Alcoholic Drinks in Finland

Alcoholic Drinks in Finland

EXECUTIVE SUMMARY

Sales declines finally slow down

A year packed with new trends

Big players vs craft breweries and distilleries

Distribution shifts after liberalisation

Future hope lies in premium brands

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2013-2018

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2018

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018

MARKET DATA

Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2018
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2018
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2018
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2018
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources

Beer in Finland

HEADLINES

PROSPECTS

Players in beer continue fighting against dropping sales

Craft and premium as driving forces

Free from and low-alcohol beer are still going strong

COMPETITIVE LANDSCAPE

Staying ahead of the game

Responsibility and sustainability

New products creating and delivering trends

CATEGORY BACKGROUND

Lager price band methodology

Summary 3 Lager by Price Band 2018
Table 18 Number of Breweries 2013-2018

CATEGORY DATA

Table 19 Sales of Beer by Category: Total Volume 2013-2018
Table 20 Sales of Beer by Category: Total Value 2013-2018
Table 21 Sales of Beer by Category: % Total Volume Growth 2013-2018
Table 22 Sales of Beer by Category: % Total Value Growth 2013-2018
Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2013-2018
Table 24 Sales of Beer by Off-trade vs On-trade: Value 2013-2018
Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2013-2018
Table 27 GBO Company Shares of Beer: % Total Volume 2014-2018
Table 28 NBO Company Shares of Beer: % Total Volume 2014-2018
Table 29 LBN Brand Shares of Beer: % Total Volume 2015-2018
Table 30 Forecast Sales of Beer by Category: Total Volume 2018-2023
Table 31 Forecast Sales of Beer by Category: Total Value 2018-2023
Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2018-2023
Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2018-2023

Cider/Perry in Finland

HEADLINES

PROSPECTS

High quality prevails over low prices as a demand factor in cider/perry

Craft cider trend

All-natural ingredients appeal

COMPETITIVE LANDSCAPE

Keeping an eye on craft players

New launches leading the way

Cider with a message marketing

CATEGORY DATA

Table 34 Sales of Cider/Perry: Total Volume 2013-2018
Table 35 Sales of Cider/Perry: Total Value 2013-2018
Table 36 Sales of Cider/Perry: % Total Volume Growth 2013-2018
Table 37 Sales of Cider/Perry: % Total Value Growth 2013-2018
Table 38 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2013-2018
Table 39 Sales of Cider/Perry by Off-trade vs On-trade: Value 2013-2018
Table 40 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 41 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2013-2018
Table 42 GBO Company Shares of Cider/Perry: % Total Volume 2014-2018
Table 43 NBO Company Shares of Cider/Perry: % Total Volume 2014-2018
Table 44 LBN Brand Shares of Cider/Perry: % Total Volume 2015-2018
Table 45 Forecast Sales of Cider/Perry: Total Volume 2018-2023
Table 46 Forecast Sales of Cider/Perry: Total Value 2018-2023
Table 47 Forecast Sales of Cider/Perry: % Total Volume Growth 2018-2023
Table 48 Forecast Sales of Cider/Perry: % Total Value Growth 2018-2023

Rtds in Finland

HEADLINES

PROSPECTS

RTDs receives a helping hand from liberalisation

2018: the year of spirit-based RTDs

Craft references and natural juices entering RTDs

COMPETITIVE LANDSCAPE

More intense competition likely to be seen

New products bring the surprise factor

Attention-grabbing marketing campaigns pay off

CATEGORY DATA

Table 49 Sales of RTDS by Category: Total Volume 2013-2018
Table 50 Sales of RTDS by Category: Total Value 2013-2018
Table 51 Sales of RTDS by Category: % Total Volume Growth 2013-2018
Table 52 Sales of RTDS by Category: % Total Value Growth 2013-2018
Table 53 Sales of RTDS by Off-trade vs On-trade: Volume 2013-2018
Table 54 Sales of RTDS by Off-trade vs On-trade: Value 2013-2018
Table 55 Sales of RTDS by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 56 Sales of RTDS by Off-trade vs On-trade: % Value Growth 2013-2018
Table 57 GBO Company Shares of RTDS: % Total Volume 2014-2018
Table 58 NBO Company Shares of RTDS: % Total Volume 2014-2018
Table 59 LBN Brand Shares of RTDS: % Total Volume 2015-2018
Table 60 Forecast Sales of RTDS by Category: Total Volume 2018-2023
Table 61 Forecast Sales of RTDS by Category: Total Value 2018-2023
Table 62 Forecast Sales of RTDS by Category: % Total Volume Growth 2018-2023
Table 63 Forecast Sales of RTDS by Category: % Total Value Growth 2018-2023

