Alcoholic Drinks in the United Kingdom

May 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Alcoholic Drinks industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Beer
  • Wine
  • Spirits
  • Cider and Perry
  • RTDs

If you're in the Alcoholic Drinks industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty

The Alcoholic Drinks in United Kingdom report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Alcoholic Drinks in United Kingdom?
  • Where is consumer demand for Alcoholic Drinks focussed?
  • Which is being consumed more; beer, wine or spirits?
  • Where is demand growing? Stagnating?
  • How is the operating environment for alcoholic drinks changing?
  • Which are the leading brands in United Kingdom?
  • How are products distributed in United Kingdom?
  • What are the key trends in new product development?
  • Do consumers want value for money or added value?
  • How will macroeconomic context and shifting cultural values shape future growth?
  • How will COVID-19 and recession impact the alcoholic drinks industry?
  • Where is future growth expected to be most dynamic?

Alcoholic Drinks in the United Kingdom

CATEGORY DATA

Table 1 Sales of Beer by Craft vs Standard 2015-2020

CATEGORY DATA

Table 2 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2015-2020 Table 3 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2015-2020

CATEGORY DATA

Table 4 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2015-2020 Table 5 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2015-2020

Alcoholic Drinks in the United Kingdom

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks
COVID-19 country impact
Company response
Retailing shift
On-trade vs off-trade split
What next for alcoholic drinks?
Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025 Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025 Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2017-2025 Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2017-2025

MARKET BACKGROUND

Legislation
Legal purchasing age and legal drinking age Drink driving Advertising Smoking ban Opening hours On-trade establishments Table 6 Number of On-trade Establishments by Type 2015-2020

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2020

OPERATING ENVIRONMENT

Contraband/parallel trade
Duty free
Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020

MARKET DATA

Table 8 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020 Table 9 Sales of Alcoholic Drinks by Category: Total Value 2015-2020 Table 10 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020 Table 11 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020 Table 12 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020 Table 13 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020 Table 14 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020 Table 15 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020 Table 16 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020 Table 17 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020 Table 18 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020 Table 19 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025 Table 20 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025 Table 21 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025 Table 22 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025

DISCLAIMER

SOURCES

Summary 2 Research Sources

Beer in the United Kingdom

KEY DATA FINDINGS

2020 IMPACT

Despite a move from on-trade to off-trade, total sales decline significantly
Premiumisation and health are notable trends
AB Inbev focuses on sustainability and following the latest trends, raising its share

RECOVERY AND OPPORTUNITIES

On-trade recovery is likely to be very slow
“Hometainment” is likely to remain popular, hampering on-trade recovery
Consumers are demanding sustainability in all areas and companies will respond

CATEGORY BACKGROUND

Lager price band methodology
Summary 3 Lager by Price Band 2020 Table 23 Number of Breweries 2015-2020

CATEGORY DATA

Table 24 Sales of Beer by Category: Total Volume 2015-2020 Table 25 Sales of Beer by Category: Total Value 2015-2020 Table 26 Sales of Beer by Category: % Total Volume Growth 2015-2020 Table 27 Sales of Beer by Category: % Total Value Growth 2015-2020 Table 28 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020 Table 29 Sales of Beer by Off-trade vs On-trade: Value 2015-2020 Table 30 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 31 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020 Table 32 Sales of Beer by Craft vs Standard 2015-2020 Table 33 GBO Company Shares of Beer: % Total Volume 2016-2020 Table 34 NBO Company Shares of Beer: % Total Volume 2016-2020 Table 35 LBN Brand Shares of Beer: % Total Volume 2017-2020 Table 36 Forecast Sales of Beer by Category: Total Volume 2020-2025 Table 37 Forecast Sales of Beer by Category: Total Value 2020-2025 Table 38 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025 Table 39 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025

Wine in the United Kingdom

KEY DATA FINDINGS

2020 IMPACT

Slow decline as most sales move off-trade
Health, sustainability and food pairing become stronger trends
Accolade Wines maintains its lead but private label performs better

RECOVERY AND OPPORTUNITIES

Recovery will extend beyond the forecast period
Premiumisation will lead to higher value growth than before the pandemic
Sustainable products, new packaging and low alcohol will contribute to growth

