Executive Summary

Jul 2019
Positive performance overall

Alcoholic drinks is less sensitive to the economic situation compared to other industries, with the market recording a positive performance in 2018, despite the economic challenges. Beer and spirits continued to demonstrate high growth rates as well as strong potential for the future.

Strong focus on social media to promote products

Advertising on television channels is still prohibited for alcoholic drinks in Tunisia. To encourage purchases, leading brand owners therefore focus on social media to promote their products and strengthen their brands, in order to expand their consumer base.

Société Frigorifique et Brasserie de Tunis remains the undisputed leader

Société Frigorifique et Brasserie de Tunis continued to dominate alcoholic drinks in both value and volume sales terms in 2018. The company offers a wide portfolio in beer and benefits from its strong brand loyalty and competitive pricing strategy.

Off-trade channel continue to dominate sales

Alcoholic drinks in Tunisia are sold through on-trade and off-trade channels. However, due to the consumer lifestyles and retail purchasing habits, alcoholic drinks are mostly sold through the off-trade channel.

Healthy growth expected for the forecast period

Alcoholic drinks is expected to see a positive total volume CAGR over the forecast period. Sales will continue to benefit from an expanding consumer base in the country, resulting from rising consumer awareness of alcoholic drinks.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Alcoholic Drinks in Tunisia

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Tunisia for free:

The Alcoholic Drinks in Tunisia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Alcoholic Drinks in Tunisia?
  • What are the major brands in Tunisia?
  • Have there been any alcoholic drinks legislative changes over the past 12 months?
  • How is the alcoholic drinks industry affected by the recession?
  • What is consumed more; beer, wine or spirits?
  • What have been the key trends seen in new product developments?
  • Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Alcoholic Drinks in Tunisia

EXECUTIVE SUMMARY

Positive performance overall
Strong focus on social media to promote products
Société Frigorifique et Brasserie de Tunis remains the undisputed leader
Off-trade channel continue to dominate sales
Healthy growth expected for the forecast period

MARKET BACKGROUND

Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2018

OPERATING ENVIRONMENT

Contraband/parallel trade
Duty free
Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018

MARKET DATA

Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources

Wine in Tunisia

HEADLINES

PROSPECTS

Wine volume sales impacted by higher taxes
Champagne sees the fastest growth
Increasing consumer awareness supported by growing on-trade channel

COMPETITIVE LANDSCAPE

Les Vignerons de Carthage leads wine
Domestic brands hold the lion’s share
Standard brands dominate sales

CATEGORY DATA

Table 17 Sales of Wine by Category: Total Volume 2013-2018
Table 18 Sales of Wine by Category: Total Value 2013-2018
Table 19 Sales of Wine by Category: % Total Volume Growth 2013-2018
Table 20 Sales of Wine by Category: % Total Value Growth 2013-2018
Table 21 Sales of Wine by Off-trade vs On-trade: Volume 2013-2018
Table 22 Sales of Wine by Off-trade vs On-trade: Value 2013-2018
Table 23 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 24 Sales of Wine by Off-trade vs On-trade: % Value Growth 2013-2018
Table 25 Forecast Sales of Wine by Category: Total Volume 2018-2023
Table 26 Forecast Sales of Wine by Category: Total Value 2018-2023
Table 27 Forecast Sales of Wine by Category: % Total Volume Growth 2018-2023
Table 28 Forecast Sales of Wine by Category: % Total Value Growth 2018-2023

Rtds in Tunisia

HEADLINES

PROSPECTS

Positive performance expected over the forecast period
Spirit-based RTDs continues to perform well
RTDs remains a niche category

COMPETITIVE LANDSCAPE

Magro SA remains the undisputed leader in 2018

CATEGORY DATA

Table 29 Sales of RTDS by Category: Total Volume 2016-2018
Table 30 Sales of RTDS by Category: Total Value 2016-2018
Table 31 Sales of RTDS by Category: % Total Volume Growth 2016-2018
Table 32 Sales of RTDS by Category: % Total Value Growth 2016-2018
Table 33 Sales of RTDS by Off-trade vs On-trade: Volume 2016-2018
Table 34 Sales of RTDS by Off-trade vs On-trade: Value 2016-2018
Table 35 Sales of RTDS by Off-trade vs On-trade: % Volume Growth 2016-2018
Table 36 Sales of RTDS by Off-trade vs On-trade: % Value Growth 2016-2018
Table 37 GBO Company Shares of RTDS: % Total Volume 2014-2018
Table 38 NBO Company Shares of RTDS: % Total Volume 2014-2018
Table 39 LBN Brand Shares of RTDS: % Total Volume 2015-2018
Table 40 Forecast Sales of RTDS by Category: Total Volume 2018-2023
Table 41 Forecast Sales of RTDS by Category: Total Value 2018-2023
Table 42 Forecast Sales of RTDS by Category: % Total Volume Growth 2018-2023
Table 43 Forecast Sales of RTDS by Category: % Total Value Growth 2018-2023

