 2025
Qatar Distribution Company Controls Access as Specialists Retain the Lead
Permit Holders Drive Off-Trade Sales as On-Trade Remains Restricted
Qdc Expands Digital Reach, but E-Commerce Remains Tightly Controlled
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Chart 9 Economic Context for Alcoholic Drinks
Chart 10 Real Gdp Growth 2020-2030
Chart 11 Inflation 2020-2030
Chart 12 Consumer Context for Alcoholic Drinks
Chart 13 Population 2020-2030
Chart 14 Population by Generation 2025
Beer in Qatar
Key Data Insights
Beer Summary
Beer Sustains Resilient Growth through Broad Appeal and Tourism Support
Non/Low Alcoholic Beer Overtakes Standard Lager in Volume Sales
Chart 15 Non-alcoholic beer leveraged local traditions to advance
Global Brands Intensify Competition While Targeting Young Male Consumers of Legal Drinking Age
Chart 16 Volume Sales 2020-2030
Chart 17 Volume Sales by Category 2025
Beer Is Set for Steady Growth as Tourism and Competition Drive Future Demand
Non/Low Alcohol Beer Is Set to Drive Future Growth Despite Potential Tax Headwinds
Tourism Growth and Intensifying Competition Will Reshape Beer Market Strategies
Chart 18 Forecast Volume Sales 2020-2030
Chart 19 Forecast Volume Sales by Category 2025-2030
Oranjeboom Bierbrauwerij Bv Loses Share as Barbican Innovates
Chart 20 Company Shares 2025
Chart 21 Brand Shares 2025
Hypermarkets Expand Share through Competitive Pricing and Broad Access
Retail E-Commerce Grows as Shoppers Seek Convenience and Variety
On-Trade Venues Drive Demand with Extended Happy Hour Promotions
Chart 22 Economic Context for Beer
Chart 23 Real Gdp Growth 2020-2030
Chart 24 Inflation 2020-2030
Chart 25 Consumer Context for Beer
Chart 26 Population 2020-2030
Chart 27 Population by Generation 2025
Cider/Perry in Qatar
Key Data Insights
Cider/Perry Summary
Expatriates Drive On-Trade Sales as Restrictions Limit Overall Growth
Apple Cider Remains the Top Choice as the Limited Range Curbs Choice
Chart 28 Volume Sales 2020-2030
Chart 29 Volume Sales by Category 2025
Cider/Perry Is Set for Steady Growth as Consumer Familiarity and On-Trade Demand Expand
On-Trade Venues Are Set to Retain Dominance Despite Inflation
Chart 30 Forecast Volume Sales 2020-2030
Chart 31 Forecast Volume Sales by Category 2025-2030
Leading Brands Consolidate Dominance as Market Concentration Increases
Chart 32 Company Shares 2025
Chart 33 Brand Shares 2025
Qdc Maintains an Exclusive Retail Position as Expatriate Demand Persists
Regulatory Controls Keep Retail E-Commerce and Channel Competition Absent
Chart 34 Economic Context for Cider/Perry
Chart 35 Real Gdp Growth 2020-2030
Chart 36 Inflation 2020-2030
Chart 37 Consumer Context for Cider/Perry
Chart 38 Population 2020-2030
Chart 39 Population by Generation 2025
Rtds in Qatar
Key Data Insights
Rtds Summary
Rtds Face Declining Demand as Shifting Preferences Reshape Consumption
Spirit-Based Offerings Expand Appeal with Flavour Variety and Health Cues
Chart 40 Volume Sales 2020-2030
Chart 41 Volume Sales by Category 2025
Rtds Is Set to See Modest Growth as Flavour Innovation Offsets Market Maturity
Chart 42 Forecast Volume Sales 2020-2030
Chart 43 Forecast Volume Sales by Category 2025-2030