Spirits in Finland

HEADLINES

PROSPECTS

Shift towards premium brands gives hope to beleaguered spirits players

Rising appreciation for craft and flavour experiences

Keeping an eye on emerging cocktail trends

COMPETITIVE LANDSCAPE

Small distilleries are set to challenge the category leaders

Players create growth opportunities with new launches

Renewable energy among the emerging sites of innovation for spirits producers

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

Summary 4 Benchmark Brands 2018

CATEGORY DATA

Table 64 Sales of Spirits by Category: Total Volume 2013-2018
Table 65 Sales of Spirits by Category: Total Value 2013-2018
Table 66 Sales of Spirits by Category: % Total Volume Growth 2013-2018
Table 67 Sales of Spirits by Category: % Total Value Growth 2013-2018
Table 68 Sales of Spirits by Off-trade vs On-trade: Volume 2013-2018
Table 69 Sales of Spirits by Off-trade vs On-trade: Value 2013-2018
Table 70 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 71 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2013-2018
Table 72 Sales of Dark Rum by Price Platform: % Total Volume 2013-2018
Table 73 Sales of White Rum by Price Platform: % Total Volume 2013-2018
Table 74 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2013-2018
Table 75 Sales of English Gin by Price Platform: % Total Volume 2013-2018
Table 76 Sales of Vodka by Price Platform: % Total Volume 2013-2018
Table 77 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2013-2018
Table 78 GBO Company Shares of Spirits: % Total Volume 2014-2018
Table 79 NBO Company Shares of Spirits: % Total Volume 2014-2018
Table 80 LBN Brand Shares of Spirits: % Total Volume 2015-2018
Table 81 Forecast Sales of Spirits by Category: Total Volume 2018-2023
Table 82 Forecast Sales of Spirits by Category: Total Value 2018-2023
Table 83 Forecast Sales of Spirits by Category: % Total Volume Growth 2018-2023
Table 84 Forecast Sales of Spirits by Category: % Total Value Growth 2018-2023

Wine in Finland

HEADLINES

PROSPECTS

Counter-balancing maturity

Still rosé wine, still white wine and sparkling wine get all the attention

Ethical values continue to influence demand for wine

COMPETITIVE LANDSCAPE

Niche spaces up for grabs in wine

New product development tapping into emerging trends

Sustainability as a strategy

CATEGORY DATA

Table 85 Sales of Wine by Category: Total Volume 2013-2018
Table 86 Sales of Wine by Category: Total Value 2013-2018
Table 87 Sales of Wine by Category: % Total Volume Growth 2013-2018
Table 88 Sales of Wine by Category: % Total Value Growth 2013-2018
Table 89 Sales of Wine by Off-trade vs On-trade: Volume 2013-2018
Table 90 Sales of Wine by Off-trade vs On-trade: Value 2013-2018
Table 91 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 92 Sales of Wine by Off-trade vs On-trade: % Value Growth 2013-2018
Table 93 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2013-2018
Table 94 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2013-2018
Table 95 Sales of Still White Wine by Price Segment: % Off-trade Volume 2013-2018
Table 96 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2013-2018
Table 97 GBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018
Table 98 NBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018
Table 99 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2015-2018
Table 100 GBO Company Shares of Champagne: % Total Volume 2014-2018
Table 101 NBO Company Shares of Champagne: % Total Volume 2014-2018
Table 102 LBN Brand Shares of Champagne: % Total Volume 2015-2018
Table 103 GBO Company Shares of Other Sparkling Wine: % Total Volume 2014-2018
Table 104 NBO Company Shares of Other Sparkling Wine: % Total Volume 2014-2018
Table 105 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2015-2018
Table 106 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2014-2018
Table 107 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2014-2018
Table 108 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2015-2018
Table 109 GBO Company Shares of Non-grape Wine: % Total Volume 2014-2018
Table 110 NBO Company Shares of Non-grape Wine: % Total Volume 2014-2018
Table 111 LBN Brand Shares of Non-grape Wine: % Total Volume 2015-2018
Table 112 Forecast Sales of Wine by Category: Total Volume 2018-2023
Table 113 Forecast Sales of Wine by Category: Total Value 2018-2023
Table 114 Forecast Sales of Wine by Category: % Total Volume Growth 2018-2023
Table 115 Forecast Sales of Wine by Category: % Total Value Growth 2018-2023

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