2025 Developments
Alcoholic drinks in Iraq in 2025 showed a moderate rebound, with total volume increasing by 4% to 79.9 million litres but total value declining by 1% to IQD1,104.0 billion, marking a weaker recovery than in other Middle East and Africa markets where both volume and value growth have resumed. The business environment remains highly unpredictable, shaped by ongoing enforcement inconsistencies around the formal alcohol ban, which drives price volatility, disrupts supply, and limits the scale of premiumisation, even as urbanisation and population growth fuel underlying demand. Despite these headwinds, significant opportunities exist for brands that adapt to the dominant trends: appealing to an increasingly selective and quality-conscious consumer base, innovating with new flavours and product formats, leveraging e-commerce and discreet retail channels, and maintaining agility to navigate regulatory and structural shocks. Success will depend on building brand equity, fostering consumer trust, and quickly responding to evolving consumption patterns, particularly among younger and female adults who are driving growth in "lighter", more approachable products.
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Overview:
Understand the latest market trends and future growth opportunities for the Alcoholic Drinks industry in Iraq with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Beer
- Wine
- Spirits
- Cider and Perry
- RTDs
If you're in the Alcoholic Drinks industry in Iraq, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Alcoholic Drinks in Iraq report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Alcoholic Drinks in Iraq?
- Where is consumer demand for Alcoholic Drinks focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Iraq?
- How are products distributed in Iraq?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Alcoholic Drinks in Iraq
2025 Developments
Key Data Insights
The Market Sees a Slow Recovery Amidst Economic and Regulatory Pressures
Buzz Expands Flavour Range to Capture New Drinkers’ Preferences
Consumers Shift to Quality and Prestige as Budgets Tighten
Urbanisation and Policy Shifts Unlock New Consumption Patterns
Beer’S Dominance Is Set to Persist as Rtds Deliver Dynamic Growth
Small Suppliers Expand Presence as Fragmentation Intensifies
Specialist Shops Retain Dominance as E-Commerce Adapts to Regulatory Pressure
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Beer in Iraq
Key Data Insights
Beer Summary
2025 Rebound Constrained by Economic and Regulatory Issues
Consumers Prefer Lager While Non/Low Alcohol Beer Gains Momentum
Demand Receives a Boost as Digital Delivery Bridges Regulatory Divide
Distribution Bottlenecks Limit Volume Growth Despite Rising Demand
Lager Maintains Leadership as Non/Low Alcohol Beer Remains on a Robust Upward Trajectory
Turkish Brands Boost Bottle Sizes to Protect Share as Quality Rises in Importance
Licensed Alcohol Stores Maintain Dominance While Yana Venues and Bars Expand
Social Media Delivery Disrupts the Environment as Payment on Delivery Grows
Rtds in Iraq
Key Data Insights
Rtds Summary
Buzz Launches New Flavours to Attract First-Time Drinkers
Vodka-Based Drinks Dominate as New Flavours Fuel Expansion
Young Adults Embrace Lighter Alternatives as Brands Target Quality
Buzz and Mg Spirits Defend Leadership as New Rivals Intensify Competition
Specialised Shops Maintain Dominance as E-Commerce Gains Ground
Spirits in Iraq
Key Data Insights
Spirits Summary
Mashrup Kuhulia Adapts Delivery Model to Meet Discreet Consumer Demand
White Spirits and Other Spirits Drive Volume as Premium Remains Aspirational
Small Players Intensify Competition as Illicit Trade Persists
White Spirits and Other Spirits to Capture Demand as Trust Erodes
Emerging High-Income Consumers Reshape Premium Aspirations
Competition Fragments and Category Shares Erode
Specialist Alcohol Shops Maintain the Lead as Delivery Services Gain Ground
Wine in Iraq
Key Data Insights
Wine Summary
Sawka Wines Preserves Tradition and Boosts Local Production
Still Light Grape Wine Dominates as Consumers Seek Quality
New Entrants Introduce Variety as Fragmented Supply Accelerates Innovation
Still Light Grape Wine Expands Reach as Experimentation Shapes Future Growth
Jacob’S Creek and B&G Retain Visibility as Fragmentation Intensifies
Specialist Shops and Delivery Expand Wine Access
Upscale Venues Drive Growth as Wine Becomes a Dining Staple
Country Reports Disclaimer
The following categories and subcategories are included:
Alcoholic Drinks
