Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Alcoholic Drinks in

Alcoholic Drinks in Latvia

Aug 2020

US$2,100

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

COVID-19 impact on alcoholic drinks

The influence of COVID-19 on Latvia has negatively affected per capita consumption of alcoholic drinks owing to the voluntary closure of on-trade establishments during the initial weeks of the lockdown. Demands on these outlets regarding the implementation of precise social distancing measures were not viable for the majority and many have gone bust owing to the loss of income.

COVID-19 country impact

As of 12 May 2020, Latvia had seen 18 deaths due to COVID-19 and 950 cases. The government declared a state of emergency from 13 March to 14 April, which saw the introduction of a number of restrictions and prohibitions.

Latvia’s excise rises compromising cross-border trade

In 2019, cross-border trade of alcoholic drinks was slowing due to changes in excise tax rates in Estonia and Latvia. Cross-border shoppers from countries and regions with higher excise levels – mostly Estonia, Scandinavia and, to a lesser extent, Lithuania – help the otherwise sluggish local market, especially categories such as beer, wine, vodka, rum, cider and mixed drinks.

Leader Cesu Alus is active in NPD and extensions in 2019

Cesu Alus AS maintained its leadership of alcoholic drinks in 2019, remaining strong in beer thanks to expanding its flavoured beer range and strengthening its portfolio by introducing Cinitis beer under its Mitava label, as well as Cesu Premium Red and seasonal Baltic Porter under the Cesu Premium brand. It was also active in the RTDs category, where it heads sales, bolstering its offer with new launches, such as Cesu 14 Pieczvaigznu, as well as with new flavours in the Cesu Bar Cocktails and Cesu Dzons ranges, and Le Coq Long Island Iced Tea.

COVID-19 adds to the list of challenges facing alcoholic drinks in Latvia

Social distancing is expected to be habitual among consumers in the long term, which will restrain the performance of the on-trade as wariness over the lingering threat of COVID-19 remains. Also, it is not likely that alcoholic drinks sales in the on-trade will return to 2019 levels in the forecast period, as per capita consumption will drop naturally due to trends established pre-COVID-19 in the market, especially depopulation.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Alcoholic Drinks Sample Report Alcoholic Drinks Data Sample Report

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Latvia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Latvia for free:

The Alcoholic Drinks in Latvia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Alcoholic Drinks in Latvia?
What are the major brands in Latvia?
Have there been any alcoholic drinks legislative changes over the past 12 months?
How is the alcoholic drinks industry affected by the recession?
What is consumed more; beer, wine or spirits?
What have been the key trends seen in new product developments?
Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Want to find out more about this report?

Request more information

Alcoholic Drinks in Latvia

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Latvia’s excise rises compromising cross-border trade

Leader Cesu Alus is active in NPD and extensions in 2019

COVID-19 adds to the list of challenges facing alcoholic drinks in Latvia

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2019

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty-free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019

MARKET DATA

Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

Beer in Latvia

HEADLINES

PRE-COVID-19 PERFORMANCE

Sales drop as challenges to beer producers mount

Variety of beer expands in Latvia, supporting premiumisation

Competitors pursue a more sophisticated offering

2020 AND BEYOND

COVID-19 impact

Affected products within beer

Recovery and opportunities

CATEGORY BACKGROUND

Summary 3 Lager by Price Band 2019

CATEGORY DATA

Table 17 Sales of Beer by Category: Total Volume 2014-2019
Table 18 Sales of Beer by Category: Total Value 2014-2019
Table 19 Sales of Beer by Category: % Total Volume Growth 2014-2019
Table 20 Sales of Beer by Category: % Total Value Growth 2014-2019
Table 21 Sales of Beer by Off-trade vs On-trade: Volume 2014-2019
Table 22 Sales of Beer by Off-trade vs On-trade: Value 2014-2019
Table 23 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 24 Sales of Beer by Off-trade vs On-trade: % Value Growth 2014-2019
Table 25 GBO Company Shares of Beer: % Total Volume 2015-2019
Table 26 NBO Company Shares of Beer: % Total Volume 2015-2019
Table 27 LBN Brand Shares of Beer: % Total Volume 2016-2019
Table 28 Forecast Sales of Beer by Category: Total Volume 2019-2024
Table 29 Forecast Sales of Beer by Category: Total Value 2019-2024
Table 30 Forecast Sales of Beer by Category: % Total Volume Growth 2019-2024
Table 31 Forecast Sales of Beer by Category: % Total Value Growth 2019-2024

