Sales of alcoholic drinks rebounded in 2021 after declining in 2020. The on-trade made a better-than-expected resurgence as people began socialising once more thanks to the rollout of the vaccination programme.
In 2021, recovery of sales of alcoholic drinks surpassed expectations. Consumers seeking to make up for lost time and meet up again with friends and family after 2020 confinements and restrictions, together with advances in the vaccination programme increased confidence in socialising once more.
The country went into total lockdown on 11 March 2020, despite there not having been any confirmed cases of COVID-19 in the country at the time. This involved the borders being closed to commercial flights and incoming tourists on the same day.
During 2021, El Salvador registered an improvement in formal employment, as well as recovery in remittances sent from abroad. This had a positive impact on consumption which was able to return to pre-pandemic levels.
Moving goods around El Salvador is relatively easy as the country’s roads are generally in good repair and there are well-developed refrigerated distribution systems covering the country’s entire territory. However, the roads and related infrastructure remain poor in some rural areas, with government investment hindered by liquidity problems and a high budget deficit.
There were no significant changes to the legislation covering alcoholic drinks in 2021 as COVID-19 related measures were lifted. However in February the holding of elections meant a dry law was in place.
There were no changes to the taxation levied on alcoholic drinks in El Salvador during 2021. Spirits are subject to five types of taxes depending on strength and around 60% of the product price is attributable to taxes.
Alcoholic drinks is slated for a solid performance in El Salvador over the forecast period. Although the pandemic enforced the celebrations of special occasions to be conducted at home, most people prefer to celebrate outside.
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Alcoholic drinks is the aggregation of beer, wine, spirits, cider/perry and RTDs.See All of Our Definitions
This report originates from Passport, our Alcoholic Drinks research and analysis database.
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