Alcoholic Drinks in Hungary

Name: Alcoholic Drinks in Hungary
Brand: Euromonitor International
Price: 2450 USD

July 2022

USD 2,450

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Overview:

Understand the latest market trends and future growth opportunities for the Alcoholic Drinks industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

Beer
Wine
Spirits
Cider and Perry
RTDs

If you're in the Alcoholic Drinks industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty

The Alcoholic Drinks in Hungary report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country

This report answers:

What is the market size of Alcoholic Drinks in Hungary?
Where is consumer demand for Alcoholic Drinks focussed?
Which is being consumed more; beer, wine or spirits?
Where is demand growing? Stagnating?
How is the operating environment for alcoholic drinks changing?
Which are the leading brands in Hungary?
How are products distributed in Hungary?
What are the key trends in new product development?
Do consumers want value for money or added value?
How will macroeconomic context and shifting cultural values shape future growth?
How will COVID-19 and recession impact the alcoholic drinks industry?
Where is future growth expected to be most dynamic?

Alcoholic Drinks in Hungary

EXECUTIVE SUMMARY

Alcoholic drinks in 2021: The big picture

2021 key trends

Competitive landscape

Retailing developments

On-trade vs off-trade split

What next for alcoholic drinks?

Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026

Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026

Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2019-2026

Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2019-2026

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age

Drink driving

Advertising

Smoking ban

Opening hours

On-trade establishments

Summary 1 Number of On-trade Establishments by Type 2015-2021

TAXATION AND DUTY LEVIES

Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2021

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021

MARKET DATA

Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021

Table 3 Sales of Alcoholic Drinks by Category: Total Value 2016-2021

Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021

Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021

Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021

Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021

Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021

Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021

Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021

Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021

Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2021

Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026

Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026

Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026

Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 3 Research Sources

Beer in Hungary

KEY DATA FINDINGS

2021 DEVELOPMENTS

Beer sales recover in 2021, but still a way to go

With a plethora of new products, premium beer continues to attract more consumers

Craft beer’s status elevated, new law for on-trade establishments supporting diversity of offer

PROSPECTS AND OPPORTUNITIES

Beer industry faces difficulties in 2022, but breweries will continue to drive consumer interest with product development

Strategies to increase sales amidst inflation and price-sensitivity

Growth of craft beer and more fusion projects are expected with large breweries

CATEGORY BACKGROUND

Lager price band methodology

Summary 4 Lager by Price Band 2021

Table 17 Number of Breweries 2016-2021

CATEGORY DATA

Table 18 Sales of Beer by Category: Total Volume 2016-2021

Table 19 Sales of Beer by Category: Total Value 2016-2021

Table 20 Sales of Beer by Category: % Total Volume Growth 2016-2021

Table 21 Sales of Beer by Category: % Total Value Growth 2016-2021

Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2016-2021

Table 23 Sales of Beer by Off-trade vs On-trade: Value 2016-2021

Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2016-2021

Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2016-2021

Table 26 Sales of Beer by Craft vs Standard 2016-2021

Table 27 GBO Company Shares of Beer: % Total Volume 2017-2021

Table 28 NBO Company Shares of Beer: % Total Volume 2017-2021

Table 29 LBN Brand Shares of Beer: % Total Volume 2018-2021

Table 30 Forecast Sales of Beer by Category: Total Volume 2021-2026

Table 31 Forecast Sales of Beer by Category: Total Value 2021-2026

Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026

Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2021-2026

Cider/Perry in Hungary

KEY DATA FINDINGS

2021 DEVELOPMENTS

Off-trade shopping maintains momentum despite the pandemic-induced restrictions

Cider continues on a growth path thanks to local flavour preferences

Premium craft cider emerging, whilst there is also room for cheaper variants

PROSPECTS AND OPPORTUNITIES

Variable on-trade performance is not expected to hinder growth

Despite growing competition, local taste still favours sweet fruity cider

Premiumisation and health-focused new products present an opportunity to develop the cider offer in Hungary

