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Country Report

Alcoholic Drinks in

Alcoholic Drinks in the United Kingdom

72 pages, Jun 2018

US$2,100

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Executive Summary

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The craft movement continues to grow as healthy lifestyle trends limit volume sales

Alcoholic drinks volume sales declined slightly in the UK in 2017 and are expected to stagnate over the forecast period. Continued growth in spirits, benefited by the cocktail culture, was counterbalanced in 2017 by decline in RTDs/high-strength premixes and stagnation in beer, cider/perry and wine.

Health and wellness makes its mark on alcoholic drinks

The healthy lifestyle megatrend started to impact the alcoholic drinks industry in 2017, manifesting itself in several ways, including increased use of natural botanicals as gin ingredients, growth in natural wines, increased use of fruit flavours in cider and RTDs, and an increase in low/no-alcohol beers, wines and spirits.

A focus on craft and provenance allows brands to grow in 2017

The competitive landscape remained broadly stable in 2017 with no change to the ranking of the top companies in terms of total volume shares.

Discounters and internet retailing continue to increase their share of distribution

The most dynamic distribution channels in the off-trade in 2017 were discounters and internet retailing, continuing a trend observed across categories. The value for money and simplicity offered by discounters such as Aldi and Lidl continue to persuade an increasing number of consumers to shop with them, with increasing store numbers allowing for further expansion.

Changing lifestyle trends and legislative factors will impact industry growth

Volume sales of alcoholic drinks are expected to remain stagnant over the forecast period, largely as a consequence of the healthy lifestyle trend leading to a reduction in alcohol consumption. The only category which bucks the trend is spirits, which is predicted to grow modestly in volume terms, driven by bitters, whisky, English gin and dark rum.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in United Kingdom for free:

The Alcoholic Drinks in United Kingdom market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Alcoholic Drinks in United Kingdom?
What are the major brands in United Kingdom?
Have there been any alcoholic drinks legislative changes over the past 12 months?
How is the alcoholic drinks industry affected by the recession?
What is consumed more; beer, wine or spirits?
What have been the key trends seen in new product developments?
Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Alcoholic Drinks in the United Kingdom

EXECUTIVE SUMMARY

The craft movement continues to grow as healthy lifestyle trends limit volume sales

Health and wellness makes its mark on alcoholic drinks

A focus on craft and provenance allows brands to grow in 2017

Discounters and internet retailing continue to increase their share of distribution

Changing lifestyle trends and legislative factors will impact industry growth

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

Summary 2 Key New Product Developments 2017-2018

MARKET INDICATORS

Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 13 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 3 Research Sources

Beer in the United Kingdom

HEADLINES

PROSPECTS

Minimum unit price expected to change the consumer landscape

Lager is refreshed

Retailers make room for speciality lagers

COMPETITIVE LANDSCAPE

Heineken and Inbev unchallenged at the top

Low/no-alcohol beer offers new product development possibilities

Brexit negotiations force manufacturers to raise prices

CATEGORY BACKGROUND

Lager price band methodology

Summary 4 Lager by Price Band 2017
Table 18 Number of Breweries 2012-2017

CATEGORY DATA

Table 19 Sales of Beer by Category: Total Volume 2012-2017
Table 20 Sales of Beer by Category: Total Value 2012-2017
Table 21 Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 22 Sales of Beer by Category: % Total Value Growth 2012-2017
Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2012-2017
Table 24 Sales of Beer by Off-trade vs On-trade: Value 2012-2017
Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2012-2017
Table 27 GBO Company Shares of Beer: % Total Volume 2013-2017
Table 28 NBO Company Shares of Beer: % Total Volume 2013-2017
Table 29 LBN Brand Shares of Beer: % Total Volume 2014-2017
Table 30 Forecast Sales of Beer by Category: Total Volume 2017-2022
Table 31 Forecast Sales of Beer by Category: Total Value 2017-2022
Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2017-2022

