Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Alcoholic Drinks in

Alcoholic Drinks in Switzerland

71 pages, Jun 2018

US$2,100

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Stable volume performance and decreasing per capita consumption

Alcoholic drinks in Switzerland continued to show a stable performance in terms of total volume, which was directly related to further decline in per capita consumption. The on-trade and off-trade channels performed similarly.

Consumers continue to cut back on alcohol intake due to health and wellness trend

Alcoholic drinks was influenced by two major trends in 2017. The ongoing health and wellness trend continued to cause an increasing number of consumers to cut back on their daily alcohol intake.

Intense competition between domestic and big global players

Alcoholic drinks in Switzerland continued to witness strong competition between big global brands and producers and domestic manufacturers in 2017. This was visible across alcoholic drinks, with domestic producers especially strong in cider/perry and wine.

Supermarkets remains the strongest distribution channel

Supermarkets remained the dominant distribution channel in 2017, followed by discounters and hypermarkets. While supermarkets and hypermarkets continued to register gradual decline in off-trade volume terms over the review period as well as in 2017, discounters continued to see a gradual increase, thanks primarily to their lower prices.

Alcoholic drinks to stagnate over the forecast period

Alcoholic drinks is expected to stagnate in total volume terms over the forecast period. Per capita consumption of alcohol decreased over the review period and in 2017, and the downward trend is set to continue.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Alcoholic Drinks Sample Report Alcoholic Drinks Data Sample Report

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Switzerland for free:

The Alcoholic Drinks in Switzerland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Alcoholic Drinks in Switzerland?
What are the major brands in Switzerland?
Have there been any alcoholic drinks legislative changes over the past 12 months?
How is the alcoholic drinks industry affected by the recession?
What is consumed more; beer, wine or spirits?
What have been the key trends seen in new product developments?
Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Want to find out more about this report?

Request more information

Alcoholic Drinks in Switzerland

EXECUTIVE SUMMARY

Stable volume performance and decreasing per capita consumption

Consumers continue to cut back on alcohol intake due to health and wellness trend

Intense competition between domestic and big global players

Supermarkets remains the strongest distribution channel

Alcoholic drinks to stagnate over the forecast period

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Table 2 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook
Summary 1 Key New Product Developments 2017

MARKET INDICATORS

Table 3 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 4 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 5 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 6 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 7 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 11 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 12 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 13 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 14 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 16 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 18 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 2 Research Sources

Beer in Switzerland

HEADLINES

PROSPECTS

Increasing focus on moderate drinking and high number of competing brands

Unisex positioning trendy in beer

Craft beer and ginger beer gain popularity

COMPETITIVE LANDSCAPE

Feldschlösschen remains the clear leader

Small, regional players to increasingly focus on unique new product launches

Private label to remain a force to be reckoned with

CATEGORY BACKGROUND

Lager price band methodology

Summary 3 Lager by Price Band 2017
Table 19 Number of Breweries 2012-2017

CATEGORY DATA

Table 20 Sales of Beer by Category: Total Volume 2012-2017
Table 21 Sales of Beer by Category: Total Value 2012-2017
Table 22 Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 23 Sales of Beer by Category: % Total Value Growth 2012-2017
Table 24 Sales of Beer by Off-trade vs On-trade: Volume 2012-2017
Table 25 Sales of Beer by Off-trade vs On-trade: Value 2012-2017
Table 26 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 27 Sales of Beer by Off-trade vs On-trade: % Value Growth 2012-2017
Table 28 GBO Company Shares of Beer: % Total Volume 2013-2017
Table 29 NBO Company Shares of Beer: % Total Volume 2013-2017
Table 30 LBN Brand Shares of Beer: % Total Volume 2014-2017
Table 31 Forecast Sales of Beer by Category: Total Volume 2017-2022
Table 32 Forecast Sales of Beer by Category: Total Value 2017-2022
Table 33 Forecast Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 34 Forecast Sales of Beer by Category: % Total Value Growth 2017-2022