CATEGORY DATA

Table 40 Sales of Wine by Category: Total Volume 2015-2020 Table 41 Sales of Wine by Category: Total Value 2015-2020 Table 42 Sales of Wine by Category: % Total Volume Growth 2015-2020 Table 43 Sales of Wine by Category: % Total Value Growth 2015-2020 Table 44 Sales of Wine by Off-trade vs On-trade: Volume 2015-2020 Table 45 Sales of Wine by Off-trade vs On-trade: Value 2015-2020 Table 46 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 47 Sales of Wine by Off-trade vs On-trade: % Value Growth 2015-2020 Table 48 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2015-2020 Table 49 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2015-2020 Table 50 Sales of Still White Wine by Price Segment: % Off-trade Volume 2015-2020 Table 51 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2015-2020 Table 52 GBO Company Shares of Still Light Grape Wine: % Total Volume 2016-2020 Table 53 NBO Company Shares of Still Light Grape Wine: % Total Volume 2016-2020 Table 54 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2017-2020 Table 55 GBO Company Shares of Champagne: % Total Volume 2016-2020 Table 56 NBO Company Shares of Champagne: % Total Volume 2016-2020 Table 57 LBN Brand Shares of Champagne: % Total Volume 2017-2020 Table 58 GBO Company Shares of Other Sparkling Wine: % Total Volume 2016-2020 Table 59 NBO Company Shares of Other Sparkling Wine: % Total Volume 2016-2020 Table 60 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2017-2020 Table 61 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2016-2020 Table 62 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2016-2020 Table 63 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2017-2020 Table 64 GBO Company Shares of Non-grape Wine: % Total Volume 2016-2020 Table 65 NBO Company Shares of Non-grape Wine: % Total Volume 2016-2020 Table 66 LBN Brand Shares of Non-grape Wine: % Total Volume 2017-2020 Table 67 Forecast Sales of Wine by Category: Total Volume 2020-2025 Table 68 Forecast Sales of Wine by Category: Total Value 2020-2025 Table 69 Forecast Sales of Wine by Category: % Total Volume Growth 2020-2025 Table 70 Forecast Sales of Wine by Category: % Total Value Growth 2020-2025

Spirits in the United Kingdom

KEY DATA FINDINGS

2020 IMPACT

At-home consumption and rising off-trade sales cannot offset the on-trade decline
Flavoured and coloured spirits see rising popularity due to their similarity to cocktails
Rising health concerns lead non-alcoholic spirits to increase in importance

RECOVERY AND OPPORTUNITIES

After another difficult year in 2021, solid growth is expected
Sustainability likely to be a necessity to attract consumers to new launches
Non-alcoholic spirits set to grow strongly from a low base

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 4 Benchmark Brands 2020

CATEGORY DATA

Table 71 Sales of Spirits by Category: Total Volume 2015-2020 Table 72 Sales of Spirits by Category: Total Value 2015-2020 Table 73 Sales of Spirits by Category: % Total Volume Growth 2015-2020 Table 74 Sales of Spirits by Category: % Total Value Growth 2015-2020 Table 75 Sales of Spirits by Off-trade vs On-trade: Volume 2015-2020 Table 76 Sales of Spirits by Off-trade vs On-trade: Value 2015-2020 Table 77 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 78 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2015-2020 Table 79 Sales of Dark Rum by Price Platform: % Total Volume 2015-2020 Table 80 Sales of White Rum by Price Platform: % Total Volume 2015-2020 Table 81 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2015-2020 Table 82 Sales of English Gin by Price Platform: % Total Volume 2015-2020 Table 83 Sales of Vodka by Price Platform: % Total Volume 2015-2020 Table 84 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2015-2020 Table 85 GBO Company Shares of Spirits: % Total Volume 2016-2020 Table 86 NBO Company Shares of Spirits: % Total Volume 2016-2020 Table 87 LBN Brand Shares of Spirits: % Total Volume 2017-2020 Table 88 Forecast Sales of Spirits by Category: Total Volume 2020-2025 Table 89 Forecast Sales of Spirits by Category: Total Value 2020-2025 Table 90 Forecast Sales of Spirits by Category: % Total Volume Growth 2020-2025 Table 91 Forecast Sales of Spirits by Category: % Total Value Growth 2020-2025

