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2025 Developments
Alcoholic drinks in Chile saw a faster contraction in total volume sales in 2025, compared with 2024, to reach the lowest point since 2018, despite a comparatively resilient economy. This highlighted a bigger decline in total volume sales compared with the Latin America average in 2025. This environment remains challenging due to widespread moderation, persistent cost-of-living pressures on lower-income households, and the rising influence of health-focused behaviours, making Chile less attractive for short-term volume growth but offering clear opportunities for brands that adapt to evolving consumer priorities. Product innovation is focusing on sweet, lower ABVs and alcohol-free products. Experimentation with flavours is gaining traction, appealing to local formats that are familiar to or resonate with younger Chilean adults. E-commerce is gaining momentum, although proximity channels remain popular for their immediacy, convenience and price promotional strategies. The ongoing fragmentation of the competitive landscape, combined with the fast adoption of non/low alcohol products and the expansion of ready-to-drink options, underscores the need for agility, brand differentiation, and targeted engagement to secure growth in an otherwise subdued environment.
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Overview:
Understand the latest market trends and future growth opportunities for the Alcoholic Drinks industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Beer
- Wine
- Spirits
- Cider and Perry
- RTDs
If you're in the Alcoholic Drinks industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Alcoholic Drinks in Chile report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Alcoholic Drinks in Chile?
- Where is consumer demand for Alcoholic Drinks focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Chile?
- How are products distributed in Chile?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Alcoholic Drinks in Chile
2025 Developments
Key Data Insights
Chart 1 Key Industry Trends for Alcoholic Drinks
Traditional Categories Struggle Amid Economic Uncertainty and a Changing Alcoholic Drinks Landscape
Nolo Revolution Adds Dynamism to the Offer
Chart 2 Nolo Innovation Shapes the Market
Rtd Reinvention and Flavour Experiments Provide Growth Pockets for Alcoholic Drinks
Chart 3 Volume Sales 2020-2030
Chart 4 Volume Sales by Category 2025
Younger Adults Embrace Sweet and Lower-Strength Drinks, Driving Volume Gains
Chart 5 Analyst Insight for Alcoholic Drinks
Mixology and Home Cocktail Trends Reshape Consumer Occasions
Chart 6 Forecast Volume Sales 2020-2030
Chart 7 Forecast Volume Sales by Category 2025-2030
Cía Cervecerías Unidas and Rivals Pursue Innovation
Chart 8 Company Shares 2025
Chart 9 Brand Shares 2025
Botillerías Leverage Proximity and Promotions to Maintain Strength
E-Commerce Expands through Strategic Partnerships
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Players Capture New Drinkers with Sweet Wine Innovation
Chart 10 Sweet Sparkling Wines Enjoy Success
Chart 11 Economic Context for Alcoholic Drinks
Chart 12 Real Gdp Growth 2020-2030
Chart 13 Inflation 2020-2030
Chart 14 Consumer Context for Alcoholic Drinks
Chart 15 Population 2020-2030
Chart 16 Population by Generation 2025
Beer in Chile
Key Data Insights
Beer Summary
Chart 17 Key Industry Trends for Beer
Premium Lager Gains Ground Amidst Market Polarisation
Nolo Innovation Appeals to Health-Focused Young Adults
Chart 18 Mahina Offers Local Flavours for Nolo Consumers
Digital Discount Events Boost Retail E-Commerce in Beer
Chart 19 Volume Sales 2020-2030
Chart 20 Volume Sales by Category 2025
Nolo Trend and Flavoured/Mixed Lager to Drive Development and Growth
Chart 21 Analyst Insight for Beer
Chart 22 Forecast Volume Sales 2020-2030
Chart 23 Forecast Volume Sales by Category 2025-2030
Cía Cervecerías Unidas Dominates as Cervecería Chile Gains with Aggressive Pricing and a Premium Focus
Chart 24 Company Shares 2025
Chart 25 Brand Shares 2025
Botillerias Retain Leadership as Supermarkets Gain Ground with Aggressive Promotions
Chart 26 Economic Context for Beer
Chart 27 Real Gdp Growth 2020-2030
Chart 28 Inflation 2020-2030
Chart 29 Consumer Context for Beer
Chart 30 Population 2020-2030
Chart 31 Population by Generation 2025
Cider/Perry in Chile
Key Data Insights
Cider/Perry Summary
Cider/Perry Rebounds Strongly From 2024 Decline
