Alcoholic Drinks in the United Arab Emirates

Alcoholic Drinks in the United Arab Emirates

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Health trend gains traction in UAE

Inability to produce locally represents financial challenge for global players

Price-conscious approach and health factors to underpin future purchasing patterns

Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2017-2024
Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2017-2024
Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2016-2024
Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2016-2024

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink-driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2014-2019

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2019

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019

MARKET DATA

Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

Beer in the United Arab Emirates

HEADLINES

PRE-COVID-19 PERFORMANCE

Drop in category volume due to softening of economic conditions

Consumers open to alternative channels and product innovation

Taxation, economic uncertainty and tourism impact off-trade footprint

2020 AND BEYOND

COVID-19 impact

Affected products within beer

Recovery and opportunities

CATEGORY BACKGROUND

Lager price band methodology

Summary 3 Lager by Price Band 2019

CATEGORY DATA

Table 18 Sales of Beer by Category: Total Volume 2014-2019
Table 19 Sales of Beer by Category: Total Value 2014-2019
Table 20 Sales of Beer by Category: % Total Volume Growth 2014-2019
Table 21 Sales of Beer by Category: % Total Value Growth 2014-2019
Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2014-2019
Table 23 Sales of Beer by Off-trade vs On-trade: Value 2014-2019
Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2014-2019
Table 26 GBO Company Shares of Beer: % Total Volume 2015-2019
Table 27 NBO Company Shares of Beer: % Total Volume 2015-2019
Table 28 LBN Brand Shares of Beer: % Total Volume 2016-2019
Table 29 Forecast Sales of Beer by Category: Total Volume 2019-2024
Table 30 Forecast Sales of Beer by Category: Total Value 2019-2024
Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2019-2024
Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2019-2024

Wine in the United Arab Emirates

HEADLINES

PRE-COVID-19 PERFORMANCE

Wine sees shift towards quality over quantity

Growth of tourist numbers boosts on-trade performance in 2019

Holiday Group’s extensive portfolio aided by vertical integration

2020 AND BEYOND

COVID-19 impact

Affected products within wine

Recovery and opportunities

CATEGORY DATA

Table 33 Sales of Wine by Category: Total Volume 2014-2019
Table 34 Sales of Wine by Category: Total Value 2014-2019
Table 35 Sales of Wine by Category: % Total Volume Growth 2014-2019
Table 36 Sales of Wine by Category: % Total Value Growth 2014-2019
Table 37 Sales of Wine by Off-trade vs On-trade: Volume 2014-2019
Table 38 Sales of Wine by Off-trade vs On-trade: Value 2014-2019
Table 39 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 40 Sales of Wine by Off-trade vs On-trade: % Value Growth 2014-2019
Table 41 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2014-2019
Table 42 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2014-2019
Table 43 Sales of Still White Wine by Price Segment: % Off-trade Volume 2014-2019
Table 44 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2014-2019
Table 45 GBO Company Shares of Champagne: % Total Volume 2015-2019
Table 46 NBO Company Shares of Champagne: % Total Volume 2015-2019
Table 47 LBN Brand Shares of Champagne: % Total Volume 2016-2019
Table 48 GBO Company Shares of Other Sparkling Wine: % Total Volume 2015-2019
Table 49 NBO Company Shares of Other Sparkling Wine: % Total Volume 2015-2019
Table 50 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2016-2019
Table 51 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2015-2019
Table 52 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2015-2019
Table 53 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2016-2019
Table 54 GBO Company Shares of Non-grape Wine: % Total Volume 2015-2019
Table 55 NBO Company Shares of Non-grape Wine: % Total Volume 2015-2019
Table 56 LBN Brand Shares of Non-grape Wine: % Total Volume 2016-2019
Table 57 Forecast Sales of Wine by Category: Total Volume 2019-2024
Table 58 Forecast Sales of Wine by Category: Total Value 2019-2024
Table 59 Forecast Sales of Wine by Category: % Total Volume Growth 2019-2024
Table 60 Forecast Sales of Wine by Category: % Total Value Growth 2019-2024

Spirits in the United Arab Emirates

HEADLINES

PRE-COVID-19 PERFORMANCE

Asian spirits gain importance, consumers increasingly interested in production processes

