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Country Report

Alcoholic Drinks in

Alcoholic Drinks in the United Arab Emirates

Sep 2020

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Executive Summary

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COVID-19 impact on alcoholic drinks

The impact of COVID-19 on the UAE’s alcoholic drinks market has not been as stressed as other markets, due to availability of product and continued supply chain resilience. As a result of the closure on on-trade establishments and lockdown restrictions, the market has seen increased purchases in off-trade outlets for home consumption.

COVID-19 country impact

At the time of writing there remains a high risk of exposure to COVID-19 in the UAE. On 5 September, the latest date for which information is available, there had been just over 73,000 confirmed cases and 388 deaths in the country.

Health trend gains traction in UAE

Loosening of laws and increased facilitation of alcohol purchases were observed in 2019 for both residents and, more importantly, tourists. Travel and tourism is a key component of alcohol demand in the country, and pre-COVID-19 there was a trend towards easing of regulations, albeit in a structured way, with caution taken to respect the country’s traditions, local law and culture.

Inability to produce locally represents financial challenge for global players

Heineken NV, Diageo Plc and Anheuser-Busch InBev NV continued to lead the alcoholic drinks market in United Arab Emirates in 2019. Production of alcoholic drinks is not allowed in UAE, and all brands are imported.

Price-conscious approach and health factors to underpin future purchasing patterns

Consumer purchasing patterns are expected to focus on a price-centric approach to purchasing, with shifts expected across pricing segments. While no disruptions are expected to availability or distribution metrics, which are tending towards an omnichannel strategy, it is expected that product pricing will be a key focus in the short to medium term, along with product promotions.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in United Arab Emirates for free:

The Alcoholic Drinks in United Arab Emirates market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Alcoholic Drinks in United Arab Emirates?
What are the major brands in United Arab Emirates?
Have there been any alcoholic drinks legislative changes over the past 12 months?
How is the alcoholic drinks industry affected by the recession?
What is consumed more; beer, wine or spirits?
What have been the key trends seen in new product developments?
Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Alcoholic Drinks in the United Arab Emirates

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Health trend gains traction in UAE

Inability to produce locally represents financial challenge for global players

Price-conscious approach and health factors to underpin future purchasing patterns

Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2017-2024
Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2017-2024
Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2016-2024
Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2016-2024

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink-driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2014-2019

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2019

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019

MARKET DATA

Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

Beer in the United Arab Emirates

HEADLINES

PRE-COVID-19 PERFORMANCE

Drop in category volume due to softening of economic conditions

Consumers open to alternative channels and product innovation

Taxation, economic uncertainty and tourism impact off-trade footprint

2020 AND BEYOND

COVID-19 impact

Affected products within beer

Recovery and opportunities

CATEGORY BACKGROUND

Lager price band methodology

Summary 3 Lager by Price Band 2019

CATEGORY DATA

Table 18 Sales of Beer by Category: Total Volume 2014-2019
Table 19 Sales of Beer by Category: Total Value 2014-2019
Table 20 Sales of Beer by Category: % Total Volume Growth 2014-2019
Table 21 Sales of Beer by Category: % Total Value Growth 2014-2019
Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2014-2019
Table 23 Sales of Beer by Off-trade vs On-trade: Value 2014-2019
Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2014-2019
Table 26 GBO Company Shares of Beer: % Total Volume 2015-2019
Table 27 NBO Company Shares of Beer: % Total Volume 2015-2019
Table 28 LBN Brand Shares of Beer: % Total Volume 2016-2019
Table 29 Forecast Sales of Beer by Category: Total Volume 2019-2024
Table 30 Forecast Sales of Beer by Category: Total Value 2019-2024
Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2019-2024
Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2019-2024