Cider/Perry in the United Kingdom

KEY DATA FINDINGS

2020 IMPACT

Move to the off-trade, and particularly to e-commerce
Premiumisation and moderation evident in 2020
Established off-trade players perform well and others adapt to the new situation

RECOVERY AND OPPORTUNITIES

Total pre-pandemic sales reached by 2023, but on-trade recovery will take longer
Moderation trend will lead to more launches and changes in drinking patterns
Authenticity likely to be a focus of players in the forecast period

CATEGORY DATA

Table 92 Sales of Cider/Perry: Total Volume 2015-2020 Table 93 Sales of Cider/Perry: Total Value 2015-2020 Table 94 Sales of Cider/Perry: % Total Volume Growth 2015-2020 Table 95 Sales of Cider/Perry: % Total Value Growth 2015-2020 Table 96 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2015-2020 Table 97 Sales of Cider/Perry by Off-trade vs On-trade: Value 2015-2020 Table 98 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 99 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2015-2020 Table 100 GBO Company Shares of Cider/Perry: % Total Volume 2016-2020 Table 101 NBO Company Shares of Cider/Perry: % Total Volume 2016-2020 Table 102 LBN Brand Shares of Cider/Perry: % Total Volume 2017-2020 Table 103 Forecast Sales of Cider/Perry: Total Volume 2020-2025 Table 104 Forecast Sales of Cider/Perry: Total Value 2020-2025 Table 105 Forecast Sales of Cider/Perry: % Total Volume Growth 2020-2025 Table 106 Forecast Sales of Cider/Perry: % Total Value Growth 2020-2025

Rtds in the United Kingdom

KEY DATA FINDINGS

2020 IMPACT

RTDs avoids decline due to already high off-trade sales
New launches despite a difficult year, which helps drive growth
Beverage Brands maintains its lead thanks to recent new launches

RECOVERY AND OPPORTUNITIES

Total volume growth set to be maintained as both channels see increases
Hard seltzers likely to see a surge in sales as they have lower sugar and calories
Sustainable and natural products likely to be launched and favoured

CATEGORY DATA

Table 107 Sales of RTDs by Category: Total Volume 2015-2020 Table 108 Sales of RTDs by Category: Total Value 2015-2020 Table 109 Sales of RTDs by Category: % Total Volume Growth 2015-2020 Table 110 Sales of RTDs by Category: % Total Value Growth 2015-2020 Table 111 Sales of RTDs by Off-trade vs On-trade: Volume 2015-2020 Table 112 Sales of RTDs by Off-trade vs On-trade: Value 2015-2020 Table 113 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 114 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2015-2020 Table 115 GBO Company Shares of RTDs: % Total Volume 2016-2020 Table 116 NBO Company Shares of RTDs: % Total Volume 2016-2020 Table 117 LBN Brand Shares of RTDs: % Total Volume 2017-2020 Table 118 Forecast Sales of RTDs by Category: Total Volume 2020-2025 Table 119 Forecast Sales of RTDs by Category: Total Value 2020-2025 Table 120 Forecast Sales of RTDs by Category: % Total Volume Growth 2020-2025 Table 121 Forecast Sales of RTDs by Category: % Total Value Growth 2020-2025
The following categories and subcategories are included:

