Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Alcoholic Drinks in

Alcoholic Drinks in Hungary

May 2021

US$2,100

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

COVID-19 impact on alcoholic drinks

Sales of alcoholic drinks have been hit hard in 2020 as a result of the impact of COVID-19 on consumer habits. The biggest blow to the sector was the sporadic closure of on-trade outlets and ongoing restrictions on social gatherings and the hospitality industry.

COVID-19 country impact

4 March 2020 saw the first COVID-19 cases announced in the country. The government declared an indefinite state of emergency on 11 March, which saw restrictions on public gatherings.

Company response

The scale of the country’s leading alcoholic drinks companies has meant that none of them have been seriously threatened by the impact of the pandemic. Domestic spirit manufacturers adjusted their production volumes to the new situation and pivoted towards off-trade distribution.

Retailing shift

Distribution chains came under extreme pressure in February and March 2020 as consumers stockpiled alcoholic drinks before the lockdowns started mid-March. Outlets were reportedly struggling to keep shelves stocked, although once it became clear that supply lines were largely intact, sales quickly normalised and there was no more stockpiling during the November lockdown.

On-trade vs off-trade split

Alcoholic drinks sales through foodservice and other hospitality channels have been hit hard by over four months of restrictions on sales in 2020. On-trade outlets were closed from mid-March to the beginning of June except for home delivery and takeaway of food, and again from November to December.

What next for alcoholic drinks?

Recovery of the alcoholic drinks category is expected to be slower than initially expected, largely as a result of the blow to the on-trade. Significant numbers of small on-trade outlets have been forced out of business by the crisis, and during the first half of 2021 the on-trade will still be facing strict lockdown rules.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Alcoholic Drinks Sample Report Alcoholic Drinks Data Sample Report

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Hungary for free:

The Alcoholic Drinks in Hungary market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Alcoholic Drinks in Hungary?
What are the major brands in Hungary?
Have there been any alcoholic drinks legislative changes over the past 12 months?
How is the alcoholic drinks industry affected by the recession?
What is consumed more; beer, wine or spirits?
What have been the key trends seen in new product developments?
Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Want to find out more about this report?

Request more information

Alcoholic Drinks in Hungary

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2018-2025
Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2018-2025

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2015-2020

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2020

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020

MARKET DATA

Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025

DISCLAIMER

SOURCES

Summary 2 Research Sources

Beer in Hungary

KEY DATA FINDINGS

2020 IMPACT

Beer sales hit by on-trade restrictions in response to COVID-19, as well as poor summer

Consumption preferences less affected by virus, helps preserve pricing

Nascent craft beer hit by limited paths to consumer, although nimble brewers pivot to e-commerce

RECOVERY AND OPPORTUNITIES

On-trade set to struggle as infrastructure reels from the pandemic

Underlying trends see little deviation over the forecast period

New legislation offers opportunity for small brewers

CATEGORY BACKGROUND

Lager price band methodology

Summary 3 Lager by Price Band 2020
Table 18 Number of Breweries 2015-2020

CATEGORY DATA

Table 19 Sales of Beer by Category: Total Volume 2015-2020
Table 20 Sales of Beer by Category: Total Value 2015-2020
Table 21 Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 22 Sales of Beer by Category: % Total Value Growth 2015-2020
Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020
Table 24 Sales of Beer by Off-trade vs On-trade: Value 2015-2020
Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020
Table 27 Sales of Beer by Craft vs Standard 2015-2020
Table 28 GBO Company Shares of Beer: % Total Volume 2016-2020
Table 29 NBO Company Shares of Beer: % Total Volume 2016-2020
Table 30 LBN Brand Shares of Beer: % Total Volume 2017-2020
Table 31 Forecast Sales of Beer by Category: Total Volume 2020-2025
Table 32 Forecast Sales of Beer by Category: Total Value 2020-2025
Table 33 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025
Table 34 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025

