Select Country Report
2025 Developments
Alcoholic drinks in the United Arab Emirates achieved a strong performance in 2025, with total volume rising by 10% to 267 million litres and total value increasing by 23% to AED48.7 billion, despite the reinstatement of a 30% alcohol tax in major cities. The combination of robust economic growth, high disposable incomes, and a strong tourism influx supported an attractive environment for sustained expansion, particularly as leading retailers shielded key products from tax-driven price hikes to retain loyalty among core consumers. Key developments such as rapid growth in non alcoholic alternatives, a surge in digital and convenience-led retail, and the introduction of local production facilities point to a highly dynamic landscape where brands that prioritise pricing flexibility, innovation, and consumer engagement are best positioned to capture ongoing demand.
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Overview:
Understand the latest market trends and future growth opportunities for the Alcoholic Drinks industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Beer
- Wine
- Spirits
- Cider and Perry
- RTDs
If you're in the Alcoholic Drinks industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Alcoholic Drinks in United Arab Emirates report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Alcoholic Drinks in United Arab Emirates?
- Where is consumer demand for Alcoholic Drinks focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in United Arab Emirates?
- How are products distributed in United Arab Emirates?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Alcoholic Drinks in the United Arab Emirates
2025 Developments
Key Data Insights
Chart 1 Key Industry Trends for Alcoholic Drinks
African+Eastern and Mmi Absorb Tax Hikes to Retain Core Buyers
Beer Maintains Dominance as Luxury Spirits Face Sharper Price Shifts
Chart 2 The Difference in Price for Johnnie Walker Black Label and Glenfiddich.
Drink Dry’S Non Alcoholic Launches Attract Health-Conscious Spenders
Chart 3 Expanding Distribution of Non Alcoholic Beverages in the Uae
Chart 4 Volume Sales 2020-2030
Chart 5 Volume Sales by Category 2025
Younger Adult Expatriates Drive Sustained Growth as Social Acceptance Rises
Heineken Expands Production as Beer Remains the Leading Choice
Manufacturers Introduce Functional and Sustainable Options to Meet Evolving Demand
Chart 6 Forecast Volume Sales 2020-2030
Chart 7 Forecast Volume Sales by Category 2025-2030
Chart 8 Analyst Insight for Alcoholic Drinks
Anheuser-Busch and Heineken Grow Share
Chart 9 Company Shares 2025
Chart 10 Brand Shares 2025
Specialist Stores Expand Promotions to Retain Lead in Sales
Retail E-Commerce Expands with Rapid Delivery and Digital Loyalty
Mmi and Spinneys Beverages Partner with Zofeur to Boost Convenience and Safety
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Chart 11 Economic Context for Alcoholic Drinks
Chart 12 Real Gdp Growth 2020-2030
Chart 13 Inflation 2020-2030
Chart 14 Consumer Context for Alcoholic Drinks
Chart 15 Population 2020-2030
Chart 16 Population by Generation 2025
Beer in the United Arab Emirates
Key Data Insights
Beer Summary
Chart 17 Key Industry Trends for Beer
African+Eastern and Mmi Keep Beer Sales Buoyant by Absorbing Tax Impact
Chart 18 Retailers Maintain Stable Beer Prices for Core Products
Lager Maintains Dominance as Retailers Prioritise Mainstream Appeal
Majlis Premium Arabian Ale and Side Hustle Craft Tap New Drinking Occasions
Chart 19 Majlis Premium Arabian Ale Launched by Midtown Factory in Dubai
Chart 20 Volume Sales 2020-2030
Chart 21 Volume Sales by Category 2025