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- Ale
- Sorghum
- Weissbier/Weizen/Wheat Beer
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- Flavoured/Mixed Lager
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- Domestic Premium Lager
- Imported Premium Lager
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- Domestic Mid-Priced Lager
- Imported Mid-Priced Lager
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- Domestic Economy Lager
- Imported Economy Lager
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- Domestic Premium Lager
- Domestic Mid-Priced Lager
- Domestic Economy Lager
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- Imported Premium Lager
- Imported Mid-Priced Lager
- Imported Economy Lager
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- Low Alcohol Beer
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- Standard Non Alcoholic Beer
- Malta Style Non Alcoholic Beer
- Stout
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- Regular Cider/Perry
- Non Alcoholic Cider/Perry
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- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
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- Brandy
- Cognac
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- Bitters
- Cream-based Liqueurs
- Other Liqueurs
- Non Alcoholic Spirits
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- Prestige Dark Rum
- Ultra Premium Dark Rum
- Super Premium Dark Rum
- Premium Dark Rum
- Standard Dark Rum
- Economy Dark Rum
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- Prestige White Rum
- Ultra Premium White Rum
- Super Premium White Rum
- Premium White Rum
- Standard White Rum
- Economy White Rum
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- Tequila (and Mezcal)
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- Bourbon/Other US Whiskey
- Canadian Whisky
- Irish Whiskey
- Japanese Whisky
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- Blended Malt Scotch Whisky
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- Prestige Other Blended Scotch Whisky
- Ultra Premium Other Blended Scotch Whisky
- Super Premium Other Blended Scotch Whisky
- Premium Other Blended Scotch Whisky
- Standard Other Blended Scotch Whisky
- Economy Other Blended Scotch Whisky
- Single Grain Scotch Whisky
- Single Malt Scotch Whisky
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- Other Whiskies
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- Prestige English Gin
- Ultra Premium English Gin
- Super Premium English Gin
- Premium English Gin
- Standard English Gin
- Economy English Gin
- Dutch Gin
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- Prestige Vodka
- Ultra Premium Vodka
- Super Premium Vodka
- Premium Vodka
- Standard Vodka
- Economy Vodka
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- Absinthe
- Ad-Mix Brandy
- Ad-Mix Gin
- Ad-Mix Rum
- Ad-Mix Vodka
- Ad-Mix Whisky
- Aguardente/Aguardiente
- Aguardiente De Caña
- Akvavit/Aquavit
- Aniseed-Flavoured Spirits
- Borovicka
- Boukha
- Brandy Type Distilled Spirits
- Cachaça
- Calvados
- Cane
- Chacha
- Charanda
- Chinese Herbal Spirits
- Chinese Spirits
- Cut Brandy
- Destilados De Agave
- Distilled Fruit Spirits
- Domestic Brandy
- Domestic Rum
- Doppelkorn
- Economy Chinese Spirits
- Flavoured Spirits
- Flavoured Vodka-based Drinks
- Fynbos gin/Local Gin
- Gin-flavoured spirits
- Goldbrand/Goldkrone
- Grappa
- Grappamiel
- Guaro
- Kirsch
- Komovica
- Korn
- Lambanog
- Limoncello
- Local White Spirits
- Lower Mid-Range Chinese Spirits
- Lozovaca
- Maesilju
- Mahia Rabi Amrane
- Mead
- Mixed Spirits
- Nalivka/Nalewka
- Nastoyka
- National Specialities
- Obstbrände
- Ouzo
- Pacharán
- Palinca/Pálinka
- Pear and Apple Distillates
- Pisco
- Premium Chinese Spirits
- Prune
- Punsch
- Rachiu/Rakija
- Rum-Flavoured Spirits
- Samane
- Sambuca
- Samsu
- Schnapps
- Shochu/Soju
- Singani
- Sljivovica/Slivovice
- Steinhäeger
- Strong African Spirits
- Super Premium Chinese Spirits
- Sura Khao
- Tequila Flavoured Spirits
- Travarica
- Tsipouro
- Upper Mid-Range Chinese Spirits
- Vieux
- Viina
- Vodka Type Distilled Spirits
- Other Distilled Beverages
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
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Alcoholic Drinks
Alcoholic drinks is the aggregation of beer, wine, spirits, cider/perry and RTDs.
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This report originates from Passport, our Alcoholic Drinks research and analysis database.
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