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Country Report

Alcoholic Drinks in

Alcoholic Drinks in Latvia

41 pages, Jul 2019

US$2,100

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Unusually warm summer boosts beer and cider sales

The summer of 2018 was the longest since 2006, thus significantly helping to boost sales of light seasonal alcoholic beverages such as beer and cider, despite price increases resulting from the introduction of higher excise tax. Several retailers reported running out of stock due to extraordinarily high seasonal demand for light drinks.

Border trade has significant impact on local sales

Cross-border shoppers from countries with higher excise levels - mostly Estonia, Scandinavia and, to a lesser extent, Lithuania - continue to help the otherwise sluggish local market, especially categories such as beer, wine, vodka, rum, cider and mixed drinks. Border trade in alcoholic drinks has gradually increased since 2017.

Attention on premium and novel categories

Increasing incomes are stimulating interest in more sophisticated, higher quality and novel products. At the same time, the increased excise tax and ban on large PET bottles is pushing less affluent consumers to either upgrade or migrate to the illegal market.

Lidl’s first stores to open in 2020

Lidl is expected to open its first stores during the forecast period. This move is set to deepen competitive pressure in an already crowded market and impact mainly affordable and mainstream segments in most alcoholic beverages categories.

Uncertain prospects for relatively small local market

The recent wave of cross-border sales has artificially distorted actual local consumption figures. However, the local market for alcoholic beverages is being negatively impacted by the decreasing population, continuously increasing excise tax rates, and the shift among younger generations towards healthier lifestyles, with there being little likelihood of strong volume growth during the forecast period.

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Alcoholic Drinks Sample Report Alcoholic Drinks Data Sample Report

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Latvia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Latvia for free:

The Alcoholic Drinks in Latvia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Alcoholic Drinks in Latvia?
What are the major brands in Latvia?
Have there been any alcoholic drinks legislative changes over the past 12 months?
How is the alcoholic drinks industry affected by the recession?
What is consumed more; beer, wine or spirits?
What have been the key trends seen in new product developments?
Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Alcoholic Drinks in Latvia

EXECUTIVE SUMMARY

Unusually warm summer boosts beer and cider sales

Border trade has significant impact on local sales

Attention on premium and novel categories

Lidl’s first stores to open in 2020

Uncertain prospects for relatively small local market

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2018

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

MARKET INDICATORS

Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018

MARKET DATA

Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources

Beer in Latvia

HEADLINES

PROSPECTS

Unexpectedly good year due to long summer and continuing border trade

Craft products – innovative and added value offerings in the spotlight

Expansion in non-alcoholic beers continues

COMPETITIVE LANDSCAPE

Large mainstream players retain leadership

Small breweries benefit from lower excise and niche positioning

Ban on large PET bottles fuels shift towards pricier products

CATEGORY BACKGROUND

Summary 3 Lager by Price Band 2018
Table 17 Number of Breweries 2013-2018

CATEGORY DATA

Table 18 Sales of Beer by Category: Total Volume 2013-2018
Table 19 Sales of Beer by Category: Total Value 2013-2018
Table 20 Sales of Beer by Category: % Total Volume Growth 2013-2018
Table 21 Sales of Beer by Category: % Total Value Growth 2013-2018
Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2013-2018
Table 23 Sales of Beer by Off-trade vs On-trade: Value 2013-2018
Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2013-2018
Table 26 GBO Company Shares of Beer: % Total Volume 2014-2018
Table 27 NBO Company Shares of Beer: % Total Volume 2014-2018
Table 28 LBN Brand Shares of Beer: % Total Volume 2015-2018
Table 29 Forecast Sales of Beer by Category: Total Volume 2018-2023
Table 30 Forecast Sales of Beer by Category: Total Value 2018-2023
Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2018-2023
Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2018-2023

