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Country Report

Alcoholic Drinks in

Alcoholic Drinks in Japan

69 pages, Jun 2018

US$2,100

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Executive Summary

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Stagnation with pockets of growth

The Japanese alcoholic drinks market experienced stagnation in 2017, as it continued to suffer from the trend towards ienomi (drinking at home) amongst budget-conscious consumers. Beer was also hit by an amendment to liquor tax aimed at limiting retailer discounting, which led to a significant rise in prices.

Diversified consumer demand blurring lines

The diversification of demand, founded partly on manufacturers’ efforts to stimulate growth in a stagnant market by reaching new consumers, is leading certain areas of alcoholic drinks to increasingly resemble soft drinks in terms of flavours and branding. Attempts to attract female and younger consumers have led to a focus on sweeter, lower alcohol products in some areas, including RTDs, with an emphasis on qualities such as a lack of artificial ingredients and reduced carbohydrate content also becoming more prominent.

Domestic manufacturers remained dominant in 2017

Domestic manufacturers continued to dominate the Japanese alcoholic drinks market in 2017, with the most prominent non-Japanese multinationals failing to feature amongst the top 10 players by volume during the year. Japanese companies remained the dominant players across all alcoholic drinks categories.

Supermarkets and convenience stores increase share

Supermarkets and convenience stores both maintained trends of volume share growth in 2017, at the expense of food/drink/tobacco specialists and independent small grocers. The modern grocery formats are benefiting from the convenience they offer consumers with increasingly busy lifestyles, as well as the compatibility of purchasing alcoholic drinks for ienomi along with general household groceries.

Legislation amendments are the key to future development

The Japanese alcoholic drinks market is forecast to experience marginal growth over 2017-2022. However, the market’s performance and the precise character of its evolution will depend heavily on legislative, regulatory and fiscal developments over the course of the forecast period.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Japan for free:

The Alcoholic Drinks in Japan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Alcoholic Drinks in Japan?
What are the major brands in Japan?
Have there been any alcoholic drinks legislative changes over the past 12 months?
How is the alcoholic drinks industry affected by the recession?
What is consumed more; beer, wine or spirits?
What have been the key trends seen in new product developments?
Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Alcoholic Drinks in Japan

EXECUTIVE SUMMARY

Stagnation with pockets of growth

Diversified consumer demand blurring lines

Domestic manufacturers remained dominant in 2017

Supermarkets and convenience stores increase share

Legislation amendments are the key to future development

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Table 2 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

NEW KEY PRODUCT LAUNCHES

Summary 1 Key New Product Developments 2017/2018

MARKET INDICATORS

Table 3 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 4 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 5 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 6 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 7 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 11 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 12 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 13 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 14 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 16 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 18 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 2 Research Sources

Beer in Japan

HEADLINES

PROSPECTS

Decline throughout the review period

High-alcohol beer appears as new alternative to high-alcohol RTDs

Non-alcoholic beer market revitalised

COMPETITIVE LANDSCAPE

Leading brewers retain their positions

Sapporo Breweries stands out

CATEGORY BACKGROUND

Lager price band methodology

Summary 3 Lager by Price Band 2017
Table 19 Number of Breweries 2012-2017

CATEGORY DATA

Table 20 Sales of Beer by Category: Total Volume 2012-2017
Table 21 Sales of Beer by Category: Total Value 2012-2017
Table 22 Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 23 Sales of Beer by Category: % Total Value Growth 2012-2017
Table 24 Sales of Beer by Off-trade vs On-trade: Volume 2012-2017
Table 25 Sales of Beer by Off-trade vs On-trade: Value 2012-2017
Table 26 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 27 Sales of Beer by Off-trade vs On-trade: % Value Growth 2012-2017
Table 28 GBO Company Shares of Beer: % Total Volume 2013-2017
Table 29 NBO Company Shares of Beer: % Total Volume 2013-2017
Table 30 LBN Brand Shares of Beer: % Total Volume 2014-2017
Table 31 Forecast Sales of Beer by Category: Total Volume 2017-2022
Table 32 Forecast Sales of Beer by Category: Total Value 2017-2022
Table 33 Forecast Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 34 Forecast Sales of Beer by Category: % Total Value Growth 2017-2022

