2018 was a year of consolidation of different categories in alcoholic drinks in Chile. Beer recorded its highest consumption level in history and is predicted to keep increasing.
In mid-2018, Anheuser-Busch InBev NV began the process of increasing its productive capacity by expanding its plant. This capacity extension will allow the company to locally produce most of its brands, except Corona, which is brought exclusively from Mexico.
Cía de Cervecerías Unidas maintains its leadership in the alcoholic drinks industry in Chile. However, its market share decreased over the review period, owing to the strong performance of Cervecería Chile SA, part of Anheuser-Busch InBev NV.
Despite the strong presence and wide coverage of modern grocery retailers in the Chilean market, the traditional channels still achieve high shares of alcoholic drinks, giving a somewhat balanced dynamic overall. Most sales of these beverages are generated through food/drink/tobacco specialists, although the share of hypermarkets is slowly growing and supermarkets represents the biggest modern channel.
It is expected that during the forecast period the beer category will again grow, but it will not be any more dynamic than in the review period, having reached a stage of maturity after many years of continual and healthy growth. This together with the increase in capacity of Anheuser-Busch InBev NV may lead to an increase in the intensity of competition in beer.
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Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Chile with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Alcoholic Drinks market research database.