Cider/Perry in the United Kingdom

HEADLINES

PROSPECTS

Fruit cider – a solid growth engine

Craft trend also impacts cider/perry

Legislative changes to impact cider/perry

COMPETITIVE LANDSCAPE

Heineken UK unchallenged at the top

Maturity of cider/perry increases competition among brands

Packaging innovations make cider brands more competitive

CATEGORY DATA

Table 34 Sales of Cider/Perry: Total Volume 2012-2017
Table 35 Sales of Cider/Perry: Total Value 2012-2017
Table 36 Sales of Cider/Perry: % Total Volume Growth 2012-2017
Table 37 Sales of Cider/Perry: % Total Value Growth 2012-2017
Table 38 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2012-2017
Table 39 Sales of Cider/Perry by Off-trade vs On-trade: Value 2012-2017
Table 40 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 41 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2012-2017
Table 42 GBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 43 NBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 44 LBN Brand Shares of Cider/Perry: % Total Volume 2014-2017
Table 45 Forecast Sales of Cider/Perry: Total Volume 2017-2022
Table 46 Forecast Sales of Cider/Perry: Total Value 2017-2022
Table 47 Forecast Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 48 Forecast Sales of Cider/Perry: % Total Value Growth 2017-2022

Rtds/High-Strength Premixes in the United Kingdom

HEADLINES

PROSPECTS

Decline in RTDs/high-strength premixes is set to continue faced with heavy competition

Growth opportunities will arise with premiumisation

Flavours also provide some room for growth in declining RTDs/high-strength premixes

COMPETITIVE LANDSCAPE

Global Brands increases its share in 2017

New product launches in spirit-based RTDs increase consumer choice

Other RTDs suffers the greatest decline in 2017

CATEGORY DATA

Table 49 Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
Table 50 Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
Table 51 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
Table 52 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017
Table 53 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 54 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 55 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 56 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 57 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 58 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 59 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2014-2017
Table 60 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2017-2022
Table 61 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2017-2022
Table 62 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2017-2022
Table 63 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2017-2022

Spirits in the United Kingdom

HEADLINES

PROSPECTS

Spirits continues to benefit from growth of the cocktail culture

Growth in micro-distilleries helps shift the focus from age to provenance

Development of new consumption occasions allows bitters to grow

COMPETITIVE LANDSCAPE

Diageo Plc remains the leading spirits producer in the UK

Micro-distilleries to become an increasing focus for large manufacturers

The healthy lifestyle trend will lead to increased competition from non-alcoholic drinks

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

Summary 5 Benchmark Brands 2017

CATEGORY DATA

Table 64 Sales of Spirits by Category: Total Volume 2012-2017
Table 65 Sales of Spirits by Category: Total Value 2012-2017
Table 66 Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 67 Sales of Spirits by Category: % Total Value Growth 2012-2017
Table 68 Sales of Spirits by Off-trade vs On-trade: Volume 2012-2017
Table 69 Sales of Spirits by Off-trade vs On-trade: Value 2012-2017
Table 70 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 71 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2012-2017
Table 72 Sales of Dark Rum by Price Platform: % Total Volume 2012-2017
Table 73 Sales of White Rum by Price Platform: % Total Volume 2012-2017
Table 74 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2012-2017
Table 75 Sales of English Gin by Price Platform: % Total Volume 2012-2017
Table 76 Sales of Vodka by Price Platform: % Total Volume 2012-2017
Table 77 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2012-2017
Table 78 GBO Company Shares of Spirits: % Total Volume 2013-2017
Table 79 NBO Company Shares of Spirits: % Total Volume 2013-2017
Table 80 LBN Brand Shares of Spirits: % Total Volume 2014-2017
Table 81 Forecast Sales of Spirits by Category: Total Volume 2017-2022
Table 82 Forecast Sales of Spirits by Category: Total Value 2017-2022
Table 83 Forecast Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 84 Forecast Sales of Spirits by Category: % Total Value Growth 2017-2022

Wine in the United Kingdom

HEADLINES

PROSPECTS

Sparkling wine sales continue to soar, albeit at a decelerating rate

Changing consumer habits lead to rising demand for alternatives such as vegan, organic and low/no-alcohol wines

Smaller categories set to enjoy modest volume growth, while still light grape wine stagnates

