Alcoholic Drinks in Thailand
Alcoholic drinks in 2022: The big picture
On-trade vs off-trade split
What next for alcoholic drinks?
Legal purchasing age and legal drinking age
Table 1 Number of On-trade Establishments by Type 2016-2022
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022
Contraband/parallel trade
Cross-border/private imports
Premiumisation strategies
Targeting young consumers of legal drinking age
Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
Summary 2 Research Sources
Beer in Thailand
Global inflation causes beer prices to surge
New regulation supports development of microbreweries
Beer’s recovery driven by country reopens
Domestic lager dominates the market
Aggressive movement from market leaders
Healthy premium choice becomes the key innovation focus amongst international players
Lager price band methodology
Summary 3 Lager by Price Band 2022
Table 18 Sales of Beer by Category: Total Volume 2017-2022
Table 19 Sales of Beer by Category: Total Value 2017-2022
Table 20 Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 21 Sales of Beer by Category: % Total Value Growth 2017-2022
Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
Table 23 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
Table 26 Sales of Beer by Craft vs Standard 2017-2022
Table 27 GBO Company Shares of Beer: % Total Volume 2018-2022
Table 28 NBO Company Shares of Beer: % Total Volume 2018-2022
Table 29 LBN Brand Shares of Beer: % Total Volume 2019-2022
Table 30 Forecast Sales of Beer by Category: Total Volume 2022-2027
Table 31 Forecast Sales of Beer by Category: Total Value 2022-2027
Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
Cider/Perry in Thailand
Consumption after COVID-19 accelerates cider/perry market in 2022
Local preferences weaken demand for cider/perry
International brands extending their reach
Local brand building platform for further development
Premium image weakens cider/perry’s opportunity
Table 34 Sales of Cider/Perry: Total Volume 2017-2022
Table 35 Sales of Cider/Perry: Total Value 2017-2022
Table 36 Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 37 Sales of Cider/Perry: % Total Value Growth 2017-2022
Table 38 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2017-2022
Table 39 Sales of Cider/Perry by Off-trade vs On-trade: Value 2017-2022
Table 40 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 41 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2017-2022
Table 42 GBO Company Shares of Cider/Perry: % Total Volume 2018-2022
Table 43 NBO Company Shares of Cider/Perry: % Total Volume 2018-2022
Table 44 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2022
Table 45 Forecast Sales of Cider/Perry: Total Volume 2022-2027
Table 46 Forecast Sales of Cider/Perry: Total Value 2022-2027
Table 47 Forecast Sales of Cider/Perry: % Total Volume Growth 2022-2027
Table 48 Forecast Sales of Cider/Perry: % Total Value Growth 2022-2027
Rtds in Thailand
RTDs market recovers, thanks to on-the-go consumption potential
Price-sensitive attitude impedes consumer choices
Siam Winery and its Spy brand maintains outright lead in 2022
RTDs players seek further opportunity to grasp shochu/soju demand
Smirnoff Midnight highlights the market’s growth
Potential for the development of products with a healthier positioning
Table 49 Sales of RTDs by Category: Total Volume 2017-2022
Table 50 Sales of RTDs by Category: Total Value 2017-2022
Table 51 Sales of RTDs by Category: % Total Volume Growth 2017-2022
Table 52 Sales of RTDs by Category: % Total Value Growth 2017-2022
Table 53 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
Table 54 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
Table 55 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 56 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
Table 57 GBO Company Shares of RTDs: % Total Volume 2018-2022
Table 58 NBO Company Shares of RTDs: % Total Volume 2018-2022
Table 59 LBN Brand Shares of RTDs: % Total Volume 2019-2022
Table 60 Forecast Sales of RTDs by Category: Total Volume 2022-2027
Table 61 Forecast Sales of RTDs by Category: Total Value 2022-2027
Table 62 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
Table 63 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027
Spirits in Thailand
Rise in global oil price shocks the market
Spirits sales increase through on-trade channels thanks to the recovery of tourism
Domestic manufacturers dominate
Premiumisation becomes the key marketing strategy for leading player
Change in consumers’ behaviour after pandemic impacts spirits
Giant companies tapping into shochu/soju
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 4 Benchmark Brands 2022
Table 64 Sales of Spirits by Category: Total Volume 2017-2022
Table 65 Sales of Spirits by Category: Total Value 2017-2022
Table 66 Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 67 Sales of Spirits by Category: % Total Value Growth 2017-2022
Table 68 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
Table 69 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
Table 70 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 71 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
Table 72 Sales of Dark Rum by Price Platform: % Total Volume 2017-2022
Table 73 Sales of White Rum by Price Platform: % Total Volume 2017-2022
Table 74 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2017-2022
Table 75 Sales of English Gin by Price Platform: % Total Volume 2017-2022
Table 76 Sales of Vodka by Price Platform: % Total Volume 2017-2022
Table 77 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2017-2022
Table 78 GBO Company Shares of Spirits: % Total Volume 2018-2022
Table 79 NBO Company Shares of Spirits: % Total Volume 2018-2022
Table 80 LBN Brand Shares of Spirits: % Total Volume 2019-2022
Table 81 Forecast Sales of Spirits by Category: Total Volume 2022-2027
Table 82 Forecast Sales of Spirits by Category: Total Value 2022-2027
Table 83 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
Table 84 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
Wine in Thailand
Country’s reopening drives the growth of on-trade
Still red wine leads the wine market
Siam Winery maintains its leading position with Mont Clair
Penfolds adapts business plan to changing consumer lifestyles and tastes
Imported wine sees greater opportunity
Modern grocery retailers remains the largest channel thanks to its convenience, and price promotions
Table 85 Sales of Wine by Category: Total Volume 2017-2022
Table 86 Sales of Wine by Category: Total Value 2017-2022
Table 87 Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 88 Sales of Wine by Category: % Total Value Growth 2017-2022
Table 89 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
Table 90 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
Table 91 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 92 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
Table 93 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2017-2022
Table 94 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2017-2022
Table 95 Sales of Still White Wine by Price Segment: % Off-trade Volume 2017-2022
Table 96 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2017-2022
Table 97 GBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
Table 98 NBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
Table 99 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2019-2022
Table 100 GBO Company Shares of Champagne: % Total Volume 2018-2022
Table 101 NBO Company Shares of Champagne: % Total Volume 2018-2022
Table 102 LBN Brand Shares of Champagne: % Total Volume 2019-2022
Table 103 GBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
Table 104 NBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
Table 105 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2019-2022
Table 106 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
Table 107 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
Table 108 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2019-2022
Table 109 Forecast Sales of Wine by Category: Total Volume 2022-2027
Table 110 Forecast Sales of Wine by Category: Total Value 2022-2027
Table 111 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
Table 112 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027