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Country Report

Alcoholic Drinks in

Alcoholic Drinks in Switzerland

Jul 2019

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Executive Summary

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Alcoholic drinks remains flat in 2018

Even though the number of people legally able to purchase and drink alcohol in Switzerland continues to rise slowly, total volume sales of alcoholic drinks remained flat in 2018. This can be attributed to a range of opposing factors.

Good weather helps to support sales

One factor positively impacting alcoholic drinks volume sales was the favourable weather during various seasons. During the winter, the mountains were covered with fresh snow, while sunshine and bearable temperatures encouraged locals and tourists to visit mountain and valley stations as well as indoor and outdoor restaurants and hotel bars.

Consolidation of multinationals offset by increase in independent manufacturers

The alcoholic drinks competitive landscape in Switzerland remained highly fragmented in 2018. Even though Swiss consumers largely appreciate and support traditional values and local origins in alcoholic drinks, international players are just as popular and widely represented, thereby creating a continuously high level of competition between manufacturers.

Supermarkets remains the go-to channel

The off-trade distribution of alcoholic drinks continued to be dominated by grocery retailers in 2018. Within grocery retailing, supermarkets remained the leading distribution channel, accounting for more than half of total off-trade volume sales.

Alcoholic drinks set to remain flat in total volume terms over the forecast period

As the factors which are currently impacting alcoholic drinks in Switzerland are likely to prevail and even intensify over the forecast period, the industry is expected to remain flat in total volume terms. As consumers are likely to continue to seek to reduce their alcohol and calorie intake, the shift towards lighter products with a lower ABV will be notable.

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Alcoholic Drinks Sample Report Alcoholic Drinks Data Sample Report

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Switzerland for free:

The Alcoholic Drinks in Switzerland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Alcoholic Drinks in Switzerland?
What are the major brands in Switzerland?
Have there been any alcoholic drinks legislative changes over the past 12 months?
How is the alcoholic drinks industry affected by the recession?
What is consumed more; beer, wine or spirits?
What have been the key trends seen in new product developments?
Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Alcoholic Drinks in Switzerland

EXECUTIVE SUMMARY

Alcoholic drinks remains flat in 2018

Good weather helps to support sales

Consolidation of multinationals offset by increase in independent manufacturers

Supermarkets remains the go-to channel

Alcoholic drinks set to remain flat in total volume terms over the forecast period

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2013-2018

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2018

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018

MARKET DATA

Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2018
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2018
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2018
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2018
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources

Beer in Switzerland

HEADLINES

PROSPECTS

Short-term benefits offset negative factors

Change in lifestyles to benefit beer types perceived as healthier

Craft beer continues to contribute to volume and value growth

COMPETITIVE LANDSCAPE

Innovation with a strong customer focus supports success

Brauerei Locher benefiting from a focus on innovation

Craft brewers still on the rise

CATEGORY BACKGROUND

Lager price band methodology

Summary 3 Lager by Price Band 2018
Table 18 Number of Breweries 2013-2018

CATEGORY DATA

Table 19 Sales of Beer by Category: Total Volume 2013-2018
Table 20 Sales of Beer by Category: Total Value 2013-2018
Table 21 Sales of Beer by Category: % Total Volume Growth 2013-2018
Table 22 Sales of Beer by Category: % Total Value Growth 2013-2018
Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2013-2018
Table 24 Sales of Beer by Off-trade vs On-trade: Value 2013-2018
Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2013-2018
Table 27 GBO Company Shares of Beer: % Total Volume 2014-2018
Table 28 NBO Company Shares of Beer: % Total Volume 2014-2018
Table 29 LBN Brand Shares of Beer: % Total Volume 2015-2018
Table 30 Forecast Sales of Beer by Category: Total Volume 2018-2023
Table 31 Forecast Sales of Beer by Category: Total Value 2018-2023
Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2018-2023
Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2018-2023

