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Learn moreJul 2019
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Sales of alcoholic drinks increased once again in Romania in 2018, due to rising living standards, growth in supply and aggressive advertising. Both on-trade and off-trade sales have been on the rise since 2015, as Romanians had higher disposable incomes and they adopted more modern lifestyles.
According to Eurostat, between 2010 and 2017, Romania recorded the fastest increase in population expenditure on alcoholic drinks. This trend continued to be observed in 2018 and 2019, with Romanians increasingly gravitating towards premium alcoholic drinks.
Alcoholic drinks in Romania is very fragmented, featuring numerous players. In spite of the presence of large international players, most alcoholic drinks are produced locally, as Romania is a country which is suitable for the manufacturing of beer, spirits and wines.
Chained grocery retailers account for the majority of sales of alcoholic drinks in Romania. Not only do they benefit from strong retail brands and good physical proximity to consumers, but they also attract buyers through varied product portfolios, attractive prices and special offers.
Alcoholic drinks is expected to continue to see a positive performance in Romania over the forecast period. The price/quality ratio will remain important, but cultivating a personal relationship with brands will be crucial.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Romania with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Alcoholic Drinks industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Romania for free:
The Alcoholic Drinks in Romania market research report includes:
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This industry report originates from Passport, our Alcoholic Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.