Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Alcoholic Drinks industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Beer
- Wine
- Spirits
- Cider and Perry
- RTDs
If you're in the Alcoholic Drinks industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Alcoholic Drinks in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Alcoholic Drinks in Switzerland?
- Where is consumer demand for Alcoholic Drinks focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Switzerland?
- How are products distributed in Switzerland?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Alcoholic Drinks in Switzerland
EXECUTIVE SUMMARY
COVID-19 impact on alcoholic drinks
COVID-19 country impact
Company response
Retailing shift
On-trade vs off-trade split
What next for alcoholic drinks?
Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2018-2025
Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2018-2025
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2015-2020
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2020
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty-free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020
MARKET DATA
Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025
DISCLAIMER
SOURCES
Summary 2 Research Sources
Beer in Switzerland
KEY DATA FINDINGS
2020 IMPACT
A steep decline in on-trade sales of beer in 2020 is only partially mitigated by an upturn in off-trade sales
Feldschlösschen retains leadership in 2020 due to its wide product portfolio and investment in non-alcoholic beer
Supermarkets continues to dominate sales of beer in Switzerland with a wide range of products across the price spectrum
RECOVERY AND OPPORTUNITIES
Lifting of restrictions will boost on-trade sales and premiumisation recover its former dynamism
Off-trade sales will be impacted as a result of a return to on-trade consumption in the coming years
Light drinking trend will see players launch new low alcohol and no alcohol varieties
CATEGORY BACKGROUND
Lager price band methodology
Summary 3 Lager by Price Band 2020
Table 18 Number of Breweries 2014-2020
CATEGORY DATA
Table 19 Sales of Beer by Category: Total Volume 2015-2020
Table 20 Sales of Beer by Category: Total Value 2015-2020
Table 21 Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 22 Sales of Beer by Category: % Total Value Growth 2015-2020
Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020
Table 24 Sales of Beer by Off-trade vs On-trade: Value 2015-2020
Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020
Table 27 Sales of Beer by Craft vs Standard 2015-2020
Table 28 GBO Company Shares of Beer: % Total Volume 2016-2020
Table 29 NBO Company Shares of Beer: % Total Volume 2016-2020
Table 30 LBN Brand Shares of Beer: % Total Volume 2017-2020
Table 31 Forecast Sales of Beer by Category: Total Volume 2020-2025
Table 32 Forecast Sales of Beer by Category: Total Value 2020-2025
Table 33 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025
Table 34 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025
Wine in Switzerland
KEY DATA FINDINGS
2020 IMPACT
Wine sees continued decline in 2020, with no apparent shift in favour of the off-trade channel
Schenk SA retains leadership of fragmented competitive landscape in 2020 but experiences increasing pressure from private label
Government support encourages local wine production, but lack of opportunities for socialising reduces demand for sparkling wine in 2020
RECOVERY AND OPPORTUNITIES
Supermarkets will continue to dominate sales of wine in Switzerland thanks to a wide range of products across the price spectrum
Enthusiasm for dining outside of the home once more will lead to an increase in demand for on-trade sales of wine
Local wines are set to benefit from sustainability and authenticity trends in Switzerland
CATEGORY DATA
Table 35 Sales of Wine by Category: Total Volume 2015-2020
Table 36 Sales of Wine by Category: Total Value 2015-2020
Table 37 Sales of Wine by Category: % Total Volume Growth 2015-2020
Table 38 Sales of Wine by Category: % Total Value Growth 2015-2020
Table 39 Sales of Wine by Off-trade vs On-trade: Volume 2015-2020
Table 40 Sales of Wine by Off-trade vs On-trade: Value 2015-2020
Table 41 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 42 Sales of Wine by Off-trade vs On-trade: % Value Growth 2015-2020
Table 43 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2015-2020
Table 44 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2015-2020
Table 45 Sales of Still White Wine by Price Segment: % Off-trade Volume 2015-2020
Table 46 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2015-2020
Table 47 GBO Company Shares of Still Light Grape Wine: % Total Volume 2016-2020
Table 48 NBO Company Shares of Still Light Grape Wine: % Total Volume 2016-2020
Table 49 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2017-2020
Table 50 GBO Company Shares of Champagne: % Total Volume 2016-2020
Table 51 NBO Company Shares of Champagne: % Total Volume 2016-2020
Table 52 LBN Brand Shares of Champagne: % Total Volume 2017-2020
Table 53 GBO Company Shares of Other Sparkling Wine: % Total Volume 2016-2020
Table 54 NBO Company Shares of Other Sparkling Wine: % Total Volume 2016-2020
Table 55 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2017-2020
Table 56 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2016-2020
Table 57 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2016-2020
Table 58 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2017-2020
Table 59 GBO Company Shares of Non-grape Wine: % Total Volume 2016-2020
Table 60 NBO Company Shares of Non-grape Wine: % Total Volume 2016-2020
Table 61 LBN Brand Shares of Non-grape Wine: % Total Volume 2017-2020
Table 62 Forecast Sales of Wine by Category: Total Volume 2020-2025
Table 63 Forecast Sales of Wine by Category: Total Value 2020-2025