Heineken and Side Hustle Launch Breweries to Fuel Pub Culture and Boost Sales
Guinness Sustains Stout Growth While Lager Remains Dominant as Breweries Diversify
Brewdog and Hospitality Expansion Drive Experimentation and New Drinking Occasions
Chart 22 Forecast Volume Sales 2020-2030
Chart 23 Forecast Volume Sales by Category 2025-2030
Chart 24 Analyst Insight for Beer
Inbev and Heineken Reinforce Dominance as Local Brewing Expands
Chart 25 Company Shares 2025
Chart 26 Brand Shares 2025
African+Eastern and Mmi Sustain Sales by Focusing on Licensed Specialists
Spinneys Beverages and Mmi Drive Online Growth with Rapid Chilled Delivery
Spinneys Beverages Expands Home Delivery to Boost Online Engagement
Chart 27 Economic Context for Beer
Chart 28 Real Gdp Growth 2020-2030
Chart 29 Inflation 2020-2030
Chart 30 Consumer Context for Beer
Chart 31 Population 2020-2030
Chart 32 Population by Generation 2025
Cider/Perry in the United Arab Emirates
Key Data Insights
Cider/Perry Summary
Chart 33 Key Industry Trends for Cider/Perry
Retailers Absorb Tax Hike to Sustain Consumer Demand
Strongbow Drives Flexible Pricing While Maeloc Redefines Premium
Chart 34 Flexible Pricing Strategy and Premium Products
Martinelli’S Expands Reach as Non Alcoholic Cider Gains Traction
Chart 35 Volume Sales 2020-2030
Chart 36 Volume Sales by Category 2025
Rekorderlig Introduces Diverse Flavours as Consumers Seek Lighter Choices
Martinelli’S and New Entrants Meet Rising Demand for Alcohol-Free Options
Chart 37 Martinelli’S Leads Non Alcoholic Cider/Perry Sales
Chart 38 Forecast Volume Sales 2020-2030
Chart 39 Forecast Volume Sales by Category 2025-2030
Chart 40 Analyst Insight for Cider/Perry
Strongbow Leverages Established Distribution to Sustain Leadership
Emerging Brands Win Consumers through Flavour and Packaging Innovation
Chart 41 Company Shares 2025
Chart 42 Brand Shares 2025
Specialist Retailers Expand Chilled Delivery to Meet Evolving Expectations
Spinneys Beverages and Mmi Drive Rapid E-Commerce Growth with Fast Delivery
Chart 43 Economic Context for Cider/Perry
Chart 44 Real Gdp Growth 2020-2030
Chart 45 Inflation 2020-2030
Chart 46 Consumer Context for Cider/Perry
Chart 47 Population 2020-2030
Chart 48 Population by Generation 2025
Rtds in the United Arab Emirates
Key Data Insights
Rtds Summary
Chart 49 Key Industry Trends for RTDs
Retailers Absorb Tax Hike to Drive Volume and Value Gains
Spirit-Based Launches Help Retain Leadership as Non Alcoholic Options Surge
Chart 50 Price Reduction and Price Increase for Different Segments
Funkin’S Nitro Cocktails Redefine At-Home Mixology Experiences
Chart 51 Volume Sales 2020-2030
Chart 52 Volume Sales by Category 2025
Retailers Expand Rtds Range to Meet Demand for Convenience and Variety
Non Alcoholic Rtds to Capture Health-Conscious Consumers
Chart 53 Non Alcoholic Rtds Seen in Lulu and Carrefour, and Even Forecourt Retailers
Continuous Innovation in Flavours and Formats Fuels Rtds Momentum
Chart 54 Forecast Volume Sales 2020-2030
Chart 55 Forecast Volume Sales by Category 2025-2030
Chart 56 Analyst Insight for RTDs
Smaller Players Reshape Competitive Dynamics
Chart 57 Company Shares 2025
Chart 58 Brand Shares 2025
Specialist Stores Maintain Exclusivity for Alcoholic Rtds Sales
E-Commerce Grows as Digital Platforms Expand Licensed Delivery
Non Alcoholic Rtds Enter New Channels with Vending Machine Launches
Chart 59 Economic Context for RTDs
Chart 60 Real Gdp Growth 2020-2030
Chart 61 Inflation 2020-2030
Chart 62 Consumer Context for RTDs
Chart 63 Population 2020-2030
Chart 64 Population by Generation 2025
Spirits in the United Arab Emirates
Key Data Insights
Spirits Summary
