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Country Report

Alcoholic Drinks in

Alcoholic Drinks in the United Arab Emirates

27 pages, Jun 2018

US$2,100

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Executive Summary

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Tourism is key to alcoholic drink sales

In the run-up to Expo 2020 and in a bid to attract and welcome close to 20 million tourists, the country is focusing on communicating its heritage. Tourists from countries such as the UK, Saudi Arabia and India have contributed greatly to the number of arrivals, but in the years to come a broader range of countries are to be targeted.

The cocktail culture takes a healthy spin

The cocktail culture in the United Arab Emirates has grown in the last few years thanks to the opening of more bars and restaurants. Due to the demographic make-up of the country, international bars and restaurants are offering a range of spirits, which are generating interest and excitement.

Heineken NV remains the leading player in alcoholic drinks

As the production of alcoholic drinks is not allowed in the United Arab Emirates, all brands are imported, with most tending to be well-recognised international names. Heineken NV continued to lead the industry in 2017 through its namesake beer brand, with Anheuser-Busch InBev NV and Diageo Plc following some way behind.

Food/drink/tobacco specialists is the leading distribution channel

In the United Arab Emirates, alcoholic drinks are sold via drinks specialist retailers and are unavailable in many other retail outlets across the country. Therefore, food/drink/tobacco specialists continued to lead distribution in 2017.

Stable growth is predicted

The alcoholic drinks industry in the United Arab Emirates is expected to continue to perform well over the forecast period, in part thanks to Dubai hosting Expo 2020. Strong investment is being seen in real estate and hospitality across the country, with these industries expected to register exponential growth over the forecast period.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in United Arab Emirates for free:

The Alcoholic Drinks in United Arab Emirates market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Alcoholic Drinks in United Arab Emirates?
What are the major brands in United Arab Emirates?
Have there been any alcoholic drinks legislative changes over the past 12 months?
How is the alcoholic drinks industry affected by the recession?
What is consumed more; beer, wine or spirits?
What have been the key trends seen in new product developments?
Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Alcoholic Drinks in the United Arab Emirates

EXECUTIVE SUMMARY

Tourism is key to alcoholic drink sales

The cocktail culture takes a healthy spin

Heineken NV remains the leading player in alcoholic drinks

Food/drink/tobacco specialists is the leading distribution channel

Stable growth is predicted

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty-free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

MARKET INDICATORS

Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 13 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 2 Research Sources

Rtds/High-Strength Premixes in the United Arab Emirates

HEADLINES

PROSPECTS

Staycations are on the rise and so is at-home consumption

Spirit-based RTDs represents all category sales

COMPETITIVE LANDSCAPE

The category is consolidated

Lifestyle choices adversely impact the category

CATEGORY DATA

Table 18 Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
Table 19 Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
Table 20 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
Table 21 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017
Table 22 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 23 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 24 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 25 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 26 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 27 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 28 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2014-2017
Table 29 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2017-2022
Table 30 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2017-2022
Table 31 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2017-2022
Table 32 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2017-2022

