Alcoholic Drinks in Tunisia
Alcoholic drinks in 2021: The big picture
On-trade vs off-trade split
What next for alcoholic drinks?
Legal purchasing age and legal drinking age
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2021
Contraband/parallel trade
Cross-border/private imports
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
Summary 2 Research Sources
Beer in Tunisia
Steep volume decline with the closure of on-trade establishments
2021: the exit of several brands, but Golden Brau sees strong demand
Beer continues to dominate alcoholic drinks in Tunisia
Recovery expected; however, tax increases could impact demand
Société Frigorifique et Brasserie de Tunis expected to expand its dominance
Number of outlets will increase, benefiting future sales
Lager price band methodology
Summary 3 Lager by Price Band 2021
Table 17 Sales of Beer by Category: Total Volume 2016-2021
Table 18 Sales of Beer by Category: Total Value 2016-2021
Table 19 Sales of Beer by Category: % Total Volume Growth 2016-2021
Table 20 Sales of Beer by Category: % Total Value Growth 2016-2021
Table 21 Sales of Beer by Off-trade vs On-trade: Volume 2016-2021
Table 22 Sales of Beer by Off-trade vs On-trade: Value 2016-2021
Table 23 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 24 Sales of Beer by Off-trade vs On-trade: % Value Growth 2016-2021
Table 25 GBO Company Shares of Beer: % Total Volume 2017-2021
Table 26 NBO Company Shares of Beer: % Total Volume 2017-2021
Table 27 LBN Brand Shares of Beer: % Total Volume 2018-2021
Table 28 Forecast Sales of Beer by Category: Total Volume 2021-2026
Table 29 Forecast Sales of Beer by Category: Total Value 2021-2026
Table 30 Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026
Table 31 Forecast Sales of Beer by Category: % Total Value Growth 2021-2026
Cider/Perry in Tunisia
Rtds in Tunisia
Only spirit-based RTDs are currently present in Tunisia
Ongoing development of retail channels in Tunisia benefits off-trade sales
The first local brand introduced in 2021, but Magro continues to monopolise RTDs
An improved performance expected over the forecast period
Smirnoff Ice will maintain its clear lead
Wine-based RTDs: an opportunity for local wine brands
Table 32 Sales of RTDs by Category: Total Volume 2016-2021
Table 33 Sales of RTDs by Category: Total Value 2016-2021
Table 34 Sales of RTDs by Category: % Total Volume Growth 2016-2021
Table 35 Sales of RTDs by Category: % Total Value Growth 2016-2021
Table 36 Sales of RTDs by Off-trade vs On-trade: Volume 2016-2021
Table 37 Sales of RTDs by Off-trade vs On-trade: Value 2016-2021
Table 38 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 39 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2016-2021
Table 40 GBO Company Shares of RTDs: % Total Volume 2017-2021
Table 41 NBO Company Shares of RTDs: % Total Volume 2017-2021
Table 42 LBN Brand Shares of RTDs: % Total Volume 2018-2021
Table 43 Forecast Sales of RTDs by Category: Total Volume 2021-2026
Table 44 Forecast Sales of RTDs by Category: Total Value 2021-2026
Table 45 Forecast Sales of RTDs by Category: % Total Volume Growth 2021-2026
Table 46 Forecast Sales of RTDs by Category: % Total Value Growth 2021-2026
Spirits in Tunisia
On-trade closures due to COVID-19 impact sales
Lack of advertising also hinders growth in 2021
Popular vodka records the strongest performance
An improved performance with the return of on-trade and tourists
Increasing number of on-trade establishments and influence of social media
Global brands set to retain their lead
Table 47 Sales of Spirits by Category: Total Volume 2016-2021
Table 48 Sales of Spirits by Category: Total Value 2016-2021
Table 49 Sales of Spirits by Category: % Total Volume Growth 2016-2021
Table 50 Sales of Spirits by Category: % Total Value Growth 2016-2021
Table 51 Sales of Spirits by Off-trade vs On-trade: Volume 2016-2021
Table 52 Sales of Spirits by Off-trade vs On-trade: Value 2016-2021
Table 53 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 54 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2016-2021
Table 55 GBO Company Shares of Spirits: % Total Volume 2017-2021
Table 56 NBO Company Shares of Spirits: % Total Volume 2017-2021
Table 57 LBN Brand Shares of Spirits: % Total Volume 2018-2021
Table 58 Forecast Sales of Spirits by Category: Total Volume 2021-2026
Table 59 Forecast Sales of Spirits by Category: Total Value 2021-2026
Table 60 Forecast Sales of Spirits by Category: % Total Volume Growth 2021-2026
Table 61 Forecast Sales of Spirits by Category: % Total Value Growth 2021-2026
Wine in Tunisia
Strong decline in wine consumption in 2021 due to pandemic restrictions and a poor harvest
Still white wine the most impacted category
Xylella Fastidiosa: a significant problem
Beneficial intervention by the Ministry of Agriculture; however, price increases are set to constrain future growth
An attractive industry for farmers
A boost for champagne after the pandemic
Table 62 Sales of Wine by Category: Total Volume 2016-2021
Table 63 Sales of Wine by Category: Total Value 2016-2021
Table 64 Sales of Wine by Category: % Total Volume Growth 2016-2021
Table 65 Sales of Wine by Category: % Total Value Growth 2016-2021
Table 66 Sales of Wine by Off-trade vs On-trade: Volume 2016-2021
Table 67 Sales of Wine by Off-trade vs On-trade: Value 2016-2021
Table 68 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 69 Sales of Wine by Off-trade vs On-trade: % Value Growth 2016-2021
Table 70 Forecast Sales of Wine by Category: Total Volume 2021-2026
Table 71 Forecast Sales of Wine by Category: Total Value 2021-2026
Table 72 Forecast Sales of Wine by Category: % Total Volume Growth 2021-2026
Table 73 Forecast Sales of Wine by Category: % Total Value Growth 2021-2026