Alcoholic drinks is less sensitive to the economic situation compared to other industries, with the market recording a positive performance in 2018, despite the economic challenges. Beer and spirits continued to demonstrate high growth rates as well as strong potential for the future.
Advertising on television channels is still prohibited for alcoholic drinks in Tunisia. To encourage purchases, leading brand owners therefore focus on social media to promote their products and strengthen their brands, in order to expand their consumer base.
Société Frigorifique et Brasserie de Tunis continued to dominate alcoholic drinks in both value and volume sales terms in 2018. The company offers a wide portfolio in beer and benefits from its strong brand loyalty and competitive pricing strategy.
Alcoholic drinks in Tunisia are sold through on-trade and off-trade channels. However, due to the consumer lifestyles and retail purchasing habits, alcoholic drinks are mostly sold through the off-trade channel.
Alcoholic drinks is expected to see a positive total volume CAGR over the forecast period. Sales will continue to benefit from an expanding consumer base in the country, resulting from rising consumer awareness of alcoholic drinks.
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This industry report originates from Passport, our Alcoholic Drinks market research database.