In 2018, the wider alcoholic drinks industry in Thailand recorded slower total volume and current value growth than the previous year, with only RTDs and wine posting an improved performance on 2017. The industry’s further development was adversely impacted by the country’s economy stalling in the third quarter as it shrank by 0.
The industry’s growth in 2018 was partly supported by the ongoing rise of craft beer but also craft spirits. Strong regulation of beer production in Thailand has meant that it is very difficult for smaller breweries to operate legally, with only those producing at least 100,000 litres a year and with paid-up capital of THB10 million able to obtain a brewing licence.
Thanks primarily to their strength in beer, the largest alcoholic drinks category in Thailand, the two brewers Thai Beverage and Boon Rawd Brewery continued to dominate the wider market in 2018. Thai Beverage, however, also remained the dominant player in spirits, particularly other spirits, remaining largely unchallenged in Chinese herbal spirits, mixed spirits and sura khao.
Alcoholic drinks distribution remained largely unchanged in 2018. The industry remained completely in the hands of grocery retailers, led by supermarkets and hypermarkets, although convenience stores and independent small grocers also continued to account for a significant share of sales.
When compared to the review period, alcoholic drinks in Thailand is expected to record a slightly better performance over the forecast period in both total volume and current value terms. Stronger growth will be supported by various factors, including an increase in inbound tourism and the rising affluence of the country’s middle classes.
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This industry report originates from Passport, our Alcoholic Drinks market research database.