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Overview:
Understand the latest market trends and future growth opportunities for the Alcoholic Drinks industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Beer
- Wine
- Spirits
- Cider and Perry
- RTDs
If you're in the Alcoholic Drinks industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Alcoholic Drinks in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Alcoholic Drinks in United Kingdom?
- Where is consumer demand for Alcoholic Drinks focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in United Kingdom?
- How are products distributed in United Kingdom?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Alcoholic Drinks in the United Kingdom
CATEGORY DATA
Table 1 Sales of Beer by Craft vs Standard 2015-2020
CATEGORY DATA
Table 2 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2015-2020
Table 3 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2015-2020
CATEGORY DATA
Table 4 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2015-2020
Table 5 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2015-2020
Alcoholic Drinks in the United Kingdom
EXECUTIVE SUMMARY
COVID-19 impact on alcoholic drinks
COVID-19 country impact
Company response
Retailing shift
On-trade vs off-trade split
What next for alcoholic drinks?
Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2017-2025
Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2017-2025
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 6 Number of On-trade Establishments by Type 2015-2020
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2020
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020
MARKET DATA
Table 8 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 9 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 10 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 11 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Table 12 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
Table 13 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
Table 14 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
Table 15 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
Table 16 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
Table 17 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
Table 18 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020
Table 19 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
Table 20 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
Table 21 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
Table 22 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025
DISCLAIMER
SOURCES
Summary 2 Research Sources
Beer in the United Kingdom
KEY DATA FINDINGS
2020 IMPACT
Despite a move from on-trade to off-trade, total sales decline significantly
Premiumisation and health are notable trends
AB Inbev focuses on sustainability and following the latest trends, raising its share
RECOVERY AND OPPORTUNITIES
On-trade recovery is likely to be very slow
“Hometainment” is likely to remain popular, hampering on-trade recovery
Consumers are demanding sustainability in all areas and companies will respond
CATEGORY BACKGROUND
Lager price band methodology
Summary 3 Lager by Price Band 2020
Table 23 Number of Breweries 2015-2020
CATEGORY DATA
Table 24 Sales of Beer by Category: Total Volume 2015-2020
Table 25 Sales of Beer by Category: Total Value 2015-2020
Table 26 Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 27 Sales of Beer by Category: % Total Value Growth 2015-2020
Table 28 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020
Table 29 Sales of Beer by Off-trade vs On-trade: Value 2015-2020
Table 30 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 31 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020
Table 32 Sales of Beer by Craft vs Standard 2015-2020
Table 33 GBO Company Shares of Beer: % Total Volume 2016-2020
Table 34 NBO Company Shares of Beer: % Total Volume 2016-2020
Table 35 LBN Brand Shares of Beer: % Total Volume 2017-2020
Table 36 Forecast Sales of Beer by Category: Total Volume 2020-2025
Table 37 Forecast Sales of Beer by Category: Total Value 2020-2025
Table 38 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025
Table 39 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025
Wine in the United Kingdom
KEY DATA FINDINGS
2020 IMPACT
Slow decline as most sales move off-trade
Health, sustainability and food pairing become stronger trends
Accolade Wines maintains its lead but private label performs better
RECOVERY AND OPPORTUNITIES
Recovery will extend beyond the forecast period
Premiumisation will lead to higher value growth than before the pandemic
Sustainable products, new packaging and low alcohol will contribute to growth
CATEGORY DATA
Table 40 Sales of Wine by Category: Total Volume 2015-2020
Table 41 Sales of Wine by Category: Total Value 2015-2020
Table 42 Sales of Wine by Category: % Total Volume Growth 2015-2020
Table 43 Sales of Wine by Category: % Total Value Growth 2015-2020
Table 44 Sales of Wine by Off-trade vs On-trade: Volume 2015-2020
Table 45 Sales of Wine by Off-trade vs On-trade: Value 2015-2020
Table 46 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 47 Sales of Wine by Off-trade vs On-trade: % Value Growth 2015-2020
Table 48 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2015-2020
Table 49 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2015-2020
Table 50 Sales of Still White Wine by Price Segment: % Off-trade Volume 2015-2020
Table 51 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2015-2020
Table 52 GBO Company Shares of Still Light Grape Wine: % Total Volume 2016-2020
Table 53 NBO Company Shares of Still Light Grape Wine: % Total Volume 2016-2020
Table 54 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2017-2020
Table 55 GBO Company Shares of Champagne: % Total Volume 2016-2020
Table 56 NBO Company Shares of Champagne: % Total Volume 2016-2020
Table 57 LBN Brand Shares of Champagne: % Total Volume 2017-2020
