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Country Report

Alcoholic Drinks in

Alcoholic Drinks in Finland

68 pages, Jun 2018

US$2,100

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Executive Summary

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Alcoholic drinks struggles with maturity and dropping sales

Alcoholic drinks saw total volume sales drop in 2017, as they did over the entire review period. The decline was unstoppable as sales in 2017 continued to suffer due to personal imports; Finns’ so-called “booze cruises” to neighbouring Estonia, where unit prices of alcoholic drinks are considerably lower, meant that domestic sales took a hit.

Premiumisation efforts pep up sales

Several trends were present in Finnish alcoholic drinks in 2017 as players tried to spruce up sales by launching fashionable new products and investing in marketing. Premium and super premium quality, natural ingredients, artisanal and craft products, and alcoholic drinks delivering unique and exquisite flavour experiences helped to boost sales in 2017.

Small players continue to enter the competition

The competitive environment in alcoholic drinks in Finland remained fierce in 2017. While the biggest breweries, Sinebrychoff, Hartwall and Olvi, and the state-owned alcoholic drinks manufacturer, Altia, together continued to dominate total volume sales in 2017, many smaller players managed to carve out niche shares through innovation and artisanal quality.

Distribution remains stable, but further liberation impacts 2018

Distribution remained stable in alcoholic drinks in Finland in 2017. Both on-trade and off-trade channels continued to witness declining sales in 2017.

Declining sales will continue to challenge players

Alcoholic drinks is predicted to continue seeing declining total volume sales over the forecast period, plagued by maturity. Private imports will continue to take away business from domestic trade.

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Alcoholic Drinks Sample Report Alcoholic Drinks Data Sample Report

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Finland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Finland for free:

The Alcoholic Drinks in Finland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Alcoholic Drinks in Finland?
What are the major brands in Finland?
Have there been any alcoholic drinks legislative changes over the past 12 months?
How is the alcoholic drinks industry affected by the recession?
What is consumed more; beer, wine or spirits?
What have been the key trends seen in new product developments?
Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Alcoholic Drinks in Finland

EXECUTIVE SUMMARY

Alcoholic drinks struggles with maturity and dropping sales

Premiumisation efforts pep up sales

Small players continue to enter the competition

Distribution remains stable, but further liberation impacts 2018

Declining sales will continue to challenge players

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Table 2 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Summary 1 Key New Product Developments 2017

MARKET INDICATORS

Table 3 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 4 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 5 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 6 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 7 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 11 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 12 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 13 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 14 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 16 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 18 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 2 Research Sources

Beer in Finland

HEADLINES

PROSPECTS

Beer volume sales continue to drop

Dark and craft beer trend still going strong

Free from beer has good prospects

COMPETITIVE LANDSCAPE

Big breweries are hard to challenge

Emphasis on offering flavour experiences

Responsibility and sustainability as a strategy

CATEGORY BACKGROUND

Lager price band methodology

Summary 3 Lager by Price Band 2017
Table 19 Number of Breweries 2012-2017

CATEGORY DATA

Table 20 Sales of Beer by Category: Total Volume 2012-2017
Table 21 Sales of Beer by Category: Total Value 2012-2017
Table 22 Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 23 Sales of Beer by Category: % Total Value Growth 2012-2017
Table 24 Sales of Beer by Off-trade vs On-trade: Volume 2012-2017
Table 25 Sales of Beer by Off-trade vs On-trade: Value 2012-2017
Table 26 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 27 Sales of Beer by Off-trade vs On-trade: % Value Growth 2012-2017
Table 28 GBO Company Shares of Beer: % Total Volume 2013-2017
Table 29 NBO Company Shares of Beer: % Total Volume 2013-2017
Table 30 LBN Brand Shares of Beer: % Total Volume 2014-2017
Table 31 Forecast Sales of Beer by Category: Total Volume 2017-2022
Table 32 Forecast Sales of Beer by Category: Total Value 2017-2022
Table 33 Forecast Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 34 Forecast Sales of Beer by Category: % Total Value Growth 2017-2022

