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Country Report

Alcoholic Drinks in

Alcoholic Drinks in Latvia

May 2021

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Executive Summary

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COVID-19 impact on alcoholic drinks

Due to the outbreak of COVID-19 in Latvia, alcoholic drinks recorded a volume decline of 1% in 2020, driven by a double-digit decline in the on-trade. From March 2020, a lockdown was put in place in the country that required the closure of non-essential outlets, while on-trade venues in Riga were required to put social distancing measurements in place if they wished to stay open.

COVID-19 country impact

The Latvian government declared a state of emergency from 13 March to 14 April, which saw the introduction of a number of restrictions and prohibitions. From 17 March, this prohibited movement of persons and vehicles through border-crossing points with the EU via air, sea, rail and road travel as well as at crossing points for local border traffic.

Company response

Alcohol deliveries to private citizens were prohibited before 2020. As the government changed the rulings in response to COVID-19, allowing e-commerce to sell alcoholic drinks and delivery services to set up, local businesses quickly adapted their models.

Retailing shift

Food and beverage stores were not closed during the lockdown, being classed as essential retailers by the government. Therefore, most alcoholic beverages were bought in supermarkets and hypermarkets, with many people keen to just visit one store during the pandemic, purchasing alcohol with their regular food shopping.

On-trade vs off-trade split

As many on-trade establishments closed voluntarily in 2020, while food and beverage stores were deemed essential and remained open, a shift was seen from the on-trade to retail sales. Therefore, the closure of the on-trade had a somewhat positive impact on off-trade, with retail sales of wine, beer and spirits rising.

What next for alcoholic drinks?

Across the forecast period, on-trade volume sales of alcoholic drinks is set to recover, with positive growth expected from 2021. However, this growth will be challenged and stifled by ongoing COVID-19 rules and regulations, while many consumers will continue to remain wary of socialising in public.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Latvia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Latvia for free:

The Alcoholic Drinks in Latvia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Alcoholic Drinks in Latvia?
What are the major brands in Latvia?
Have there been any alcoholic drinks legislative changes over the past 12 months?
How is the alcoholic drinks industry affected by the recession?
What is consumed more; beer, wine or spirits?
What have been the key trends seen in new product developments?
Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Alcoholic Drinks in Latvia

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2020

OPERATING ENVIRONMENT

Contraband/parallel trade

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020

MARKET DATA

Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025

DISCLAIMER

SOURCES

Summary 2 Research Sources

Beer in Latvia

KEY DATA FINDINGS

2020 IMPACT

Volume sales fall as consumers avoid on-trade establishments during COVID-19

Mid-priced and economy lagers record positive growth, boosted by higher retail sales

Migration from the on-trade to the off-trade boosts retail growth in 2020

RECOVERY AND OPPORTUNITIES

An ongoing decline in volume growth as price sensitivity impacts consumers choices

The impact of COVID-19 stifles innovation on the beer landscape

The health and wellness trend boosts sales of non-alcoholic options

CATEGORY BACKGROUND

Summary 3 Lager by Price Band 2020
Table 17 Number of Breweries 2020

CATEGORY DATA

Table 18 Sales of Beer by Category: Total Volume 2015-2020
Table 19 Sales of Beer by Category: Total Value 2015-2020
Table 20 Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 21 Sales of Beer by Category: % Total Value Growth 2015-2020
Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020
Table 23 Sales of Beer by Off-trade vs On-trade: Value 2015-2020
Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020
Table 26 GBO Company Shares of Beer: % Total Volume 2016-2020
Table 27 NBO Company Shares of Beer: % Total Volume 2016-2020
Table 28 LBN Brand Shares of Beer: % Total Volume 2017-2020
Table 29 Forecast Sales of Beer by Category: Total Volume 2020-2025
Table 30 Forecast Sales of Beer by Category: Total Value 2020-2025
Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025
Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025

Wine in Latvia

KEY DATA FINDINGS

2020 IMPACT

Total volume sales record a marginal decline as retail sales rise in 2020

Non-grape wine boosts growth, thanks to being an affordable option

Wineries offer delivery services as the share of e-commerce increases

RECOVERY AND OPPORTUNITIES

On-trade growth recovers, however, consumers remain cautious across the early forecast period

