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Overview:
Understand the latest market trends and future growth opportunities for the Alcoholic Drinks industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Beer
- Wine
- Spirits
- Cider and Perry
- RTDs
If you're in the Alcoholic Drinks industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Alcoholic Drinks in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Alcoholic Drinks in Singapore?
- Where is consumer demand for Alcoholic Drinks focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Singapore?
- How are products distributed in Singapore?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Alcoholic Drinks in Singapore
EXECUTIVE SUMMARY
Alcoholic drinks in 2021: The big picture
2021 key trends
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2019-2026
Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2019-2026
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Summary 1 Number of On-trade Establishments by Type 2015-2021
TAXATION AND DUTY LEVIES
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2021
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
MARKET DATA
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2021
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 3 Research Sources
Beer in Singapore
KEY DATA FINDINGS
2021 DEVELOPMENTS
Tedium and stress linked to pandemic impact Singaporeans’ consumption behaviour
Channel distribution shifts to off-trade at height of pandemic
Leading players compete with creative solutions and innovation
PROSPECTS AND OPPORTUNITIES
Non-alcoholic beer to become increasingly relevant in the future
Craft beer is slowly growing and has the potential for further development
Easing of restrictions could lead to stronger early recovery for on-trade
CATEGORY BACKGROUND
Lager price band methodology
Summary 4 Lager by Price Band 2021
CATEGORY DATA
Table 17 Sales of Beer by Category: Total Volume 2016-2021
Table 18 Sales of Beer by Category: Total Value 2016-2021
Table 19 Sales of Beer by Category: % Total Volume Growth 2016-2021
Table 20 Sales of Beer by Category: % Total Value Growth 2016-2021
Table 21 Sales of Beer by Off-trade vs On-trade: Volume 2016-2021
Table 22 Sales of Beer by Off-trade vs On-trade: Value 2016-2021
Table 23 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 24 Sales of Beer by Off-trade vs On-trade: % Value Growth 2016-2021
Table 25 Sales of Beer by Craft vs Standard 2016-2021
Table 26 GBO Company Shares of Beer: % Total Volume 2017-2021
Table 27 NBO Company Shares of Beer: % Total Volume 2017-2021
Table 28 LBN Brand Shares of Beer: % Total Volume 2018-2021
Table 29 Forecast Sales of Beer by Category: Total Volume 2021-2026
Table 30 Forecast Sales of Beer by Category: Total Value 2021-2026
Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026
Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2021-2026
Cider/Perry in Singapore
KEY DATA FINDINGS
2021 DEVELOPMENTS
Prolonged closure of on-trade leads to further declines for cider/perry in Singapore
Companies shift to off-trade due to impact of home seclusion
Rising health awareness contributes to positive perception of cider/perry
PROSPECTS AND OPPORTUNITIES
E-commerce has potential to continue expanding in the future
Sustainability agenda expected to gain greater significance
CATEGORY DATA
Table 33 Sales of Cider/Perry: Total Volume 2016-2021
Table 34 Sales of Cider/Perry: Total Value 2016-2021
Table 35 Sales of Cider/Perry: % Total Volume Growth 2016-2021
Table 36 Sales of Cider/Perry: % Total Value Growth 2016-2021
Table 37 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2016-2021
Table 38 Sales of Cider/Perry by Off-trade vs On-trade: Value 2016-2021
Table 39 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 40 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2016-2021
Table 41 GBO Company Shares of Cider/Perry: % Total Volume 2017-2021
Table 42 NBO Company Shares of Cider/Perry: % Total Volume 2017-2021
Table 43 LBN Brand Shares of Cider/Perry: % Total Volume 2018-2021
Table 44 Forecast Sales of Cider/Perry: Total Volume 2021-2026
Table 45 Forecast Sales of Cider/Perry: Total Value 2021-2026
Table 46 Forecast Sales of Cider/Perry: % Total Volume Growth 2021-2026
Table 47 Forecast Sales of Cider/Perry: % Total Value Growth 2021-2026
Rtds in Singapore
KEY DATA FINDINGS
2021 DEVELOPMENTS
Fairly flat performance for RTDs
Growth potential beyond spirits-based RTDs
Leader remains dominant despite losing ground to smaller players
PROSPECTS AND OPPORTUNITIES
Potential growth offered by non/low alcohol RTDs
Bottled cocktails offer exciting prospects over forecast period
CATEGORY DATA
Table 48 Sales of RTDs by Category: Total Volume 2016-2021
Table 49 Sales of RTDs by Category: Total Value 2016-2021
Table 50 Sales of RTDs by Category: % Total Volume Growth 2016-2021
Table 51 Sales of RTDs by Category: % Total Value Growth 2016-2021
Table 52 Sales of RTDs by Off-trade vs On-trade: Volume 2016-2021
Table 53 Sales of RTDs by Off-trade vs On-trade: Value 2016-2021
Table 54 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 55 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2016-2021
