The alcoholic drinks market in Ireland achieved modest volume growth in 2018. Overall alcohol consumption levels continued to fall with the fastest growing category being non/low alcohol beer.
The passing of legislation for the implementation of the Public Health (Alcohol) Bill and The Road Traffic (Amendment) Bill were significant for the industry in 2018. While neither of these pieces of legislation was implemented until the end of 2018 or to be implemented in 2019, they were given significant coverage in the media.
There was little company movement in alcoholic drinks in 2018, with the only notable acquisition being that of Irish Distillers’ acquisition of Cork-based craft brewer Eight Degrees in May 2018 intended to assist in further development of its premium Jameson Caskmates range. The industry remained competitive overall with each product category competing with one another as they vied to increase their overall share.
Supermarkets remained the main distribution channel for alcoholic drinks purchases in 2018, with significant investment in promotions by supermarkets such as Tesco and Dunnes Stores. However, there continued to be increasing competition from discounters, internet retailers and hypermarkets, albeit from a low base.
Overall consumption growth is expected to remain flat over the forecast period. Health and wellness will continue to be an important factor in the falling consumption of alcohol with further demand for lower and no alcohol products while the calorific content of alcoholic beverages will also lead to declining sales.
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This industry report originates from Passport, our Alcoholic Drinks market research database.