Cider/Perry in Japan

HEADLINES

PROSPECTS

Cider/Perry remains niche, but locality has potential for craft developments

Increasing presence of RTDs threatens cider/perry

COMPETITIVE LANDSCAPE

Domestic players continue to dominate

Cider/perry also available through on-trade channels

CATEGORY DATA

Table 35 Sales of Cider/Perry: Total Volume 2012-2017
Table 36 Sales of Cider/Perry: Total Value 2012-2017
Table 37 Sales of Cider/Perry: % Total Volume Growth 2012-2017
Table 38 Sales of Cider/Perry: % Total Value Growth 2012-2017
Table 39 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2012-2017
Table 40 Sales of Cider/Perry by Off-trade vs On-trade: Value 2012-2017
Table 41 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 42 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2012-2017
Table 43 GBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 44 NBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 45 LBN Brand Shares of Cider/Perry: % Total Volume 2014-2017
Table 46 Forecast Sales of Cider/Perry: Total Volume 2017-2022
Table 47 Forecast Sales of Cider/Perry: Total Value 2017-2022
Table 48 Forecast Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 49 Forecast Sales of Cider/Perry: % Total Value Growth 2017-2022

Rtds/High-Strength Premixes in Japan

HEADLINES

PROSPECTS

Intensive new product development spurs growth

Amendment to liquor tax boosts RTDs growth

COMPETITIVE LANDSCAPE

Top two aggressively defend their positions

Asahi breweries Ltd and Takara Shuzo Co Ltd hold double-digit shares

CATEGORY DATA

Table 50 Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
Table 51 Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
Table 52 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
Table 53 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017
Table 54 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 55 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 56 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 57 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 58 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 59 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 60 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2014-2017
Table 61 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2017-2022
Table 62 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2017-2022
Table 63 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2017-2022
Table 64 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2017-2022

Spirits in Japan

HEADLINES

PROSPECTS

Whiskies remains stand-out category

White spirits follows the success of whisky, and craft gin is on the rise

Shochu struggles but shochu cocktail, Lemon Sour, gains popularity

COMPETITIVE LANDSCAPE

Suntory retains the lead

Takara Shuzo Co Ltd follows Suntory

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

Summary 4 Benchmark Brands 2017

CATEGORY DATA

Table 65 Sales of Spirits by Category: Total Volume 2012- 2017
Table 66 Sales of Spirits by Category: Total Value 2012-2017
Table 67 Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 68 Sales of Spirits by Category: % Total Value Growth 2012-2017
Table 69 Sales of Spirits by Off-trade vs On-trade: Volume 2012-2017
Table 70 Sales of Spirits by Off-trade vs On-trade: Value 2012-2017
Table 71 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 72 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2012-2017
Table 73 Sales of Dark Rum by Price Platform: % Total Volume 2012-2017
Table 74 Sales of White Rum by Price Platform: % Total Volume 2012-2017
Table 75 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2012-2017
Table 76 Sales of English Gin by Price Platform: % Total Volume 2012-2017
Table 77 Sales of Vodka by Price Platform: % Total Volume 2012-2017
Table 78 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2012-2017
Table 79 GBO Company Shares of Spirits: % Total Volume 2013-2017
Table 80 NBO Company Shares of Spirits: % Total Volume 2013-2017
Table 81 LBN Brand Shares of Spirits: % Total Volume 2014-2017
Table 82 Forecast Sales of Spirits by Category: Total Volume 2017-2022
Table 83 Forecast Sales of Spirits by Category: Total Value 2017-2022
Table 84 Forecast Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 85 Forecast Sales of Spirits by Category: % Total Value Growth 2017-2022

