Uganda is a country in which the consumption of alcoholic drinks is frequent, heavy and widespread, to the extent that problem drinking has become a source of major social concern. Prior to the pandemic, economic development, rising income levels and the widening range of products on offer supported sales growth.
Smaller grocery establishments such as traditional grocery retailers and kiosks have remained strong in 2021 due to the rise in proximity retailing brought on by the COVID-19 pandemic. Consumers in Uganda have limited their exposure to larger stores such as supermarkets and hypermarkets in a bid to limit possible contagion and found that smaller grocery retailers offered a sufficient and convenient alcoholic product range whilst also being nearby to their homes.
In 2021, both urban and rural consumers still prefer to buy alcoholic drinks from independent small grocers, alongside drinks specialist retailers due to such places offering greater convenience. Most neighbourhoods have an array of shops, while there are also many local bars, kiosks and street vendors.
The alcoholic drinks industry plays an important role in the Ugandan economy, contributing significantly to tax revenue and employment, as well as supporting general economic development by sustaining farmers who grow the raw materials used in the manufacturing process of beer. Nile Breweries is the second richest company in Uganda, after MTN Uganda, and has invested USD200 million in the country over the last five years.
Transporting alcoholic drinks is relatively easy in urban areas of Uganda such as Kampala, Wakiso, Mukono and Entebbe. This is because of the very well-developed infrastructure in these parts of the country.
The end of the review period saw the government of Uganda take a significant step in its efforts to reduce the harmful impact of excessive alcohol consumption by banning the sale of alcohol in sachets. These plastic sachets were previously the most popular packaging format in spirits and they were widely used by both mainstream and informal producers.
The Parliament of Uganda approved excise duty of UGX650 per litre or 30% (whichever is higher) on opaque beer, UGX1,500 per litre or 80% (whichever is higher) on ready-to-drink spirits, and UGX2,000 per litre or 60% (whichever is higher) on undenatured spirits made from locally produced raw materials. Meanwhile, the budget imposed a specific rate of excise duty of UGX2,000 per litre or 20% (whichever is higher) on wine made from locally produced raw materials and an increase in the excise duty rate applicable to other wines, from 60% or UGX6,000 per litre to 80% or UGX8,000 (whichever is higher).
In 2022, it is likely that the prices of alcoholic beverages will increase due to the supply chain crisis and the increasingly higher cost of fuel in Uganda. Production costs may be higher and obtaining items such as packaging or glass may become more difficult.
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Alcoholic Drinks industry in Uganda with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Alcoholic Drinks industry in Uganda, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Alcoholic drinks is the aggregation of beer, wine, spirits, cider/perry and RTDs.See All of Our Definitions
This report originates from Passport, our Alcoholic Drinks research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!