In 2018, overall alcoholic drinks consumption continued to record modest growth, roughly in line with the population growth in Canada. Smaller categories such as RTDs and cider posted more upbeat performances, while beer and spirits, which account for the lion’s share of the market, remained stagnant, and wine experienced steady growth.
Heightened social responsibility, the need for control and moderation, and the desire to cater to a wider audience has been fuelling the take-off of an increasingly wide range of non-alcoholic alternatives in the alcoholic drinks market, with this trend accelerating in 2018. In beer, widening of distribution is playing a key role in raising the profile and making it more accessible, as the provincial government mandated liquor board stores and The Beer Store (TBS) to stock these products for the first time in Ontario.
Besides investing in growing categories such as non-alcoholic beer and cider, major players in alcoholic drinks have increasingly focused on premium ranges and core brands. Molson Canada, for instance, has been consolidating its economy range of offerings and providing more resources for its power brands in premium lager in beer, while Diageo shed a number of low-performing brands in spirits in 2018 and is focusing more on core brands and premium offerings, including Ciroc.
Over 2017-2018, Ontario continued expansion in the retailing of beer, wine and cider in the grocery channel, while British Columbia is also slowly rolling out a similar programme. Although the total number of grocery retailers selling these products in these jurisdictions is still relatively small compared to the total number of liquor board stores, it has no doubt gradually led to changes in consumer behaviour.
In contrast to previous years, there is a greater level of uncertainty that lies ahead for the alcoholic drinks industry. On the legislation front, major changes in cannabis legislation finally came into effect in October 2018, and more are expected in the ensuing years.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Canada with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Alcoholic Drinks industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Canada for free:
The Alcoholic Drinks in Canada market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Alcoholic Drinks market research database.