Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Alcoholic Drinks in

Alcoholic Drinks in Spain

Aug 2020

US$2,100

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

COVID-19 impact on alcoholic drinks

The strict lockdown in Spain due to the outbreak of COVID-19 required the short-term closure of all on-trade establishments. This is forecast to have a severe impact on on-trade volume sales of alcoholic drinks in 2020, which is not likely to be reversed by the reopening of establishments, as the drop in tourism projected for 2020 is expected to cause a decrease in the number of on-trade establishments in the country.

COVID-19 country impact

On 16 March, the Spanish government announced the closure of its land borders, allowing only citizens, residents and other people with special circumstances to enter the country. Spain imposed the restrictions on its land borders with France and Portugal after the EU agreed to close the bloc's external borders for 30 days.

Shift in consumption occasions boosts types of alcoholic drinks suited to daytime drinking

In 2019, the climate conditions in Spain were better than in the previous year, notably in the early part of the year. This had a positive effect on categories such as beer, cider, wine-based RTDs, still light grape wine and sparkling wine.

Premiumisation and health and wellness remain important drivers of manufacturers’ portfolios

Consumers in Spain are becoming more knowledgeable and prefer to drink better-quality alcoholic drinks despite their higher prices. Premiumisation remained a major trend within all types of alcoholic drinks in 2019, including in domestic beer, favoured by positive developments in domestic premium lager brand Estrella Galicia, and in the emergence of craft beer.

Recovery in the forecast period will favour on-trade sales

The overall position for alcoholic drinks in Spain over the forecast period is slight decline in total volume sales, as a result of the steep fall in 2020 as a consequence of COVID-19 followed by recovery in 2021-2014. The forecast period is expected to see a shift back in favour of on-trade volume sales of alcoholic drinks, regaining 2019 sales levels by 2024.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Alcoholic Drinks Sample Report Alcoholic Drinks Data Sample Report

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Spain for free:

The Alcoholic Drinks in Spain market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Alcoholic Drinks in Spain?
What are the major brands in Spain?
Have there been any alcoholic drinks legislative changes over the past 12 months?
How is the alcoholic drinks industry affected by the recession?
What is consumed more; beer, wine or spirits?
What have been the key trends seen in new product developments?
Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Want to find out more about this report?

Request more information

Alcoholic Drinks in Spain

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Shift in consumption occasions boosts types of alcoholic drinks suited to daytime drinking

Premiumisation and health and wellness remain important drivers of manufacturers’ portfolios

Recovery in the forecast period will favour on-trade sales

Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2017-2024
Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2017-2024
Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2016-2024
Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2016-2024

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2014-2019

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2019

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019

MARKET DATA

Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Summary 2 Research Sources

Beer in Spain

HEADLINES

PRE-COVID-19 PERFORMANCE

Improved economic conditions and new launches improve beer’s performance in 2019

Craft beer gains ever wider distribution and the interest of the largest beer players

Leading players stave off fierce competition

2020 AND BEYOND

COVID-19 impact

Affected products within beer

Recovery and opportunities

CATEGORY BACKGROUND

Lager price band methodology

Summary 3 Lager by Price Band 2019
Table 18 Number of Breweries 2014-2019

CATEGORY DATA

Table 19 Sales of Beer by Category: Total Volume 2014-2019
Table 20 Sales of Beer by Category: Total Value 2014-2019
Table 21 Sales of Beer by Category: % Total Volume Growth 2014-2019
Table 22 Sales of Beer by Category: % Total Value Growth 2014-2019
Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2014-2019
Table 24 Sales of Beer by Off-trade vs On-trade: Value 2014-2019
Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2014-2019
Table 27 GBO Company Shares of Beer: % Total Volume 2015-2019
Table 28 NBO Company Shares of Beer: % Total Volume 2015-2019
Table 29 LBN Brand Shares of Beer: % Total Volume 2016-2019
Table 30 Forecast Sales of Beer by Category: Total Volume 2019-2024
Table 31 Forecast Sales of Beer by Category: Total Value 2019-2024
Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2019-2024
Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2019-2024