COMPETITIVE LANDSCAPE

Accolade Wines Ltd remains the leading company

Discounters continues to steal total volume share

Online sales of wine continue to rise

CATEGORY DATA

Table 85 Sales of Wine by Category: Total Volume 2012-2017
Table 86 Sales of Wine by Category: Total Value 2012-2017
Table 87 Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 88 Sales of Wine by Category: % Total Value Growth 2012-2017
Table 89 Sales of Wine by Off-trade vs On-trade: Volume 2012-2017
Table 90 Sales of Wine by Off-trade vs On-trade: Value 2012-2017
Table 91 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 92 Sales of Wine by Off-trade vs On-trade: % Value Growth 2012-2017
Table 93 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2012-2017
Table 94 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2012-2017
Table 95 Sales of Still White Wine by Price Segment: % Off-trade Volume 2012-2017
Table 96 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2012-2017
Table 97 GBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
Table 98 NBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
Table 99 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2014-2017
Table 100 GBO Company Shares of Champagne: % Total Volume 2013-2017
Table 101 NBO Company Shares of Champagne: % Total Volume 2013-2017
Table 102 LBN Brand Shares of Champagne: % Total Volume 2014-2017
Table 103 GBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
Table 104 NBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
Table 105 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2014-2017
Table 106 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2013-2017
Table 107 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2013-2017
Table 108 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2014-2017
Table 109 GBO Company Shares of Non-grape Wine: % Total Volume 2013-2017
Table 110 NBO Company Shares of Non-grape Wine: % Total Volume 2013-2017
Table 111 LBN Brand Shares of Non-grape Wine: % Total Volume 2014-2017
Table 112 Forecast Sales of Wine by Category: Total Volume 2017-2022
Table 113 Forecast Sales of Wine by Category: Total Value 2017-2022
Table 114 Forecast Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 115 Forecast Sales of Wine by Category: % Total Value Growth 2017-2022

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Megatrends

Country Report

Alcoholic Drinks in the United Kingdom

New Report Guarantee

Executive Summary

New Report Guarantee

The craft movement continues to grow as healthy lifestyle trends limit volume sales

Health and wellness makes its mark on alcoholic drinks

A focus on craft and provenance allows brands to grow in 2017

Discounters and internet retailing continue to increase their share of distribution

Changing lifestyle trends and legislative factors will impact industry growth

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Alcoholic Drinks in the United Kingdom

EXECUTIVE SUMMARY

The craft movement continues to grow as healthy lifestyle trends limit volume sales

Health and wellness makes its mark on alcoholic drinks

A focus on craft and provenance allows brands to grow in 2017

Discounters and internet retailing continue to increase their share of distribution

Changing lifestyle trends and legislative factors will impact industry growth

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Beer in the United Kingdom

HEADLINES

PROSPECTS

Minimum unit price expected to change the consumer landscape

Lager is refreshed

Retailers make room for speciality lagers

COMPETITIVE LANDSCAPE

Heineken and Inbev unchallenged at the top

Low/no-alcohol beer offers new product development possibilities

Brexit negotiations force manufacturers to raise prices

CATEGORY BACKGROUND

Lager price band methodology

CATEGORY DATA

Cider/Perry in the United Kingdom

HEADLINES

PROSPECTS

Fruit cider – a solid growth engine

Craft trend also impacts cider/perry

Legislative changes to impact cider/perry

COMPETITIVE LANDSCAPE

Heineken UK unchallenged at the top

Maturity of cider/perry increases competition among brands

Packaging innovations make cider brands more competitive

CATEGORY DATA

Rtds/High-Strength Premixes in the United Kingdom

HEADLINES

PROSPECTS

Decline in RTDs/high-strength premixes is set to continue faced with heavy competition

Growth opportunities will arise with premiumisation

Flavours also provide some room for growth in declining RTDs/high-strength premixes

COMPETITIVE LANDSCAPE

Global Brands increases its share in 2017

New product launches in spirit-based RTDs increase consumer choice

Other RTDs suffers the greatest decline in 2017

CATEGORY DATA

Spirits in the United Kingdom

HEADLINES

PROSPECTS

Spirits continues to benefit from growth of the cocktail culture

Growth in micro-distilleries helps shift the focus from age to provenance

Development of new consumption occasions allows bitters to grow

COMPETITIVE LANDSCAPE

Diageo Plc remains the leading spirits producer in the UK