Wine in Hungary

KEY DATA FINDINGS

2020 IMPACT

Off-trade fails to spark, and on-trade collapse drags down total volume

Sparkling wine boom reversed by pandemic

Quality and novelty still strong purchase triggers in Hungary

RECOVERY AND OPPORTUNITIES

Upheaval in on-trade will be barrier to growth over the forecast period

Home drinking preserves taste for premiumisation

Sparkling wine offers year-round opportunity for domestic players

CATEGORY DATA

Table 35 Sales of Wine by Category: Total Volume 2015-2020
Table 36 Sales of Wine by Category: Total Value 2015-2020
Table 37 Sales of Wine by Category: % Total Volume Growth 2015-2020
Table 38 Sales of Wine by Category: % Total Value Growth 2015-2020
Table 39 Sales of Wine by Off-trade vs On-trade: Volume 2015-2020
Table 40 Sales of Wine by Off-trade vs On-trade: Value 2015-2020
Table 41 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 42 Sales of Wine by Off-trade vs On-trade: % Value Growth 2015-2020
Table 43 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2015-2020
Table 44 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2015-2020
Table 45 Sales of Still White Wine by Price Segment: % Off-trade Volume 2015-2020
Table 46 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2015-2020
Table 47 GBO Company Shares of Still Light Grape Wine: % Total Volume 2016-2020
Table 48 NBO Company Shares of Still Light Grape Wine: % Total Volume 2016-2020
Table 49 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2017-2020
Table 50 GBO Company Shares of Champagne: % Total Volume 2016-2020
Table 51 NBO Company Shares of Champagne: % Total Volume 2016-2020
Table 52 LBN Brand Shares of Champagne: % Total Volume 2017-2020
Table 53 GBO Company Shares of Other Sparkling Wine: % Total Volume 2016-2020
Table 54 NBO Company Shares of Other Sparkling Wine: % Total Volume 2016-2020
Table 55 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2017-2020
Table 56 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2016-2020
Table 57 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2016-2020
Table 58 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2017-2020
Table 59 GBO Company Shares of Non-grape Wine: % Total Volume 2016-2020
Table 60 NBO Company Shares of Non-grape Wine: % Total Volume 2016-2020
Table 61 LBN Brand Shares of Non-grape Wine: % Total Volume 2017-2020
Table 62 Forecast Sales of Wine by Category: Total Volume 2020-2025
Table 63 Forecast Sales of Wine by Category: Total Value 2020-2025
Table 64 Forecast Sales of Wine by Category: % Total Volume Growth 2020-2025
Table 65 Forecast Sales of Wine by Category: % Total Value Growth 2020-2025

Spirits in Hungary

KEY DATA FINDINGS

2020 IMPACT

Surge in off-trade helps shelter spirits sales

Multiple tax issues impact spirits demand

Demand for new products remains in place, with white spirits strongest

RECOVERY AND OPPORTUNITIES

On-trade offers most opportunity over the forecast period

Recession leads surge in economy brands, home distilling and black market

Craft spirits can exploit e-commerce to grow

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

Summary 4 Benchmark Brands 2020

CATEGORY DATA

Table 66 Sales of Spirits by Category: Total Volume 2015-2020
Table 67 Sales of Spirits by Category: Total Value 2015-2020
Table 68 Sales of Spirits by Category: % Total Volume Growth 2015-2020
Table 69 Sales of Spirits by Category: % Total Value Growth 2015-2020
Table 70 Sales of Spirits by Off-trade vs On-trade: Volume 2015-2020
Table 71 Sales of Spirits by Off-trade vs On-trade: Value 2015-2020
Table 72 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 73 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2015-2020
Table 74 Sales of Dark Rum by Price Platform: % Total Volume 2015-2020
Table 75 Sales of White Rum by Price Platform: % Total Volume 2015-2020
Table 76 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2015-2020
Table 77 Sales of English Gin by Price Platform: % Total Volume 2015-2020
Table 78 Sales of Vodka by Price Platform: % Total Volume 2015-2020
Table 79 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2015-2020
Table 80 GBO Company Shares of Spirits: % Total Volume 2016-2020
Table 81 NBO Company Shares of Spirits: % Total Volume 2016-2020
Table 82 LBN Brand Shares of Spirits: % Total Volume 2017-2020
Table 83 Forecast Sales of Spirits by Category: Total Volume 2020-2025
Table 84 Forecast Sales of Spirits by Category: Total Value 2020-2025
Table 85 Forecast Sales of Spirits by Category: % Total Volume Growth 2020-2025
Table 86 Forecast Sales of Spirits by Category: % Total Value Growth 2020-2025

Cider/Perry in Hungary

KEY DATA FINDINGS

2020 IMPACT

Pandemic and poor summer hit sales of cider/perry

Leading producers’ focus on beer business limits action on cider/perry

Small domestic brands see demand, but sales stymied by distribution restrictions

RECOVERY AND OPPORTUNITIES

On-trade recovery faces challenge, but clear demand for novelty of these products

Lower alcohol perception suits cider/perry, and 2021 offers key marketing opportunity

