Executive Summary

Jun 2019

While economic conditions eased in 2018, they remained tough and austerity measures cautioned spending. The industry is severely hampered by religious, cultural and legal restrictions on alcohol consumption.

Country insight
Socioeconomic trends
Logistics/infrastructure
Legislation
Taxation and duty levies
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Alcoholic Drinks in Oman

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Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Oman with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in Oman, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Oman for free:

The Alcoholic Drinks in Oman market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Alcoholic Drinks in Oman?
  • What are the major brands in Oman?
  • Have there been any alcoholic drinks legislative changes over the past 12 months?
  • How is the alcoholic drinks industry affected by the recession?
  • What is consumed more; beer, wine or spirits?
  • What have been the key trends seen in new product developments?
  • Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Alcoholic Drinks in Oman

EXECUTIVE SUMMARY

Country insight
Socioeconomic trends
Logistics/infrastructure
Chart 1 Alcoholic Drinks: Food/Drink/Tobacco Specialist
Chart 2 Alcoholic Drinks: Food/Drink/Tobacco Specialist
Legislation
Taxation and duty levies

MARKET DATA

Table 1 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 2 Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 3 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 4 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Table 5 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 9 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018
Table 10 Distribution of Alcoholic Drinks by Format: % Off-trade Volume 2013-2018
Table 11 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018
Table 12 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 14 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023

BEER

Chart 3 Beer: Hypermarket
Chart 4 Beer: Hypermarket
Category Data
Table 16 Sales of Beer by Category: Total Volume 2013-2018
Table 17 Sales of Beer by Category: Total Value 2013-2018
Table 18 Sales of Beer by Category: % Total Volume Growth 2013-2018
Table 19 Sales of Beer by Category: % Total Value Growth 2013-2018
Table 20 Sales of Beer by Off-trade vs On-trade: Volume 2013-2018
Table 21 Sales of Beer by Off-trade vs On-trade: Value 2013-2018
Table 22 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 23 Sales of Beer by Off-trade vs On-trade: % Value Growth 2013-2018
Table 24 GBO Company Shares of Beer: % Total Volume 2014-2018
Table 25 NBO Company Shares of Beer: % Total Volume 2014-2018
Table 26 LBN Brand Shares of Beer: % Total Volume 2015-2018
Table 27 Forecast Sales of Beer by Category: Total Volume 2018-2023
Table 28 Forecast Sales of Beer by Category: Total Value 2018-2023
Table 29 Forecast Sales of Beer by Category: % Total Volume Growth 2018-2023
Table 30 Forecast Sales of Beer by Category: % Total Value Growth 2018-2023

WINE

Category Data
Table 31 Sales of Wine by Category: Total Volume 2013-2018
Table 32 Sales of Wine by Category: Total Value 2013-2018
Table 33 Sales of Wine by Category: % Total Volume Growth 2013-2018
Table 34 Sales of Wine by Category: % Total Value Growth 2013-2018
Table 35 Sales of Wine by Off-trade vs On-trade: Volume 2013-2018
Table 36 Sales of Wine by Off-trade vs On-trade: Value 2013-2018
Table 37 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 38 Sales of Wine by Off-trade vs On-trade: % Value Growth 2013-2018
Table 39 Forecast Sales of Wine by Category: Total Volume 2018-2023
Table 40 Forecast Sales of Wine by Category: Total Value 2018-2023
Table 41 Forecast Sales of Wine by Category: % Total Volume Growth 2018-2023
Table 42 Forecast Sales of Wine by Category: % Total Value Growth 2018-2023

SPIRITS

Category Data
Table 43 Sales of Spirits by Category: Total Volume 2013-2018
Table 44 Sales of Spirits by Category: Total Value 2013-2018
Table 45 Sales of Spirits by Category: % Total Volume Growth 2013-2018
Table 46 Sales of Spirits by Category: % Total Value Growth 2013-2018
Table 47 Sales of Spirits by Off-trade vs On-trade: Volume 2013-2018
Table 48 Sales of Spirits by Off-trade vs On-trade: Value 2013-2018
Table 49 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 50 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2013-2018
Table 51 GBO Company Shares of Spirits: % Total Volume 2014-2018
Table 52 NBO Company Shares of Spirits: % Total Volume 2014-2018
Table 53 LBN Brand Shares of Spirits: % Total Volume 2015-2018
Table 54 Forecast Sales of Spirits by Category: Total Volume 2018-2023
Table 55 Forecast Sales of Spirits by Category: Total Value 2018-2023
Table 56 Forecast Sales of Spirits by Category: % Total Volume Growth 2018-2023
Table 57 Forecast Sales of Spirits by Category: % Total Value Growth 2018-2023

CIDER/PERRY

Category Data
Table 58 Sales of Cider/Perry: Total Volume 2013-2018
Table 59 Sales of Cider/Perry: Total Value 2013-2018
Table 60 Sales of Cider/Perry: % Total Volume Growth 2013-2018
Table 61 Sales of Cider/Perry: % Total Value Growth 2013-2018
Table 62 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Breakdown 2013-2018
Table 63 Sales of Cider/Perry by Off-trade vs On-trade: % Value Breakdown 2013-2018
Table 64 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 65 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2013-2018
Table 66 GBO Company Shares of Cider/Perry: % Total Volume 2014-2018
Table 67 NBO Company Shares of Cider/Perry: % Total Volume 2014-2018
Table 68 LBN Brand Shares of Cider/Perry: % Total Volume 2015-2018
Table 69 Forecast Sales of Cider/Perry: Total Volume 2018-2023
Table 70 Forecast Sales of Cider/Perry: Total Value 2018-2023
Table 71 Forecast Sales of Cider/Perry: % Total Volume Growth 2018-2023
Table 72 Forecast Sales of Cider/Perry: % Total Value Growth 2018-2023

RTDS

Category Data
Table 73 Sales of RTDS/High-Strength Premixes by Category: Total Volume 2013-2018
Table 74 Sales of RTDS/High-Strength Premixes by Category: Total Value 2013-2018
Table 75 Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2013-2018
Table 76 Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2013-2018
Table 77 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Volume 2013-2018
Table 78 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Value 2013-2018
Table 79 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 80 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Value Growth 2013-2018
Table 81 GBO Company Shares of RTDS: % Total Volume 2014-2018
Table 82 NBO Company Shares of RTDS: % Total Volume 2014-2018
Table 83 LBN Brand Shares of RTDS: % Total Volume 2015-2018
Table 84 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Volume 2018-2023
Table 85 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Value 2018-2023
Table 86 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2018-2023
Table 87 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2018-2023