Wine in Latvia

HEADLINES

PRE-COVID-19 PERFORMANCE

Latvian taste buds become more sophisticated as strong sales growth continues

Competition sparkles

Lower-priced range receiving growing demand

2020 AND BEYOND

COVID-19 impact

Affected products within wine

Recovery and opportunities

CATEGORY DATA

Table 32 Sales of Wine by Category: Total Volume 2014-2019
Table 33 Sales of Wine by Category: Total Value 2014-2019
Table 34 Sales of Wine by Category: % Total Volume Growth 2014-2019
Table 35 Sales of Wine by Category: % Total Value Growth 2014-2019
Table 36 Sales of Wine by Off-trade vs On-trade: Volume 2014-2019
Table 37 Sales of Wine by Off-trade vs On-trade: Value 2014-2019
Table 38 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 39 Sales of Wine by Off-trade vs On-trade: % Value Growth 2014-2019
Table 40 Forecast Sales of Wine by Category: Total Volume 2019-2024
Table 41 Forecast Sales of Wine by Category: Total Value 2019-2024
Table 42 Forecast Sales of Wine by Category: % Total Volume Growth 2019-2024
Table 43 Forecast Sales of Wine by Category: % Total Value Growth 2019-2024

Spirits in Latvia

HEADLINES

PRE-COVID-19 PERFORMANCE

Shake-up of spirits looks likely as consumers are influenced by international trends

Alcohol-heavy spirits put on extra weight in excise, discouraging purchases

Johan Freitag shines in Latvia, offering an authentic taste of Scandinavia

2020 AND BEYOND

COVID-19 impact

Affected products within spirits

Recovery and opportunities

CATEGORY DATA

Table 44 Sales of Spirits by Category: Total Volume 2014-2019
Table 45 Sales of Spirits by Category: Total Value 2014-2019
Table 46 Sales of Spirits by Category: % Total Volume Growth 2014-2019
Table 47 Sales of Spirits by Category: % Total Value Growth 2014-2019
Table 48 Sales of Spirits by Off-trade vs On-trade: Volume 2014-2019
Table 49 Sales of Spirits by Off-trade vs On-trade: Value 2014-2019
Table 50 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 51 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2014-2019
Table 52 GBO Company Shares of Spirits: % Total Volume 2015-2019
Table 53 NBO Company Shares of Spirits: % Total Volume 2015-2019
Table 54 LBN Brand Shares of Spirits: % Total Volume 2016-2019
Table 55 Forecast Sales of Spirits by Category: Total Volume 2019-2024
Table 56 Forecast Sales of Spirits by Category: Total Value 2019-2024
Table 57 Forecast Sales of Spirits by Category: % Total Volume Growth 2019-2024
Table 58 Forecast Sales of Spirits by Category: % Total Value Growth 2019-2024