Changing consumer preferences evident in whiskies, 25-40 a key age group

Consumption occasions shift from on-trade to home

2020 AND BEYOND

COVID-19 impact

Affected products within spirits

Recovery and opportunities

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

Summary 4 Benchmark Brands 2019

CATEGORY DATA

Table 61 Sales of Spirits by Category: Total Volume 2014-2019
Table 62 Sales of Spirits by Category: Total Value 2014-2019
Table 63 Sales of Spirits by Category: % Total Volume Growth 2014-2019
Table 64 Sales of Spirits by Category: % Total Value Growth 2014-2019
Table 65 Sales of Spirits by Off-trade vs On-trade: Volume 2014-2019
Table 66 Sales of Spirits by Off-trade vs On-trade: Value 2014-2019
Table 67 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 68 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2014-2019
Table 69 Sales of Dark Rum by Price Platform: % Total Volume 2014-2019
Table 70 Sales of White Rum by Price Platform: % Total Volume 2014-2019
Table 71 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2014-2019
Table 72 Sales of English Gin by Price Platform: % Total Volume 2014-2019
Table 73 Sales of Vodka by Price Platform: % Total Volume 2014-2019
Table 74 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2014-2019
Table 75 GBO Company Shares of Spirits: % Total Volume 2015-2019
Table 76 NBO Company Shares of Spirits: % Total Volume 2015-2019
Table 77 LBN Brand Shares of Spirits: % Total Volume 2016-2019
Table 78 Forecast Sales of Spirits by Category: Total Volume 2019-2024
Table 79 Forecast Sales of Spirits by Category: Total Value 2019-2024
Table 80 Forecast Sales of Spirits by Category: % Total Volume Growth 2019-2024
Table 81 Forecast Sales of Spirits by Category: % Total Value Growth 2019-2024

Cider/Perry in the United Arab Emirates

HEADLINES

PRE-COVID-19 PERFORMANCE

Price increases support current value growth over volume

Healthier positioning key to product promotions at end of review period

Flavour and packaging innovations

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

CATEGORY DATA

Table 82 Sales of Cider/Perry: Total Volume 2014-2019
Table 83 Sales of Cider/Perry: Total Value 2014-2019
Table 84 Sales of Cider/Perry: % Total Volume Growth 2014-2019
Table 85 Sales of Cider/Perry: % Total Value Growth 2014-2019
Table 86 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2014-2019
Table 87 Sales of Cider/Perry by Off-trade vs On-trade: Value 2014-2019
Table 88 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 89 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2014-2019
Table 90 GBO Company Shares of Cider/Perry: % Total Volume 2015-2019
Table 91 NBO Company Shares of Cider/Perry: % Total Volume 2015-2019
Table 92 LBN Brand Shares of Cider/Perry: % Total Volume 2016-2019
Table 93 Forecast Sales of Cider/Perry: Total Volume 2019-2024
Table 94 Forecast Sales of Cider/Perry: Total Value 2019-2024
Table 95 Forecast Sales of Cider/Perry: % Total Volume Growth 2019-2024
Table 96 Forecast Sales of Cider/Perry: % Total Value Growth 2019-2024

Rtds in the United Arab Emirates

HEADLINES

PRE-COVID-19 PERFORMANCE

Low-calorie content and convenience appeal

Lighter products attract young adults

Limited product range limits growth potential

2020 AND BEYOND

COVID-19 impact

Affected products within RTDs

Recovery and opportunities

CATEGORY DATA

Table 97 Sales of RTDs by Category: Total Volume 2014-2019
Table 98 Sales of RTDs by Category: Total Value 2014-2019
Table 99 Sales of RTDs by Category: % Total Volume Growth 2014-2019
Table 100 Sales of RTDs by Category: % Total Value Growth 2014-2019
Table 101 Sales of RTDs by Off-trade vs On-trade: Volume 2014-2019
Table 102 Sales of RTDs by Off-trade vs On-trade: Value 2014-2019
Table 103 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 104 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2014-2019
Table 105 GBO Company Shares of RTDs: % Total Volume 2015-2019
Table 106 NBO Company Shares of RTDs: % Total Volume 2015-2019
Table 107 LBN Brand Shares of RTDs: % Total Volume 2016-2019
Table 108 Forecast Sales of RTDs by Category: Total Volume 2019-2024
Table 109 Forecast Sales of RTDs by Category: Total Value 2019-2024
Table 110 Forecast Sales of RTDs by Category: % Total Volume Growth 2019-2024
Table 111 Forecast Sales of RTDs by Category: % Total Value Growth 2019-2024

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