Alcoholic Drinks in the United Kingdom

Alcoholic Drinks in the United Kingdom

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Health awareness and craft movements shaping alcoholic drinks in 2019

Hypermarkets, supermarkets and discounters continues to grow on the back of their low prices

Gradual recovery expected from 2021 for UK alcoholic drinks market

Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2017-2024
Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2017-2024
Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2016-2024
Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2016-2024

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2014-2019

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2019

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019

MARKET DATA

Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Summary 2 Research Sources

Wine in the United Kingdom

HEADLINES

PRE-COVID-19 PERFORMANCE

Wine declining in volume and value terms as higher duty rate hits sales

Other sparkling wine remains the most dynamic product despite slowing growth rates

Accolade Wines Ltd remains the leading company; Henkell and Freixenet merge

2020 AND BEYOND

COVID-19 impact

Affected products within wine

Recovery and opportunities

CATEGORY DATA

Table 18 Sales of Wine by Category: Total Volume 2014-2019
Table 19 Sales of Wine by Category: Total Value 2014-2019
Table 20 Sales of Wine by Category: % Total Volume Growth 2014-2019
Table 21 Sales of Wine by Category: % Total Value Growth 2014-2019
Table 22 Sales of Wine by Off-trade vs On-trade: Volume 2014-2019
Table 23 Sales of Wine by Off-trade vs On-trade: Value 2014-2019
Table 24 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 25 Sales of Wine by Off-trade vs On-trade: % Value Growth 2014-2019
Table 26 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2014-2019
Table 27 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2014-2019
Table 28 Sales of Still White Wine by Price Segment: % Off-trade Volume 2014-2019
Table 29 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2014-2019
Table 30 GBO Company Shares of Still Light Grape Wine: % Total Volume 2015-2019
Table 31 NBO Company Shares of Still Light Grape Wine: % Total Volume 2015-2019
Table 32 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2016-2019
Table 33 GBO Company Shares of Champagne: % Total Volume 2015-2019
Table 34 NBO Company Shares of Champagne: % Total Volume 2015-2019
Table 35 LBN Brand Shares of Champagne: % Total Volume 2016-2019
Table 36 GBO Company Shares of Other Sparkling Wine: % Total Volume 2015-2019
Table 37 NBO Company Shares of Other Sparkling Wine: % Total Volume 2015-2019
Table 38 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2016-2019
Table 39 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2015-2019
Table 40 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2015-2019
Table 41 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2016-2019
Table 42 GBO Company Shares of Non-grape Wine: % Total Volume 2015-2019
Table 43 NBO Company Shares of Non-grape Wine: % Total Volume 2015-2019
Table 44 LBN Brand Shares of Non-grape Wine: % Total Volume 2016-2019
Table 45 Forecast Sales of Wine by Category: Total Volume 2019-2024
Table 46 Forecast Sales of Wine by Category: Total Value 2019-2024
Table 47 Forecast Sales of Wine by Category: % Total Volume Growth 2019-2024
Table 48 Forecast Sales of Wine by Category: % Total Value Growth 2019-2024

Spirits in the United Kingdom

2019 MARKET TRENDS

PRE-COVID-19 PERFORMANCE

Spirits growth being driven by flavour innovations, experimentation and premiumisation

Non/Low alcohol spirits for the health conscious and ethical brands for sustainable consumers

Private label increasingly competing with leading brands for share

2020 AND BEYOND

COVID-19 impact

Affected products within spirits

Recovery and opportunities

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

Summary 3 Benchmark Brands 2019

CATEGORY DATA

Table 49 Sales of Spirits by Category: Total Volume 2014-2019
Table 50 Sales of Spirits by Category: Total Value 2014-2019
Table 51 Sales of Spirits by Category: % Total Volume Growth 2014-2019
Table 52 Sales of Spirits by Category: % Total Value Growth 2014-2019
Table 53 Sales of Spirits by Off-trade vs On-trade: Volume 2014-2019
Table 54 Sales of Spirits by Off-trade vs On-trade: Value 2014-2019
Table 55 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 56 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2014-2019
Table 57 Sales of Dark Rum by Price Platform: % Total Volume 2014-2019
Table 58 Sales of White Rum by Price Platform: % Total Volume 2014-2019
Table 59 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2014-2019
Table 60 Sales of English Gin by Price Platform: % Total Volume 2014-2019
Table 61 Sales of Vodka by Price Platform: % Total Volume 2014-2019
Table 62 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2014-2019
Table 63 GBO Company Shares of Spirits: % Total Volume 2015-2019
Table 64 NBO Company Shares of Spirits: % Total Volume 2015-2019
Table 65 LBN Brand Shares of Spirits: % Total Volume 2016-2019
Table 66 Forecast Sales of Spirits by Category: Total Volume 2019-2024
Table 67 Forecast Sales of Spirits by Category: Total Value 2019-2024
Table 68 Forecast Sales of Spirits by Category: % Total Volume Growth 2019-2024
Table 69 Forecast Sales of Spirits by Category: % Total Value Growth 2019-2024

