Alcoholic Drinks in Japan
Alcoholic drinks in 2022: The big picture
On-trade vs off-trade split
What next for alcoholic drinks?
Legal purchasing age and legal drinking age
Table 1 Number of On-trade Establishments by Type 2017-2022
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022
Contraband/parallel trade
Cross-border/private imports
Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
Summary 2 Research Sources
Beer in Japan
Total beer volumes increase thanks to a rebound in on-trade sales
On-trade rebound and new products strengthen Asahi’s lead
Non alcoholic beer records a decline after strong growth in 2021
A drastic impact expected due to tax reformation from 2023
With lifestyle changes, on-trade sales will struggle in the long run
Non alcoholic beer has further potential if new demand is successfully cultivated
Lager price band methodology
Summary 3 Lager by Price Band 2022
Table 18 Number of Breweries 2017-2022
Table 19 Sales of Beer by Category: Total Volume 2017-2022
Table 20 Sales of Beer by Category: Total Value 2017-2022
Table 21 Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 22 Sales of Beer by Category: % Total Value Growth 2017-2022
Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
Table 24 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
Table 27 Sales of Beer by Craft vs Standard 2017-2022
Table 28 GBO Company Shares of Beer: % Total Volume 2018-2022
Table 29 NBO Company Shares of Beer: % Total Volume 2018-2022
Table 30 LBN Brand Shares of Beer: % Total Volume 2019-2022
Table 31 Forecast Sales of Beer by Category: Total Volume 2022-2027
Table 32 Forecast Sales of Beer by Category: Total Value 2022-2027
Table 33 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
Table 34 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
Cider/Perry in Japan
On-trade sales rebound as consumers start to drink outside the home again
Nikka aims to develop demand for premium cider
Mercian renews its product to match the trend of enjoying alcohol with meals
Price increases expected in 2023
Cider/perry is compatible with the low alcohol trend
Prefectures where apples are grown focus on developing cider as a local speciality
Table 35 Sales of Cider/Perry: Total Volume 2017-2022
Table 36 Sales of Cider/Perry: Total Value 2017-2022
Table 37 Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 38 Sales of Cider/Perry: % Total Value Growth 2017-2022
Table 39 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2017-2022
Table 40 Sales of Cider/Perry by Off-trade vs On-trade: Value 2017-2022
Table 41 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 42 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2017-2022
Table 43 GBO Company Shares of Cider/Perry: % Total Volume 2018-2022
Table 44 NBO Company Shares of Cider/Perry: % Total Volume 2018-2022
Table 45 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2022
Table 46 Forecast Sales of Cider/Perry: Total Volume 2022-2027
Table 47 Forecast Sales of Cider/Perry: Total Value 2022-2027
Table 48 Forecast Sales of Cider/Perry: % Total Volume Growth 2022-2027
Table 49 Forecast Sales of Cider/Perry: % Total Value Growth 2022-2027
Rtds in Japan
Total volume sales of RTDs decline for the first time in 15 years
Suntory tries to position gin soda as the next trend after lemon sour
Strong growth for non alcoholic RTDs from a low base
Liquor tax revision and production expansion set to drive growth
Shift to lower alcohol products due to new labelling of the pure alcohol content
Targeting the increased evening relaxation time after the pandemic
Table 50 Sales of RTDs by Category: Total Volume 2017-2022
Table 51 Sales of RTDs by Category: Total Value 2017-2022
Table 52 Sales of RTDs by Category: % Total Volume Growth 2017-2022
Table 53 Sales of RTDs by Category: % Total Value Growth 2017-2022
Table 54 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
Table 55 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
Table 56 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 57 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
Table 58 GBO Company Shares of RTDs: % Total Volume 2018-2022
Table 59 NBO Company Shares of RTDs: % Total Volume 2018-2022
Table 60 LBN Brand Shares of RTDs: % Total Volume 2019-2022
Table 61 Forecast Sales of RTDs by Category: Total Volume 2022-2027
Table 62 Forecast Sales of RTDs by Category: Total Value 2022-2027
Table 63 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
Table 64 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027
Spirits in Japan
Despite on-trade rebound, home drinking is entrenched
Increased touchpoints expand the consumer base for whiskies
Suntory expands the consumer base for gin by diversifying its brand portfolio
New standards for Japanese whisky are expected to enhance its value
Shortage of Japanese whisky will continue
Shochu will struggle from the shorter amount of time spent in foodservice outlets
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 4 Benchmark Brands 2022
Table 65 Sales of Spirits by Category: Total Volume 2017-2022
Table 66 Sales of Spirits by Category: Total Value 2017-2022
Table 67 Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 68 Sales of Spirits by Category: % Total Value Growth 2017-2022
Table 69 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
Table 70 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
Table 71 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 72 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
Table 73 Sales of Dark Rum by Price Platform: % Total Volume 2017-2022
Table 74 Sales of White Rum by Price Platform: % Total Volume 2017-2022
Table 75 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2017-2022
Table 76 Sales of English Gin by Price Platform: % Total Volume 2017-2022
Table 77 Sales of Vodka by Price Platform: % Total Volume 2017-2022
Table 78 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2017-2022
Table 79 GBO Company Shares of Spirits: % Total Volume 2018-2022
Table 80 NBO Company Shares of Spirits: % Total Volume 2018-2022
Table 81 LBN Brand Shares of Spirits: % Total Volume 2019-2022
Table 82 Forecast Sales of Spirits by Category: Total Volume 2022-2027
Table 83 Forecast Sales of Spirits by Category: Total Value 2022-2027
Table 84 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
Table 85 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
Wine in Japan
Post-pandemic behavioural changes create difficulties for wine in the on-trade
Players look for alternatives to Beaujolais Nouveau due to soaring prices
Diversified alcohol content from 0% ABV to attract new consumers
The need to expand the consumer base for wine
Nihon wine expected to benefit from the resumption of winery tours
Sake needs to go beyond tradition to attract more consumers
Table 86 Sales of Wine by Category: Total Volume 2017-2022
Table 87 Sales of Wine by Category: Total Value 2017-2022
Table 88 Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 89 Sales of Wine by Category: % Total Value Growth 2017-2022
Table 90 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
Table 91 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
Table 92 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 93 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
Table 94 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2017-2022
Table 95 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2017-2022
Table 96 Sales of Still White Wine by Price Segment: % Off-trade Volume 2017-2022
Table 97 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2017-2022
Table 98 GBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
Table 99 NBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
Table 100 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2019-2022
Table 101 GBO Company Shares of Champagne: % Total Volume 2018-2022
Table 102 NBO Company Shares of Champagne: % Total Volume 2018-2022
Table 103 LBN Brand Shares of Champagne: % Total Volume 2019-2022
Table 104 GBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
Table 105 NBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
Table 106 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2019-2022
Table 107 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
Table 108 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
Table 109 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2019-2022
Table 110 GBO Company Shares of Non-grape Wine: % Total Volume 2018-2022
Table 111 NBO Company Shares of Non-grape Wine: % Total Volume 2018-2022
Table 112 LBN Brand Shares of Non-grape Wine: % Total Volume 2019-2022
Table 113 Forecast Sales of Wine by Category: Total Volume 2022-2027
Table 114 Forecast Sales of Wine by Category: Total Value 2022-2027
Table 115 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
Table 116 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027