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Learn moreSep 2020
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Lockdown measures in response to the emergence of COVID-19 in Switzerland resulted in a ban on large gatherings from mid-March 2020, in addition to the closure of horeca establishments such as restaurants and bars, and non-essential retailers. This resulted in a significant decline in on-trade sales in Q2 across alcoholic drinks.
On 13 March, the Swiss government introduced controls at all of its Schengen borders. Entry into Switzerland from Italy from this date was only allowed for Swiss citizens, people with a residence permit or people traveling to Switzerland for professional reasons, with this extended to the German, French and Austrian borders from 16 March.
Alcoholic drinks in Switzerland struggled to record positive growth through either channel towards the end of the review period, as the local population moved towards healthier lifestyles and therefore had begun to reduce their alcohol intake. Even traditional alcoholic drinks such as wine and beer had been impacted, encouraging the continual efforts of breweries and wine producers to market and promote their products with various events including tastings.
The competitive landscape of alcoholic drinks in Switzerland remained highly fragmented in 2019. Even though Swiss consumers largely appreciate and support traditional values and local origins in alcoholic drinks, international players remained popular and widely represented, either locally representing themselves such as second-ranked Heineken Switzerland AG which continued to gain total volume share or through local producers such as overall leader Feldschlösschen Getränke AG, which operates breweries for Carlsberg A/S and offered a wide beer portfolio including brands Cardinal Original Draft and Kronenbourg 1664.
While lockdown measures started to be eased from mid-May onwards including the gradual reopening of restaurants, some consumers may remain hesitant about socialising in public spaces with the virus still in circulation, supporting off-trade demand throughout 2020. In addition, opportunities for a stronger recovery for alcoholic drinks through on-trade have also been lost in terms of large summer festivals as events of more than 1,000 people were banned until 1 October 2020.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Switzerland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Alcoholic Drinks industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Alcoholic Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.