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Country Report

Alcoholic Drinks in

Alcoholic Drinks in Singapore

63 pages, Jun 2018

US$2,100

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Executive Summary

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Total volume growth continues to slow

The slowdown in total volume growth from 2016 continued into 2017. Alcoholic drinks grew only slightly from 2016 to 2017.

Healthier versions of alcoholic drinks could be the new norm

Tiger Silver, a new low-calorie beer launched by Asia Pacific Breweries, is a step in a new direction for the beer category as it caters to the rising trend of healthy living for the first time. Alcohol is traditionally seen as an unhealthy vice; however, this is set to change over the forecast period, with the introduction of healthier versions of traditional alcoholic drinks.

Large players create an “illusion of choice” to maintain their market shares

With commercial lager sales close to stagnating in total volume terms, major players such as Asia Pacific Breweries are staking their claim in new growth categories such as ale, weissbier/weizen/wheat beers, flavoured/mixed lager and even low-calorie beer. They are aggressively launching new products in these categories such as Tiger White, Tiger Black, Tiger Radler and Tiger Silver, and banking on their strong brand equity to sell them.

Internet retailing is the fastest-growing off-trade distribution channel

Internet retailing is rising fast as alcoholic beverages are often heavy to carry and consumers appreciate the convenience of having these products delivered right to their doorstep. Internet retailing is growing particularly quickly in the wine category, as increased consumer knowledge of wine reduces the need to go down to brick-and-mortar stores to make physical purchases.

An overall slowdown in growth is expected, with consumption shifting to more niche drinks

The overall alcohol drinks market is likely to have a lower CAGR over the forecast period compared with the review period, as consumers’ preferences shift towards more niche drinks such as craft beer and spirits owing to increasingly sophisticated tastes. As consumer knowledge on alcohol improves, consumers are more willing to experiment with new and specialised tastes.

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Alcoholic Drinks Sample Report Alcoholic Drinks Data Sample Report

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Singapore for free:

The Alcoholic Drinks in Singapore market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Alcoholic Drinks in Singapore?
What are the major brands in Singapore?
Have there been any alcoholic drinks legislative changes over the past 12 months?
How is the alcoholic drinks industry affected by the recession?
What is consumed more; beer, wine or spirits?
What have been the key trends seen in new product developments?
Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Want to find out more about this report?

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Alcoholic Drinks in Singapore

EXECUTIVE SUMMARY

Total volume growth continues to slow

Healthier versions of alcoholic drinks could be the new norm

Large players create an “illusion of choice” to maintain their market shares

Internet retailing is the fastest-growing off-trade distribution channel

An overall slowdown in growth is expected, with consumption shifting to more niche drinks

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Table 2 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty-free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook
Summary 1 Key New Product Developments 2017

MARKET INDICATORS

Table 3 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 4 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 5 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 6 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 7 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 11 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 12 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 13 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 14 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 16 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 18 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 2 Research Sources

Rtds/High-Strength Premixes in Singapore

HEADLINES

PROSPECTS

Young adults are switching to off-trade cider and spirits

The category is targeting “hometainment” drinkers through its packaging

COMPETITIVE LANDSCAPE

RTDs/high-strength premixes takes a back seat

Beam Global Asia Pte Ltd remains active in RTDs/high-strength premixes

CATEGORY DATA

Table 19 Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
Table 20 Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
Table 21 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
Table 22 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017
Table 23 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 24 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 25 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 26 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 27 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 28 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 29 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2014-2017
Table 30 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2017-2022
Table 31 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2017-2022
Table 32 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2017-2022
Table 33 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2017-2022