Spirits in Tunisia

HEADLINES

PROSPECTS

Vodka to shape spirits over the forecast period
Liqueurs and white spirits record strong growth
Positive growth projection for spirits

COMPETITIVE LANDSCAPE

Magro SA continues to lead spirits
Ets Felix Habib & Cie maintains second position
International brands lead spirits

CATEGORY DATA

Table 44 Sales of Spirits by Category: Total Volume 2013-2018
Table 45 Sales of Spirits by Category: Total Value 2013-2018
Table 46 Sales of Spirits by Category: % Total Volume Growth 2013-2018
Table 47 Sales of Spirits by Category: % Total Value Growth 2013-2018
Table 48 Sales of Spirits by Off-trade vs On-trade: Volume 2013-2018
Table 49 Sales of Spirits by Off-trade vs On-trade: Value 2013-2018
Table 50 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 51 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2013-2018
Table 52 GBO Company Shares of Spirits: % Total Volume 2014-2018
Table 53 NBO Company Shares of Spirits: % Total Volume 2014-2018
Table 54 LBN Brand Shares of Spirits: % Total Volume 2015-2018
Table 55 Forecast Sales of Spirits by Category: Total Volume 2018-2023
Table 56 Forecast Sales of Spirits by Category: Total Value 2018-2023
Table 57 Forecast Sales of Spirits by Category: % Total Volume Growth 2018-2023
Table 58 Forecast Sales of Spirits by Category: % Total Value Growth 2018-2023

Wine in Tunisia

HEADLINES

PROSPECTS

Wine volume sales impacted by higher taxes
Champagne sees the fastest growth
Increasing consumer awareness supported by growing on-trade channel

COMPETITIVE LANDSCAPE

Les Vignerons de Carthage leads wine
Domestic brands hold the lion’s share
Standard brands dominate sales

CATEGORY DATA

Table 59 Sales of Wine by Category: Total Volume 2013-2018
Table 60 Sales of Wine by Category: Total Value 2013-2018
Table 61 Sales of Wine by Category: % Total Volume Growth 2013-2018
Table 62 Sales of Wine by Category: % Total Value Growth 2013-2018
Table 63 Sales of Wine by Off-trade vs On-trade: Volume 2013-2018
Table 64 Sales of Wine by Off-trade vs On-trade: Value 2013-2018
Table 65 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 66 Sales of Wine by Off-trade vs On-trade: % Value Growth 2013-2018
Table 67 Forecast Sales of Wine by Category: Total Volume 2018-2023
Table 68 Forecast Sales of Wine by Category: Total Value 2018-2023
Table 69 Forecast Sales of Wine by Category: % Total Volume Growth 2018-2023
Table 70 Forecast Sales of Wine by Category: % Total Value Growth 2018-2023

Beer in Tunisia

HEADLINES

PROSPECTS

Beer supported by the sales of mid-priced lager
Beer dominates sales of alcohol drinks
Non-alcoholic beer flourishing

COMPETITIVE LANDSCAPE

Société Frigorifique et Brasserie de Tunis remains the leader
SONOBRA launches a new product
Locally produced global brands populate the competitive landscape

CATEGORY BACKGROUND

Summary 3 Lager by Price Band 2018
Table 71 Number of Breweries 2013-2018

CATEGORY DATA

Table 72 Sales of Beer by Category: Total Volume 2013-2018
Table 73 Sales of Beer by Category: Total Value 2013-2018
Table 74 Sales of Beer by Category: % Total Volume Growth 2013-2018
Table 75 Sales of Beer by Category: % Total Value Growth 2013-2018
Table 76 Sales of Beer by Off-trade vs On-trade: Volume 2013-2018
Table 77 Sales of Beer by Off-trade vs On-trade: Value 2013-2018
Table 78 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 79 Sales of Beer by Off-trade vs On-trade: % Value Growth 2013-2018
Table 80 GBO Company Shares of Beer: % Total Volume 2014-2018
Table 81 NBO Company Shares of Beer: % Total Volume 2014-2018
Table 82 LBN Brand Shares of Beer: % Total Volume 2015-2018
Table 83 Forecast Sales of Beer by Category: Total Volume 2018-2023
Table 84 Forecast Sales of Beer by Category: Total Value 2018-2023
Table 85 Forecast Sales of Beer by Category: % Total Volume Growth 2018-2023
Table 86 Forecast Sales of Beer by Category: % Total Value Growth 2018-2023