Wine in Spain

HEADLINES

PRE-COVID-19 PERFORMANCE

Wine trends encompass aperitif occasions and premium and organic cavas

Fashionable vermouth continues to perform best

Producers focus on quality and premiumisation

2020 AND BEYOND

COVID-19 impact

Affected products within wine

Recovery and opportunities

CATEGORY DATA

Table 34 Sales of Wine by Category: Total Volume 2014-2019
Table 35 Sales of Wine by Category: Total Value 2014-2019
Table 36 Sales of Wine by Category: % Total Volume Growth 2014-2019
Table 37 Sales of Wine by Category: % Total Value Growth 2014-2019
Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2014-2019
Table 39 Sales of Wine by Off-trade vs On-trade: Value 2014-2019
Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2014-2019
Table 42 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2014-2019
Table 43 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2014-2019
Table 44 Sales of Still White Wine by Price Segment: % Off-trade Volume 2014-2019
Table 45 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2014-2019
Table 46 GBO Company Shares of Still Light Grape Wine: % Total Volume 2015-2019
Table 47 NBO Company Shares of Still Light Grape Wine: % Total Volume 2015-2019
Table 48 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2016-2019
Table 49 GBO Company Shares of Champagne: % Total Volume 2015-2019
Table 50 NBO Company Shares of Champagne: % Total Volume 2015-2019
Table 51 LBN Brand Shares of Champagne: % Total Volume 2016-2019
Table 52 GBO Company Shares of Other Sparkling Wine: % Total Volume 2015-2019
Table 53 NBO Company Shares of Other Sparkling Wine: % Total Volume 2015-2019
Table 54 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2016-2019
Table 55 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2015-2019
Table 56 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2015-2019
Table 57 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2016-2019
Table 58 Forecast Sales of Wine by Category: Total Volume 2019-2024
Table 59 Forecast Sales of Wine by Category: Total Value 2019-2024
Table 60 Forecast Sales of Wine by Category: % Total Volume Growth 2019-2024
Table 61 Forecast Sales of Wine by Category: % Total Value Growth 2019-2024

Spirits in Spain

HEADLINES

PRE-COVID-19 PERFORMANCE

Spirits drinking habits continue to change

Preferences continue to shift towards higher-quality spirits

Strength lies in widening distribution and attracting a broader consumer base

2020 AND BEYOND

COVID-19 impact

Affected products within spirits

Recovery and opportunities

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

Summary 4 Benchmark Brands 2019

CATEGORY DATA

Table 62 Sales of Spirits by Category: Total Volume 2014-2019
Table 63 Sales of Spirits by Category: Total Value 2014-2019
Table 64 Sales of Spirits by Category: % Total Volume Growth 2014-2019
Table 65 Sales of Spirits by Category: % Total Value Growth 2014-2019
Table 66 Sales of Spirits by Off-trade vs On-trade: Volume 2014-2019
Table 67 Sales of Spirits by Off-trade vs On-trade: Value 2014-2019
Table 68 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 69 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2014-2019
Table 70 Sales of Dark Rum by Price Platform: % Total Volume 2014-2019
Table 71 Sales of White Rum by Price Platform: % Total Volume 2014-2019
Table 72 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2014-2019
Table 73 Sales of English Gin by Price Platform: % Total Volume 2014-2019
Table 74 Sales of Vodka by Price Platform: % Total Volume 2014-2019
Table 75 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2014-2019
Table 76 GBO Company Shares of Spirits: % Total Volume 2015-2019
Table 77 NBO Company Shares of Spirits: % Total Volume 2015-2019
Table 78 LBN Brand Shares of Spirits: % Total Volume 2016-2019
Table 79 Forecast Sales of Spirits by Category: Total Volume 2019-2024
Table 80 Forecast Sales of Spirits by Category: Total Value 2019-2024
Table 81 Forecast Sales of Spirits by Category: % Total Volume Growth 2019-2024
Table 82 Forecast Sales of Spirits by Category: % Total Value Growth 2019-2024