Wine in the United Arab Emirates

HEADLINES

PRE-COVID-19 PERFORMANCE

Wine sees shift towards quality over quantity

Growth of tourist numbers boosts on-trade performance in 2019

Holiday Group’s extensive portfolio aided by vertical integration

2020 AND BEYOND

COVID-19 impact

Affected products within wine

Recovery and opportunities

CATEGORY DATA

Table 33 Sales of Wine by Category: Total Volume 2014-2019
Table 34 Sales of Wine by Category: Total Value 2014-2019
Table 35 Sales of Wine by Category: % Total Volume Growth 2014-2019
Table 36 Sales of Wine by Category: % Total Value Growth 2014-2019
Table 37 Sales of Wine by Off-trade vs On-trade: Volume 2014-2019
Table 38 Sales of Wine by Off-trade vs On-trade: Value 2014-2019
Table 39 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 40 Sales of Wine by Off-trade vs On-trade: % Value Growth 2014-2019
Table 41 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2014-2019
Table 42 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2014-2019
Table 43 Sales of Still White Wine by Price Segment: % Off-trade Volume 2014-2019
Table 44 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2014-2019
Table 45 GBO Company Shares of Champagne: % Total Volume 2015-2019
Table 46 NBO Company Shares of Champagne: % Total Volume 2015-2019
Table 47 LBN Brand Shares of Champagne: % Total Volume 2016-2019
Table 48 GBO Company Shares of Other Sparkling Wine: % Total Volume 2015-2019
Table 49 NBO Company Shares of Other Sparkling Wine: % Total Volume 2015-2019
Table 50 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2016-2019
Table 51 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2015-2019
Table 52 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2015-2019
Table 53 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2016-2019
Table 54 GBO Company Shares of Non-grape Wine: % Total Volume 2015-2019
Table 55 NBO Company Shares of Non-grape Wine: % Total Volume 2015-2019
Table 56 LBN Brand Shares of Non-grape Wine: % Total Volume 2016-2019
Table 57 Forecast Sales of Wine by Category: Total Volume 2019-2024
Table 58 Forecast Sales of Wine by Category: Total Value 2019-2024
Table 59 Forecast Sales of Wine by Category: % Total Volume Growth 2019-2024
Table 60 Forecast Sales of Wine by Category: % Total Value Growth 2019-2024

Spirits in the United Arab Emirates

HEADLINES

PRE-COVID-19 PERFORMANCE

Asian spirits gain importance, consumers increasingly interested in production processes

Changing consumer preferences evident in whiskies, 25-40 a key age group

Consumption occasions shift from on-trade to home

2020 AND BEYOND

COVID-19 impact

Affected products within spirits

Recovery and opportunities

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

Summary 4 Benchmark Brands 2019

CATEGORY DATA

Table 61 Sales of Spirits by Category: Total Volume 2014-2019
Table 62 Sales of Spirits by Category: Total Value 2014-2019
Table 63 Sales of Spirits by Category: % Total Volume Growth 2014-2019
Table 64 Sales of Spirits by Category: % Total Value Growth 2014-2019
Table 65 Sales of Spirits by Off-trade vs On-trade: Volume 2014-2019
Table 66 Sales of Spirits by Off-trade vs On-trade: Value 2014-2019
Table 67 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 68 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2014-2019
Table 69 Sales of Dark Rum by Price Platform: % Total Volume 2014-2019
Table 70 Sales of White Rum by Price Platform: % Total Volume 2014-2019
Table 71 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2014-2019
Table 72 Sales of English Gin by Price Platform: % Total Volume 2014-2019
Table 73 Sales of Vodka by Price Platform: % Total Volume 2014-2019
Table 74 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2014-2019
Table 75 GBO Company Shares of Spirits: % Total Volume 2015-2019
Table 76 NBO Company Shares of Spirits: % Total Volume 2015-2019
Table 77 LBN Brand Shares of Spirits: % Total Volume 2016-2019
Table 78 Forecast Sales of Spirits by Category: Total Volume 2019-2024
Table 79 Forecast Sales of Spirits by Category: Total Value 2019-2024
Table 80 Forecast Sales of Spirits by Category: % Total Volume Growth 2019-2024
Table 81 Forecast Sales of Spirits by Category: % Total Value Growth 2019-2024