E-commerce and marketing campaigns boost interest in the wine culture

Health trends dampen sales for fortified wines as champagne retains its popularity

CATEGORY DATA

Table 33 Sales of Wine by Category: Total Volume 2015-2020
Table 34 Sales of Wine by Category: Total Value 2015-2020
Table 35 Sales of Wine by Category: % Total Volume Growth 2015-2020
Table 36 Sales of Wine by Category: % Total Value Growth 2015-2020
Table 37 Sales of Wine by Off-trade vs On-trade: Volume 2015-2020
Table 38 Sales of Wine by Off-trade vs On-trade: Value 2015-2020
Table 39 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 40 Sales of Wine by Off-trade vs On-trade: % Value Growth 2015-2020
Table 41 Forecast Sales of Wine by Category: Total Volume 2020-2025
Table 42 Forecast Sales of Wine by Category: Total Value 2020-2025
Table 43 Forecast Sales of Wine by Category: % Total Volume Growth 2020-2025
Table 44 Forecast Sales of Wine by Category: % Total Value Growth 2020-2025

Spirits in Latvia

KEY DATA FINDINGS

2020 IMPACT

On-trade sales decline as e-commerce boosts the growth in retail sales

Vodka leads sales; however, cognac and other spirits drive volume growth

Excise taxes increase, boosting sales of cheaper options during 2020

RECOVERY AND OPPORTUNITIES

On-trade sales recover, however, the off-trade suffers from rising excise tax

The health and wellness trend reduces the consumption of spirits

Premiumisation rises, as the interest in gin continues to grow

CATEGORY DATA

Table 45 Sales of Spirits by Category: Total Volume 2015-2020
Table 46 Sales of Spirits by Category: Total Value 2015-2020
Table 47 Sales of Spirits by Category: % Total Volume Growth 2015-2020
Table 48 Sales of Spirits by Category: % Total Value Growth 2015-2020
Table 49 Sales of Spirits by Off-trade vs On-trade: Volume 2015-2020
Table 50 Sales of Spirits by Off-trade vs On-trade: Value 2015-2020
Table 51 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 52 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2015-2020
Table 53 GBO Company Shares of Spirits: % Total Volume 2016-2020
Table 54 NBO Company Shares of Spirits: % Total Volume 2016-2020
Table 55 LBN Brand Shares of Spirits: % Total Volume 2017-2020
Table 56 Forecast Sales of Spirits by Category: Total Volume 2020-2025
Table 57 Forecast Sales of Spirits by Category: Total Value 2020-2025
Table 58 Forecast Sales of Spirits by Category: % Total Volume Growth 2020-2025
Table 59 Forecast Sales of Spirits by Category: % Total Value Growth 2020-2025

Cider/Perry in Latvia

KEY DATA FINDINGS

2020 IMPACT

Both off-trade and on-trade growth decline, as cider/perry suffers from competition

Border controls dampen sales as venues close in Riga

Aldaris AS, continues to lead cider/perry, offering Somersby

RECOVERY AND OPPORTUNITIES

Seasonal periods boost sales of cider/perry, in both the on-trade and off-trade

Sales face competition from RTDs and light beer, as innovation on the landscape is weak

Room for craft varieties to develop over the forecast period

CATEGORY DATA

Table 60 Sales of Cider/Perry: Total Volume 2015-2020
Table 61 Sales of Cider/Perry: Total Value 2015-2020
Table 62 Sales of Cider/Perry: % Total Volume Growth 2015-2020
Table 63 Sales of Cider/Perry: % Total Value Growth 2015-2020
Table 64 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2015-2020
Table 65 Sales of Cider/Perry by Off-trade vs On-trade: Value 2015-2020
Table 66 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 67 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2015-2020
Table 68 GBO Company Shares of Cider/Perry: % Total Volume 2016-2020
Table 69 NBO Company Shares of Cider/Perry: % Total Volume 2016-2020
Table 70 LBN Brand Shares of Cider/Perry: % Total Volume 2017-2020
Table 71 Forecast Sales of Cider/Perry: Total Volume 2020-2025
Table 72 Forecast Sales of Cider/Perry: Total Value 2020-2025
Table 73 Forecast Sales of Cider/Perry: % Total Volume Growth 2020-2025
Table 74 Forecast Sales of Cider/Perry: % Total Value Growth 2020-2025

