Alcoholic Drinks in Hungary
Alcoholic drinks in 2022: The big picture
On-trade vs off-trade split
What next for alcoholic drinks?
Legal purchasing age and legal drinking age
Table 1 Number of On-trade Establishments by Type 2016-2022
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022
Contraband/parallel trade
Cross-border/private imports
Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
Summary 2 Research Sources
Beer in Hungary
High inflation tempers volume growth and inhibits premiumisation
Innovation helps to maintain consumer interest in non/low alcohol beer and ale
Rising cost of living subdues recovery in on-trade beer consumption
Inflationary pressures will continue to constrain volume growth in the short term
Beer likely to witness expansion of economy brand portfolios and private label lines
Non/low alcohol beer expected to post fastest growth in total volume sales
Lager price band methodology
Summary 3 Lager by Price Band 2022
Table 18 Sales of Beer by Category: Total Volume 2017-2022
Table 19 Sales of Beer by Category: Total Value 2017-2022
Table 20 Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 21 Sales of Beer by Category: % Total Value Growth 2017-2022
Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
Table 23 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
Table 26 Sales of Beer by Craft vs Standard 2017-2022
Table 27 GBO Company Shares of Beer: % Total Volume 2018-2022
Table 28 NBO Company Shares of Beer: % Total Volume 2018-2022
Table 29 LBN Brand Shares of Beer: % Total Volume 2019-2022
Table 30 Forecast Sales of Beer by Category: Total Volume 2022-2027
Table 31 Forecast Sales of Beer by Category: Total Value 2022-2027
Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
Cider/Perry in Hungary
Cider/perry continues to gain popularity despite slowdown in volume sales growth
Producers target young adults with more exotic flavours
Rising cost of living takes heaviest toll at the on-trade level
Off- and on-trade consumption expected to stabilise from 2024
Interest in premium craft cider/perry set to increase
More players likely to develop non-alcoholic options
Table 34 Sales of Cider/Perry: Total Volume 2017-2022
Table 35 Sales of Cider/Perry: Total Value 2017-2022
Table 36 Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 37 Sales of Cider/Perry: % Total Value Growth 2017-2022
Table 38 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2017-2022
Table 39 Sales of Cider/Perry by Off-trade vs On-trade: Value 2017-2022
Table 40 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 41 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2017-2022
Table 42 GBO Company Shares of Cider/Perry: % Total Volume 2018-2022
Table 43 NBO Company Shares of Cider/Perry: % Total Volume 2018-2022
Table 44 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2022
Table 45 Forecast Sales of Cider/Perry: Total Volume 2022-2027
Table 46 Forecast Sales of Cider/Perry: Total Value 2022-2027
Table 47 Forecast Sales of Cider/Perry: % Total Volume Growth 2022-2027
Table 48 Forecast Sales of Cider/Perry: % Total Value Growth 2022-2027
Rtds in Hungary
RTDs shows impressive resilience to inflationary pressures
Contrasting fortunes for recently launched hard seltzer brands
More exotic flavour variants and cocktail-style products gain popularity
Convenience and indulgence of RTDs will continue to attract higher-income drinkers
Growing competition should fuel investment in innovation
Offer of non/low alcohol and low-calorie RTDs expected to increase
Table 49 Sales of RTDs by Category: Total Volume 2017-2022
Table 50 Sales of RTDs by Category: Total Value 2017-2022
Table 51 Sales of RTDs by Category: % Total Volume Growth 2017-2022
Table 52 Sales of RTDs by Category: % Total Value Growth 2017-2022
Table 53 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
Table 54 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
Table 55 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 56 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
Table 57 GBO Company Shares of RTDs: % Total Volume 2018-2022
Table 58 NBO Company Shares of RTDs: % Total Volume 2018-2022
Table 59 LBN Brand Shares of RTDs: % Total Volume 2019-2022
Table 60 Forecast Sales of RTDs by Category: Total Volume 2022-2027
Table 61 Forecast Sales of RTDs by Category: Total Value 2022-2027
Table 62 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
Table 63 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027
Spirits in Hungary
Spirits consumption holds up reasonably well despite spike in cost of living
DunaPro and Roust hit by ban on Russian vodka imports
Premiumisation trend remains resilient in whiskies, gin and dark rum
Overall demand expected to improve from 2024 as inflationary pressures ease
Smaller local producers likely to struggle with further cost increases
Premiumisation set to continue despite economic challenges
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 4 Benchmark Brands 2022
Table 64 Sales of Spirits by Category: Total Volume 2017-2022
Table 65 Sales of Spirits by Category: Total Value 2017-2022
Table 66 Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 67 Sales of Spirits by Category: % Total Value Growth 2017-2022
Table 68 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
Table 69 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
Table 70 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 71 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
Table 72 Sales of Dark Rum by Price Platform: % Total Volume 2017-2022
Table 73 Sales of White Rum by Price Platform: % Total Volume 2017-2022
Table 74 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2017-2022
Table 75 Sales of English Gin by Price Platform: % Total Volume 2017-2022
Table 76 Sales of Vodka by Price Platform: % Total Volume 2017-2022
Table 77 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2017-2022
Table 78 GBO Company Shares of Spirits: % Total Volume 2018-2022
Table 79 NBO Company Shares of Spirits: % Total Volume 2018-2022
Table 80 LBN Brand Shares of Spirits: % Total Volume 2019-2022
Table 81 Forecast Sales of Spirits by Category: Total Volume 2022-2027
Table 82 Forecast Sales of Spirits by Category: Total Value 2022-2027
Table 83 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
Table 84 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
Wine in Hungary
Overall demand for wine slows as inflationary pressures bite
Fruity still white wines and other sparkling wines continue to perform well
Off-trade volume share of discounters rises amidst heightened price-sensitivity
Wine consumption set to remain buoyant despite heightened budget-consciousness
Increasing competition will encourage diversification of marketing strategies
Interest in non-alcoholic wine will continue to grow
Table 85 Sales of Wine by Category: Total Volume 2017-2022
Table 86 Sales of Wine by Category: Total Value 2017-2022
Table 87 Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 88 Sales of Wine by Category: % Total Value Growth 2017-2022
Table 89 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
Table 90 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
Table 91 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 92 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
Table 93 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2017-2022
Table 94 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2017-2022
Table 95 Sales of Still White Wine by Price Segment: % Off-trade Volume 2017-2022
Table 96 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2017-2022
Table 97 GBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
Table 98 NBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
Table 99 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2019-2022
Table 100 GBO Company Shares of Champagne: % Total Volume 2018-2022
Table 101 NBO Company Shares of Champagne: % Total Volume 2018-2022
Table 102 LBN Brand Shares of Champagne: % Total Volume 2019-2022
Table 103 GBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
Table 104 NBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
Table 105 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2019-2022
Table 106 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
Table 107 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
Table 108 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2019-2022
Table 109 GBO Company Shares of Non-grape Wine: % Total Volume 2018-2022
Table 110 NBO Company Shares of Non-grape Wine: % Total Volume 2018-2022
Table 111 LBN Brand Shares of Non-grape Wine: % Total Volume 2019-2022
Table 112 Forecast Sales of Wine by Category: Total Volume 2022-2027
Table 113 Forecast Sales of Wine by Category: Total Value 2022-2027
Table 114 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
Table 115 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027