Cider/Perry in the United Arab Emirates

HEADLINES

PRE-COVID-19 PERFORMANCE

Price increases support current value growth over volume

Healthier positioning key to product promotions at end of review period

Flavour and packaging innovations

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

CATEGORY DATA

Table 82 Sales of Cider/Perry: Total Volume 2014-2019
Table 83 Sales of Cider/Perry: Total Value 2014-2019
Table 84 Sales of Cider/Perry: % Total Volume Growth 2014-2019
Table 85 Sales of Cider/Perry: % Total Value Growth 2014-2019
Table 86 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2014-2019
Table 87 Sales of Cider/Perry by Off-trade vs On-trade: Value 2014-2019
Table 88 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 89 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2014-2019
Table 90 GBO Company Shares of Cider/Perry: % Total Volume 2015-2019
Table 91 NBO Company Shares of Cider/Perry: % Total Volume 2015-2019
Table 92 LBN Brand Shares of Cider/Perry: % Total Volume 2016-2019
Table 93 Forecast Sales of Cider/Perry: Total Volume 2019-2024
Table 94 Forecast Sales of Cider/Perry: Total Value 2019-2024
Table 95 Forecast Sales of Cider/Perry: % Total Volume Growth 2019-2024
Table 96 Forecast Sales of Cider/Perry: % Total Value Growth 2019-2024

Rtds in the United Arab Emirates

HEADLINES

PRE-COVID-19 PERFORMANCE

Low-calorie content and convenience appeal

Lighter products attract young adults

Limited product range limits growth potential

2020 AND BEYOND

COVID-19 impact

Affected products within RTDs

Recovery and opportunities

CATEGORY DATA

Table 97 Sales of RTDs by Category: Total Volume 2014-2019
Table 98 Sales of RTDs by Category: Total Value 2014-2019
Table 99 Sales of RTDs by Category: % Total Volume Growth 2014-2019
Table 100 Sales of RTDs by Category: % Total Value Growth 2014-2019
Table 101 Sales of RTDs by Off-trade vs On-trade: Volume 2014-2019
Table 102 Sales of RTDs by Off-trade vs On-trade: Value 2014-2019
Table 103 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 104 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2014-2019
Table 105 GBO Company Shares of RTDs: % Total Volume 2015-2019
Table 106 NBO Company Shares of RTDs: % Total Volume 2015-2019
Table 107 LBN Brand Shares of RTDs: % Total Volume 2016-2019
Table 108 Forecast Sales of RTDs by Category: Total Volume 2019-2024
Table 109 Forecast Sales of RTDs by Category: Total Value 2019-2024
Table 110 Forecast Sales of RTDs by Category: % Total Volume Growth 2019-2024
Table 111 Forecast Sales of RTDs by Category: % Total Value Growth 2019-2024

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Megatrends

Country Report

Alcoholic Drinks in the United Arab Emirates

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Health trend gains traction in UAE

Inability to produce locally represents financial challenge for global players

Price-conscious approach and health factors to underpin future purchasing patterns

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Alcoholic Drinks in the United Arab Emirates

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Health trend gains traction in UAE

Inability to produce locally represents financial challenge for global players

Price-conscious approach and health factors to underpin future purchasing patterns

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Beer in the United Arab Emirates

HEADLINES

PRE-COVID-19 PERFORMANCE

Drop in category volume due to softening of economic conditions

Consumers open to alternative channels and product innovation

Taxation, economic uncertainty and tourism impact off-trade footprint

2020 AND BEYOND

COVID-19 impact

Affected products within beer

Recovery and opportunities

CATEGORY BACKGROUND

Lager price band methodology

CATEGORY DATA

Wine in the United Arab Emirates

HEADLINES

PRE-COVID-19 PERFORMANCE

Wine sees shift towards quality over quantity

Growth of tourist numbers boosts on-trade performance in 2019

Holiday Group’s extensive portfolio aided by vertical integration

2020 AND BEYOND

COVID-19 impact

Affected products within wine

Recovery and opportunities

CATEGORY DATA

Spirits in the United Arab Emirates

HEADLINES

PRE-COVID-19 PERFORMANCE

Asian spirits gain importance, consumers increasingly interested in production processes

Changing consumer preferences evident in whiskies, 25-40 a key age group

Consumption occasions shift from on-trade to home

2020 AND BEYOND

COVID-19 impact

Affected products within spirits

Recovery and opportunities

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

CATEGORY DATA

Cider/Perry in the United Arab Emirates

HEADLINES

PRE-COVID-19 PERFORMANCE

Price increases support current value growth over volume