Cider/Perry in Switzerland

HEADLINES

PROSPECTS

Cider/perry profits from its modern image and growing female consumer base

Dual perception of cider/perry influences the volume performance

Innovative flavours that go beyond apple and pear to remain key selling features

COMPETITIVE LANDSCAPE

Domestic producers to continue to lose ground

Growing presence of international brands in both on-trade and off-trade channels

Harsher competition due to new product launches expected

CATEGORY DATA

Table 35 Sales of Cider/Perry: Total Volume 2012-2017
Table 36 Sales of Cider/Perry: Total Value 2012-2017
Table 37 Sales of Cider/Perry: % Total Volume Growth 2012-2017
Table 38 Sales of Cider/Perry: % Total Value Growth 2012-2017
Table 39 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2012-2017
Table 40 Sales of Cider/Perry by Off-trade vs On-trade: Value 2012-2017
Table 41 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 42 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2012-2017
Table 43 GBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 44 NBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 45 LBN Brand Shares of Cider/Perry: % Total Volume 2014-2017
Table 46 Forecast Sales of Cider/Perry: Total Volume 2017-2022
Table 47 Forecast Sales of Cider/Perry: Total Value 2017-2022
Table 48 Forecast Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 49 Forecast Sales of Cider/Perry: % Total Value Growth 2017-2022

Rtds/High-Strength Premixes in Switzerland

HEADLINES

PROSPECTS

Negative image of spirits-based RTDs continues to impact sales

Wine-based RTDs drives category but faces growing competition from similar products

Potential consumer shift from sparkling wine to wine-based RTDs

COMPETITIVE LANDSCAPE

International producers dominate but domestic players see increase

Domestic producers to continue to focus on new product launches

More dynamics through potential emergence of new brands

CATEGORY DATA

Table 50 Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
Table 51 Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
Table 52 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
Table 53 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017
Table 54 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 55 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 56 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 57 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 58 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 59 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 60 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2014-2017
Table 61 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2017-2022
Table 62 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2017-2022
Table 63 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2017-2022
Table 64 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2017-2022

Spirits in Switzerland

HEADLINES

PROSPECTS

Moderate consumption habits

Less frequent purchases of spirits and more focus on premium products

Gin to remain popular in both off-trade and on-trade outlets

COMPETITIVE LANDSCAPE

Global players lead spirits

Domestic producers to shift their focus on distribution of international brands

Small but not negligible share of private label

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

Summary 4 Benchmark Brands 2017

CATEGORY DATA

Table 65 Sales of Spirits by Category: Total Volume 2012-2017
Table 66 Sales of Spirits by Category: Total Value 2012-2017
Table 67 Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 68 Sales of Spirits by Category: % Total Value Growth 2012-2017
Table 69 Sales of Spirits by Off-trade vs On-trade: Volume 2012-2017
Table 70 Sales of Spirits by Off-trade vs On-trade: Value 2012-2017
Table 71 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 72 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2012-2017
Table 73 Sales of Dark Rum by Price Platform: % Total Volume 2012-2017
Table 74 Sales of White Rum by Price Platform: % Total Volume 2012-2017
Table 75 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2012-2017
Table 76 Sales of English Gin by Price Platform: % Total Volume 2012-2017
Table 77 Sales of Vodka by Price Platform: % Total Volume 2012-2017
Table 78 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2012-2017
Table 79 GBO Company Shares of Spirits: % Total Volume 2013-2017
Table 80 NBO Company Shares of Spirits: % Total Volume 2013-2017
Table 81 LBN Brand Shares of Spirits: % Total Volume 2014-2017
Table 82 Forecast Sales of Spirits by Category: Total Volume 2017-2022
Table 83 Forecast Sales of Spirits by Category: Total Value 2017-2022
Table 84 Forecast Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 85 Forecast Sales of Spirits by Category: % Total Value Growth 2017-2022

Wine in Switzerland

HEADLINES

PROSPECTS

Health and wellness trend will affect wine volume sales

Sparkling wine to show fastest growth over the forecast period

Despite bad harvest, the trend towards regionality will help domestic Swiss wine to grow

