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Learn more69 pages, Jun 2018
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The Japanese alcoholic drinks market experienced stagnation in 2017, as it continued to suffer from the trend towards ienomi (drinking at home) amongst budget-conscious consumers. Beer was also hit by an amendment to liquor tax aimed at limiting retailer discounting, which led to a significant rise in prices.
The diversification of demand, founded partly on manufacturers’ efforts to stimulate growth in a stagnant market by reaching new consumers, is leading certain areas of alcoholic drinks to increasingly resemble soft drinks in terms of flavours and branding. Attempts to attract female and younger consumers have led to a focus on sweeter, lower alcohol products in some areas, including RTDs, with an emphasis on qualities such as a lack of artificial ingredients and reduced carbohydrate content also becoming more prominent.
Domestic manufacturers continued to dominate the Japanese alcoholic drinks market in 2017, with the most prominent non-Japanese multinationals failing to feature amongst the top 10 players by volume during the year. Japanese companies remained the dominant players across all alcoholic drinks categories.
Supermarkets and convenience stores both maintained trends of volume share growth in 2017, at the expense of food/drink/tobacco specialists and independent small grocers. The modern grocery formats are benefiting from the convenience they offer consumers with increasingly busy lifestyles, as well as the compatibility of purchasing alcoholic drinks for ienomi along with general household groceries.
The Japanese alcoholic drinks market is forecast to experience marginal growth over 2017-2022. However, the market’s performance and the precise character of its evolution will depend heavily on legislative, regulatory and fiscal developments over the course of the forecast period.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Japan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Alcoholic Drinks industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Japan for free:
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This industry report originates from Passport, our Alcoholic Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.