Cider/Perry in the United Kingdom

HEADLINES

PRE-COVID-19 PERFORMANCE

New cider flavours are driving growth, with even pink rosé cider making an appearance

Moderation and natural ingredients

Heineken continues to lead but is also still losing sales share

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

CATEGORY DATA

Table 70 Sales of Cider/Perry: Total Volume 2014-2019
Table 71 Sales of Cider/Perry: Total Value 2014-2019
Table 72 Sales of Cider/Perry: % Total Volume Growth 2014-2019
Table 73 Sales of Cider/Perry: % Total Value Growth 2014-2019
Table 74 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2014-2019
Table 75 Sales of Cider/Perry by Off-trade vs On-trade: Value 2014-2019
Table 76 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 77 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2014-2019
Table 78 GBO Company Shares of Cider/Perry: % Total Volume 2015-2019
Table 79 NBO Company Shares of Cider/Perry: % Total Volume 2015-2019
Table 80 LBN Brand Shares of Cider/Perry: % Total Volume 2016-2019
Table 81 Forecast Sales of Cider/Perry: Total Volume 2019-2024
Table 82 Forecast Sales of Cider/Perry: Total Value 2019-2024
Table 83 Forecast Sales of Cider/Perry: % Total Volume Growth 2019-2024
Table 84 Forecast Sales of Cider/Perry: % Total Value Growth 2019-2024

Rtds in the United Kingdom

HEADLINES

PRE-COVID-19 PERFORMANCE

Premiumisation provides growth opportunities for RTDs

RTDs takes advantage of the drink-less-but-better trend

Leader Beverage Brands joins Global Brands and Accolade Wines in launching new innovations

2020 AND BEYOND

COVID-19 impact

Affected products within RTDs

Recovery and opportunities

CATEGORY DATA

Table 85 Sales of RTDs by Category: Total Volume 2014-2019
Table 86 Sales of RTDs by Category: Total Value 2014-2019
Table 87 Sales of RTDs by Category: % Total Volume Growth 2014-2019
Table 88 Sales of RTDs by Category: % Total Value Growth 2014-2019
Table 89 Sales of RTDs by Off-trade vs On-trade: Volume 2014-2019
Table 90 Sales of RTDs by Off-trade vs On-trade: Value 2014-2019
Table 91 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 92 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2014-2019
Table 93 GBO Company Shares of RTDs: % Total Volume 2015-2019
Table 94 NBO Company Shares of RTDs: % Total Volume 2015-2019
Table 95 LBN Brand Shares of RTDs: % Total Volume 2016-2019
Table 96 Forecast Sales of RTDs by Category: Total Volume 2019-2024
Table 97 Forecast Sales of RTDs by Category: Total Value 2019-2024
Table 98 Forecast Sales of RTDs by Category: % Total Volume Growth 2019-2024
Table 99 Forecast Sales of RTDs by Category: % Total Value Growth 2019-2024

Beer in the United Kingdom

HEADLINES

PRE-COVID-19 PERFORMANCE

Non-alcoholic beer most dynamic overall, with premium products fastest growing in lager

Standard ale declining as craft beer continues to post strong results

AB Inbev maintains its leading position; two major UK brands bought by Asian companies

2020 AND BEYOND

COVID-19 impact

Affected products within beer

Recovery and opportunities

CATEGORY BACKGROUND

Lager price band methodology

Summary 4 Lager by Price Band 2019
Table 100 Number of Breweries 2014-2019

CATEGORY DATA

Table 101 Sales of Beer by Category: Total Volume 2014-2019
Table 102 Sales of Beer by Category: Total Value 2014-2019
Table 103 Sales of Beer by Category: % Total Volume Growth 2014-2019
Table 104 Sales of Beer by Category: % Total Value Growth 2014-2019
Table 105 Sales of Beer by Off-trade vs On-trade: Volume 2014-2019
Table 106 Sales of Beer by Off-trade vs On-trade: Value 2014-2019
Table 107 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 108 Sales of Beer by Off-trade vs On-trade: % Value Growth 2014-2019
Table 109 GBO Company Shares of Beer: % Total Volume 2015-2019
Table 110 NBO Company Shares of Beer: % Total Volume 2015-2019
Table 111 LBN Brand Shares of Beer: % Total Volume 2016-2019
Table 112 Forecast Sales of Beer by Category: Total Volume 2019-2024
Table 113 Forecast Sales of Beer by Category: Total Value 2019-2024
Table 114 Forecast Sales of Beer by Category: % Total Volume Growth 2019-2024
Table 115 Forecast Sales of Beer by Category: % Total Value Growth 2019-2024

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