Cider/Perry in Finland

HEADLINES

PROSPECTS

Cider remains out of luck

Natural and dry cider wins over consumers

Artisanal cider – the upcoming trend

COMPETITIVE LANDSCAPE

Small cider brands can achieve niche sales

New products reflect the trends

Working towards widening audiences

CATEGORY DATA

Table 35 Sales of Cider/Perry: Total Volume 2012-2017
Table 36 Sales of Cider/Perry: Total Value 2012-2017
Table 37 Sales of Cider/Perry: % Total Volume Growth 2012-2017
Table 38 Sales of Cider/Perry: % Total Value Growth 2012-2017
Table 39 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2012-2017
Table 40 Sales of Cider/Perry by Off-trade vs On-trade: Value 2012-2017
Table 41 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 42 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2012-2017
Table 43 GBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 44 NBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 45 LBN Brand Shares of Cider/Perry: % Total Volume 2014-2017
Table 46 Forecast Sales of Cider/Perry: Total Volume 2017-2022
Table 47 Forecast Sales of Cider/Perry: Total Value 2017-2022
Table 48 Forecast Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 49 Forecast Sales of Cider/Perry: % Total Value Growth 2017-2022

Rtds/High-Strength Premixes in Finland

HEADLINES

PROSPECTS

Growth turns positive in 2017

Changes in law give RTDs a boost

Threats to growth to consider and overcome

COMPETITIVE LANDSCAPE

Innovation is needed to be competitive

Fresher images and more flavour options

Advertising efforts matter

CATEGORY DATA

Table 50 Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
Table 51 Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
Table 52 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
Table 53 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017
Table 54 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 55 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 56 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 57 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 58 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 59 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 60 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2014-2017
Table 61 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2017-2022
Table 62 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2017-2022
Table 63 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2017-2022
Table 64 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2017-2022

Spirits in Finland

HEADLINES

PROSPECTS

Finns move away from spirits

Best-performing fashionable spirits still have room for growth

Small batches, premium quality and craft origin set the trend

COMPETITIVE LANDSCAPE

Small players vs giants

100th Independence Day gives reasons for celebration

New launches step away from the conventional

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

Summary 4 Benchmark Brands 2017

CATEGORY DATA

Table 65 Sales of Spirits by Category: Total Volume 2012-2017
Table 66 Sales of Spirits by Category: Total Value 2012-2017
Table 67 Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 68 Sales of Spirits by Category: % Total Value Growth 2012-2017
Table 69 Sales of Spirits by Off-trade vs On-trade: Volume 2012-2017
Table 70 Sales of Spirits by Off-trade vs On-trade: Value 2012-2017
Table 71 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 72 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2012-2017
Table 73 Sales of Dark Rum by Price Platform: % Total Volume 2012-2017
Table 74 Sales of White Rum by Price Platform: % Total Volume 2012-2017
Table 75 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2012-2017
Table 76 Sales of English Gin by Price Platform: % Total Volume 2012-2017
Table 77 Sales of Vodka by Price Platform: % Total Volume 2012-2017
Table 78 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2012-2017
Table 79 GBO Company Shares of Spirits: % Total Volume 2013-2017
Table 80 NBO Company Shares of Spirits: % Total Volume 2013-2017
Table 81 LBN Brand Shares of Spirits: % Total Volume 2014-2017
Table 82 Forecast Sales of Spirits by Category: Total Volume 2017-2022
Table 83 Forecast Sales of Spirits by Category: Total Value 2017-2022
Table 84 Forecast Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 85 Forecast Sales of Spirits by Category: % Total Value Growth 2017-2022