Wine in Japan

HEADLINES

PROSPECTS

Ongoing polarisation in wine

Imported wines hold larger shares, while Nihon-wine can offer added-value

Sake, the largest non-grape wine, continues to struggle

COMPETITIVE LANDSCAPE

Suntory Wine International Ltd retains the lead

Hakutsuru holds top spot in sake

CATEGORY DATA

Table 86 Sales of Wine by Category: Total Volume 2012-2017
Table 87 Sales of Wine by Category: Total Value 2012-2017
Table 88 Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 89 Sales of Wine by Category: % Total Value Growth 2012-2017
Table 90 Sales of Wine by Off-trade vs On-trade: Volume 2012-2017
Table 91 Sales of Wine by Off-trade vs On-trade: Value 2012-2017
Table 92 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 93 Sales of Wine by Off-trade vs On-trade: % Value Growth 2012-2017
Table 94 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2012-2017
Table 95 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2012-2017
Table 96 Sales of Still White Wine by Price Segment: % Off-trade Volume 2012-2017
Table 97 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2012-2017
Table 98 GBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
Table 99 NBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
Table 100 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2014-2017
Table 101 GBO Company Shares of Champagne: % Total Volume 2013-2017
Table 102 NBO Company Shares of Champagne: % Total Volume 2013-2017
Table 103 LBN Brand Shares of Champagne: % Total Volume 2014-2017
Table 104 GBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
Table 105 NBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
Table 106 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2014-2017
Table 107 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2013-2017
Table 108 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2013-2017
Table 109 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2014-2017
Table 110 GBO Company Shares of Non-grape Wine: % Total Volume 2013-2017
Table 111 NBO Company Shares of Non-grape Wine: % Total Volume 2013-2017
Table 112 LBN Brand Shares of Non-grape Wine: % Total Volume 2014-2017
Table 113 Forecast Sales of Wine by Category: Total Volume 2017-2022
Table 114 Forecast Sales of Wine by Category: Total Value 2017-2022
Table 115 Forecast Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 116 Forecast Sales of Wine by Category: % Total Value Growth 2017-2022

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Megatrends

Country Report

Alcoholic Drinks in Japan

New Report Guarantee

Executive Summary

New Report Guarantee

Stagnation with pockets of growth

Diversified consumer demand blurring lines

Domestic manufacturers remained dominant in 2017

Supermarkets and convenience stores increase share

Legislation amendments are the key to future development

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Alcoholic Drinks in Japan

EXECUTIVE SUMMARY

Stagnation with pockets of growth

Diversified consumer demand blurring lines

Domestic manufacturers remained dominant in 2017

Supermarkets and convenience stores increase share

Legislation amendments are the key to future development

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

NEW KEY PRODUCT LAUNCHES

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Beer in Japan

HEADLINES

PROSPECTS

Decline throughout the review period

High-alcohol beer appears as new alternative to high-alcohol RTDs

Non-alcoholic beer market revitalised

COMPETITIVE LANDSCAPE

Leading brewers retain their positions

Sapporo Breweries stands out

CATEGORY BACKGROUND

Lager price band methodology

CATEGORY DATA

Cider/Perry in Japan

HEADLINES

PROSPECTS

Cider/Perry remains niche, but locality has potential for craft developments

Increasing presence of RTDs threatens cider/perry

COMPETITIVE LANDSCAPE

Domestic players continue to dominate

Cider/perry also available through on-trade channels

CATEGORY DATA

Rtds/High-Strength Premixes in Japan

HEADLINES

PROSPECTS

Intensive new product development spurs growth

Amendment to liquor tax boosts RTDs growth

COMPETITIVE LANDSCAPE

Top two aggressively defend their positions

Asahi breweries Ltd and Takara Shuzo Co Ltd hold double-digit shares

CATEGORY DATA

Spirits in Japan

HEADLINES

PROSPECTS

Whiskies remains stand-out category

White spirits follows the success of whisky, and craft gin is on the rise

Shochu struggles but shochu cocktail, Lemon Sour, gains popularity

COMPETITIVE LANDSCAPE

Suntory retains the lead

Takara Shuzo Co Ltd follows Suntory

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

CATEGORY DATA

Wine in Japan

HEADLINES