Table 56 GBO Company Shares of RTDs: % Total Volume 2017-2021
Table 57 NBO Company Shares of RTDs: % Total Volume 2017-2021
Table 58 LBN Brand Shares of RTDs: % Total Volume 2018-2021
Table 59 Forecast Sales of RTDs by Category: Total Volume 2021-2026
Table 60 Forecast Sales of RTDs by Category: Total Value 2021-2026
Table 61 Forecast Sales of RTDs by Category: % Total Volume Growth 2021-2026
Table 62 Forecast Sales of RTDs by Category: % Total Value Growth 2021-2026
Spirits in Singapore
KEY DATA FINDINGS
2021 DEVELOPMENTS
Further dynamic growth for gin, while vodka sales remain flat
Soju is growing aggressively in Singapore
Further demand for whiskies in midst of pandemic
PROSPECTS AND OPPORTUNITIES
Spirits to increasingly turn "green" in the future
Further potential expansion for craft spirits in Singapore
Rum to further benefit from mixology trend and demand for quality spirits
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 5 Benchmark Brands 2021
CATEGORY DATA
Table 63 Sales of Spirits by Category: Total Volume 2016-2021
Table 64 Sales of Spirits by Category: Total Value 2016-2021
Table 65 Sales of Spirits by Category: % Total Volume Growth 2016-2021
Table 66 Sales of Spirits by Category: % Total Value Growth 2016-2021
Table 67 Sales of Spirits by Off-trade vs On-trade: Volume 2016-2021
Table 68 Sales of Spirits by Off-trade vs On-trade: Value 2016-2021
Table 69 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 70 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2016-2021
Table 71 Sales of Dark Rum by Price Platform: % Total Volume 2016-2021
Table 72 Sales of White Rum by Price Platform: % Total Volume 2016-2021
Table 73 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2016-2021
Table 74 Sales of English Gin by Price Platform: % Total Volume 2016-2021
Table 75 Sales of Vodka by Price Platform: % Total Volume 2016-2021
Table 76 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2016-2021
Table 77 GBO Company Shares of Spirits: % Total Volume 2017-2021
Table 78 NBO Company Shares of Spirits: % Total Volume 2017-2021
Table 79 LBN Brand Shares of Spirits: % Total Volume 2018-2021
Table 80 Forecast Sales of Spirits by Category: Total Volume 2021-2026
Table 81 Forecast Sales of Spirits by Category: Total Value 2021-2026
Table 82 Forecast Sales of Spirits by Category: % Total Volume Growth 2021-2026
Table 83 Forecast Sales of Spirits by Category: % Total Value Growth 2021-2026
Wine in Singapore
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sake consumption increases aggressively in 2021
Digitalisation plays a crucial role during the pandemic
Pandemic-related supply chains issues drive up unit price of wine in Singapore
PROSPECTS AND OPPORTUNITIES
Sustainability becomes the main focus for both producers and consumers
Reopening of borders and relaxing of restrictions to drive recovery of on-trade sales
Non/low alcohol wine slowly gaining local recognition
CATEGORY DATA
Table 84 Sales of Wine by Category: Total Volume 2016-2021
Table 85 Sales of Wine by Category: Total Value 2016-2021
Table 86 Sales of Wine by Category: % Total Volume Growth 2016-2021
Table 87 Sales of Wine by Category: % Total Value Growth 2016-2021
Table 88 Sales of Wine by Off-trade vs On-trade: Volume 2016-2021
Table 89 Sales of Wine by Off-trade vs On-trade: Value 2016-2021
Table 90 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 91 Sales of Wine by Off-trade vs On-trade: % Value Growth 2016-2021
Table 92 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2016-2021
Table 93 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2016-2021
Table 94 Sales of Still White Wine by Price Segment: % Off-trade Volume 2016-2021
Table 95 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2016-2021
Table 96 Sales of Wine by Origin 2019-2021
Table 97 GBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
Table 98 NBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
Table 99 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2018-2021
Table 100 GBO Company Shares of Champagne: % Total Volume 2017-2021
Table 101 NBO Company Shares of Champagne: % Total Volume 2017-2021
Table 102 LBN Brand Shares of Champagne: % Total Volume 2018-2021
Table 103 GBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
Table 104 NBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
Table 105 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2018-2021
Table 106 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
Table 107 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
Table 108 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2018-2021
Table 109 GBO Company Shares of Non-grape Wine: % Total Volume 2017-2021
Table 110 NBO Company Shares of Non-grape Wine: % Total Volume 2017-2021
Table 111 LBN Brand Shares of Non-grape Wine: % Total Volume 2018-2021
Table 112 Forecast Sales of Wine by Category: Total Volume 2021-2026
Table 113 Forecast Sales of Wine by Category: Total Value 2021-2026
Table 114 Forecast Sales of Wine by Category: % Total Volume Growth 2021-2026
Table 115 Forecast Sales of Wine by Category: % Total Value Growth 2021-2026