Table 64 Forecast Sales of Wine by Category: % Total Volume Growth 2020-2025
Table 65 Forecast Sales of Wine by Category: % Total Value Growth 2020-2025
Spirits in Switzerland
KEY DATA FINDINGS
2020 IMPACT
A slight shift toward off-trade sales is not enough to mitigate overall volume decline in the category in 2020
Spirits remains fragmented competitive landscape in 2020, with Diwisa Distillerie Willisau maintaining the lead but facing growing pressure from Diageo
Changing consumer preferences encourages greater innovation in low-alcohol and no-alcohol spirits
RECOVERY AND OPPORTUNITIES
Premiumisation trend will return as household disposable incomes rise
On-trade channel will see swift recovery in 2021 as horeca outlets reopen
Gin will retain its image as a premium fashionable spirit, supported by the craft trend
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 4 Benchmark Brands 2020
CATEGORY DATA
Table 66 Sales of Spirits by Category: Total Volume 2015-2020
Table 67 Sales of Spirits by Category: Total Value 2015-2020
Table 68 Sales of Spirits by Category: % Total Volume Growth 2015-2020
Table 69 Sales of Spirits by Category: % Total Value Growth 2015-2020
Table 70 Sales of Spirits by Off-trade vs On-trade: Volume 2015-2020
Table 71 Sales of Spirits by Off-trade vs On-trade: Value 2015-2020
Table 72 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 73 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2015-2020
Table 74 Sales of Dark Rum by Price Platform: % Total Volume 2015-2020
Table 75 Sales of White Rum by Price Platform: % Total Volume 2015-2020
Table 76 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2015-2020
Table 77 Sales of English Gin by Price Platform: % Total Volume 2015-2020
Table 78 Sales of Vodka by Price Platform: % Total Volume 2015-2020
Table 79 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2015-2020
Table 80 GBO Company Shares of Spirits: % Total Volume 2016-2020
Table 81 NBO Company Shares of Spirits: % Total Volume 2016-2020
Table 82 LBN Brand Shares of Spirits: % Total Volume 2017-2020
Table 83 Forecast Sales of Spirits by Category: Total Volume 2020-2025
Table 84 Forecast Sales of Spirits by Category: Total Value 2020-2025
Table 85 Forecast Sales of Spirits by Category: % Total Volume Growth 2020-2025
Table 86 Forecast Sales of Spirits by Category: % Total Value Growth 2020-2025
Cider/Perry in Switzerland
KEY DATA FINDINGS
2020 IMPACT
Cider/perry remains a small category in Switzerland but benefits from continual innovation and alignment with consumer trends
Somersby continues to place pressure on leading local players in 2020
Producers continue to develop low or non-alcoholic options in alignment with the health and wellness trend
RECOVERY AND OPPORTUNITIES
Cider/perry is set to cover swiftly in on-trade terms over the forecast period
Looking ahead, craft varieties will help boost average unit price increases in cider/perry overall
Volume growth in off-trade terms is set to stagnate, reaching pre-pandemic levels only towards the end of the forecast period
CATEGORY DATA
Table 87 Sales of Cider/Perry: Total Volume 2015-2020
Table 88 Sales of Cider/Perry: Total Value 2015-2020
Table 89 Sales of Cider/Perry: % Total Volume Growth 2015-2020
Table 90 Sales of Cider/Perry: % Total Value Growth 2015-2020
Table 91 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2015-2020
Table 92 Sales of Cider/Perry by Off-trade vs On-trade: Value 2015-2020
Table 93 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 94 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2015-2020
Table 95 GBO Company Shares of Cider/Perry: % Total Volume 2016-2020
Table 96 NBO Company Shares of Cider/Perry: % Total Volume 2016-2020
Table 97 LBN Brand Shares of Cider/Perry: % Total Volume 2017-2020
Table 98 Forecast Sales of Cider/Perry: Total Volume 2020-2025
Table 99 Forecast Sales of Cider/Perry: Total Value 2020-2025
Table 100 Forecast Sales of Cider/Perry: % Total Volume Growth 2020-2025
Table 101 Forecast Sales of Cider/Perry: % Total Value Growth 2020-2025
Rtds in Switzerland
KEY DATA FINDINGS
2020 IMPACT
RTDs is hit hard in 2020 across all metrics as horeca outlets close and consumers are confined to their homes
Diageo strengthens its leadership of RTDs with Smirnoff Ice, but more natural options produced with locally sourced ingredients gain popularity
High sugar and alcohol levels of RTDs remain as a concern amongst local consumers and continue to reduce overall demand in 2020
RECOVERY AND OPPORTUNITIES
Players will seek to gain share in the coming years through differentiation via innovation
A return to socialising and events will boost on-trade sales of RTDs in the short term before slower growth resumes
Wine-based RTDs with lower alcohol content will present a more sophisticated image
CATEGORY DATA
Table 102 Sales of RTDs by Category: Total Volume 2015-2020
Table 103 Sales of RTDs by Category: Total Value 2015-2020
Table 104 Sales of RTDs by Category: % Total Volume Growth 2015-2020
Table 105 Sales of RTDs by Category: % Total Value Growth 2015-2020
Table 106 Sales of RTDs by Off-trade vs On-trade: Volume 2015-2020
Table 107 Sales of RTDs by Off-trade vs On-trade: Value 2015-2020
Table 108 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 109 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2015-2020
Table 110 GBO Company Shares of RTDs: % Total Volume 2016-2020
Table 111 NBO Company Shares of RTDs: % Total Volume 2016-2020
Table 112 LBN Brand Shares of RTDs: % Total Volume 2017-2020
Table 113 Forecast Sales of RTDs by Category: Total Volume 2020-2025
Table 114 Forecast Sales of RTDs by Category: Total Value 2020-2025
Table 115 Forecast Sales of RTDs by Category: % Total Volume Growth 2020-2025
Table 116 Forecast Sales of RTDs by Category: % Total Value Growth 2020-2025