Alcoholic Drinks in the United Arab Emirates

Alcoholic Drinks in the United Arab Emirates

EXECUTIVE SUMMARY

Tourism is key to alcoholic drink sales

The cocktail culture takes a healthy spin

Heineken NV remains the leading player in alcoholic drinks

Food/drink/tobacco specialists is the leading distribution channel

Stable growth is predicted

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty-free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

MARKET INDICATORS

Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 13 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 2 Research Sources

Rtds/High-Strength Premixes in the United Arab Emirates

HEADLINES

PROSPECTS

Staycations are on the rise and so is at-home consumption

Spirit-based RTDs represents all category sales

COMPETITIVE LANDSCAPE

The category is consolidated

Lifestyle choices adversely impact the category

CATEGORY DATA

Table 18 Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
Table 19 Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
Table 20 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
Table 21 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017
Table 22 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 23 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 24 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 25 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 26 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 27 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 28 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2014-2017
Table 29 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2017-2022
Table 30 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2017-2022
Table 31 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2017-2022
Table 32 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2017-2022

Spirits in the United Arab Emirates

HEADLINES

PROSPECTS

Whiskies gaining more attention

Vodka continues to anchor white spirits

Cocktails continue to pervade popular culture

COMPETITIVE LANDSCAPE

Diageo remains in the lead

Innovation and the halo effect of global advertising will lead growth

The on-trade will continue to define the competitive landscape

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

Summary 3 Benchmark Brands 2017

CATEGORY DATA

Table 33 Sales of Spirits by Category: Total Volume 2012-2017
Table 34 Sales of Spirits by Category: Total Value 2012-2017
Table 35 Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 36 Sales of Spirits by Category: % Total Value Growth 2012-2017
Table 37 Sales of Spirits by Off-trade vs On-trade: Volume 2012-2017
Table 38 Sales of Spirits by Off-trade vs On-trade: Value 2012-2017
Table 39 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 40 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2012-2017
Table 41 Sales of Dark Rum by Price Platform: % Total Volume 2012-2017
Table 42 Sales of White Rum by Price Platform: % Total Volume 2012-2017
Table 43 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2012-2017
Table 44 Sales of English Gin by Price Platform: % Total Volume 2012-2017
Table 45 Sales of Vodka by Price Platform: % Total Volume 2012-2017
Table 46 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2012-2017
Table 47 GBO Company Shares of Spirits: % Total Volume 2013-2017
Table 48 NBO Company Shares of Spirits: % Total Volume 2013-2017
Table 49 LBN Brand Shares of Spirits: % Total Volume 2014-2017
Table 50 Forecast Sales of Spirits by Category: Total Volume 2017-2022
Table 51 Forecast Sales of Spirits by Category: Total Value 2017-2022
Table 52 Forecast Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 53 Forecast Sales of Spirits by Category: % Total Value Growth 2017-2022

Wine in the United Arab Emirates

HEADLINES

PROSPECTS

New World wines are gaining in popularity

Champagne taps into the sense of occasion

Purchasing dynamics remain the same but VAT has tweaked consumer behaviour

COMPETITIVE LANDSCAPE

LVMH Moët Hennessy Louis Vuitton leads sales

Premiumisation is expected

Unique experiences will drive growth in the category

CATEGORY DATA

Table 54 Sales of Wine by Category: Total Volume 2012-2017
Table 55 Sales of Wine by Category: Total Value 2012-2017
Table 56 Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 57 Sales of Wine by Category: % Total Value Growth 2012-2017
Table 58 Sales of Wine by Off-trade vs On-trade: Volume 2012-2017
Table 59 Sales of Wine by Off-trade vs On-trade: Value 2012-2017
Table 60 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 61 Sales of Wine by Off-trade vs On-trade: % Value Growth 2012-2017
Table 62 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2012-2017
Table 63 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2012-2017
Table 64 Sales of Still White Wine by Price Segment: % Off-trade Volume 2012-2017
Table 65 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2012-2017
Table 66 GBO Company Shares of Champagne: % Total Volume 2013-2017
Table 67 NBO Company Shares of Champagne: % Total Volume 2013-2017
Table 68 LBN Brand Shares of Champagne: % Total Volume 2014-2017
Table 69 GBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
Table 70 NBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
Table 71 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2014-2017
Table 72 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2013-2017
Table 73 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2013-2017
Table 74 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2014-2017
Table 75 GBO Company Shares of Non-grape Wine: % Total Volume 2013-2017
Table 76 NBO Company Shares of Non-grape Wine: % Total Volume 2013-2017
Table 77 LBN Brand Shares of Non-grape Wine: % Total Volume 2014-2017
Table 78 Forecast Sales of Wine by Category: Total Volume 2017-2022
Table 79 Forecast Sales of Wine by Category: Total Value 2017-2022
Table 80 Forecast Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 81 Forecast Sales of Wine by Category: % Total Value Growth 2017-2022

Beer in the United Arab Emirates

HEADLINES

PROSPECTS

Non-alcoholic beer is set to grow with more fruitier flavours

Craft beer is increasing in on-trade outlets

Consumers have become increasingly cautious with their spending in light of taxes

COMPETITIVE LANDSCAPE

International brands dominate sales

Non-alcoholic beer remains the fastest-growing format

A rise in tourism is likely to boost sales over the forecast period

CATEGORY BACKGROUND

Lager price band methodology

Summary 4 Lager by Price Band 2017

CATEGORY DATA

Table 82 Sales of Beer by Category: Total Volume 2012-2017
Table 83 Sales of Beer by Category: Total Value 2012-2017
Table 84 Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 85 Sales of Beer by Category: % Total Value Growth 2012-2017
Table 86 Sales of Beer by Off-trade vs On-trade: Volume 2012-2017
Table 87 Sales of Beer by Off-trade vs On-trade: Value 2012-2017
Table 88 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 89 Sales of Beer by Off-trade vs On-trade: % Value Growth 2012-2017
Table 90 GBO Company Shares of Beer: % Total Volume 2013-2017
Table 91 NBO Company Shares of Beer: % Total Volume 2013-2017
Table 92 LBN Brand Shares of Beer: % Total Volume 2014-2017
Table 93 Forecast Sales of Beer by Category: Total Volume 2017-2022
Table 94 Forecast Sales of Beer by Category: Total Value 2017-2022
Table 95 Forecast Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 96 Forecast Sales of Beer by Category: % Total Value Growth 2017-2022

Cider/Perry in the United Arab Emirates

HEADLINES

PROSPECTS

Cider/perry flavour offerings are increasing

Health and wellness influences efforts to reduce sugar content

COMPETITIVE LANDSCAPE

Strongbow continues to lead sales

Craft cider and non-alcoholic variants are expected to enter the category

CATEGORY DATA

Table 97 Sales of Cider/Perry: Total Volume 2012-2017
Table 98 Sales of Cider/Perry: Total Value 2012-2017
Table 99 Sales of Cider/Perry: % Total Volume Growth 2012-2017
Table 100 Sales of Cider/Perry: % Total Value Growth 2012-2017
Table 101 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2012-2017
Table 102 Sales of Cider/Perry by Off-trade vs On-trade: Value 2012-2017
Table 103 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 104 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2012-2017
Table 105 GBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 106 NBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 107 LBN Brand Shares of Cider/Perry: % Total Volume 2014-2017
Table 108 Forecast Sales of Cider/Perry: Total Volume 2017-2022
Table 109 Forecast Sales of Cider/Perry: Total Value 2017-2022
Table 110 Forecast Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 111 Forecast Sales of Cider/Perry: % Total Value Growth 2017-2022

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