Chart 65 Key Industry Trends for Spirits
Retailers Absorb Tax Hike to Sustain Consumer Demand
Chart 66 Discounts by Major Retailers and Differential Price Increases
Mmi’S Whisky Strategy Drives Value and Volume Leadership
Drink Dry Store Capitalises on Mindful Drinking with Innovative Launches
Chart 67 New Non Alcoholic Spirits by Drink Dry Store
Chart 68 Volume Sales 2020-2030
Chart 69 Volume Sales by Category 2025
Whiskies Maintain Dominance as Cocktail Culture Fuels Demand
Non Alcoholic Spirits Attracts Health-Focused Consumers and Boost Innovation
Imported Launches and Premiumisation Drive Value Growth Despite Rising Taxes
Chart 70 Forecast Volume Sales 2020-2030
Chart 71 Forecast Volume Sales by Category 2025-2030
Chart 72 Analyst Insight for Spirits
Diageo Retains Lead as Rivals Diversify Portfolios
Chart 73 Company Shares 2025
Chart 74 Brand Shares 2025
Alcoholic Drinks Specialist Stores Dominate Sales as Licensing Limits Competition
E-Commerce Expands Reach as Digitalisation Accelerates Spirits Sales
Diageo Advances On-Trade Opportunities with Local Production and Training
Chart 75 Economic Context for Spirits
Chart 76 Real Gdp Growth 2020-2030
Chart 77 Inflation 2020-2030
Chart 78 Consumer Context for Spirits
Chart 79 Population 2020-2030
Chart 80 Population by Generation 2025
Wine in the United Arab Emirates
Key Data Insights
Wine Summary
Chart 81 Key Industry Trends for Wine
Retailers Absorb Tax Hikes to Sustain Wine Sales Growth
Chart 82 Budget and Premium Wine Trends in the Uae
Mmi and African+Eastern Boost Affordable Options While Premium Wine Dominates
Retailers and Brands Innovate with Non Alcoholic Wines and Flavour Experiences
Chart 83 Non Alcoholic Wines Are Becoming More Popular
Chart 84 Volume Sales 2020-2030
Chart 85 Volume Sales by Category 2025
Upscale Hotels and Expatriates Drive Premium Wine Demand
Retailers Highlight Organic Options to Capture Conscious Consumption
Harveys Bristol Cream and Lustau San Emilio Lead Fortified Wine Surge
Chart 86 Forecast Volume Sales 2020-2030
Chart 87 Forecast Volume Sales by Category 2025-2030
Chart 88 Analyst Insight for Wine
Lvmh Leverages Premium Positioning to Reinforce Lead Amid New Entrants
Chart 89 Company Shares 2025
Chart 90 Brand Shares 2025
Alcoholic Drinks Specialist Stores Shape Consumer Access and Pricing
Mmi Drives Innovation with Curated Wine Subscriptions and Flexible Delivery
Chart 91 Economic Context for Wine
Chart 92 Real Gdp Growth 2020-2030
Chart 93 Inflation 2020-2030
Chart 94 Consumer Context for Wine
Chart 95 Population 2020-2030
Chart 96 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Alcoholic Drinks
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- Ale
- Sorghum
- Weissbier/Weizen/Wheat Beer
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- Flavoured/Mixed Lager
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- Domestic Premium Lager
- Imported Premium Lager
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- Domestic Mid-Priced Lager
- Imported Mid-Priced Lager
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- Domestic Economy Lager
- Imported Economy Lager
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-
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- Domestic Premium Lager
- Domestic Mid-Priced Lager
- Domestic Economy Lager
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- Imported Premium Lager
- Imported Mid-Priced Lager
- Imported Economy Lager
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- Low Alcohol Beer
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- Standard Non Alcoholic Beer
- Malta Style Non Alcoholic Beer
- Stout