CATEGORY DATA

Table 34 Sales of Cider/Perry: Total Volume 2016-2021

Table 35 Sales of Cider/Perry: Total Value 2016-2021

Table 36 Sales of Cider/Perry: % Total Volume Growth 2016-2021

Table 37 Sales of Cider/Perry: % Total Value Growth 2016-2021

Table 38 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2016-2021

Table 39 Sales of Cider/Perry by Off-trade vs On-trade: Value 2016-2021

Table 40 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2016-2021

Table 41 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2016-2021

Table 42 GBO Company Shares of Cider/Perry: % Total Volume 2017-2021

Table 43 NBO Company Shares of Cider/Perry: % Total Volume 2017-2021

Table 44 LBN Brand Shares of Cider/Perry: % Total Volume 2018-2021

Table 45 Forecast Sales of Cider/Perry: Total Volume 2021-2026

Table 46 Forecast Sales of Cider/Perry: Total Value 2021-2026

Table 47 Forecast Sales of Cider/Perry: % Total Volume Growth 2021-2026

Table 48 Forecast Sales of Cider/Perry: % Total Value Growth 2021-2026

Rtds in Hungary

KEY DATA FINDINGS

2021 DEVELOPMENTS

COVID-19 lockdowns drive off-trade sales of RTDs in 2021

Hard seltzers break into the Hungarian market in 2021

Emerging cocktail culture helps to popularise convenient, ready-made alternatives

PROSPECTS AND OPPORTUNITIES

Competition will grow within RTDs and with similar categories

Hungarian market open to the expansion of choice in mixed beverages

On-trade recovery favourable for RTDs, but off-trade sales will continue to dominate

CATEGORY DATA

Table 49 Sales of RTDs by Category: Total Volume 2016-2021

Table 50 Sales of RTDs by Category: Total Value 2016-2021

Table 51 Sales of RTDs by Category: % Total Volume Growth 2016-2021

Table 52 Sales of RTDs by Category: % Total Value Growth 2016-2021

Table 53 Sales of RTDs by Off-trade vs On-trade: Volume 2016-2021

Table 54 Sales of RTDs by Off-trade vs On-trade: Value 2016-2021

Table 55 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2016-2021

Table 56 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2016-2021

Table 57 GBO Company Shares of RTDs: % Total Volume 2017-2021

Table 58 NBO Company Shares of RTDs: % Total Volume 2017-2021

Table 59 LBN Brand Shares of RTDs: % Total Volume 2018-2021

Table 60 Forecast Sales of RTDs by Category: Total Volume 2021-2026

Table 61 Forecast Sales of RTDs by Category: Total Value 2021-2026

Table 62 Forecast Sales of RTDs by Category: % Total Volume Growth 2021-2026

Table 63 Forecast Sales of RTDs by Category: % Total Value Growth 2021-2026

Spirits in Hungary

KEY DATA FINDINGS

2021 DEVELOPMENTS

Spirits records dynamic growth in 2021

Company strategy during the pandemic - support for on-trade recovery

The emergence of premium long drinks and mixers

PROSPECTS AND OPPORTUNITIES

Stable spirits performance expected with gradual on-trade recovery

Competition set to increase - product development might suffer and demand for economy spirits is expected to grow

New products: the success of flavours, fusion, mixers and everything “craft”