Alcoholic Drinks

      • Ale
      • Sorghum
      • Weissbier/Weizen/Wheat Beer
      • Flavoured/Mixed Lager
          • Domestic Premium Lager
          • Imported Premium Lager
          • Domestic Mid-Priced Lager
          • Imported Mid-Priced Lager
          • Domestic Economy Lager
          • Imported Economy Lager
          • Domestic Premium Lager
          • Domestic Mid-Priced Lager
          • Domestic Economy Lager
          • Imported Premium Lager
          • Imported Mid-Priced Lager
          • Imported Economy Lager
      • Low Alcohol Beer
      • Non Alcoholic Beer
    • Stout
  • Cider/Perry
    • Malt-based RTDs
    • Spirit-based RTDs
    • Wine-based RTDs
    • Other RTDs
      • Brandy
      • Cognac
      • Bitters
      • Cream-based Liqueurs
      • Other Liqueurs
    • Non Alcoholic Spirits
        • Prestige Dark Rum
        • Ultra Premium Dark Rum
        • Super Premium Dark Rum
        • Premium Dark Rum
        • Standard Dark Rum
        • Economy Dark Rum
        • Prestige White Rum
        • Ultra Premium White Rum
        • Super Premium White Rum
        • Premium White Rum
        • Standard White Rum
        • Economy White Rum
    • Tequila (and Mezcal)
      • Bourbon/Other US Whiskey
      • Canadian Whisky
      • Irish Whiskey
      • Japanese Whisky
        • Blended Malt Scotch Whisky
          • Prestige Other Blended Scotch Whisky
          • Ultra Premium Other Blended Scotch Whisky
          • Super Premium Other Blended Scotch Whisky
          • Premium Other Blended Scotch Whisky
          • Standard Other Blended Scotch Whisky
          • Economy Other Blended Scotch Whisky
      • Single Grain Scotch Whisky
      • Single Malt Scotch Whisky
      • Other Whiskies
          • Prestige English Gin
          • Ultra Premium English Gin
          • Super Premium English Gin
          • Premium English Gin
          • Standard English Gin
          • Economy English Gin
        • Dutch Gin
        • Prestige Vodka
        • Ultra Premium Vodka
        • Super Premium Vodka
        • Premium Vodka
        • Standard Vodka
        • Economy Vodka
      • Absinthe
      • Ad-Mix Brandy
      • Ad-Mix Gin
      • Ad-Mix Rum
      • Ad-Mix Vodka
      • Ad-Mix Whisky
      • Aguardente/Aguardiente
      • Akvavit/Aquavit
      • Aniseed-Flavoured Spirits
      • Borovicka
      • Boukha
      • Brandy Type Distilled Spirits
      • Cachaça
      • Calvados
      • Cane
      • Chacha
      • Charanda
      • Chinese Herbal Spirits
      • Chinese Spirits
      • Cut Brandy
      • Distilled Fruit Spirits
      • Domestic Brandy
      • Domestic Rum
      • Doppelkorn
      • Economy Chinese Spirits
      • Flavoured Spirits
      • Flavoured Vodka-based Drinks
      • Fynbos gin/Local Gin
      • Gin-flavoured spirits
      • Goldbrand/Goldkrone
      • Grappa
      • Grappamiel
      • Guaro
      • Kirsch
      • Komovica
      • Korn
      • Lambanog
      • Limoncello
      • Local White Spirits
      • Lower Mid-Range Chinese Spirits
      • Lozovaca
      • Maesilju
      • Mahia Rabi Amrane
      • Mead
      • Mixed Spirits
      • Nalivka/Nalewka
      • Nastoyka
      • Nastoyka Gorkaya
      • National Specialities
      • Obstbrände
      • Ouzo
      • Pacharán
      • Palinca/Pálinka
      • Pear and Apple Distillates
      • Pisco
      • Premium Chinese Spirits
      • Prune
      • Punsch
      • Rachiu/Rakija
      • Rum-Flavoured Spirits
      • Samane
      • Sambuca
      • Samsu
      • Schnapps
      • Shochu/Soju
      • Singani
      • Sljivovica/Slivovice
      • Steinhäeger
      • Strong African Spirits
      • Super Premium Chinese Spirits
      • Sura Khao
      • Tequila Flavoured Spirits
      • Travarica
      • Tsipouro
      • Upper Mid-Range Chinese Spirits
      • Vieux
      • Viina
      • Vodka Type Distilled Spirits
      • Other Distilled Beverages
      • Port
      • Sherry
      • Vermouth
      • Other Fortified Wine
      • Apple Wine
      • Bokbunjaju
      • Cheongju
      • Chinese Wine
      • Economy Rice Wine
      • Fortified Fruit Wine
      • Fruit and Berry Wine
      • Fruit and Herbal Wine
      • Fruit and Honey based Wine
      • Fruit Wine
      • Fruit Wine/Sake
      • Local Non-Grape Wine
      • Lower Mid-Range Rice Wine
      • Non-Grape Dessert Wine
      • Premium Rice Wine
      • Rice Wine
      • Sake
      • Takju
      • Upper Mid-Range Rice Wine
      • Yakju
      • Yellow Wine
      • Other Non-Grape Wine
      • Champagne
      • Other Sparkling Wine
      • Still Red Wine
      • Still Rosé Wine
      • Still White Wine
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This report originates from Passport, our Alcoholic Drinks research and analysis database.

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