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Learn moreAug 2020
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The strict lockdown in Spain due to the outbreak of COVID-19 required the short-term closure of all on-trade establishments. This is forecast to have a severe impact on on-trade volume sales of alcoholic drinks in 2020, which is not likely to be reversed by the reopening of establishments, as the drop in tourism projected for 2020 is expected to cause a decrease in the number of on-trade establishments in the country.
On 16 March, the Spanish government announced the closure of its land borders, allowing only citizens, residents and other people with special circumstances to enter the country. Spain imposed the restrictions on its land borders with France and Portugal after the EU agreed to close the bloc's external borders for 30 days.
In 2019, the climate conditions in Spain were better than in the previous year, notably in the early part of the year. This had a positive effect on categories such as beer, cider, wine-based RTDs, still light grape wine and sparkling wine.
Consumers in Spain are becoming more knowledgeable and prefer to drink better-quality alcoholic drinks despite their higher prices. Premiumisation remained a major trend within all types of alcoholic drinks in 2019, including in domestic beer, favoured by positive developments in domestic premium lager brand Estrella Galicia, and in the emergence of craft beer.
The overall position for alcoholic drinks in Spain over the forecast period is slight decline in total volume sales, as a result of the steep fall in 2020 as a consequence of COVID-19 followed by recovery in 2021-2014. The forecast period is expected to see a shift back in favour of on-trade volume sales of alcoholic drinks, regaining 2019 sales levels by 2024.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Spain with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Alcoholic Drinks industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Alcoholic Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.