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Learn moreAug 2020
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COVID-19 is expected to have a significant negative impact on sales of alcoholic drinks in Thailand in 2020, particularly in the first half of the year. Sales in the on-trade channel are expected to plummet, for several reasons.
All non-essential establishments in Thailand were closed from 21 March 2020, with only takeaway and delivery services allowed from foodservice outlets. A cross-border travel ban was put in place, with the exception of diplomats, work permit holders, people working in the transportation of goods, as well as those with the express permission of the Prime Minister to enter the country.
In 2019, overall alcoholic drinks saw its best performance since 2016, recovering from slow growth in 2017 and decline in 2018, which was due to the King’s funeral and a change in the taxation on alcoholic drinks. Consumers also had higher purchasing power due to the stronger economy compared with the previous few years.
Thanks primarily to their strength in beer, the largest alcoholic drinks category in Thailand, the two brewers Boon Rawd Brewery and Thai Beverage continued to dominate alcoholic drinks in 2019. Thai Beverage, however, also remained the dominant player in spirits, particularly other spirits such as mixed spirits and sura khao.
After the expectation of a strong negative impact on total volume sales of alcoholic drinks from COVID-19 in 2020, a return to growth is expected in 2021. However, this overall performance masks that fact that the on-trade channel is expected to see a dynamic increase, whilst the off-trade channel is expected to decline in this year.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Thailand with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Alcoholic Drinks industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Thailand for free:
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This industry report originates from Passport, our Alcoholic Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.