Spirits in the United Arab Emirates

HEADLINES

PROSPECTS

Whiskies gaining more attention

Vodka continues to anchor white spirits

Cocktails continue to pervade popular culture

COMPETITIVE LANDSCAPE

Diageo remains in the lead

Innovation and the halo effect of global advertising will lead growth

The on-trade will continue to define the competitive landscape

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

Summary 3 Benchmark Brands 2017

CATEGORY DATA

Table 33 Sales of Spirits by Category: Total Volume 2012-2017
Table 34 Sales of Spirits by Category: Total Value 2012-2017
Table 35 Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 36 Sales of Spirits by Category: % Total Value Growth 2012-2017
Table 37 Sales of Spirits by Off-trade vs On-trade: Volume 2012-2017
Table 38 Sales of Spirits by Off-trade vs On-trade: Value 2012-2017
Table 39 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 40 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2012-2017
Table 41 Sales of Dark Rum by Price Platform: % Total Volume 2012-2017
Table 42 Sales of White Rum by Price Platform: % Total Volume 2012-2017
Table 43 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2012-2017
Table 44 Sales of English Gin by Price Platform: % Total Volume 2012-2017
Table 45 Sales of Vodka by Price Platform: % Total Volume 2012-2017
Table 46 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2012-2017
Table 47 GBO Company Shares of Spirits: % Total Volume 2013-2017
Table 48 NBO Company Shares of Spirits: % Total Volume 2013-2017
Table 49 LBN Brand Shares of Spirits: % Total Volume 2014-2017
Table 50 Forecast Sales of Spirits by Category: Total Volume 2017-2022
Table 51 Forecast Sales of Spirits by Category: Total Value 2017-2022
Table 52 Forecast Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 53 Forecast Sales of Spirits by Category: % Total Value Growth 2017-2022

Wine in the United Arab Emirates

HEADLINES

PROSPECTS

New World wines are gaining in popularity

Champagne taps into the sense of occasion

Purchasing dynamics remain the same but VAT has tweaked consumer behaviour

COMPETITIVE LANDSCAPE

LVMH Moët Hennessy Louis Vuitton leads sales

Premiumisation is expected

Unique experiences will drive growth in the category

CATEGORY DATA

Table 54 Sales of Wine by Category: Total Volume 2012-2017
Table 55 Sales of Wine by Category: Total Value 2012-2017
Table 56 Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 57 Sales of Wine by Category: % Total Value Growth 2012-2017
Table 58 Sales of Wine by Off-trade vs On-trade: Volume 2012-2017
Table 59 Sales of Wine by Off-trade vs On-trade: Value 2012-2017
Table 60 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 61 Sales of Wine by Off-trade vs On-trade: % Value Growth 2012-2017
Table 62 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2012-2017
Table 63 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2012-2017
Table 64 Sales of Still White Wine by Price Segment: % Off-trade Volume 2012-2017
Table 65 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2012-2017
Table 66 GBO Company Shares of Champagne: % Total Volume 2013-2017
Table 67 NBO Company Shares of Champagne: % Total Volume 2013-2017
Table 68 LBN Brand Shares of Champagne: % Total Volume 2014-2017
Table 69 GBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
Table 70 NBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
Table 71 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2014-2017
Table 72 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2013-2017
Table 73 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2013-2017
Table 74 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2014-2017
Table 75 GBO Company Shares of Non-grape Wine: % Total Volume 2013-2017
Table 76 NBO Company Shares of Non-grape Wine: % Total Volume 2013-2017
Table 77 LBN Brand Shares of Non-grape Wine: % Total Volume 2014-2017
Table 78 Forecast Sales of Wine by Category: Total Volume 2017-2022
Table 79 Forecast Sales of Wine by Category: Total Value 2017-2022
Table 80 Forecast Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 81 Forecast Sales of Wine by Category: % Total Value Growth 2017-2022

Beer in the United Arab Emirates

HEADLINES

PROSPECTS

Non-alcoholic beer is set to grow with more fruitier flavours

Craft beer is increasing in on-trade outlets

Consumers have become increasingly cautious with their spending in light of taxes

COMPETITIVE LANDSCAPE

International brands dominate sales

Non-alcoholic beer remains the fastest-growing format

A rise in tourism is likely to boost sales over the forecast period

CATEGORY BACKGROUND

Lager price band methodology

Summary 4 Lager by Price Band 2017

CATEGORY DATA

Table 82 Sales of Beer by Category: Total Volume 2012-2017
Table 83 Sales of Beer by Category: Total Value 2012-2017
Table 84 Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 85 Sales of Beer by Category: % Total Value Growth 2012-2017
Table 86 Sales of Beer by Off-trade vs On-trade: Volume 2012-2017
Table 87 Sales of Beer by Off-trade vs On-trade: Value 2012-2017
Table 88 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 89 Sales of Beer by Off-trade vs On-trade: % Value Growth 2012-2017
Table 90 GBO Company Shares of Beer: % Total Volume 2013-2017
Table 91 NBO Company Shares of Beer: % Total Volume 2013-2017
Table 92 LBN Brand Shares of Beer: % Total Volume 2014-2017
Table 93 Forecast Sales of Beer by Category: Total Volume 2017-2022
Table 94 Forecast Sales of Beer by Category: Total Value 2017-2022
Table 95 Forecast Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 96 Forecast Sales of Beer by Category: % Total Value Growth 2017-2022