Cider/Perry in Latvia

HEADLINES

PROSPECTS

Sales boosted strongly by cross-border trade

Increasing interest and wider offer in craft ciders

Non-alcoholic ciders to grow further

COMPETITIVE LANDSCAPE

Somersby remains leading brand

Aldaris, Cesu Alus and Latvijas Balsams continue to dominate

Lidl’s entry to increase competitive pressure

CATEGORY DATA

Table 33 Sales of Cider/Perry: Total Volume 2013-2018
Table 34 Sales of Cider/Perry: Total Value 2013-2018
Table 35 Sales of Cider/Perry: % Total Volume Growth 2013-2018
Table 36 Sales of Cider/Perry: % Total Value Growth 2013-2018
Table 37 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2013-2018
Table 38 Sales of Cider/Perry by Off-trade vs On-trade: Value 2013-2018
Table 39 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 40 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2013-2018
Table 41 GBO Company Shares of Cider/Perry: % Total Volume 2014-2018
Table 42 NBO Company Shares of Cider/Perry: % Total Volume 2014-2018
Table 43 LBN Brand Shares of Cider/Perry: % Total Volume 2015-2018
Table 44 Forecast Sales of Cider/Perry: Total Volume 2018-2023
Table 45 Forecast Sales of Cider/Perry: Total Value 2018-2023
Table 46 Forecast Sales of Cider/Perry: % Total Volume Growth 2018-2023
Table 47 Forecast Sales of Cider/Perry: % Total Value Growth 2018-2023

Rtds in Latvia

HEADLINES

PROSPECTS

Consumers choosing more natural and sophisticated drinks

Less fashionable and unhealthy image contribute to the decline of RTDs

Less cola and spirits, more gin and emerging wine-based mixes

COMPETITIVE LANDSCAPE

Three leading players retain leadership

Cross-category migration

Lidl’s entry to increase competition

CATEGORY DATA

Table 48 Sales of RTDS by Category: Total Volume 2013-2018
Table 49 Sales of RTDS by Category: Total Value 2013-2018
Table 50 Sales of RTDS by Category: % Total Volume Growth 2013-2018
Table 51 Sales of RTDS by Category: % Total Value Growth 2013-2018
Table 52 Sales of RTDS by Off-trade vs On-trade: Volume 2013-2018
Table 53 Sales of RTDS by Off-trade vs On-trade: Value 2013-2018
Table 54 Sales of RTDS by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 55 Sales of RTDS by Off-trade vs On-trade: % Value Growth 2013-2018
Table 56 GBO Company Shares of RTDS: % Total Volume 2014-2018
Table 57 NBO Company Shares of RTDS: % Total Volume 2014-2018
Table 58 LBN Brand Shares of RTDS: % Total Volume 2015-2018
Table 59 Forecast Sales of RTDS by Category: Total Volume 2018-2023
Table 60 Forecast Sales of RTDS by Category: Total Value 2018-2023
Table 61 Forecast Sales of RTDS by Category: % Total Volume Growth 2018-2023
Table 62 Forecast Sales of RTDS by Category: % Total Value Growth 2018-2023

Spirits in Latvia

HEADLINES

PROSPECTS

Liquors and whiskies continue to grow

Increasing excise tax affects price-sensitive consumers most

Trend towards imported products

COMPETITIVE LANDSCAPE

Leading players benefit from strong brand awareness and distribution networks

Quality over quantity, domination of imported goods

Lidl’s entry to increase competitive pressure

CATEGORY DATA

Table 63 Sales of Spirits by Category: Total Volume 2013-2018
Table 64 Sales of Spirits by Category: Total Value 2013-2018
Table 65 Sales of Spirits by Category: % Total Volume Growth 2013-2018
Table 66 Sales of Spirits by Category: % Total Value Growth 2013-2018
Table 67 Sales of Spirits by Off-trade vs On-trade: Volume 2013-2018
Table 68 Sales of Spirits by Off-trade vs On-trade: Value 2013-2018
Table 69 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 70 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2013-2018
Table 71 GBO Company Shares of Spirits: % Total Volume 2014-2018
Table 72 NBO Company Shares of Spirits: % Total Volume 2014-2018
Table 73 LBN Brand Shares of Spirits: % Total Volume 2015-2018
Table 74 Forecast Sales of Spirits by Category: Total Volume 2018-2023
Table 75 Forecast Sales of Spirits by Category: Total Value 2018-2023
Table 76 Forecast Sales of Spirits by Category: % Total Volume Growth 2018-2023
Table 77 Forecast Sales of Spirits by Category: % Total Value Growth 2018-2023

