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Alcoholic Drinks in Ecuador

May 2021
USD 2,100
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Overview:

Understand the latest market trends and future growth opportunities for the Alcoholic Drinks industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Beer
  • Wine
  • Spirits
  • Cider and Perry
  • RTDs

If you're in the Alcoholic Drinks industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty

The Alcoholic Drinks in Ecuador report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Alcoholic Drinks in Ecuador?
  • Where is consumer demand for Alcoholic Drinks focussed?
  • Which is being consumed more; beer, wine or spirits?
  • Where is demand growing? Stagnating?
  • How is the operating environment for alcoholic drinks changing?
  • Which are the leading brands in Ecuador?
  • How are products distributed in Ecuador?
  • What are the key trends in new product development?
  • Do consumers want value for money or added value?
  • How will macroeconomic context and shifting cultural values shape future growth?
  • How will COVID-19 and recession impact the alcoholic drinks industry?
  • Where is future growth expected to be most dynamic?

Alcoholic Drinks in Ecuador

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks
COVID-19 country impact
Company response
Retailing shift
On-trade vs off-trade split
What next for alcoholic drinks?

MARKET BACKGROUND

Legislation
Legal purchasing age and legal drinking age Drink driving Advertising Smoking ban Opening hours On-trade establishments Table 1 Number of On-trade Establishments by Type 2014-2020

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2020

OPERATING ENVIRONMENT

Contraband/parallel trade
Duty-free
Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020

MARKET DATA

Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020 Table 4 Sales of Alcoholic Drinks by Category: Total Value 2015-2020 Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020 Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020 Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020 Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020 Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020 Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020 Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020 Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020 Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019 Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025 Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025 Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025 Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025

DISCLAIMER

SOURCES

Summary 2 Research Sources

Beer in Ecuador

KEY DATA FINDINGS

2020 IMPACT

On-trade sales of beer sees significant decline as restaurants, bars and nightclubs close and consumers cut back on consumption
Cía de Cervezas Nacionales maintains its dominance in 2020 with highly popular Pilsener
Company expansion and brand innovation see major players gain ground

RECOVERY AND OPPORTUNITIES

Recovery will be swift, particularly in on-trade terms, as foodservice outlets reopen
New entrants and domestic production will see greater competition and lower prices over the forecast period
Tax reform may impact growth in beer in the future

CATEGORY BACKGROUND

Summary 3 Lager by Price Band 2020 Table 18 Number of Breweries 2015-2020

CATEGORY DATA

Table 19 Sales of Beer by Category: Total Volume 2015-2020 Table 20 Sales of Beer by Category: Total Value 2015-2020 Table 21 Sales of Beer by Category: % Total Volume Growth 2015-2020 Table 22 Sales of Beer by Category: % Total Value Growth 2015-2020 Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020 Table 24 Sales of Beer by Off-trade vs On-trade: Value 2015-2020 Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020 Table 27 GBO Company Shares of Beer: % Total Volume 2016-2020 Table 28 NBO Company Shares of Beer: % Total Volume 2016-2020 Table 29 LBN Brand Shares of Beer: % Total Volume 2017-2020 Table 30 Forecast Sales of Beer by Category: Total Volume 2020-2025 Table 31 Forecast Sales of Beer by Category: Total Value 2020-2025 Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025 Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025

Wine in Ecuador

KEY DATA FINDINGS

2020 IMPACT

COVID-19 hits wine hard, particularly in on-trade channels, as foodservice outlets close
South American brands lead but see rising competition from European brands
Economy brands and e-commerce are the biggest winners in 2020

RECOVERY AND OPPORTUNITIES

Swift recovery expected, especially in on-trade terms, as foodservice establishments reopen
New trading arrangements will see more and more cost brands emerge, boosting sales
E-commerce is set to grow as consumers value the convenience offered by this channel