Cider/Perry in Switzerland

HEADLINES

PROSPECTS

Change in perception supports positive outlook for cider/perry

Cider as a craft

Healthier lifestyles supported by lighter alcoholic drinks

COMPETITIVE LANDSCAPE

Ramseier to benefit from growing demand for cider

International brand manufacturers push on

Niche player proves a success

CATEGORY DATA

Table 34 Sales of Cider/Perry: Total Volume 2013-2018
Table 35 Sales of Cider/Perry: Total Value 2013-2018
Table 36 Sales of Cider/Perry: % Total Volume Growth 2013-2018
Table 37 Sales of Cider/Perry: % Total Value Growth 2013-2018
Table 38 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2013-2018
Table 39 Sales of Cider/Perry by Off-trade vs On-trade: Value 2013-2018
Table 40 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 41 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2013-2018
Table 42 GBO Company Shares of Cider/Perry: % Total Volume 2014-2018
Table 43 NBO Company Shares of Cider/Perry: % Total Volume 2014-2018
Table 44 LBN Brand Shares of Cider/Perry: % Total Volume 2015-2018
Table 45 Forecast Sales of Cider/Perry: Total Volume 2018-2023
Table 46 Forecast Sales of Cider/Perry: Total Value 2018-2023
Table 47 Forecast Sales of Cider/Perry: % Total Volume Growth 2018-2023
Table 48 Forecast Sales of Cider/Perry: % Total Value Growth 2018-2023

Spirits in Switzerland

HEADLINES

PROSPECTS

Innovation helps boost consumer interest in spirits

Handcrafted spirits offer growth potential

Exclusive spirits for special occasions

COMPETITIVE LANDSCAPE

Presence in growth areas offsets falling demand

Rise in number and sales of craft spirits

Size does matter sometimes

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

Summary 4 Benchmark Brands 2018

CATEGORY DATA

Table 49 Sales of Spirits by Category: Total Volume 2013-2018
Table 50 Sales of Spirits by Category: Total Value 2013-2018
Table 51 Sales of Spirits by Category: % Total Volume Growth 2013-2018
Table 52 Sales of Spirits by Category: % Total Value Growth 2013-2018
Table 53 Sales of Spirits by Off-trade vs On-trade: Volume 2013-2018
Table 54 Sales of Spirits by Off-trade vs On-trade: Value 2013-2018
Table 55 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 56 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2013-2018
Table 57 Sales of Dark Rum by Price Platform: % Total Volume 2013-2018
Table 58 Sales of White Rum by Price Platform: % Total Volume 2013-2018
Table 59 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2013-2018
Table 60 Sales of English Gin by Price Platform: % Total Volume 2013-2018
Table 61 Sales of Vodka by Price Platform: % Total Volume 2013-2018
Table 62 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2013-2018
Table 63 GBO Company Shares of Spirits: % Total Volume 2014-2018
Table 64 NBO Company Shares of Spirits: % Total Volume 2014-2018
Table 65 LBN Brand Shares of Spirits: % Total Volume 2015-2018
Table 66 Forecast Sales of Spirits by Category: Total Volume 2018-2023
Table 67 Forecast Sales of Spirits by Category: Total Value 2018-2023
Table 68 Forecast Sales of Spirits by Category: % Total Volume Growth 2018-2023
Table 69 Forecast Sales of Spirits by Category: % Total Value Growth 2018-2023

Wine in Switzerland

HEADLINES

PROSPECTS

Health awareness, lifestyle changes and weather patterns all shape wine sales

Lighter wines becoming more appealing

Intensified competition requires more creative marketing efforts

COMPETITIVE LANDSCAPE

Schenk – a successful company since 1893

Private label a force to be reckoned with

Sparkling wine performing well

CATEGORY DATA

Table 70 Sales of Wine by Category: Total Volume 2013-2018
Table 71 Sales of Wine by Category: Total Value 2013-2018
Table 72 Sales of Wine by Category: % Total Volume Growth 2013-2018
Table 73 Sales of Wine by Category: % Total Value Growth 2013-2018
Table 74 Sales of Wine by Off-trade vs On-trade: Volume 2013-2018
Table 75 Sales of Wine by Off-trade vs On-trade: Value 2013-2018
Table 76 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 77 Sales of Wine by Off-trade vs On-trade: % Value Growth 2013-2018
Table 78 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2013-2018
Table 79 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2013-2018
Table 80 Sales of Still White Wine by Price Segment: % Off-trade Volume 2013-2018
Table 81 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2013-2018
Table 82 GBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018
Table 83 NBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018
Table 84 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2015-2018
Table 85 GBO Company Shares of Champagne: % Total Volume 2014-2018
Table 86 NBO Company Shares of Champagne: % Total Volume 2014-2018
Table 87 LBN Brand Shares of Champagne: % Total Volume 2015-2018
Table 88 GBO Company Shares of Other Sparkling Wine: % Total Volume 2014-2018
Table 89 NBO Company Shares of Other Sparkling Wine: % Total Volume 2014-2018
Table 90 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2015-2018
Table 91 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2014-2018
Table 92 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2014-2018
Table 93 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2015-2018
Table 94 Forecast Sales of Wine by Category: Total Volume 2018-2023
Table 95 Forecast Sales of Wine by Category: Total Value 2018-2023
Table 96 Forecast Sales of Wine by Category: % Total Volume Growth 2018-2023
Table 97 Forecast Sales of Wine by Category: % Total Value Growth 2018-2023