Regular Cider/Perry Dominates as Non Alcoholic Options Remain Absent
Rekorderlig’S Flavour Experiments Attract New Consumers and Expand Occasions
Chart 32 Rekorderlig Invests in Flavour Experimentation
Chart 33 Volume Sales 2020-2030
Chart 34 Volume Sales by Category 2025
Regular to Remain the Only Significant Category as Consumers Prefer Traditional Cider/Perry Offerings
Cosichi Drives Awareness and Creates Opportunities for Local Expertise
Chart 35 Forecast Volume Sales 2020-2030
Chart 36 Forecast Volume Sales by Category 2025-2030
Rekorderlig Leverages Sweet Flavour Innovation, While 1888 Benefits From Strong Distribution and Brand Image
Chart 37 Company Shares 2025
Chart 38 Brand Shares 2025
Large Modern Grocery Retailers Dominate with Large Selections and Effective Promotions
E-Commerce Platforms Enjoy Growth in Number, Awareness and Popularity
Chart 39 Economic Context for Cider/Perry
Chart 40 Real Gdp Growth 2020-2030
Chart 41 Inflation 2020-2030
Chart 42 Consumer Context for Cider/Perry
Chart 43 Population 2020-2030
Chart 44 Population by Generation 2025
Rtds in Chile
Key Data Insights
Rtds Summary
Chart 45 Key Industry Trends for Rtds
Rtds Is a Dynamic Category in Alcoholic Drinks in Chile
Rtd Reinvention and Flavour Experiments Drive the Category
Chart 46 Chileans Move to Premium Frozen Cocktails
E-Commerce Broadens Consumer Reach
Chart 47 Volume Sales 2020-2030
Chart 48 Volume Sales by Category 2025
Stable Economic Climate to Support Spending on Rtds
Spirit-Based Rtds Lead by Appealing to Consumers Looking for Product/Flavour Variety as Well as Convenience
Producers Align Low Alcohol Rtds with Mindful Consumption Habits
Chart 49 Forecast Volume Sales 2020-2030
Chart 50 Forecast Volume Sales by Category 2025-2030
Viña San Pedro Tarapacá Gains Ground Fast in a Dynamic Competitive Landscape
Chart 51 Analyst Insight for Rtds
Chart 52 Company Shares 2025
Chart 53 Brand Shares 2025
Drinks Specialists Prioritise Core Brands to Maximise Shelf Space
Chart 54 Online Sales Regain Momentum
Chart 55 Economic Context for Rtds
Chart 56 Real Gdp Growth 2020-2030
Chart 57 Inflation 2020-2030
Chart 58 Consumer Context for Rtds
Chart 59 Population 2020-2030
Chart 60 Population by Generation 2025
Spirits in Chile
Key Data Insights
Spirits Summary
Premium Brands Attract Consumers Looking to Upgrade
English Gin and Vodka Drive Growth in White Spirits
Chart 61 Consumers Upgrade to Premium Brands
Flavour Launches Widen Appeal and Boost Engagement
Chart 62 Volume Sales 2020-2030
Chart 63 Volume Sales by Category 2025
Mixology Enthusiasts Fuel English Gin and Bitters Innovation for Wider Appeal
Mocktail Demand Drives Creative Launches and Non Alcoholic Spirits Expansion
Chart 64 Forecast Volume Sales 2020-2030
Chart 65 Forecast Volume Sales by Category 2025-2030
New Tastes Disrupt the Competitive Landscape
Chart 66 Company Shares 2025
Chart 67 Brand Shares 2025
Drinks Specialists Leverage Convenience and Price Promotions to Win over Consumers
E-Commerce Expansion with Omnichannel Strategies
Chart 68 Economic Context for Spirits
Chart 69 Real Gdp Growth 2020-2030
Chart 70 Inflation 2020-2030
Chart 71 Consumer Context for Spirits
Chart 72 Population 2020-2030
Chart 73 Population by Generation 2025
Wine in Chile
Key Data Insights
Wine Summary
Better Occasions for Value Than Volume Sales Development
Non Alcoholic Wine Launches Accelerate the Nolo Revolution
Chart 74 Non Alcoholic Wine Launches Accelerate Nolo Revolution
Mercadolibre and Supermarkets Accelerate Wine E-Commerce with Fast Delivery and Broad Selections
Chart 75 Volume Sales 2020-2030
Chart 76 Volume Sales by Category 2025
Mixology Adoption and Selective Consumption Reshape Demand and Add Value
Chart 77 Forecast Volume Sales 2020-2030
Chart 78 Forecast Volume Sales by Category 2025-2030
Viña San Pedro Tarapacá Leverages Sweet and Nolo Wine Innovation to Maintain Lead
Chart 79 Company Shares 2025
Chart 80 Brand Shares 2025
Botillerías Attract Last-Minute Shoppers with Price Promotions and Proximity
Modern Grocery Retailers and E-Commerce Broaden Premium and Super Premium Wine Access
Chart 81 Economic Context for Wine
Chart 82 Real Gdp Growth 2020-2030
Chart 83 Inflation 2020-2030
Chart 84 Consumer Context for Wine
Chart 85 Population 2020-2030
Chart 86 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Alcoholic Drinks
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- Ale
- Sorghum
- Weissbier/Weizen/Wheat Beer
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- Flavoured/Mixed Lager