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- Regular Cider/Perry
- Non Alcoholic Cider/Perry
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- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
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- Brandy
- Cognac
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- Bitters
- Cream-based Liqueurs
- Other Liqueurs
- Non Alcoholic Spirits
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- Prestige Dark Rum
- Ultra Premium Dark Rum
- Super Premium Dark Rum
- Premium Dark Rum
- Standard Dark Rum
- Economy Dark Rum
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- Prestige White Rum
- Ultra Premium White Rum
- Super Premium White Rum
- Premium White Rum
- Standard White Rum
- Economy White Rum
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- Tequila (and Mezcal)
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- Bourbon/Other US Whiskey
- Canadian Whisky
- Irish Whiskey
- Japanese Whisky
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- Blended Malt Scotch Whisky
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- Prestige Other Blended Scotch Whisky
- Ultra Premium Other Blended Scotch Whisky
- Super Premium Other Blended Scotch Whisky
- Premium Other Blended Scotch Whisky
- Standard Other Blended Scotch Whisky
- Economy Other Blended Scotch Whisky
- Single Grain Scotch Whisky
- Single Malt Scotch Whisky
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- Other Whiskies
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- Prestige English Gin
- Ultra Premium English Gin
- Super Premium English Gin
- Premium English Gin
- Standard English Gin
- Economy English Gin
- Dutch Gin
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- Prestige Vodka
- Ultra Premium Vodka
- Super Premium Vodka
- Premium Vodka
- Standard Vodka
- Economy Vodka
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- Absinthe
- Ad-Mix Brandy
- Ad-Mix Gin
- Ad-Mix Rum
- Ad-Mix Vodka
- Ad-Mix Whisky
- Aguardente/Aguardiente
- Aguardiente De Caña
- Akvavit/Aquavit
- Aniseed-Flavoured Spirits
- Borovicka
- Boukha
- Brandy Type Distilled Spirits
- Cachaça
- Calvados
- Cane
- Chacha
- Charanda
- Chinese Herbal Spirits
- Chinese Spirits
- Cut Brandy
- Destilados De Agave
- Distilled Fruit Spirits
- Domestic Brandy
- Domestic Rum
- Doppelkorn
- Economy Chinese Spirits
- Flavoured Spirits
- Flavoured Vodka-based Drinks
- Fynbos gin/Local Gin
- Gin-flavoured spirits
- Goldbrand/Goldkrone
- Grappa
- Grappamiel
- Guaro
- Kirsch
- Komovica
- Korn
- Lambanog
- Limoncello
- Local White Spirits
- Lower Mid-Range Chinese Spirits
- Lozovaca
- Maesilju
- Mahia Rabi Amrane
- Mead
- Mixed Spirits
- Nalivka/Nalewka
- Nastoyka
- National Specialities
- Obstbrände
- Ouzo
- Pacharán
- Palinca/Pálinka
- Pear and Apple Distillates
- Pisco
- Premium Chinese Spirits
- Prune
- Punsch
- Rachiu/Rakija
- Rum-Flavoured Spirits
- Samane
- Sambuca
- Samsu
- Schnapps
- Shochu/Soju
- Singani
- Sljivovica/Slivovice
- Steinhäeger
- Strong African Spirits
- Super Premium Chinese Spirits
- Sura Khao
- Tequila Flavoured Spirits
- Travarica
- Tsipouro
- Upper Mid-Range Chinese Spirits
- Vieux
- Viina
- Vodka Type Distilled Spirits
- Other Distilled Beverages
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
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Alcoholic Drinks
Alcoholic drinks is the aggregation of beer, wine, spirits, cider/perry and RTDs.
See all of our definitions
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This report originates from Passport, our Alcoholic Drinks research and analysis database.
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