Rtds in Switzerland

HEADLINES

PROSPECTS

Negative perception of spirit-based RTDs drags down sales

Wine-based RTDs to keep growing despite fierce competition

Wider distribution to support sales

COMPETITIVE LANDSCAPE

Smirnoff Ice remains the most popular RTD brand

Liqueur premixes no longer state-of-the-art

Swiss consumers appreciate local companies

CATEGORY DATA

Table 98 Sales of RTDS by Category: Total Volume 2013-2018
Table 99 Sales of RTDS by Category: Total Value 2013-2018
Table 100 Sales of RTDS by Category: % Total Volume Growth 2013-2018
Table 101 Sales of RTDS by Category: % Total Value Growth 2013-2018
Table 102 Sales of RTDS by Off-trade vs On-trade: Volume 2013-2018
Table 103 Sales of RTDS by Off-trade vs On-trade: Value 2013-2018
Table 104 Sales of RTDS by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 105 Sales of RTDS by Off-trade vs On-trade: % Value Growth 2013-2018
Table 106 GBO Company Shares of RTDS: % Total Volume 2014-2018
Table 107 NBO Company Shares of RTDS: % Total Volume 2014-2018
Table 108 LBN Brand Shares of RTDS: % Total Volume 2015-2018
Table 109 Forecast Sales of RTDS by Category: Total Volume 2018-2023
Table 110 Forecast Sales of RTDS by Category: Total Value 2018-2023
Table 111 Forecast Sales of RTDS by Category: % Total Volume Growth 2018-2023
Table 112 Forecast Sales of RTDS by Category: % Total Value Growth 2018-2023

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Megatrends

Country Report

Alcoholic Drinks in Switzerland

New Report Guarantee

Executive Summary

New Report Guarantee

Alcoholic drinks remains flat in 2018

Good weather helps to support sales

Consolidation of multinationals offset by increase in independent manufacturers

Supermarkets remains the go-to channel

Alcoholic drinks set to remain flat in total volume terms over the forecast period

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Alcoholic Drinks in Switzerland

EXECUTIVE SUMMARY

Alcoholic drinks remains flat in 2018

Good weather helps to support sales

Consolidation of multinationals offset by increase in independent manufacturers

Supermarkets remains the go-to channel

Alcoholic drinks set to remain flat in total volume terms over the forecast period

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Beer in Switzerland

HEADLINES

PROSPECTS

Short-term benefits offset negative factors

Change in lifestyles to benefit beer types perceived as healthier

Craft beer continues to contribute to volume and value growth

COMPETITIVE LANDSCAPE

Innovation with a strong customer focus supports success

Brauerei Locher benefiting from a focus on innovation

Craft brewers still on the rise

CATEGORY BACKGROUND

Lager price band methodology

CATEGORY DATA

Cider/Perry in Switzerland

HEADLINES

PROSPECTS

Change in perception supports positive outlook for cider/perry

Cider as a craft

Healthier lifestyles supported by lighter alcoholic drinks

COMPETITIVE LANDSCAPE

Ramseier to benefit from growing demand for cider

International brand manufacturers push on

Niche player proves a success

CATEGORY DATA

Spirits in Switzerland

HEADLINES

PROSPECTS

Innovation helps boost consumer interest in spirits

Handcrafted spirits offer growth potential

Exclusive spirits for special occasions

COMPETITIVE LANDSCAPE

Presence in growth areas offsets falling demand

Rise in number and sales of craft spirits

Size does matter sometimes

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

CATEGORY DATA

Wine in Switzerland

HEADLINES

PROSPECTS

Health awareness, lifestyle changes and weather patterns all shape wine sales

Lighter wines becoming more appealing

Intensified competition requires more creative marketing efforts