New domestic producers can help reduce concentration

CATEGORY DATA

Table 87 Sales of Cider/Perry: Total Volume 2015-2020
Table 88 Sales of Cider/Perry: Total Value 2015-2020
Table 89 Sales of Cider/Perry: % Total Volume Growth 2015-2020
Table 90 Sales of Cider/Perry: % Total Value Growth 2015-2020
Table 91 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2015-2020
Table 92 Sales of Cider/Perry by Off-trade vs On-trade: Value 2015-2020
Table 93 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 94 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2015-2020
Table 95 GBO Company Shares of Cider/Perry: % Total Volume 2016-2020
Table 96 NBO Company Shares of Cider/Perry: % Total Volume 2016-2020
Table 97 LBN Brand Shares of Cider/Perry: % Total Volume 2017-2020
Table 98 Forecast Sales of Cider/Perry: Total Volume 2020-2025
Table 99 Forecast Sales of Cider/Perry: Total Value 2020-2025
Table 100 Forecast Sales of Cider/Perry: % Total Volume Growth 2020-2025
Table 101 Forecast Sales of Cider/Perry: % Total Value Growth 2020-2025

Rtds in Hungary

KEY DATA FINDINGS

2020 IMPACT

On-trade decline reverses recovery of 2019

Concentration sees little room for new brands, made worse by pandemic

Wine-based RTDS benefit from lighter drinking trends

RECOVERY AND OPPORTUNITIES

RTDs set to see shift to off-trade

Leading spirit brands can invigorate RTDs

Proliferation of wine-based products with new flavours can spark demand

CATEGORY DATA

Table 102 Sales of RTDs by Category: Total Volume 2015-2020
Table 103 Sales of RTDs by Category: Total Value 2015-2020
Table 104 Sales of RTDs by Category: % Total Volume Growth 2015-2020
Table 105 Sales of RTDs by Category: % Total Value Growth 2015-2020
Table 106 Sales of RTDs by Off-trade vs On-trade: Volume 2015-2020
Table 107 Sales of RTDs by Off-trade vs On-trade: Value 2015-2020
Table 108 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 109 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2015-2020
Table 110 GBO Company Shares of RTDs: % Total Volume 2016-2020
Table 111 NBO Company Shares of RTDs: % Total Volume 2016-2020
Table 112 LBN Brand Shares of RTDs: % Total Volume 2017-2020
Table 113 Forecast Sales of RTDs by Category: Total Volume 2020-2025
Table 114 Forecast Sales of RTDs by Category: Total Value 2020-2025
Table 115 Forecast Sales of RTDs by Category: % Total Volume Growth 2020-2025
Table 116 Forecast Sales of RTDs by Category: % Total Value Growth 2020-2025

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Country Report

Alcoholic Drinks in Hungary

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Alcoholic Drinks in Hungary

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DISCLAIMER

SOURCES

Beer in Hungary

KEY DATA FINDINGS

2020 IMPACT

Beer sales hit by on-trade restrictions in response to COVID-19, as well as poor summer

Consumption preferences less affected by virus, helps preserve pricing

Nascent craft beer hit by limited paths to consumer, although nimble brewers pivot to e-commerce

RECOVERY AND OPPORTUNITIES

On-trade set to struggle as infrastructure reels from the pandemic

Underlying trends see little deviation over the forecast period

New legislation offers opportunity for small brewers

CATEGORY BACKGROUND

Lager price band methodology

CATEGORY DATA

Wine in Hungary

KEY DATA FINDINGS

2020 IMPACT

Off-trade fails to spark, and on-trade collapse drags down total volume

Sparkling wine boom reversed by pandemic

Quality and novelty still strong purchase triggers in Hungary

RECOVERY AND OPPORTUNITIES

Upheaval in on-trade will be barrier to growth over the forecast period

Home drinking preserves taste for premiumisation

Sparkling wine offers year-round opportunity for domestic players

CATEGORY DATA

Spirits in Hungary

KEY DATA FINDINGS

2020 IMPACT

Surge in off-trade helps shelter spirits sales

Multiple tax issues impact spirits demand

Demand for new products remains in place, with white spirits strongest

RECOVERY AND OPPORTUNITIES

On-trade offers most opportunity over the forecast period

Recession leads surge in economy brands, home distilling and black market

Craft spirits can exploit e-commerce to grow

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

CATEGORY DATA

Cider/Perry in Hungary

KEY DATA FINDINGS

2020 IMPACT

Pandemic and poor summer hit sales of cider/perry