Wine in Latvia

HEADLINES

PROSPECTS

Strong interest in still and sparkling wines

Fortified wines boosts shift away from excise affected economy spirits

Increasing power of influencers in mainstream and premium segments

COMPETITIVE LANDSCAPE

Wine remains highly fragmented and competitive

Agdam remains best-selling wine in Latvia

Lidl’s entry to put competitive pressure on affordable and mainstream segments

CATEGORY DATA

Table 78 Sales of Wine by Category: Total Volume 2013-2018
Table 79 Sales of Wine by Category: Total Value 2013-2018
Table 80 Sales of Wine by Category: % Total Volume Growth 2013-2018
Table 81 Sales of Wine by Category: % Total Value Growth 2013-2018
Table 82 Sales of Wine by Off-trade vs On-trade: Volume 2013-2018
Table 83 Sales of Wine by Off-trade vs On-trade: Value 2013-2018
Table 84 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 85 Sales of Wine by Off-trade vs On-trade: % Value Growth 2013-2018
Table 86 Forecast Sales of Wine by Category: Total Volume 2018-2023
Table 87 Forecast Sales of Wine by Category: Total Value 2018-2023
Table 88 Forecast Sales of Wine by Category: % Total Volume Growth 2018-2023
Table 89 Forecast Sales of Wine by Category: % Total Value Growth 2018-2023

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Megatrends

Country Report

Alcoholic Drinks in Latvia

New Report Guarantee

Executive Summary

New Report Guarantee

Unusually warm summer boosts beer and cider sales

Border trade has significant impact on local sales

Attention on premium and novel categories

Lidl’s first stores to open in 2020

Uncertain prospects for relatively small local market

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Alcoholic Drinks in Latvia

EXECUTIVE SUMMARY

Unusually warm summer boosts beer and cider sales

Border trade has significant impact on local sales

Attention on premium and novel categories

Lidl’s first stores to open in 2020

Uncertain prospects for relatively small local market

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Beer in Latvia

HEADLINES

PROSPECTS

Unexpectedly good year due to long summer and continuing border trade

Craft products – innovative and added value offerings in the spotlight

Expansion in non-alcoholic beers continues

COMPETITIVE LANDSCAPE

Large mainstream players retain leadership

Small breweries benefit from lower excise and niche positioning

Ban on large PET bottles fuels shift towards pricier products

CATEGORY BACKGROUND

CATEGORY DATA

Cider/Perry in Latvia

HEADLINES

PROSPECTS

Sales boosted strongly by cross-border trade

Increasing interest and wider offer in craft ciders

Non-alcoholic ciders to grow further

COMPETITIVE LANDSCAPE

Somersby remains leading brand

Aldaris, Cesu Alus and Latvijas Balsams continue to dominate

Lidl’s entry to increase competitive pressure

CATEGORY DATA

Rtds in Latvia

HEADLINES

PROSPECTS

Consumers choosing more natural and sophisticated drinks

Less fashionable and unhealthy image contribute to the decline of RTDs

Less cola and spirits, more gin and emerging wine-based mixes

COMPETITIVE LANDSCAPE

Three leading players retain leadership

Cross-category migration

Lidl’s entry to increase competition

CATEGORY DATA

Spirits in Latvia

HEADLINES

PROSPECTS

Liquors and whiskies continue to grow

Increasing excise tax affects price-sensitive consumers most

Trend towards imported products

COMPETITIVE LANDSCAPE

Leading players benefit from strong brand awareness and distribution networks

Quality over quantity, domination of imported goods

Lidl’s entry to increase competitive pressure

CATEGORY DATA