Cider/Perry in the United Arab Emirates

HEADLINES

PROSPECTS

Cider/perry flavour offerings are increasing

Health and wellness influences efforts to reduce sugar content

COMPETITIVE LANDSCAPE

Strongbow continues to lead sales

Craft cider and non-alcoholic variants are expected to enter the category

CATEGORY DATA

Table 97 Sales of Cider/Perry: Total Volume 2012-2017
Table 98 Sales of Cider/Perry: Total Value 2012-2017
Table 99 Sales of Cider/Perry: % Total Volume Growth 2012-2017
Table 100 Sales of Cider/Perry: % Total Value Growth 2012-2017
Table 101 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2012-2017
Table 102 Sales of Cider/Perry by Off-trade vs On-trade: Value 2012-2017
Table 103 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 104 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2012-2017
Table 105 GBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 106 NBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 107 LBN Brand Shares of Cider/Perry: % Total Volume 2014-2017
Table 108 Forecast Sales of Cider/Perry: Total Volume 2017-2022
Table 109 Forecast Sales of Cider/Perry: Total Value 2017-2022
Table 110 Forecast Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 111 Forecast Sales of Cider/Perry: % Total Value Growth 2017-2022

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Megatrends

Country Report

Alcoholic Drinks in the United Arab Emirates

New Report Guarantee

Executive Summary

New Report Guarantee

Tourism is key to alcoholic drink sales

The cocktail culture takes a healthy spin

Heineken NV remains the leading player in alcoholic drinks

Food/drink/tobacco specialists is the leading distribution channel

Stable growth is predicted

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Alcoholic Drinks in the United Arab Emirates

EXECUTIVE SUMMARY

Tourism is key to alcoholic drink sales

The cocktail culture takes a healthy spin

Heineken NV remains the leading player in alcoholic drinks

Food/drink/tobacco specialists is the leading distribution channel

Stable growth is predicted

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty-free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Rtds/High-Strength Premixes in the United Arab Emirates

HEADLINES

PROSPECTS

Staycations are on the rise and so is at-home consumption

Spirit-based RTDs represents all category sales

COMPETITIVE LANDSCAPE

The category is consolidated

Lifestyle choices adversely impact the category

CATEGORY DATA

Spirits in the United Arab Emirates

HEADLINES

PROSPECTS

Whiskies gaining more attention

Vodka continues to anchor white spirits

Cocktails continue to pervade popular culture

COMPETITIVE LANDSCAPE

Diageo remains in the lead

Innovation and the halo effect of global advertising will lead growth

The on-trade will continue to define the competitive landscape

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

CATEGORY DATA

Wine in the United Arab Emirates

HEADLINES

PROSPECTS

New World wines are gaining in popularity

Champagne taps into the sense of occasion

Purchasing dynamics remain the same but VAT has tweaked consumer behaviour

COMPETITIVE LANDSCAPE

LVMH Moët Hennessy Louis Vuitton leads sales

Premiumisation is expected

Unique experiences will drive growth in the category

CATEGORY DATA

Beer in the United Arab Emirates

HEADLINES

PROSPECTS

Non-alcoholic beer is set to grow with more fruitier flavours

Craft beer is increasing in on-trade outlets

Consumers have become increasingly cautious with their spending in light of taxes

COMPETITIVE LANDSCAPE

International brands dominate sales

Non-alcoholic beer remains the fastest-growing format

A rise in tourism is likely to boost sales over the forecast period

CATEGORY BACKGROUND