Spirits in Singapore

HEADLINES

PROSPECTS

Consumers of blended Scotch whisky are switching to single malt Scotch whisky

Craft gin is driving gin growth in Singapore

COMPETITIVE LANDSCAPE

Japanese whisky prices continue to rise owing to supply constraints

Whisky events are gaining in popularity

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

Summary 3 Benchmark Brands 2017

CATEGORY DATA

Table 34 Sales of Spirits by Category: Total Volume 2012-2017
Table 35 Sales of Spirits by Category: Total Value 2012-2017
Table 36 Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 37 Sales of Spirits by Category: % Total Value Growth 2012-2017
Table 38 Sales of Spirits by Off-trade vs On-trade: Volume 2012-2017
Table 39 Sales of Spirits by Off-trade vs On-trade: Value 2012-2017
Table 40 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 41 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2012-2017
Table 42 Sales of Dark Rum by Price Platform: % Total Volume 2012-2017
Table 43 Sales of White Rum by Price Platform: % Total Volume 2012-2017
Table 44 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2012-2017
Table 45 Sales of English Gin by Price Platform: % Total Volume 2012-2017
Table 46 Sales of Vodka by Price Platform: % Total Volume 2012-2017
Table 47 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2012-2017
Table 48 GBO Company Shares of Spirits: % Total Volume 2013-2017
Table 49 NBO Company Shares of Spirits: % Total Volume 2013-2017
Table 50 LBN Brand Shares of Spirits: % Total Volume 2014-2017
Table 51 Forecast Sales of Spirits by Category: Total Volume 2017-2022
Table 52 Forecast Sales of Spirits by Category: Total Value 2017-2022
Table 53 Forecast Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 54 Forecast Sales of Spirits by Category: % Total Value Growth 2017-2022

Wine in Singapore

HEADLINES

PROSPECTS

Internet retailing is driving growth

Champagne prices are declining as price-conscious consumers switch to other sparkling wine

COMPETITIVE LANDSCAPE

An increasing emphasis is placed on innovative non-pricing promotions

Sake continues to record rapid growth

CATEGORY DATA

Table 55 Sales of Wine by Category: Total Volume 2012-2017
Table 56 Sales of Wine by Category: Total Value 2012-2017
Table 57 Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 58 Sales of Wine by Category: % Total Value Growth 2012-2017
Table 59 Sales of Wine by Off-trade vs On-trade: Volume 2012-2017
Table 60 Sales of Wine by Off-trade vs On-trade: Value 2012-2017
Table 61 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 62 Sales of Wine by Off-trade vs On-trade: % Value Growth 2012-2017
Table 63 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2012-2017
Table 64 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2012-2017
Table 65 Sales of Still White Wine by Price Segment: % Off-trade Volume 2012-2017
Table 66 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2012-2017
Table 67 GBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
Table 68 NBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
Table 69 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2014-2017
Table 70 GBO Company Shares of Champagne: % Total Volume 2013-2017
Table 71 NBO Company Shares of Champagne: % Total Volume 2013-2017
Table 72 LBN Brand Shares of Champagne: % Total Volume 2014-2017
Table 73 GBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
Table 74 NBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
Table 75 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2014-2017
Table 76 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2013-2017
Table 77 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2013-2017
Table 78 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2014-2017
Table 79 GBO Company Shares of Non-grape Wine: % Total Volume 2013-2017
Table 80 NBO Company Shares of Non-grape Wine: % Total Volume 2013-2017
Table 81 LBN Brand Shares of Non-grape Wine: % Total Volume 2014-2017
Table 82 Forecast Sales of Wine by Category: Total Volume 2017-2022
Table 83 Forecast Sales of Wine by Category: Total Value 2017-2022
Table 84 Forecast Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 85 Forecast Sales of Wine by Category: % Total Value Growth 2017-2022

Beer in Singapore

HEADLINES

PROSPECTS

Craft beer continues to show strong promise

Mid-priced lager will post slower growth

COMPETITIVE LANDSCAPE

Bargaining power is key to effective promotions in modern trade

Large players create an “illusion of choice” for consumers

CATEGORY BACKGROUND

Lager price band methodology

Summary 4 Lager by Price Band 2017

CATEGORY DATA

Table 86 Sales of Beer by Category: Total Volume 2012-2017
Table 87 Sales of Beer by Category: Total Value 2012-2017
Table 88 Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 89 Sales of Beer by Category: % Total Value Growth 2012-2017
Table 90 Sales of Beer by Off-trade vs On-trade: Volume 2012-2017
Table 91 Sales of Beer by Off-trade vs On-trade: Value 2012-2017
Table 92 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 93 Sales of Beer by Off-trade vs On-trade: % Value Growth 2012-2017
Table 94 GBO Company Shares of Beer: % Total Volume 2013-2017
Table 95 NBO Company Shares of Beer: % Total Volume 2013-2017
Table 96 LBN Brand Shares of Beer: % Total Volume 2014-2017
Table 97 Forecast Sales of Beer by Category: Total Volume 2017-2022
Table 98 Forecast Sales of Beer by Category: Total Value 2017-2022
Table 99 Forecast Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 100 Forecast Sales of Beer by Category: % Total Value Growth 2017-2022

