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Learn moreSep 2020
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On 16 March 2020, government-run facilities closed in Finland, and large gatherings were banned. Finns were advised to work from home, followed by the closure of bars, restaurants and clubs on 4 April.
As of 20 August 2020, Finland had seen around 334 deaths due to COVID-19 and 7,842 cases. A state of emergency was declared due to COVID-19 on 16 March in Finland, with the authorities announcing that government-run facilities such as libraries, theatres and museums would be closed, and gatherings of more than 10 people were banned.
Total consumption of alcohol continued to decline in Finland in 2019, with only RTDs recording a slight rise in volume growth, while beer, cider/perry, spirits and wine all recorded negative volume growth for the year. The growing health trends and the tendency for enjoying quality, over quantity, impacted these volume declines.
Sinebrychoff Oy Ab continued to lead alcoholic drinks in 2019, followed by Hartwall Oy Ab, with both players having strong positions in beer, spirits cider/perry and RTDs. Sinebrychoff Oy Ab led the beer landscape with Karhu III and Koff III, followed by Hartwall Oy Ab with Karjala III, and craft breweries were increasingly carving out their place on the landscape.
On-trade volume sales of alcoholic drinks are not expected to recover in 2020, as consumers remain cautious about socialising in public, even though on-trade facilities were opened in May 2020. In addition, the closure of outlets throughout April, with governments advice to stay at home prior, will significantly impact on-trade businesses.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Finland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Alcoholic Drinks industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Alcoholic Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.