Rtds in Latvia

KEY DATA FINDINGS

2020 IMPACT

Off-trade sales decline due to the competition from wine, as on-trade sales suffer due to closures

E-commerce sales rise, however, lack of house parties and gatherings damage retail growth

Stockpiling of spirits and wine leads to a decline in sales for RTDs

RECOVERY AND OPPORTUNITIES

Wine-based RTDs drive the bulk of growth, benefiting from a return to socialising

A shrinking audience and growing competition challenges sales of RTDs

Lidl enters the RTD landscape, increasing price-competition

CATEGORY DATA

Table 75 Sales of RTDs by Category: Total Volume 2015-2020
Table 76 Sales of RTDs by Category: Total Value 2015-2020
Table 77 Sales of RTDs by Category: % Total Volume Growth 2015-2020
Table 78 Sales of RTDs by Category: % Total Value Growth 2015-2020
Table 79 Sales of RTDs by Off-trade vs On-trade: Volume 2015-2020
Table 80 Sales of RTDs by Off-trade vs On-trade: Value 2015-2020
Table 81 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 82 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2015-2020
Table 83 GBO Company Shares of RTDs: % Total Volume 2016-2020
Table 84 NBO Company Shares of RTDs: % Total Volume 2016-2020
Table 85 LBN Brand Shares of RTDs: % Total Volume 2017-2020
Table 86 Forecast Sales of RTDs by Category: Total Volume 2020-2025
Table 87 Forecast Sales of RTDs by Category: Total Value 2020-2025
Table 88 Forecast Sales of RTDs by Category: % Total Volume Growth 2020-2025
Table 89 Forecast Sales of RTDs by Category: % Total Value Growth 2020-2025

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Megatrends

Country Report

Alcoholic Drinks in Latvia

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Alcoholic Drinks in Latvia

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DISCLAIMER

SOURCES

Beer in Latvia

KEY DATA FINDINGS

2020 IMPACT

Volume sales fall as consumers avoid on-trade establishments during COVID-19

Mid-priced and economy lagers record positive growth, boosted by higher retail sales

Migration from the on-trade to the off-trade boosts retail growth in 2020

RECOVERY AND OPPORTUNITIES

An ongoing decline in volume growth as price sensitivity impacts consumers choices

The impact of COVID-19 stifles innovation on the beer landscape

The health and wellness trend boosts sales of non-alcoholic options

CATEGORY BACKGROUND

CATEGORY DATA

Wine in Latvia

KEY DATA FINDINGS

2020 IMPACT

Total volume sales record a marginal decline as retail sales rise in 2020

Non-grape wine boosts growth, thanks to being an affordable option

Wineries offer delivery services as the share of e-commerce increases

RECOVERY AND OPPORTUNITIES

On-trade growth recovers, however, consumers remain cautious across the early forecast period

E-commerce and marketing campaigns boost interest in the wine culture

Health trends dampen sales for fortified wines as champagne retains its popularity

CATEGORY DATA

Spirits in Latvia

KEY DATA FINDINGS

2020 IMPACT

On-trade sales decline as e-commerce boosts the growth in retail sales

Vodka leads sales; however, cognac and other spirits drive volume growth

Excise taxes increase, boosting sales of cheaper options during 2020

RECOVERY AND OPPORTUNITIES

On-trade sales recover, however, the off-trade suffers from rising excise tax

The health and wellness trend reduces the consumption of spirits

Premiumisation rises, as the interest in gin continues to grow

CATEGORY DATA

Cider/Perry in Latvia

KEY DATA FINDINGS

2020 IMPACT

Both off-trade and on-trade growth decline, as cider/perry suffers from competition

Border controls dampen sales as venues close in Riga

Aldaris AS, continues to lead cider/perry, offering Somersby

RECOVERY AND OPPORTUNITIES

Seasonal periods boost sales of cider/perry, in both the on-trade and off-trade