Wine in Finland

HEADLINES

PROSPECTS

Maturity, but not without growth opportunities

Premiumisation and economisation as trends

Eco and ethical credentials appeal

COMPETITIVE LANDSCAPE

Finding a niche as a way forward

Widening selection on offer

Developing the wine culture

CATEGORY DATA

Table 86 Sales of Wine by Category: Total Volume 2012-2017
Table 87 Sales of Wine by Category: Total Value 2012-2017
Table 88 Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 89 Sales of Wine by Category: % Total Value Growth 2012-2017
Table 90 Sales of Wine by Off-trade vs On-trade: Volume 2012-2017
Table 91 Sales of Wine by Off-trade vs On-trade: Value 2012-2017
Table 92 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 93 Sales of Wine by Off-trade vs On-trade: % Value Growth 2012-2017
Table 94 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2012-2017
Table 95 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2012-2017
Table 96 Sales of Still White Wine by Price Segment: % Off-trade Volume 2012-2017
Table 97 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2012-2017
Table 98 GBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
Table 99 NBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
Table 100 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2014-2017
Table 101 GBO Company Shares of Champagne: % Total Volume 2013-2017
Table 102 NBO Company Shares of Champagne: % Total Volume 2013-2017
Table 103 LBN Brand Shares of Champagne: % Total Volume 2014-2017
Table 104 GBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
Table 105 NBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
Table 106 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2014-2017
Table 107 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2013-2017
Table 108 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2013-2017
Table 109 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2014-2017
Table 110 GBO Company Shares of Non-grape Wine: % Total Volume 2013-2017
Table 111 NBO Company Shares of Non-grape Wine: % Total Volume 2013-2017
Table 112 LBN Brand Shares of Non-grape Wine: % Total Volume 2014-2017
Table 113 Forecast Sales of Wine by Category: Total Volume 2017-2022
Table 114 Forecast Sales of Wine by Category: Total Value 2017-2022
Table 115 Forecast Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 116 Forecast Sales of Wine by Category: % Total Value Growth 2017-2022

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Megatrends

Country Report

Alcoholic Drinks in Finland

New Report Guarantee

Executive Summary

New Report Guarantee

Alcoholic drinks struggles with maturity and dropping sales

Premiumisation efforts pep up sales

Small players continue to enter the competition

Distribution remains stable, but further liberation impacts 2018

Declining sales will continue to challenge players

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Alcoholic Drinks in Finland

EXECUTIVE SUMMARY

Alcoholic drinks struggles with maturity and dropping sales

Premiumisation efforts pep up sales

Small players continue to enter the competition

Distribution remains stable, but further liberation impacts 2018

Declining sales will continue to challenge players

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Beer in Finland

HEADLINES

PROSPECTS

Beer volume sales continue to drop

Dark and craft beer trend still going strong

Free from beer has good prospects

COMPETITIVE LANDSCAPE

Big breweries are hard to challenge

Emphasis on offering flavour experiences

Responsibility and sustainability as a strategy

CATEGORY BACKGROUND

Lager price band methodology

CATEGORY DATA

Cider/Perry in Finland

HEADLINES

PROSPECTS

Cider remains out of luck

Natural and dry cider wins over consumers

Artisanal cider – the upcoming trend

COMPETITIVE LANDSCAPE

Small cider brands can achieve niche sales

New products reflect the trends

Working towards widening audiences

CATEGORY DATA

Rtds/High-Strength Premixes in Finland

HEADLINES

PROSPECTS

Growth turns positive in 2017

Changes in law give RTDs a boost

Threats to growth to consider and overcome

COMPETITIVE LANDSCAPE

Innovation is needed to be competitive

Fresher images and more flavour options

Advertising efforts matter

CATEGORY DATA

Spirits in Finland

HEADLINES

PROSPECTS

Finns move away from spirits

Best-performing fashionable spirits still have room for growth

Small batches, premium quality and craft origin set the trend

COMPETITIVE LANDSCAPE

Small players vs giants

100th Independence Day gives reasons for celebration