Executive Summary

Jul 2019
Beer and whiskies set the tone in alcoholic drinks

2018 was a year of consolidation of different categories in alcoholic drinks in Chile. Beer recorded its highest consumption level in history and is predicted to keep increasing.

Expansion of the Anheuser-Busch InBev NV plant puts other beer players on alert

In mid-2018, Anheuser-Busch InBev NV began the process of increasing its productive capacity by expanding its plant. This capacity extension will allow the company to locally produce most of its brands, except Corona, which is brought exclusively from Mexico.

Cía Cervecerías Unidas SA is still the leader, but loses ground over review period

Cía de Cervecerías Unidas maintains its leadership in the alcoholic drinks industry in Chile. However, its market share decreased over the review period, owing to the strong performance of Cervecería Chile SA, part of Anheuser-Busch InBev NV.

Sales are split fairly equally between traditional and modern channels

Despite the strong presence and wide coverage of modern grocery retailers in the Chilean market, the traditional channels still achieve high shares of alcoholic drinks, giving a somewhat balanced dynamic overall. Most sales of these beverages are generated through food/drink/tobacco specialists, although the share of hypermarkets is slowly growing and supermarkets represents the biggest modern channel.

Beer and whiskies are set for growth during the forecast period

It is expected that during the forecast period the beer category will again grow, but it will not be any more dynamic than in the review period, having reached a stage of maturity after many years of continual and healthy growth. This together with the increase in capacity of Anheuser-Busch InBev NV may lead to an increase in the intensity of competition in beer.

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Alcoholic Drinks in Chile

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Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Chile for free:

The Alcoholic Drinks in Chile market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Alcoholic Drinks in Chile?
  • What are the major brands in Chile?
  • Have there been any alcoholic drinks legislative changes over the past 12 months?
  • How is the alcoholic drinks industry affected by the recession?
  • What is consumed more; beer, wine or spirits?
  • What have been the key trends seen in new product developments?
  • Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Alcoholic Drinks in Chile

EXECUTIVE SUMMARY

Beer and whiskies set the tone in alcoholic drinks
Expansion of the Anheuser-Busch InBev NV plant puts other beer players on alert
Cía Cervecerías Unidas SA is still the leader, but loses ground over review period
Sales are split fairly equally between traditional and modern channels
Beer and whiskies are set for growth during the forecast period

MARKET BACKGROUND

Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2013-2018

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2018

OPERATING ENVIRONMENT

Contraband/parallel trade
Duty-free
Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018

MARKET DATA

Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2018
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2018
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2018
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2018
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources

Beer in Chile

HEADLINES

PROSPECTS

Lager is the most important and the most dynamic category
Craft beers become more visible
Non-alcoholic beer continues to increase in importance

COMPETITIVE LANDSCAPE

Anheuser-Busch InBev NV increases its investment in Chile
Competition between Cía Cervecerías and Cervecería Chile intensifies
New players are interested in the category

CATEGORY BACKGROUND

Lager price band methodology
Summary 3 Lager by Price Band 2018
Table 18 Number of Breweries 2013-2018

CATEGORY DATA

Table 19 Sales of Beer by Category: Total Volume 2013-2018
Table 20 Sales of Beer by Category: Total Value 2013-2018
Table 21 Sales of Beer by Category: % Total Volume Growth 2013-2018
Table 22 Sales of Beer by Category: % Total Value Growth 2013-2018
Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2013-2018
Table 24 Sales of Beer by Off-trade vs On-trade: Value 2013-2018
Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2013-2018
Table 27 GBO Company Shares of Beer: % Total Volume 2014-2018
Table 28 NBO Company Shares of Beer: % Total Volume 2014-2018
Table 29 LBN Brand Shares of Beer: % Total Volume 2015-2018
Table 30 Forecast Sales of Beer by Category: Total Volume 2018-2023
Table 31 Forecast Sales of Beer by Category: Total Value 2018-2023
Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2018-2023
Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2018-2023

Cider/Perry in Chile

HEADLINES

PROSPECTS

Cider/perry remains undeveloped in the Chilean market

COMPETITIVE LANDSCAPE

Cider benefits from craft offerings

CATEGORY DATA

Table 34 Sales of Cider/Perry: Total Volume 2013-2018
Table 35 Sales of Cider/Perry: Total Value 2013-2018
Table 36 Sales of Cider/Perry: % Total Volume Growth 2013-2018
Table 37 Sales of Cider/Perry: % Total Value Growth 2013-2018
Table 38 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2013-2018
Table 39 Sales of Cider/Perry by Off-trade vs On-trade: Value 2013-2018
Table 40 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 41 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2013-2018
Table 42 GBO Company Shares of Cider/Perry: % Total Volume 2014-2018
Table 43 NBO Company Shares of Cider/Perry: % Total Volume 2014-2018
Table 44 LBN Brand Shares of Cider/Perry: % Total Volume 2015-2018
Table 45 Forecast Sales of Cider/Perry: Total Volume 2018-2023
Table 46 Forecast Sales of Cider/Perry: Total Value 2018-2023
Table 47 Forecast Sales of Cider/Perry: % Total Volume Growth 2018-2023
Table 48 Forecast Sales of Cider/Perry: % Total Value Growth 2018-2023

Spirits in Chile

HEADLINES

PROSPECTS

The expansion of whiskies helps develop its categories
Rum leaves many lessons to the industry
Two contradictory realities coexist in the pisco category