Table 58 GBO Company Shares of Other Sparkling Wine: % Total Volume 2016-2020
Table 59 NBO Company Shares of Other Sparkling Wine: % Total Volume 2016-2020
Table 60 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2017-2020
Table 61 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2016-2020
Table 62 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2016-2020
Table 63 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2017-2020
Table 64 GBO Company Shares of Non-grape Wine: % Total Volume 2016-2020
Table 65 NBO Company Shares of Non-grape Wine: % Total Volume 2016-2020
Table 66 LBN Brand Shares of Non-grape Wine: % Total Volume 2017-2020
Table 67 Forecast Sales of Wine by Category: Total Volume 2020-2025
Table 68 Forecast Sales of Wine by Category: Total Value 2020-2025
Table 69 Forecast Sales of Wine by Category: % Total Volume Growth 2020-2025
Table 70 Forecast Sales of Wine by Category: % Total Value Growth 2020-2025
Spirits in the United Kingdom
KEY DATA FINDINGS
2020 IMPACT
At-home consumption and rising off-trade sales cannot offset the on-trade decline
Flavoured and coloured spirits see rising popularity due to their similarity to cocktails
Rising health concerns lead non-alcoholic spirits to increase in importance
RECOVERY AND OPPORTUNITIES
After another difficult year in 2021, solid growth is expected
Sustainability likely to be a necessity to attract consumers to new launches
Non-alcoholic spirits set to grow strongly from a low base
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 4 Benchmark Brands 2020
CATEGORY DATA
Table 71 Sales of Spirits by Category: Total Volume 2015-2020
Table 72 Sales of Spirits by Category: Total Value 2015-2020
Table 73 Sales of Spirits by Category: % Total Volume Growth 2015-2020
Table 74 Sales of Spirits by Category: % Total Value Growth 2015-2020
Table 75 Sales of Spirits by Off-trade vs On-trade: Volume 2015-2020
Table 76 Sales of Spirits by Off-trade vs On-trade: Value 2015-2020
Table 77 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 78 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2015-2020
Table 79 Sales of Dark Rum by Price Platform: % Total Volume 2015-2020
Table 80 Sales of White Rum by Price Platform: % Total Volume 2015-2020
Table 81 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2015-2020
Table 82 Sales of English Gin by Price Platform: % Total Volume 2015-2020
Table 83 Sales of Vodka by Price Platform: % Total Volume 2015-2020
Table 84 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2015-2020
Table 85 GBO Company Shares of Spirits: % Total Volume 2016-2020
Table 86 NBO Company Shares of Spirits: % Total Volume 2016-2020
Table 87 LBN Brand Shares of Spirits: % Total Volume 2017-2020
Table 88 Forecast Sales of Spirits by Category: Total Volume 2020-2025
Table 89 Forecast Sales of Spirits by Category: Total Value 2020-2025
Table 90 Forecast Sales of Spirits by Category: % Total Volume Growth 2020-2025
Table 91 Forecast Sales of Spirits by Category: % Total Value Growth 2020-2025
Cider/Perry in the United Kingdom
KEY DATA FINDINGS
2020 IMPACT
Move to the off-trade, and particularly to e-commerce
Premiumisation and moderation evident in 2020
Established off-trade players perform well and others adapt to the new situation
RECOVERY AND OPPORTUNITIES
Total pre-pandemic sales reached by 2023, but on-trade recovery will take longer
Moderation trend will lead to more launches and changes in drinking patterns
Authenticity likely to be a focus of players in the forecast period
CATEGORY DATA
Table 92 Sales of Cider/Perry: Total Volume 2015-2020
Table 93 Sales of Cider/Perry: Total Value 2015-2020
Table 94 Sales of Cider/Perry: % Total Volume Growth 2015-2020
Table 95 Sales of Cider/Perry: % Total Value Growth 2015-2020
Table 96 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2015-2020
Table 97 Sales of Cider/Perry by Off-trade vs On-trade: Value 2015-2020
Table 98 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 99 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2015-2020
Table 100 GBO Company Shares of Cider/Perry: % Total Volume 2016-2020
Table 101 NBO Company Shares of Cider/Perry: % Total Volume 2016-2020
Table 102 LBN Brand Shares of Cider/Perry: % Total Volume 2017-2020
Table 103 Forecast Sales of Cider/Perry: Total Volume 2020-2025
Table 104 Forecast Sales of Cider/Perry: Total Value 2020-2025
Table 105 Forecast Sales of Cider/Perry: % Total Volume Growth 2020-2025
Table 106 Forecast Sales of Cider/Perry: % Total Value Growth 2020-2025
Rtds in the United Kingdom
KEY DATA FINDINGS
2020 IMPACT
RTDs avoids decline due to already high off-trade sales
New launches despite a difficult year, which helps drive growth
Beverage Brands maintains its lead thanks to recent new launches
RECOVERY AND OPPORTUNITIES
Total volume growth set to be maintained as both channels see increases
Hard seltzers likely to see a surge in sales as they have lower sugar and calories
Sustainable and natural products likely to be launched and favoured
CATEGORY DATA
Table 107 Sales of RTDs by Category: Total Volume 2015-2020
Table 108 Sales of RTDs by Category: Total Value 2015-2020
Table 109 Sales of RTDs by Category: % Total Volume Growth 2015-2020
Table 110 Sales of RTDs by Category: % Total Value Growth 2015-2020
Table 111 Sales of RTDs by Off-trade vs On-trade: Volume 2015-2020
Table 112 Sales of RTDs by Off-trade vs On-trade: Value 2015-2020
Table 113 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 114 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2015-2020
Table 115 GBO Company Shares of RTDs: % Total Volume 2016-2020
Table 116 NBO Company Shares of RTDs: % Total Volume 2016-2020
Table 117 LBN Brand Shares of RTDs: % Total Volume 2017-2020
Table 118 Forecast Sales of RTDs by Category: Total Volume 2020-2025
Table 119 Forecast Sales of RTDs by Category: Total Value 2020-2025
Table 120 Forecast Sales of RTDs by Category: % Total Volume Growth 2020-2025
Table 121 Forecast Sales of RTDs by Category: % Total Value Growth 2020-2025