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- Domestic Premium Lager
- Imported Premium Lager
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- Domestic Mid-Priced Lager
- Imported Mid-Priced Lager
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- Domestic Economy Lager
- Imported Economy Lager
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- Domestic Premium Lager
- Domestic Mid-Priced Lager
- Domestic Economy Lager
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- Imported Premium Lager
- Imported Mid-Priced Lager
- Imported Economy Lager
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- Low Alcohol Beer
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- Standard Non Alcoholic Beer
- Malta Style Non Alcoholic Beer
- Stout
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- Regular Cider/Perry
- Non Alcoholic Cider/Perry
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- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
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- Brandy
- Cognac
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- Bitters
- Cream-based Liqueurs
- Other Liqueurs
- Non Alcoholic Spirits
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- Prestige Dark Rum
- Ultra Premium Dark Rum
- Super Premium Dark Rum
- Premium Dark Rum
- Standard Dark Rum
- Economy Dark Rum
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- Prestige White Rum
- Ultra Premium White Rum
- Super Premium White Rum
- Premium White Rum
- Standard White Rum
- Economy White Rum
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- Tequila (and Mezcal)
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- Bourbon/Other US Whiskey
- Canadian Whisky
- Irish Whiskey
- Japanese Whisky
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- Blended Malt Scotch Whisky
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- Prestige Other Blended Scotch Whisky
- Ultra Premium Other Blended Scotch Whisky
- Super Premium Other Blended Scotch Whisky
- Premium Other Blended Scotch Whisky
- Standard Other Blended Scotch Whisky
- Economy Other Blended Scotch Whisky
- Single Grain Scotch Whisky
- Single Malt Scotch Whisky
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- Other Whiskies
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- Prestige English Gin
- Ultra Premium English Gin
- Super Premium English Gin
- Premium English Gin
- Standard English Gin
- Economy English Gin
- Dutch Gin
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- Prestige Vodka
- Ultra Premium Vodka
- Super Premium Vodka
- Premium Vodka
- Standard Vodka
- Economy Vodka
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- Absinthe
- Ad-Mix Brandy
- Ad-Mix Gin
- Ad-Mix Rum
- Ad-Mix Vodka
- Ad-Mix Whisky
- Aguardente/Aguardiente
- Aguardiente De Caña
- Akvavit/Aquavit
- Aniseed-Flavoured Spirits
- Borovicka
- Boukha
- Brandy Type Distilled Spirits
- Cachaça
- Calvados
- Cane
- Chacha
- Charanda
- Chinese Herbal Spirits
- Chinese Spirits
- Cut Brandy
- Destilados De Agave
- Distilled Fruit Spirits
- Domestic Brandy
- Domestic Rum
- Doppelkorn
- Economy Chinese Spirits
- Flavoured Spirits
- Flavoured Vodka-based Drinks
- Fynbos gin/Local Gin
- Gin-flavoured spirits
- Goldbrand/Goldkrone
- Grappa
- Grappamiel
- Guaro
- Kirsch
- Komovica
- Korn
- Lambanog
- Limoncello
- Local White Spirits
- Lower Mid-Range Chinese Spirits
- Lozovaca
- Maesilju
- Mahia Rabi Amrane
- Mead
- Mixed Spirits
- Nalivka/Nalewka
- Nastoyka
- National Specialities
- Obstbrände
- Ouzo
- Pacharán
- Palinca/Pálinka
- Pear and Apple Distillates
- Pisco
- Premium Chinese Spirits
- Prune
- Punsch
- Rachiu/Rakija
- Rum-Flavoured Spirits
- Samane
- Sambuca
- Samsu
- Schnapps
- Shochu/Soju
- Singani
- Sljivovica/Slivovice
- Steinhäeger
- Strong African Spirits
- Super Premium Chinese Spirits
- Sura Khao
- Tequila Flavoured Spirits
- Travarica
- Tsipouro
- Upper Mid-Range Chinese Spirits
- Vieux
- Viina
- Vodka Type Distilled Spirits
- Other Distilled Beverages
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
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Alcoholic Drinks
Alcoholic drinks is the aggregation of beer, wine, spirits, cider/perry and RTDs.
See all of our definitions
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This report originates from Passport, our Alcoholic Drinks research and analysis database.
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