In 2017, alcoholic drinks started to show important recovery from the strong decline seen in 2016 in total volume terms, and the slow increases seen in previous years. The growth trend continued during 2018.
Due to Ecuador joining a trade agreement with the European Union in 2017, imported brands strongly increased their offer at lower prices in 2018, which brought strong dynamism to alcoholic drinks. Amongst all the imported products coming from the EU, alcoholic drinks saw one of the biggest reductions in import taxes, and in fact by 2018 had eliminated import taxes.
AB InBev’s global acquisition of SAB Miller, and thus Cía de Cervezas Nacionales, led the company to focus on its leading beer brand Pilsener. It also increased the distribution of the global brands Budweiser, Corona Extra and Stella Artois.
In 2018, independent small grocers continued to lead the distribution of alcoholic drinks, followed by drinks specialists, supermarkets and other grocery retailers. Nevertheless, internet retailing is strongly increasing its presence in Ecuador, including within alcoholic drinks.
Alcoholic drinks companies are expected to benefit from improvements in production costs and lower import taxes. Further total volume growth is therefore expected during forecast period, although a gradual slowing of growth is expected.
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Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Ecuador with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Alcoholic Drinks market research database.