Cider/Perry in Latvia

HEADLINES

PRE-COVID-19 PERFORMANCE

Thirst for cider among young adult consumers

Somersby: more than just cider

Room for craft varieties to develop

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

CATEGORY DATA

Table 59 Sales of Cider/Perry: Total Volume 2014-2019
Table 60 Sales of Cider/Perry: Total Value 2014-2019
Table 61 Sales of Cider/Perry: % Total Volume Growth 2014-2019
Table 62 Sales of Cider/Perry: % Total Value Growth 2014-2019
Table 63 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2014-2019
Table 64 Sales of Cider/Perry by Off-trade vs On-trade: Value 2014-2019
Table 65 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 66 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2014-2019
Table 67 GBO Company Shares of Cider/Perry: % Total Volume 2015-2019
Table 68 NBO Company Shares of Cider/Perry: % Total Volume 2015-2019
Table 69 LBN Brand Shares of Cider/Perry: % Total Volume 2016-2019
Table 70 Forecast Sales of Cider/Perry: Total Volume 2019-2024
Table 71 Forecast Sales of Cider/Perry: Total Value 2019-2024
Table 72 Forecast Sales of Cider/Perry: % Total Volume Growth 2019-2024
Table 73 Forecast Sales of Cider/Perry: % Total Value Growth 2019-2024

Rtds in Latvia

HEADLINES

PRE-COVID-19 PERFORMANCE

Spirit-based RTDs continue to slide

Wine-based RTDs takes over the category’s navigation

Leader Cesu Alus tries to refresh category image

2020 AND BEYOND

COVID-19 impact

Affected products within RTDs

Recovery and opportunities

CATEGORY DATA

Table 74 Sales of RTDs by Category: Total Volume 2014-2019
Table 75 Sales of RTDs by Category: Total Value 2014-2019
Table 76 Sales of RTDs by Category: % Total Volume Growth 2014-2019
Table 77 Sales of RTDs by Category: % Total Value Growth 2014-2019
Table 78 Sales of RTDs by Off-trade vs On-trade: Volume 2014-2019
Table 79 Sales of RTDs by Off-trade vs On-trade: Value 2014-2019
Table 80 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 81 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2014-2019
Table 82 GBO Company Shares of RTDs: % Total Volume 2015-2019
Table 83 NBO Company Shares of RTDs: % Total Volume 2015-2019
Table 84 LBN Brand Shares of RTDs: % Total Volume 2016-2019
Table 85 Forecast Sales of RTDs by Category: Total Volume 2019-2024
Table 86 Forecast Sales of RTDs by Category: Total Value 2019-2024
Table 87 Forecast Sales of RTDs by Category: % Total Volume Growth 2019-2024
Table 88 Forecast Sales of RTDs by Category: % Total Value Growth 2019-2024

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Country Report

Alcoholic Drinks in Latvia

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Latvia’s excise rises compromising cross-border trade

Leader Cesu Alus is active in NPD and extensions in 2019

COVID-19 adds to the list of challenges facing alcoholic drinks in Latvia

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Alcoholic Drinks in Latvia

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Latvia’s excise rises compromising cross-border trade

Leader Cesu Alus is active in NPD and extensions in 2019

COVID-19 adds to the list of challenges facing alcoholic drinks in Latvia

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty-free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Beer in Latvia

HEADLINES

PRE-COVID-19 PERFORMANCE

Sales drop as challenges to beer producers mount

Variety of beer expands in Latvia, supporting premiumisation

Competitors pursue a more sophisticated offering

2020 AND BEYOND

COVID-19 impact

Affected products within beer

Recovery and opportunities

CATEGORY BACKGROUND

CATEGORY DATA

Wine in Latvia

HEADLINES

PRE-COVID-19 PERFORMANCE

Latvian taste buds become more sophisticated as strong sales growth continues

Competition sparkles

Lower-priced range receiving growing demand

2020 AND BEYOND

COVID-19 impact

Affected products within wine

Recovery and opportunities

CATEGORY DATA

Spirits in Latvia

HEADLINES

PRE-COVID-19 PERFORMANCE

Shake-up of spirits looks likely as consumers are influenced by international trends

Alcohol-heavy spirits put on extra weight in excise, discouraging purchases

Johan Freitag shines in Latvia, offering an authentic taste of Scandinavia

2020 AND BEYOND

COVID-19 impact

Affected products within spirits

Recovery and opportunities

CATEGORY DATA

Cider/Perry in Latvia

HEADLINES

PRE-COVID-19 PERFORMANCE

Thirst for cider among young adult consumers

Somersby: more than just cider

Room for craft varieties to develop

2020 AND BEYOND