Cider/Perry in Tunisia

PROSPECTS

Rtds in Tunisia

HEADLINES

PROSPECTS

Positive performance expected over the forecast period
Spirit-based RTDs continues to perform well
RTDs remains a niche category

COMPETITIVE LANDSCAPE

Magro SA remains the undisputed leader in 2018

CATEGORY DATA

Table 87 Sales of RTDS by Category: Total Volume 2016-2018
Table 88 Sales of RTDS by Category: Total Value 2016-2018
Table 89 Sales of RTDS by Category: % Total Volume Growth 2016-2018
Table 90 Sales of RTDS by Category: % Total Value Growth 2016-2018
Table 91 Sales of RTDS by Off-trade vs On-trade: Volume 2016-2018
Table 92 Sales of RTDS by Off-trade vs On-trade: Value 2016-2018
Table 93 Sales of RTDS by Off-trade vs On-trade: % Volume Growth 2016-2018
Table 94 Sales of RTDS by Off-trade vs On-trade: % Value Growth 2016-2018
Table 95 GBO Company Shares of RTDS: % Total Volume 2014-2018
Table 96 NBO Company Shares of RTDS: % Total Volume 2014-2018
Table 97 LBN Brand Shares of RTDS: % Total Volume 2015-2018
Table 98 Forecast Sales of RTDS by Category: Total Volume 2018-2023
Table 99 Forecast Sales of RTDS by Category: Total Value 2018-2023
Table 100 Forecast Sales of RTDS by Category: % Total Volume Growth 2018-2023
Table 101 Forecast Sales of RTDS by Category: % Total Value Growth 2018-2023

Spirits in Tunisia

HEADLINES

PROSPECTS

Vodka to shape spirits over the forecast period
Liqueurs and white spirits record strong growth
Positive growth projection for spirits

COMPETITIVE LANDSCAPE

Magro SA continues to lead spirits
Ets Felix Habib & Cie maintains second position
International brands lead spirits

CATEGORY DATA

Table 102 Sales of Spirits by Category: Total Volume 2013-2018
Table 103 Sales of Spirits by Category: Total Value 2013-2018
Table 104 Sales of Spirits by Category: % Total Volume Growth 2013-2018
Table 105 Sales of Spirits by Category: % Total Value Growth 2013-2018
Table 106 Sales of Spirits by Off-trade vs On-trade: Volume 2013-2018
Table 107 Sales of Spirits by Off-trade vs On-trade: Value 2013-2018
Table 108 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 109 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2013-2018
Table 110 GBO Company Shares of Spirits: % Total Volume 2014-2018
Table 111 NBO Company Shares of Spirits: % Total Volume 2014-2018
Table 112 LBN Brand Shares of Spirits: % Total Volume 2015-2018
Table 113 Forecast Sales of Spirits by Category: Total Volume 2018-2023
Table 114 Forecast Sales of Spirits by Category: Total Value 2018-2023
Table 115 Forecast Sales of Spirits by Category: % Total Volume Growth 2018-2023
Table 116 Forecast Sales of Spirits by Category: % Total Value Growth 2018-2023

Wine in Tunisia

HEADLINES

PROSPECTS

Wine volume sales impacted by higher taxes
Champagne sees the fastest growth
Increasing consumer awareness supported by growing on-trade channel

COMPETITIVE LANDSCAPE

Les Vignerons de Carthage leads wine
Domestic brands hold the lion’s share
Standard brands dominate sales

CATEGORY DATA

Table 117 Sales of Wine by Category: Total Volume 2013-2018
Table 118 Sales of Wine by Category: Total Value 2013-2018
Table 119 Sales of Wine by Category: % Total Volume Growth 2013-2018
Table 120 Sales of Wine by Category: % Total Value Growth 2013-2018
Table 121 Sales of Wine by Off-trade vs On-trade: Volume 2013-2018
Table 122 Sales of Wine by Off-trade vs On-trade: Value 2013-2018
Table 123 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 124 Sales of Wine by Off-trade vs On-trade: % Value Growth 2013-2018
Table 125 Forecast Sales of Wine by Category: Total Volume 2018-2023
Table 126 Forecast Sales of Wine by Category: Total Value 2018-2023
Table 127 Forecast Sales of Wine by Category: % Total Volume Growth 2018-2023
Table 128 Forecast Sales of Wine by Category: % Total Value Growth 2018-2023