Alcoholic Drinks in Romania

Alcoholic Drinks in Romania

EXECUTIVE SUMMARY

Another year of growth for alcoholic drinks

More modern consumers

Tough competition in alcoholic drinks in Romania

Modern retail is prevalent in Romania

Branding is key for future success

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink-driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2013-2018

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2019

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018

MARKET DATA

Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2018
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2018
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2018
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2018
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources

Beer in Romania

HEADLINES

PROSPECTS

Growth for beer in Romania

The soaring popularity of craft beer

Romanians embrace new types of beer

COMPETITIVE LANDSCAPE

Timisoreana remains the top beer brand

Zaganu leads craft beer

Rising profits and improved efficiency for brand owners

CATEGORY BACKGROUND

Lager price band methodology

Summary 3 Lager by Price Band 2018
Table 18 Number of Breweries 2013-2018

CATEGORY DATA

Table 19 Sales of Beer by Category: Total Volume 2013-2018
Table 20 Sales of Beer by Category: Total Value 2013-2018
Table 21 Sales of Beer by Category: % Total Volume Growth 2013-2018
Table 22 Sales of Beer by Category: % Total Value Growth 2013-2018
Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2013-2018
Table 24 Sales of Beer by Off-trade vs On-trade: Value 2013-2018
Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2013-2018
Table 27 GBO Company Shares of Beer: % Total Volume 2014-2018
Table 28 NBO Company Shares of Beer: % Total Volume 2014-2018
Table 29 LBN Brand Shares of Beer: % Total Volume 2015-2018
Table 30 Forecast Sales of Beer by Category: Total Volume 2018-2023
Table 31 Forecast Sales of Beer by Category: Total Value 2018-2023
Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2018-2023
Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2018-2023

Cider/Perry in Romania

HEADLINES

PROSPECTS

Fast-paced growth for cider

Growth is expected in the forecast period

New flavours within cider

COMPETITIVE LANDSCAPE

Strongbow is Romanians’ favourite cider brand

New launches in a rapidly developing category

Craft cider is expected to slowly emerge

CATEGORY DATA

Table 34 Sales of Cider/Perry: Total Volume 2013-2018
Table 35 Sales of Cider/Perry: Total Value 2013-2018
Table 36 Sales of Cider/Perry: % Total Volume Growth 2013-2018
Table 37 Sales of Cider/Perry: % Total Value Growth 2013-2018
Table 38 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2013-2018
Table 39 Sales of Cider/Perry by Off-trade vs On-trade: Value 2013-2018
Table 40 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 41 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2013-2018
Table 42 GBO Company Shares of Cider/Perry: % Total Volume 2014-2018
Table 43 NBO Company Shares of Cider/Perry: % Total Volume 2014-2018
Table 44 LBN Brand Shares of Cider/Perry: % Total Volume 2015-2018
Table 45 Forecast Sales of Cider/Perry: Total Volume 2018-2023
Table 46 Forecast Sales of Cider/Perry: Total Value 2018-2023
Table 47 Forecast Sales of Cider/Perry: % Total Volume Growth 2018-2023
Table 48 Forecast Sales of Cider/Perry: % Total Value Growth 2018-2023

Rtds in Romania

HEADLINES

PROSPECTS

Ongoing decrease in volume sales for RTDs

Wine-based RTDs sees the strongest decline

Continued decline is expected in the forecast period

COMPETITIVE LANDSCAPE

Low brand availability

No local players or private label

The cocktail culture negatively affects RTDs

CATEGORY DATA

Table 49 Sales of RTDS by Category: Total Volume 2013-2018
Table 50 Sales of RTDS by Category: Total Value 2013-2018
Table 51 Sales of RTDS by Category: % Total Volume Growth 2013-2018
Table 52 Sales of RTDS by Category: % Total Value Growth 2013-2018
Table 53 Sales of RTDS by Off-trade vs On-trade: Volume 2013-2018
Table 54 Sales of RTDS by Off-trade vs On-trade: Value 2013-2018
Table 55 Sales of RTDS by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 56 Sales of RTDS by Off-trade vs On-trade: % Value Growth 2013-2018
Table 57 GBO Company Shares of RTDS: % Total Volume 2014-2018
Table 58 NBO Company Shares of RTDS: % Total Volume 2014-2018
Table 59 LBN Brand Shares of RTDS: % Total Volume 2015-2018
Table 60 Forecast Sales of RTDS by Category: Total Volume 2018-2023
Table 61 Forecast Sales of RTDS by Category: Total Value 2018-2023
Table 62 Forecast Sales of RTDS by Category: % Total Volume Growth 2018-2023
Table 63 Forecast Sales of RTDS by Category: % Total Value Growth 2018-2023