Bacardi Breezer and Smirnoff Ice Expand Leads as Expatriate Demand Shapes Brand Dominance
Chart 44 Company Shares 2025
Chart 45 Brand Shares 2025
Qdc Maintains Exclusive Access through Specialist Retail Channels
On-Trade Innovation Strengthens Rtds Despite Enduring At-Home Appeal
Strict Regulation Blocks Retail E-Commerce and Alternative Retail Growth
Chart 46 Economic Context for Rtds
Chart 47 Real Gdp Growth 2020-2030
Chart 48 Inflation 2020-2030
Chart 49 Consumer Context for Rtds
Chart 50 Population 2020-2030
Chart 51 Population by Generation 2025
Spirits in Qatar
Key Data Insights
Spirits Summary
Whisky Attracts Diverse Expatriate Consumers with Broad Price Offerings
Vodka and Gin Drive Off-Trade Growth through Rising Cocktail Culture
Tourist and Expatriate Demand Boosts Spirits Despite External Shocks
Chart 52 Volume Sales 2020-2030
Chart 53 Volume Sales by Category 2025
Tourist Arrivals and Expatriate Growth Are Expected to Fuel Year-Round Demand
Johnnie Walker and Absolut Adapt to Shifting Consumer Preferences
Cocktail Culture and Seasonal Promotions Are Set to Reshape Sales Patterns
Chart 54 Forecast Volume Sales 2020-2030
Chart 55 Forecast Volume Sales by Category 2025-2030
Diageo Plc Leverages Its Brand Strength to Expand Whisky and Vodka Lead
Chart 56 Company Shares 2025
Chart 57 Brand Shares 2025
Qatar Duty Free Consolidates Spirits Retail under Single Ownership
Cocktail Culture Drives Demand in Hotel Bars and Restaurants
Regulatory Controls Prevent E-Commerce From Entering the Spirits Retail Market
Chart 58 Economic Context for Spirits
Chart 59 Real Gdp Growth 2020-2030
Chart 60 Inflation 2020-2030
Chart 61 Consumer Context for Spirits
Chart 62 Population 2020-2030
Chart 63 Population by Generation 2025
Wine in Qatar
Key Data Insights
Wine Summary
Wine Proves Resilient Despite Higher Prices and Import Pressures
Chart 64 New World wine is set to gain share in wines in Qatar
Sparkling Wine Gains Ground as Social Occasions Drive Sales
Chart 65 Volume Sales 2020-2030
Chart 66 Volume Sales by Category 2025
Qatar Distribution Company Is Set to Expand Wine Offerings to Meet Rising Demand
New World Producers Will Attract Middle-Income Consumers with Competitive Prices
Chart 67 Forecast Volume Sales 2020-2030
Chart 68 Forecast Volume Sales by Category 2025-2030
Qatar Distribution Company Expands Its Portfolio to Stimulate Demand
Chart 69 Company Shares 2025
Chart 70 Brand Shares 2025
Qatar Distribution Company Maintains Exclusive Wine Sales through Strict Controls
On-Trade Venues Sustain Wine Demand as Tourism Grows
Regulatory Barriers Prevent E-Commerce Entry and Retail Innovation
Chart 71 Economic Context for Wine
Chart 72 Real Gdp Growth 2020-2030
Chart 73 Inflation 2020-2030
Chart 74 Consumer Context for Wine
Chart 75 Population 2020-2030
Chart 76 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Alcoholic Drinks
-
-
- Ale
- Sorghum
- Weissbier/Weizen/Wheat Beer
-
- Flavoured/Mixed Lager
-
-
- Domestic Premium Lager
- Imported Premium Lager
-
- Domestic Mid-Priced Lager
- Imported Mid-Priced Lager
-
- Domestic Economy Lager
- Imported Economy Lager
-
-
-
- Domestic Premium Lager
- Domestic Mid-Priced Lager
- Domestic Economy Lager
-
