The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreAug 2020
US$2,100Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
COVID-19 has had somewhat of a polarised impact on sales of alcoholic drinks in Japan as consumers have adapted to the new circumstances. Following the declaration of a state of emergency in Japan in April 2020 foodservice outlets were asked to voluntarily close or reduce their operating hours, with no alcohol to be served after 19:00PM.
A state of emergency was imposed in seven major Japanese prefectures from 6 April and all 47 prefectures from 16 April. People were encouraged to stay home, avoid group events, avoid stockpiling and to wash hands, with no penalties or mandatory requirements.
Alcoholic drinks in Japan declined in total volume terms in 2019 as it continued to suffer from rising health-awareness, budget-consciousness and changes in consumer behaviour. Three of the key areas – beer, shochu/soju and sake – all recorded negative growth as companies struggled to attract the younger generation of legal drinking age, while many of Japan’s expanding group of middle-aged and older consumers looked to reduce their intake of these drinks due to health concerns.
With perceptions and attitudes towards alcoholic drinks undergoing changes in Japan the competitive landscape has become increasingly active with companies constantly looking for new ways to reach and attract drinkers. Asahi Breweries Ltd and Kirin Brewery Co Ltd remained the clear overall leaders in 2019, largely thanks to their dominance in beer, by far the largest category in total volume terms in alcoholic drinks.
Alcoholic drinks in Japan is set for a further decline over the forecast period, despite the efforts of the leading producers to bring new life to the industry. A key challenge is Japan’s declining and rapidly ageing population.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Japan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Alcoholic Drinks industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Japan for free:
The Alcoholic Drinks in Japan market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Alcoholic Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.