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

Summary 5 Benchmark Brands 2021

CATEGORY DATA

Table 64 Sales of Spirits by Category: Total Volume 2016-2021

Table 65 Sales of Spirits by Category: Total Value 2016-2021

Table 66 Sales of Spirits by Category: % Total Volume Growth 2016-2021

Table 67 Sales of Spirits by Category: % Total Value Growth 2016-2021

Table 68 Sales of Spirits by Off-trade vs On-trade: Volume 2016-2021

Table 69 Sales of Spirits by Off-trade vs On-trade: Value 2016-2021

Table 70 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2016-2021

Table 71 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2016-2021

Table 72 Sales of Dark Rum by Price Platform: % Total Volume 2016-2021

Table 73 Sales of White Rum by Price Platform: % Total Volume 2016-2021

Table 74 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2016-2021

Table 75 Sales of English Gin by Price Platform: % Total Volume 2016-2021

Table 76 Sales of Vodka by Price Platform: % Total Volume 2016-2021

Table 77 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2016-2021

Table 78 GBO Company Shares of Spirits: % Total Volume 2017-2021

Table 79 NBO Company Shares of Spirits: % Total Volume 2017-2021

Table 80 LBN Brand Shares of Spirits: % Total Volume 2018-2021

Table 81 Forecast Sales of Spirits by Category: Total Volume 2021-2026

Table 82 Forecast Sales of Spirits by Category: Total Value 2021-2026

Table 83 Forecast Sales of Spirits by Category: % Total Volume Growth 2021-2026

Table 84 Forecast Sales of Spirits by Category: % Total Value Growth 2021-2026

Wine in Hungary

KEY DATA FINDINGS

2021 DEVELOPMENTS

Pandemic benefits wine consumption, with a rising demand for quality wine

Retail chains continue to lead sales, set trends and raise consumer awareness

Easy-to-drink, light, aromatic still white wines trending

PROSPECTS AND OPPORTUNITIES

Positive forecast for wine, with cooperation of wineries and retailers, plus private label growth

Innovation in wine: convenient and alternative formats

Diversification of wine consumption expected with the help of e-commerce

CATEGORY DATA

Table 85 Sales of Wine by Category: Total Volume 2016-2021

Table 86 Sales of Wine by Category: Total Value 2016-2021

Table 87 Sales of Wine by Category: % Total Volume Growth 2016-2021

Table 88 Sales of Wine by Category: % Total Value Growth 2016-2021

Table 89 Sales of Wine by Off-trade vs On-trade: Volume 2016-2021

Table 90 Sales of Wine by Off-trade vs On-trade: Value 2016-2021

Table 91 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2016-2021

Table 92 Sales of Wine by Off-trade vs On-trade: % Value Growth 2016-2021

Table 93 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2016-2021

Table 94 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2016-2021

Table 95 Sales of Still White Wine by Price Segment: % Off-trade Volume 2016-2021

Table 96 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2016-2021

Table 97 Sales of Wine by Origin 2019-2021

Table 98 GBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021

Table 99 NBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021

Table 100 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2018-2021

Table 101 GBO Company Shares of Champagne: % Total Volume 2017-2021

Table 102 NBO Company Shares of Champagne: % Total Volume 2017-2021

Table 103 LBN Brand Shares of Champagne: % Total Volume 2018-2021

Table 104 GBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021

Table 105 NBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021

Table 106 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2018-2021

Table 107 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021

Table 108 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021

Table 109 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2018-2021

Table 110 GBO Company Shares of Non-grape Wine: % Total Volume 2017-2021

Table 111 NBO Company Shares of Non-grape Wine: % Total Volume 2017-2021

Table 112 LBN Brand Shares of Non-grape Wine: % Total Volume 2018-2021

Table 113 Forecast Sales of Wine by Category: Total Volume 2021-2026

Table 114 Forecast Sales of Wine by Category: Total Value 2021-2026

Table 115 Forecast Sales of Wine by Category: % Total Volume Growth 2021-2026

Table 116 Forecast Sales of Wine by Category: % Total Value Growth 2021-2026

The following categories and subcategories are included:

