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Country Report

Alcoholic Drinks in

Alcoholic Drinks in Latvia

58 pages, Jun 2018

US$2,100

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Executive Summary

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Cross-border sales have major impact on Latvian market

During 2017 the major trend that shifted consumer preferences was the ever-expanding cross-border sales. Due to the widening excise tax gap, set at different base prices, and a highly competitive domestic alcoholic beverages production environment, consumers from Estonia and Finland have had a significant effect upon the alcoholic drinks market in Latvia.

Improved purchasing power dictates consumer preferences in 2017

During 2017 the one of most important trends dictating consumer preferences was the aggregate improvement in Latvia’s economic welfare, which has largely increased the spending power of domestic consumers. Additional income has allowed the consumers to increase their attention to premium-perceived categories such as cognac, whiskey and gin; however, whilst consumers have become more inclined to switch between categories, price remains one of the core driving forces for securing a purchase.

Craft drink producers gain additional attention

Along with the increasing consumer education about the products they purchase, interest in brand heritage and growing demand for premium, the craft trend is developing in Latvia. Higher demand for niche products is predominantly notable in beer, cider and gin categories, as core consumers have outgrown the mass-produced goods, preferring small batches of value-added production.

Specialist retailers benefit from border sales

In 2017 there was an unparalleled increase in the share of alcohol specialist retailers within the context of aggregate alcoholic drinks sales. Stores such as Alko 1000 and Super Alco have increased their presence on the Estonian border; simultaneously, utilising the adjustments in Lithuanian legislation, new specialist alcohol retailers have opened along the Lithuanian border as well.

Dropping domestic demand is expected to be offset by foreigners

Cross-border benefit aside, over the long term domestic demand is expected to gradually drop. This is going to be stimulated by the decreasing number of population living in Latvia due to demographic concerns and migratory issues, as well as changing consumer preferences that are gradually shifting towards a healthier lifestyle, implying less alcohol consumption.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Latvia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Latvia for free:

The Alcoholic Drinks in Latvia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Alcoholic Drinks in Latvia?
What are the major brands in Latvia?
Have there been any alcoholic drinks legislative changes over the past 12 months?
How is the alcoholic drinks industry affected by the recession?
What is consumed more; beer, wine or spirits?
What have been the key trends seen in new product developments?
Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Alcoholic Drinks in Latvia

EXECUTIVE SUMMARY

Cross-border sales have major impact on Latvian market

Improved purchasing power dictates consumer preferences in 2017

Craft drink producers gain additional attention

Specialist retailers benefit from border sales

Dropping domestic demand is expected to be offset by foreigners

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

Summary 2 Key New Product Developments 2017

MARKET INDICATORS

Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 12 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2017
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 3 Research Sources

Beer in Latvia

HEADLINES

PROSPECTS

Cross-border sales drag beer dynamics up

Craft beer pushes the popularity of ales in Latvia

Economy beer will be hardest hit by excise tax hikes

COMPETITIVE LANDSCAPE

Slide in economy beer sales demands innovation

Flexibility ensures success of larger producers in 2017

Overpopulated category bars new brands from entry

CATEGORY BACKGROUND

Summary 4 Lager by Price Band 2017
Table 17 Number of Breweries 2012-2017

CATEGORY DATA

Table 18 Sales of Beer by Category: Total Volume 2012-2017
Table 19 Sales of Beer by Category: Total Value 2012-2017
Table 20 Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 21 Sales of Beer by Category: % Total Value Growth 2012-2017
Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2012-2017
Table 23 Sales of Beer by Off-trade vs On-trade: Value 2012-2017
Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2012-2017
Table 26 GBO Company Shares of Beer: % Total Volume 2013-2017
Table 27 NBO Company Shares of Beer: % Total Volume 2013-2017
Table 28 LBN Brand Shares of Beer: % Total Volume 2014-2017
Table 29 Forecast Sales of Beer by Category: Total Volume 2017-2022
Table 30 Forecast Sales of Beer by Category: Total Value 2017-2022
Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2017-2022

Cider/Perry in Latvia

HEADLINES

PROSPECTS

Cross-border sales fuel category development in 2017

Cider can redefine itself in the future

Ciders reflects the emergence of craft drinks in Latvia

COMPETITIVE LANDSCAPE

Craft production gains shelf space

Increasing demand for larger volume drinks

Small producers gain leverage by approaching through on-trade

CATEGORY DATA

Table 33 Sales of Cider/Perry: Total Volume 2012-2017
Table 34 Sales of Cider/Perry: Total Value 2012-2017
Table 35 Sales of Cider/Perry: % Total Volume Growth 2012-2017
Table 36 Sales of Cider/Perry: % Total Value Growth 2012-2017
Table 37 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2012-2017
Table 38 Sales of Cider/Perry by Off-trade vs On-trade: Value 2012-2017
Table 39 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 40 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2012-2017
Table 41 GBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 42 NBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 43 LBN Brand Shares of Cider/Perry: % Total Volume 2014-2017
Table 44 Forecast Sales of Cider/Perry: Total Volume 2017-2022
Table 45 Forecast Sales of Cider/Perry: Total Value 2017-2022
Table 46 Forecast Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 47 Forecast Sales of Cider/Perry: % Total Value Growth 2017-2022