Spirits in Romania

HEADLINES

PROSPECTS

Consumers purchase lower-priced spirits

The black market hinders the development of spirits

Vodka records strong growth

COMPETITIVE LANDSCAPE

Alexandrion leads spirits

Some brand owners are quick to innovate

Seasonality of consumption

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

Summary 4 Benchmark Brands 2018

CATEGORY DATA

Table 64 Sales of Spirits by Category: Total Volume 2013-2018
Table 65 Sales of Spirits by Category: Total Value 2013-2018
Table 66 Sales of Spirits by Category: % Total Volume Growth 2013-2018
Table 67 Sales of Spirits by Category: % Total Value Growth 2013-2018
Table 68 Sales of Spirits by Off-trade vs On-trade: Volume 2013-2018
Table 69 Sales of Spirits by Off-trade vs On-trade: Value 2013-2018
Table 70 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 71 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2013-2018
Table 72 Sales of Dark Rum by Price Platform: % Total Volume 2013-2018
Table 73 Sales of White Rum by Price Platform: % Total Volume 2013-2018
Table 74 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2013-2018
Table 75 Sales of English Gin by Price Platform: % Total Volume 2013-2018
Table 76 Sales of Vodka by Price Platform: % Total Volume 2013-2018
Table 77 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2013-2018
Table 78 GBO Company Shares of Spirits: % Total Volume 2014-2018
Table 79 NBO Company Shares of Spirits: % Total Volume 2014-2018
Table 80 LBN Brand Shares of Spirits: % Total Volume 2015-2018
Table 81 Forecast Sales of Spirits by Category: Total Volume 2018-2023
Table 82 Forecast Sales of Spirits by Category: Total Value 2018-2023
Table 83 Forecast Sales of Spirits by Category: % Total Volume Growth 2018-2023
Table 84 Forecast Sales of Spirits by Category: % Total Value Growth 2018-2023

Wine in Romania

HEADLINES

PROSPECTS

Sales of packaged wine continue to grow

Strong seasonality for sparkling wine

Romanians are moving towards a more sophisticated shopping experience

COMPETITIVE LANDSCAPE

Domestic producers reign supreme

Product innovation is used as a successful weapon

The rising presence of private label

CATEGORY DATA

Table 85 Sales of Wine by Category: Total Volume 2013-2018
Table 86 Sales of Wine by Category: Total Value 2013-2018
Table 87 Sales of Wine by Category: % Total Volume Growth 2013-2018
Table 88 Sales of Wine by Category: % Total Value Growth 2013-2018
Table 89 Sales of Wine by Off-trade vs On-trade: Volume 2013-2018
Table 90 Sales of Wine by Off-trade vs On-trade: Value 2013-2018
Table 91 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 92 Sales of Wine by Off-trade vs On-trade: % Value Growth 2013-2018
Table 93 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2013-2018
Table 94 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2013-2018
Table 95 Sales of Still White Wine by Price Segment: % Off-trade Volume 2013-2018
Table 96 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2013-2018
Table 97 GBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018
Table 98 NBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018
Table 99 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2015-2018
Table 100 GBO Company Shares of Champagne: % Total Volume 2014-2018
Table 101 NBO Company Shares of Champagne: % Total Volume 2014-2018
Table 102 LBN Brand Shares of Champagne: % Total Volume 2015-2018
Table 103 GBO Company Shares of Other Sparkling Wine: % Total Volume 2014-2018
Table 104 NBO Company Shares of Other Sparkling Wine: % Total Volume 2014-2018
Table 105 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2015-2018
Table 106 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2014-2018
Table 107 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2014-2018
Table 108 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2015-2018
Table 109 Forecast Sales of Wine by Category: Total Volume 2018-2023
Table 110 Forecast Sales of Wine by Category: Total Value 2018-2023
Table 111 Forecast Sales of Wine by Category: % Total Volume Growth 2018-2023
Table 112 Forecast Sales of Wine by Category: % Total Value Growth 2018-2023

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