COMPETITIVE LANDSCAPE

Schenk SA remains the leading player but loses total volume share

Discounters set to continue to grow

Bataillard introduces organic wines

CATEGORY DATA

Table 86 Sales of Wine by Category: Total Volume 2012-2017
Table 87 Sales of Wine by Category: Total Value 2012-2017
Table 88 Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 89 Sales of Wine by Category: % Total Value Growth 2012-2017
Table 90 Sales of Wine by Off-trade vs On-trade: Volume 2012-2017
Table 91 Sales of Wine by Off-trade vs On-trade: Value 2012-2017
Table 92 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 93 Sales of Wine by Off-trade vs On-trade: % Value Growth 2012-2017
Table 94 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2012-2017
Table 95 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2012-2017
Table 96 Sales of Still White Wine by Price Segment: % Off-trade Volume 2012-2017
Table 97 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2012-2017
Table 98 GBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
Table 99 NBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
Table 100 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2014-2017
Table 101 GBO Company Shares of Champagne: % Total Volume 2013-2017
Table 102 NBO Company Shares of Champagne: % Total Volume 2013-2017
Table 103 LBN Brand Shares of Champagne: % Total Volume 2014-2017
Table 104 GBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
Table 105 NBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
Table 106 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2014-2017
Table 107 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2013-2017
Table 108 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2013-2017
Table 109 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2014-2017
Table 110 Forecast Sales of Wine by Category: Total Volume 2017-2022
Table 111 Forecast Sales of Wine by Category: Total Value 2017-2022
Table 112 Forecast Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 113 Forecast Sales of Wine by Category: % Total Value Growth 2017-2022

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Country Report

Alcoholic Drinks in Switzerland

New Report Guarantee

Executive Summary

New Report Guarantee

Stable volume performance and decreasing per capita consumption

Consumers continue to cut back on alcohol intake due to health and wellness trend

Intense competition between domestic and big global players

Supermarkets remains the strongest distribution channel

Alcoholic drinks to stagnate over the forecast period

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Alcoholic Drinks in Switzerland

EXECUTIVE SUMMARY

Stable volume performance and decreasing per capita consumption

Consumers continue to cut back on alcohol intake due to health and wellness trend

Intense competition between domestic and big global players

Supermarkets remains the strongest distribution channel

Alcoholic drinks to stagnate over the forecast period

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Beer in Switzerland

HEADLINES

PROSPECTS

Increasing focus on moderate drinking and high number of competing brands

Unisex positioning trendy in beer

Craft beer and ginger beer gain popularity

COMPETITIVE LANDSCAPE

Feldschlösschen remains the clear leader

Small, regional players to increasingly focus on unique new product launches

Private label to remain a force to be reckoned with

CATEGORY BACKGROUND

Lager price band methodology

CATEGORY DATA

Cider/Perry in Switzerland

HEADLINES

PROSPECTS

Cider/perry profits from its modern image and growing female consumer base

Dual perception of cider/perry influences the volume performance

Innovative flavours that go beyond apple and pear to remain key selling features

COMPETITIVE LANDSCAPE

Domestic producers to continue to lose ground

Growing presence of international brands in both on-trade and off-trade channels

Harsher competition due to new product launches expected

CATEGORY DATA

Rtds/High-Strength Premixes in Switzerland

HEADLINES

PROSPECTS

Negative image of spirits-based RTDs continues to impact sales

Wine-based RTDs drives category but faces growing competition from similar products

Potential consumer shift from sparkling wine to wine-based RTDs

COMPETITIVE LANDSCAPE

International producers dominate but domestic players see increase

Domestic producers to continue to focus on new product launches

More dynamics through potential emergence of new brands

CATEGORY DATA

Spirits in Switzerland

HEADLINES

PROSPECTS

Moderate consumption habits

Less frequent purchases of spirits and more focus on premium products

Gin to remain popular in both off-trade and on-trade outlets

COMPETITIVE LANDSCAPE

Global players lead spirits

Domestic producers to shift their focus on distribution of international brands