Rtds/High-Strength Premixes in Latvia

HEADLINES

PROSPECTS

Innovation required in order to maintain core consumers

Growth stolen by more elaborate drinks categories

People seek more familiar flavours

COMPETITIVE LANDSCAPE

Extensive and well-targeted marketing campaigns allow to maintain leadership

Lack of new entrants hinders development of the category

Category loses its core audience

CATEGORY DATA

Table 48 Sales of RTDS/High-Strength Premixes by Category: Total Volume 2012-2017
Table 49 Sales of RTDS/High-Strength Premixes by Category: Total Value 2012-2017
Table 50 Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2012-2017
Table 51 Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2012-2017
Table 52 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 53 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 54 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 55 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 56 GBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2017
Table 57 NBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2017
Table 58 LBN Brand Shares of RTDS/High-Strength Premixes: % Total Volume 2014-2017
Table 59 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Volume 2017-2022
Table 60 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Value 2017-2022
Table 61 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2017-2022
Table 62 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2017-2022

Spirits in Latvia

HEADLINES

PROSPECTS

Improving purchasing power boosts demand for premium

Responding to health concerns in newly developing products

Rum and gin regain popularity as consumption habits change

COMPETITIVE LANDSCAPE

Price differences still allow the capture of significant volume shares

Latvia benefits as an export hub

New product launches develop the category

CATEGORY DATA

Table 63 Sales of Spirits by Category: Total Volume 2012-2017
Table 64 Sales of Spirits by Category: Total Value 2012-2017
Table 65 Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 66 Sales of Spirits by Category: % Total Value Growth 2012-2017
Table 67 Sales of Spirits by Off-trade vs On-trade: Volume 2012-2017
Table 68 Sales of Spirits by Off-trade vs On-trade: Value 2012-2017
Table 69 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 70 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2012-2017
Table 71 GBO Company Shares of Spirits: % Total Volume 2013-2017
Table 72 NBO Company Shares of Spirits: % Total Volume 2013-2017
Table 73 LBN Brand Shares of Spirits: % Total Volume 2014-2017
Table 74 Forecast Sales of Spirits by Category: Total Volume 2017-2022
Table 75 Forecast Sales of Spirits by Category: Total Value 2017-2022
Table 76 Forecast Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 77 Forecast Sales of Spirits by Category: % Total Value Growth 2017-2022

Wine in Latvia

HEADLINES

PROSPECTS

Shifting lifestyle habits enable white wine to surge in 2017

Stable growth ensured by domestic consumers

Largest shifts are in sparkling wine

COMPETITIVE LANDSCAPE

Largest growth achieved by economy-priced wine

Fragmented category invites more educated consumers

Lack of wine tradition in Latvia neglects innovation

CATEGORY DATA

Table 78 Sales of Wine by Category: Total Volume 2012-2017
Table 79 Sales of Wine by Category: Total Value 2012-2017
Table 80 Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 81 Sales of Wine by Category: % Total Value Growth 2012-2017
Table 82 Sales of Wine by Off-trade vs On-trade: Volume 2012-2017
Table 83 Sales of Wine by Off-trade vs On-trade: Value 2012-2017
Table 84 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 85 Sales of Wine by Off-trade vs On-trade: % Value Growth 2012-2017
Table 86 Forecast Sales of Wine by Category: Total Volume 2017-2022
Table 87 Forecast Sales of Wine by Category: Total Value 2017-2022
Table 88 Forecast Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 89 Forecast Sales of Wine by Category: % Total Value Growth 2017-2022

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Megatrends

Country Report

Alcoholic Drinks in Latvia

New Report Guarantee

Executive Summary

New Report Guarantee

Cross-border sales have major impact on Latvian market

Improved purchasing power dictates consumer preferences in 2017

Craft drink producers gain additional attention

Specialist retailers benefit from border sales

Dropping domestic demand is expected to be offset by foreigners

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Alcoholic Drinks in Latvia

EXECUTIVE SUMMARY

Cross-border sales have major impact on Latvian market

Improved purchasing power dictates consumer preferences in 2017

Craft drink producers gain additional attention

Specialist retailers benefit from border sales

Dropping domestic demand is expected to be offset by foreigners

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Beer in Latvia

HEADLINES

PROSPECTS

Cross-border sales drag beer dynamics up

Craft beer pushes the popularity of ales in Latvia

Economy beer will be hardest hit by excise tax hikes

COMPETITIVE LANDSCAPE

Slide in economy beer sales demands innovation

Flexibility ensures success of larger producers in 2017

Overpopulated category bars new brands from entry

CATEGORY BACKGROUND

CATEGORY DATA

Cider/Perry in Latvia

HEADLINES

PROSPECTS

Cross-border sales fuel category development in 2017

Cider can redefine itself in the future

Ciders reflects the emergence of craft drinks in Latvia

COMPETITIVE LANDSCAPE

Craft production gains shelf space

Increasing demand for larger volume drinks

Small producers gain leverage by approaching through on-trade

CATEGORY DATA

Rtds/High-Strength Premixes in Latvia

HEADLINES

PROSPECTS

Innovation required in order to maintain core consumers

Growth stolen by more elaborate drinks categories

People seek more familiar flavours

COMPETITIVE LANDSCAPE

Extensive and well-targeted marketing campaigns allow to maintain leadership

Lack of new entrants hinders development of the category

Category loses its core audience

CATEGORY DATA

Spirits in Latvia

HEADLINES

PROSPECTS

Improving purchasing power boosts demand for premium

Responding to health concerns in newly developing products

Rum and gin regain popularity as consumption habits change

COMPETITIVE LANDSCAPE

Price differences still allow the capture of significant volume shares

Latvia benefits as an export hub