Alcoholic Drinks

- - Ale
  - Sorghum
  - Weissbier/Weizen/Wheat Beer
- - Flavoured/Mixed Lager
  - - - Domestic Premium Lager
      - Imported Premium Lager
    - - Domestic Mid-Priced Lager
      - Imported Mid-Priced Lager
    - - Domestic Economy Lager
      - Imported Economy Lager
  - - - Domestic Premium Lager
      - Domestic Mid-Priced Lager
      - Domestic Economy Lager
    - - Imported Premium Lager
      - Imported Mid-Priced Lager
      - Imported Economy Lager
- - Low Alcohol Beer
  - Non Alcoholic Beer
- Stout
Cider/Perry
- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- - Brandy
  - Cognac
- - Bitters
  - Cream-based Liqueurs
  - Other Liqueurs
- Non Alcoholic Spirits
- - - Prestige Dark Rum
    - Ultra Premium Dark Rum
    - Super Premium Dark Rum
    - Premium Dark Rum
    - Standard Dark Rum
    - Economy Dark Rum
  - - Prestige White Rum
    - Ultra Premium White Rum
    - Super Premium White Rum
    - Premium White Rum
    - Standard White Rum
    - Economy White Rum
- Tequila (and Mezcal)
- - Bourbon/Other US Whiskey
  - Canadian Whisky
  - Irish Whiskey
  - Japanese Whisky
  - - Blended Malt Scotch Whisky
    - - Prestige Other Blended Scotch Whisky
      - Ultra Premium Other Blended Scotch Whisky
      - Super Premium Other Blended Scotch Whisky
      - Premium Other Blended Scotch Whisky
      - Standard Other Blended Scotch Whisky
      - Economy Other Blended Scotch Whisky
  - Single Grain Scotch Whisky
  - Single Malt Scotch Whisky
  - Other Whiskies
- - - - Prestige English Gin
      - Ultra Premium English Gin
      - Super Premium English Gin
      - Premium English Gin
      - Standard English Gin
      - Economy English Gin
    - Dutch Gin
  - - Prestige Vodka
    - Ultra Premium Vodka
    - Super Premium Vodka
    - Premium Vodka
    - Standard Vodka
    - Economy Vodka
- - Absinthe
  - Ad-Mix Brandy
  - Ad-Mix Gin
  - Ad-Mix Rum
  - Ad-Mix Vodka
  - Ad-Mix Whisky
  - Aguardente/Aguardiente
  - Akvavit/Aquavit
  - Aniseed-Flavoured Spirits
  - Borovicka
  - Boukha
  - Brandy Type Distilled Spirits
  - Cachaça
  - Calvados
  - Cane
  - Chacha
  - Charanda
  - Chinese Herbal Spirits
  - Chinese Spirits
  - Cut Brandy
  - Distilled Fruit Spirits
  - Domestic Brandy
  - Domestic Rum
  - Doppelkorn
  - Economy Chinese Spirits
  - Flavoured Spirits
  - Flavoured Vodka-based Drinks
  - Fynbos gin/Local Gin
  - Gin-flavoured spirits
  - Goldbrand/Goldkrone
  - Grappa
  - Grappamiel
  - Guaro
  - Kirsch
  - Komovica
  - Korn
  - Lambanog
  - Limoncello
  - Local White Spirits
  - Lower Mid-Range Chinese Spirits
  - Lozovaca
  - Maesilju
  - Mahia Rabi Amrane
  - Mead
  - Mixed Spirits
  - Nalivka/Nalewka
  - Nastoyka
  - Nastoyka Gorkaya
  - National Specialities
  - Obstbrände
  - Ouzo
  - Pacharán
  - Palinca/Pálinka
  - Pear and Apple Distillates
  - Pisco
  - Premium Chinese Spirits
  - Prune
  - Punsch
  - Rachiu/Rakija
  - Rum-Flavoured Spirits
  - Samane
  - Sambuca
  - Samsu
  - Schnapps
  - Shochu/Soju
  - Singani
  - Sljivovica/Slivovice
  - Steinhäeger
  - Strong African Spirits
  - Super Premium Chinese Spirits
  - Sura Khao
  - Tequila Flavoured Spirits
  - Travarica
  - Tsipouro
  - Upper Mid-Range Chinese Spirits
  - Vieux
  - Viina
  - Vodka Type Distilled Spirits
  - Other Distilled Beverages
- - Port
  - Sherry
  - Vermouth
  - Other Fortified Wine
- - Apple Wine
  - Bokbunjaju
  - Cheongju
  - Chinese Wine
  - Economy Rice Wine
  - Fortified Fruit Wine
  - Fruit and Berry Wine
  - Fruit and Herbal Wine
  - Fruit and Honey based Wine
  - Fruit Wine
  - Local Non-Grape Wine
  - Lower Mid-Range Rice Wine
  - Non-Grape Dessert Wine
  - Premium Rice Wine
  - Rice Wine
  - Sake
  - Takju
  - Upper Mid-Range Rice Wine
  - Yakju
  - Yellow Wine
  - Other Non-Grape Wine
- - Champagne
  - Other Sparkling Wine
- - Still Red Wine
  - Still Rosé Wine
  - Still White Wine

Alcoholic Drinks

Alcoholic drinks is the aggregation of beer, wine, spirits, cider/perry and RTDs.

See All of Our Definitions

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