Cider/Perry in Singapore

HEADLINES

PROSPECTS

The government’s “war on diabetes” is taking its toll on cider/perry sales

Cider/perry is well suited to Singaporean tastes

COMPETITIVE LANDSCAPE

Carlsberg’s dominance is likely to continue

Craft ciders can leverage on their healthier value proposition for marketing

CATEGORY DATA

Table 101 Sales of Cider/Perry: Total Volume 2012-2017
Table 102 Sales of Cider/Perry: Total Value 2012-2017
Table 103 Sales of Cider/Perry: % Total Volume Growth 2012-2017
Table 104 Sales of Cider/Perry: % Total Value Growth 2012-2017
Table 105 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2012-2017
Table 106 Sales of Cider/Perry by Off-trade vs On-trade: Value 2012-2017
Table 107 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 108 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2012-2017
Table 109 GBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 110 NBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 111 LBN Brand Shares of Cider/Perry: % Total Volume 2014-2017
Table 112 Forecast Sales of Cider/Perry: Total Volume 2017-2022
Table 113 Forecast Sales of Cider/Perry: Total Value 2017-2022
Table 114 Forecast Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 115 Forecast Sales of Cider/Perry: % Total Value Growth 2017-2022

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Megatrends

Country Report

Alcoholic Drinks in Singapore

New Report Guarantee

Executive Summary

New Report Guarantee

Total volume growth continues to slow

Healthier versions of alcoholic drinks could be the new norm

Large players create an “illusion of choice” to maintain their market shares

Internet retailing is the fastest-growing off-trade distribution channel

An overall slowdown in growth is expected, with consumption shifting to more niche drinks

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Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Alcoholic Drinks in Singapore

EXECUTIVE SUMMARY

Total volume growth continues to slow

Healthier versions of alcoholic drinks could be the new norm

Large players create an “illusion of choice” to maintain their market shares

Internet retailing is the fastest-growing off-trade distribution channel

An overall slowdown in growth is expected, with consumption shifting to more niche drinks

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty-free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Rtds/High-Strength Premixes in Singapore

HEADLINES

PROSPECTS

Young adults are switching to off-trade cider and spirits

The category is targeting “hometainment” drinkers through its packaging

COMPETITIVE LANDSCAPE

RTDs/high-strength premixes takes a back seat

Beam Global Asia Pte Ltd remains active in RTDs/high-strength premixes

CATEGORY DATA

Spirits in Singapore

HEADLINES

PROSPECTS

Consumers of blended Scotch whisky are switching to single malt Scotch whisky

Craft gin is driving gin growth in Singapore

COMPETITIVE LANDSCAPE

Japanese whisky prices continue to rise owing to supply constraints

Whisky events are gaining in popularity

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

CATEGORY DATA

Wine in Singapore

HEADLINES

PROSPECTS

Internet retailing is driving growth

Champagne prices are declining as price-conscious consumers switch to other sparkling wine

COMPETITIVE LANDSCAPE

An increasing emphasis is placed on innovative non-pricing promotions

Sake continues to record rapid growth

CATEGORY DATA

Beer in Singapore

HEADLINES

PROSPECTS

Craft beer continues to show strong promise

Mid-priced lager will post slower growth

COMPETITIVE LANDSCAPE

Bargaining power is key to effective promotions in modern trade

Large players create an “illusion of choice” for consumers

CATEGORY BACKGROUND

Lager price band methodology

CATEGORY DATA

Cider/Perry in Singapore

HEADLINES

PROSPECTS

The government’s “war on diabetes” is taking its toll on cider/perry sales