Cider/Perry in Spain

HEADLINES

PRE-COVID-19 PERFORMANCE

Product development and changing consumer perceptions drive sales of cider/perry

New formats gain ground and challenge traditional local cider/perry brands

Traditional brands lose ground to new dynamic entrants including private label

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

CATEGORY DATA

Table 83 Sales of Cider/Perry: Total Volume 2014-2019
Table 84 Sales of Cider/Perry: Total Value 2014-2019
Table 85 Sales of Cider/Perry: % Total Volume Growth 2014-2019
Table 86 Sales of Cider/Perry: % Total Value Growth 2014-2019
Table 87 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2014-2019
Table 88 Sales of Cider/Perry by Off-trade vs On-trade: Value 2014-2019
Table 89 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 90 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2014-2019
Table 91 GBO Company Shares of Cider/Perry: % Total Volume 2015-2019
Table 92 NBO Company Shares of Cider/Perry: % Total Volume 2015-2019
Table 93 LBN Brand Shares of Cider/Perry: % Total Volume 2016-2019
Table 94 Forecast Sales of Cider/Perry: Total Volume 2019-2024
Table 95 Forecast Sales of Cider/Perry: Total Value 2019-2024
Table 96 Forecast Sales of Cider/Perry: % Total Volume Growth 2019-2024
Table 97 Forecast Sales of Cider/Perry: % Total Value Growth 2019-2024

Rtds in Spain

HEADLINES

PRE-COVID-19 PERFORMANCE

Wine-based RTDs suit consumers’ changing drinking habits

Health trend benefits spirit-based RTDs

Innovation and promotion in both wine-based and spirit-based RTDs raises players’ profiles

2020 AND BEYOND

COVID-19 impact

Affected products within RTDs

Recovery and opportunities

CATEGORY DATA

Table 98 Sales of RTDs by Category: Total Volume 2014-2019
Table 99 Sales of RTDs by Category: Total Value 2014-2019
Table 100 Sales of RTDs by Category: % Total Volume Growth 2014-2019
Table 101 Sales of RTDs by Category: % Total Value Growth 2014-2019
Table 102 Sales of RTDs by Off-trade vs On-trade: Volume 2014-2019
Table 103 Sales of RTDs by Off-trade vs On-trade: Value 2014-2019
Table 104 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 105 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2014-2019
Table 106 GBO Company Shares of RTDs: % Total Volume 2015-2019
Table 107 NBO Company Shares of RTDs: % Total Volume 2015-2019
Table 108 LBN Brand Shares of RTDs: % Total Volume 2016-2019
Table 109 Forecast Sales of RTDs by Category: Total Volume 2019-2024
Table 110 Forecast Sales of RTDs by Category: Total Value 2019-2024
Table 111 Forecast Sales of RTDs by Category: % Total Volume Growth 2019-2024
Table 112 Forecast Sales of RTDs by Category: % Total Value Growth 2019-2024

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Country Report

Alcoholic Drinks in Spain

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Shift in consumption occasions boosts types of alcoholic drinks suited to daytime drinking

Premiumisation and health and wellness remain important drivers of manufacturers’ portfolios

Recovery in the forecast period will favour on-trade sales

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Alcoholic Drinks in Spain

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Shift in consumption occasions boosts types of alcoholic drinks suited to daytime drinking

Premiumisation and health and wellness remain important drivers of manufacturers’ portfolios

Recovery in the forecast period will favour on-trade sales

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Beer in Spain

HEADLINES

PRE-COVID-19 PERFORMANCE

Improved economic conditions and new launches improve beer’s performance in 2019

Craft beer gains ever wider distribution and the interest of the largest beer players

Leading players stave off fierce competition

2020 AND BEYOND

COVID-19 impact

Affected products within beer

Recovery and opportunities

CATEGORY BACKGROUND

Lager price band methodology

CATEGORY DATA

Wine in Spain

HEADLINES

PRE-COVID-19 PERFORMANCE

Wine trends encompass aperitif occasions and premium and organic cavas

Fashionable vermouth continues to perform best

Producers focus on quality and premiumisation

2020 AND BEYOND

COVID-19 impact

Affected products within wine

Recovery and opportunities

CATEGORY DATA

Spirits in Spain

HEADLINES

PRE-COVID-19 PERFORMANCE

Spirits drinking habits continue to change

Preferences continue to shift towards higher-quality spirits

Strength lies in widening distribution and attracting a broader consumer base

2020 AND BEYOND

COVID-19 impact

Affected products within spirits

Recovery and opportunities

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

CATEGORY DATA

Cider/Perry in Spain

HEADLINES

PRE-COVID-19 PERFORMANCE