- Imported Premium Lager
- Imported Mid-Priced Lager
- Imported Economy Lager
-
-
- Low Alcohol Beer
-
- Standard Non Alcoholic Beer
- Malta Style Non Alcoholic Beer
- Stout
-
-
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
-
- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
-
-
- Brandy
- Cognac
-
- Bitters
- Cream-based Liqueurs
- Other Liqueurs
- Non Alcoholic Spirits
-
-
- Prestige Dark Rum
- Ultra Premium Dark Rum
- Super Premium Dark Rum
- Premium Dark Rum
- Standard Dark Rum
- Economy Dark Rum
-
- Prestige White Rum
- Ultra Premium White Rum
- Super Premium White Rum
- Premium White Rum
- Standard White Rum
- Economy White Rum
-
- Tequila (and Mezcal)
-
- Bourbon/Other US Whiskey
- Canadian Whisky
- Irish Whiskey
- Japanese Whisky
-
-
- Blended Malt Scotch Whisky
-
- Prestige Other Blended Scotch Whisky
- Ultra Premium Other Blended Scotch Whisky
- Super Premium Other Blended Scotch Whisky
- Premium Other Blended Scotch Whisky
- Standard Other Blended Scotch Whisky
- Economy Other Blended Scotch Whisky
- Single Grain Scotch Whisky
- Single Malt Scotch Whisky
-
- Other Whiskies
-
-
-
- Prestige English Gin
- Ultra Premium English Gin
- Super Premium English Gin
- Premium English Gin
- Standard English Gin
- Economy English Gin
- Dutch Gin
-
-
- Prestige Vodka
- Ultra Premium Vodka
- Super Premium Vodka
- Premium Vodka
- Standard Vodka
- Economy Vodka
-
-
- Absinthe
- Ad-Mix Brandy
- Ad-Mix Gin
- Ad-Mix Rum
- Ad-Mix Vodka
- Ad-Mix Whisky
- Aguardente/Aguardiente
- Aguardiente De Caña
- Akvavit/Aquavit
- Aniseed-Flavoured Spirits
- Borovicka
- Boukha
- Brandy Type Distilled Spirits
- Cachaça
- Calvados
- Cane
- Chacha
- Charanda
- Chinese Herbal Spirits
- Chinese Spirits
- Cut Brandy
- Destilados De Agave
- Distilled Fruit Spirits
- Domestic Brandy
- Domestic Rum
- Doppelkorn
- Economy Chinese Spirits
- Flavoured Spirits
- Flavoured Vodka-based Drinks
- Fynbos gin/Local Gin
- Gin-flavoured spirits
- Goldbrand/Goldkrone
- Grappa
- Grappamiel
- Guaro
- Kirsch
- Komovica
- Korn
- Lambanog
- Limoncello
- Local White Spirits
- Lower Mid-Range Chinese Spirits
- Lozovaca
- Maesilju
- Mahia Rabi Amrane
- Mead
- Mixed Spirits
- Nalivka/Nalewka
- Nastoyka
- National Specialities
- Obstbrände
- Ouzo
- Pacharán
- Palinca/Pálinka
- Pear and Apple Distillates
- Pisco
- Premium Chinese Spirits
- Prune
- Punsch
- Rachiu/Rakija
- Rum-Flavoured Spirits
- Samane
- Sambuca
- Samsu
- Schnapps
- Shochu/Soju
- Singani
- Sljivovica/Slivovice
- Steinhäeger
- Strong African Spirits
- Super Premium Chinese Spirits
- Sura Khao
- Tequila Flavoured Spirits
- Travarica
- Tsipouro
- Upper Mid-Range Chinese Spirits
- Vieux
- Viina
- Vodka Type Distilled Spirits
- Other Distilled Beverages
-
-
-
- Port
- Sherry
- Vermouth
- Other Fortified Wine
-
- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
-
- Champagne
- Other Sparkling Wine
-
- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
-
Alcoholic Drinks
Alcoholic drinks is the aggregation of beer, wine, spirits, cider/perry and RTDs.
See all of our definitions
Share:
Why buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Alcoholic Drinks research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!