CATEGORY DATA

Table 34 Sales of Wine by Category: Total Volume 2015-2020 Table 35 Sales of Wine by Category: Total Value 2015-2020 Table 36 Sales of Wine by Category: % Total Volume Growth 2015-2020 Table 37 Sales of Wine by Category: % Total Value Growth 2015-2020 Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2015-2020 Table 39 Sales of Wine by Off-trade vs On-trade: Value 2015-2020 Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2015-2020 Table 42 Forecast Sales of Wine by Category: Total Volume 2020-2025 Table 43 Forecast Sales of Wine by Category: Total Value 2020-2025 Table 44 Forecast Sales of Wine by Category: % Total Volume Growth 2020-2025 Table 45 Forecast Sales of Wine by Category: % Total Value Growth 2020-2025

Spirits in Ecuador

KEY DATA FINDINGS

2020 IMPACT

Spirits sees steep decline in 2020, particularly in on-trade terms
Azende Corp consolidates its share and retains the top rank in 2020
Constrained budgets and restrictions on sales lead to an increase in illegal consumption of spirits

RECOVERY AND OPPORTUNITIES

A positive outlook for spirits may be impacted by rising health consciousness and lower disposable incomes
Aspirational spirits will perform well, but brandy and cognac will see much slower growth
E-commerce is set to perform well in the coming years but will remain underdeveloped in Ecuador

CATEGORY DATA

Table 46 Sales of Spirits by Category: Total Volume 2015-2020 Table 47 Sales of Spirits by Category: Total Value 2015-2020 Table 48 Sales of Spirits by Category: % Total Volume Growth 2015-2020 Table 49 Sales of Spirits by Category: % Total Value Growth 2015-2020 Table 50 Sales of Spirits by Off-trade vs On-trade: Volume 2015-2020 Table 51 Sales of Spirits by Off-trade vs On-trade: Value 2015-2020 Table 52 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 53 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2015-2020 Table 54 GBO Company Shares of Spirits: % Total Volume 2016-2020 Table 55 NBO Company Shares of Spirits: % Total Volume 2016-2020 Table 56 LBN Brand Shares of Spirits: % Total Volume 2017-2020 Table 57 Forecast Sales of Spirits by Category: Total Volume 2020-2025 Table 58 Forecast Sales of Spirits by Category: Total Value 2020-2025 Table 59 Forecast Sales of Spirits by Category: % Total Volume Growth 2020-2025 Table 60 Forecast Sales of Spirits by Category: % Total Value Growth 2020-2025

Rtds in Ecuador

KEY DATA FINDINGS

2020 IMPACT

RTD's sees volume sales plummet as on-trade channels close during the pandemic
Azende Corp retains its lead in RTDs thanks to its strength in spirits
Whisky based RTD benefits from favourable trade agreements

RECOVERY AND OPPORTUNITIES

RTDs will recover swiftly and will remain popular with younger consumers
Spirit-based RTDs will see the highest growth rates across the forecast period
E-commerce will continue to develop but remain small in terms of overall volume sales

CATEGORY DATA

Table 61 Sales of RTDs by Category: Total Volume 2015-2020 Table 62 Sales of RTDs by Category: Total Value 2015-2020 Table 63 Sales of RTDs by Category: % Total Volume Growth 2015-2020 Table 64 Sales of RTDs by Category: % Total Value Growth 2015-2020 Table 65 Sales of RTDs by Off-trade vs On-trade: Volume 2015-2020 Table 66 Sales of RTDs by Off-trade vs On-trade: Value 2015-2020 Table 67 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 68 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2015-2020 Table 69 GBO Company Shares of RTDs: % Total Volume 2016-2020 Table 70 NBO Company Shares of RTDs: % Total Volume 2016-2020 Table 71 LBN Brand Shares of RTDs: % Total Volume 2017-2020 Table 72 Forecast Sales of RTDs by Category: Total Volume 2020-2025 Table 73 Forecast Sales of RTDs by Category: Total Value 2020-2025 Table 74 Forecast Sales of RTDs by Category: % Total Volume Growth 2020-2025 Table 75 Forecast Sales of RTDs by Category: % Total Value Growth 2020-2025
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  • Gain competitive intelligence about market leaders.
  • Track key industry trends, opportunities and threats.
  • Inform your marketing, brand, strategy and market development, sales and supply functions.

This report originates from Passport, our Alcoholic Drinks research and analysis database.

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