COMPETITIVE LANDSCAPE

Diageo Chile Ltda relies on Coca-Cola
Diversification in portfolios expands the supply of pisco in Chile
Aperol's success in Chile draws the attention of competitors

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 4 Benchmark Brands 2018

CATEGORY DATA

Table 49 Sales of Spirits by Category: Total Volume 2013-2018
Table 50 Sales of Spirits by Category: Total Value 2013-2018
Table 51 Sales of Spirits by Category: % Total Volume Growth 2013-2018
Table 52 Sales of Spirits by Category: % Total Value Growth 2013-2018
Table 53 Sales of Spirits by Off-trade vs On-trade: Volume 2013-2018
Table 54 Sales of Spirits by Off-trade vs On-trade: Value 2013-2018
Table 55 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 56 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2013-2018
Table 57 Sales of Dark Rum by Price Platform: % Total Volume 2013-2018
Table 58 Sales of White Rum by Price Platform: % Total Volume 2013-2018
Table 59 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2013-2018
Table 60 Sales of English Gin by Price Platform: % Total Volume 2013-2018
Table 61 Sales of Vodka by Price Platform: % Total Volume 2013-2018
Table 62 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2013-2018
Table 63 GBO Company Shares of Spirits: % Total Volume 2014-2018
Table 64 NBO Company Shares of Spirits: % Total Volume 2014-2018
Table 65 LBN Brand Shares of Spirits: % Total Volume 2015-2018
Table 66 Forecast Sales of Spirits by Category: Total Volume 2018-2023
Table 67 Forecast Sales of Spirits by Category: Total Value 2018-2023
Table 68 Forecast Sales of Spirits by Category: % Total Volume Growth 2018-2023
Table 69 Forecast Sales of Spirits by Category: % Total Value Growth 2018-2023

Wine in Chile

HEADLINES

PROSPECTS

External variables affect wine performance in 2018
Still rosé wine continues to strengthen in the Chilean market
Despite deceleration, sparkling wine is finding new consumption situations

COMPETITIVE LANDSCAPE

Viña Santa Rita SA expands its portfolio during 2018
The Chinese market is the target for Chilean exports
Boom in wine gives a new impulse to boutique vineyards

CATEGORY DATA

Table 70 Sales of Wine by Category: Total Volume 2013-2018
Table 71 Sales of Wine by Category: Total Value 2013-2018
Table 72 Sales of Wine by Category: % Total Volume Growth 2013-2018
Table 73 Sales of Wine by Category: % Total Value Growth 2013-2018
Table 74 Sales of Wine by Off-trade vs On-trade: Volume 2013-2018
Table 75 Sales of Wine by Off-trade vs On-trade: Value 2013-2018
Table 76 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 77 Sales of Wine by Off-trade vs On-trade: % Value Growth 2013-2018
Table 78 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2013-2018
Table 79 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2013-2018
Table 80 Sales of Still White Wine by Price Segment: % Off-trade Volume 2013-2018
Table 81 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2013-2018
Table 82 GBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018
Table 83 NBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018
Table 84 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2015-2018
Table 85 GBO Company Shares of Champagne: % Total Volume 2014-2018
Table 86 NBO Company Shares of Champagne: % Total Volume 2014-2018
Table 87 LBN Brand Shares of Champagne: % Total Volume 2015-2018
Table 88 GBO Company Shares of Other Sparkling Wine: % Total Volume 2014-2018
Table 89 NBO Company Shares of Other Sparkling Wine: % Total Volume 2014-2018
Table 90 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2015-2018
Table 91 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2014-2018
Table 92 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2014-2018
Table 93 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2015-2018
Table 94 Forecast Sales of Wine by Category: Total Volume 2018-2023
Table 95 Forecast Sales of Wine by Category: Total Value 2018-2023
Table 96 Forecast Sales of Wine by Category: % Total Volume Growth 2018-2023
Table 97 Forecast Sales of Wine by Category: % Total Value Growth 2018-2023

Rtds in Chile

HEADLINES

PROSPECTS

Spirit-based RTDs are preferred by the Chilean public
There are two predominant formats in RTDs in Chile
Consumption remains mostly linked to the off-trade channel

COMPETITIVE LANDSCAPE

Smaller players enter RTDs
RTDs does not have a clear direction
There is no place for private label in RTDs

CATEGORY DATA

Table 98 Sales of RTDS by Category: Total Volume 2013-2018
Table 99 Sales of RTDS by Category: Total Value 2013-2018
Table 100 Sales of RTDS by Category: % Total Volume Growth 2013-2018
Table 101 Sales of RTDS by Category: % Total Value Growth 2013-2018
Table 102 Sales of RTDS by Off-trade vs On-trade: Volume 2013-2018
Table 103 Sales of RTDS by Off-trade vs On-trade: Value 2013-2018
Table 104 Sales of RTDS by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 105 Sales of RTDS by Off-trade vs On-trade: % Value Growth 2013-2018
Table 106 GBO Company Shares of RTDS: % Total Volume 2014-2018
Table 107 NBO Company Shares of RTDS: % Total Volume 2014-2018
Table 108 LBN Brand Shares of RTDS: % Total Volume 2015-2018
Table 109 Forecast Sales of RTDS by Category: Total Volume 2018-2023
Table 110 Forecast Sales of RTDS by Category: Total Value 2018-2023
Table 111 Forecast Sales of RTDS by Category: % Total Volume Growth 2018-2023
Table 112 Forecast Sales of RTDS by Category: % Total Value Growth 2018-2023