Sales of alcoholic drinks continued to rebound in 2022. The on-trade benefited from the full lifting of COVID-19 restrictions and the resumption of pre-pandemic lifestyles.
In 2022, volume sales of alcoholic drinks saw robust growth, primarily driven by the retail channel, with all categories reaching or surpassing pre-pandemic sales. However, on-trade sales, despite exhibiting higher growth rates, did not fully recover to 2019 sales levels due to the rising cost of living, which put household budgets under pressure and forced consumers to prioritise and reallocate their expenditure.
Around 6.6 million people live in El Salvador, with 70% of the population of legal drinking age.
The policies of Nayib Bukele’s government to reactivate the economy after a decline during the pandemic have had a positive outcome on the labour market. In 2022, formal employment continued growing at a rapid pace, with an increase of 6% compared to 2021.
Moving goods around El Salvador is relatively easy as the country’s roads are generally in good repair and there are well-developed refrigerated distribution systems covering the country’s entire territory. However, the roads and related infrastructure remain poor in some rural areas, with government investment hindered by liquidity problems and a high budget deficit.
There were no significant changes to the legislation covering alcoholic drinks in 2022.
There were no changes to the taxation levied on alcoholic drinks in El Salvador during 2022. Spirits are subject to five types of taxes depending on strength and around 60% of the product price is attributable to taxes.
In the forecast period, volume sales of alcoholic drinks are expected to maintain positive growth, with the on-trade channel growing faster than retail. Nonetheless, sales are unlikely to return to pre-pandemic levels until mid-forecast period, with performances varying depending on the category.
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Alcoholic drinks is the aggregation of beer, wine, spirits, cider/perry and RTDs.See All of Our Definitions
This report originates from Passport, our Alcoholic Drinks research and analysis database.
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