Select Country Report
2025 Developments
Alcoholic drinks in Lebanon demonstrated resilience in 2025, outperforming many regional counterparts, with total volume reaching 79.7 million litres and value sales increasing despite continued economic and geopolitical challenges. However, consumption remained below pre-2019 levels, reflecting the lasting impact of reduced purchasing power and structural market disruption. The market is increasingly defined by polarised consumer behaviour. Pressure on middle-income households has accelerated demand for affordable, locally produced brands, while affluent consumers, the Lebanese diaspora, and tourists continue to support premium imports and higher-value experiences. Strong consumer preference for Lebanese-made products, demonstrated by the continued appeal of brands such as Almaza, Beirut Beer, and Kassatly Chtaura, reinforces opportunities for domestic producers that can combine authenticity, quality, and affordability.
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Overview:
Understand the latest market trends and future growth opportunities for the Alcoholic Drinks industry in Lebanon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Beer
- Wine
- Spirits
- Cider and Perry
- RTDs
If you're in the Alcoholic Drinks industry in Lebanon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Alcoholic Drinks in Lebanon report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Alcoholic Drinks in Lebanon?
- Where is consumer demand for Alcoholic Drinks focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Lebanon?
- How are products distributed in Lebanon?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Alcoholic Drinks in Lebanon
2025 Developments
Key Data Insights
Alcoholic Drinks in Lebanon Show Resilient Recovery Amid Polarised Consumer Demand
Beer Maintains Category Leadership While Spirits Drive Premium Growth in 2025
Chart 1 Delivery apps transform alcohol retail into a 30- minute on-demand digital experience
Digital Retail Accelerates the Shift Towards At-Home Alcohol Consumption
Chart 2 Volume Sales 2020-2030
Chart 3 Volume Sales by Category 2025
Chart 4 Analyst Insight for Alcoholic Drinks
Local Brands, Premiumisation and Exports Will Shape Lebanon’S Alcoholic Drinks Outlook
Beer Is Set to Retain Its Volume Leadership as Spirits Drive Premium Growth
Chart 5 Forecast Volume Sales 2020-2030
Chart 6 Forecast Volume Sales by Category 2025-2030
Domestic Brands Strengthen Their Position as Local Loyalty Reshapes Competition
Chart 7 Company Shares 2025
Chart 8 Brand Shares 2025
Supermarkets Retain Their Dominance through Value and Convenience
On-Demand Delivery Drives the Shift to Digital Retail in 2025
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Chart 9 Economic Context for Alcoholic Drinks
Chart 10 Real Gdp Growth 2020-2030
Chart 11 Inflation 2020-2030
Chart 12 Consumer Context for Alcoholic Drinks
Chart 13 Population 2020-2030
Chart 14 Population by Generation 2025
Beer in Lebanon
Key Data Insights
Beer Summary
Beer Recovery Continues as Premiumisation and Digital Retail Reshape Demand
Chart 15 Almaza focuses on hertiage and localisation to attract consumers
Lager Retains Dominance as Flavoured and No/Low Beer Broaden Consumer Appeal
Direct-To-Consumer Channels and Flavour Innovation Reshape Consumption Habits
Chart 16 Volume Sales 2020-2030
Chart 17 Volume Sales by Category 2025
Innovation and Craft Beer Are Set to Support Steady Growth Despite Economic Headwinds
Craft Brewers Are Set to Embrace E-Commerce to Reach New Drinkers
Chart 18 Forecast Volume Sales 2020-2030
Chart 19 Forecast Volume Sales by Category 2025-2030
Brasserie Almaza Extends Its Lead by Blending Heritage and Innovation
Chart 20 Company Shares 2025
Chart 21 Brand Shares 2025
Off-Trade Maintains Its Leadership as Affordability Outweighs Digital Adoption
Chart 22 Economic Context for Beer
Chart 23 Real Gdp Growth 2020-2030
Chart 24 Inflation 2020-2030
Chart 25 Consumer Context for Beer
Chart 26 Population 2020-2030
Chart 27 Population by Generation 2025
Cider/Perry in Lebanon
Key Data Insights
Cider/Perry Summary
E-Commerce and Quick-Commerce Will Drive Growth for Cider/Perry in 2025
Chart 28 Artisanal Lebanese ciders leverage digital platforms to drive sales
Heritage and Local Provenance Strengthen Premium Cider/Perry Appeal
Chart 29 Volume Sales 2020-2030
Chart 30 Volume Sales by Category 2025
Export Ambitions and Digital Channels Are Set to Support Forecast Growth
Chart 31 Forecast Volume Sales 2020-2030
Chart 32 Forecast Volume Sales by Category 2025-2030
Local Craft Producers Reshape the Competitive Landscape
Chart 33 Company Shares 2025
Chart 34 Brand Shares 2025
Food/Drink/Tobacco Specialists Defend Lead as Digital Channels Disrupt Purchasing Habits
Chart 35 Economic Context for Cider/Perry
Chart 36 Real Gdp Growth 2020-2030
Chart 37 Inflation 2020-2030
Chart 38 Consumer Context for Cider/Perry
Chart 39 Population 2020-2030
Chart 40 Population by Generation 2025
Rtds in Lebanon
Key Data Insights
Rtds Summary
Premium Positioning and Digital Marketing Drive Strong Growth in Lebanon’S Rtd Market
Spirit-Based Innovation Fuels Premiumisation and Volume Expansion
Chart 41 Kassatly Chtaura introduces flavour new variants
E-Commerce Reshapes Rtd Growth through Greater Accessibility and Digital Engagement
Chart 42 Volume Sales 2020-2030
Chart 43 Volume Sales by Category 2025
Spirit-Based Rtds Are Set to Drive Premiumisation as the Category Expands Towards 2030
On-Trade Adoption Expands Rtd Opportunities beyond Home Consumption
Supply Chain Resilience Will Determine the Future Growth of Lebanon’S Rtd Market
Chart 44 Forecast Volume Sales 2020-2030
Chart 45 Forecast Volume Sales by Category 2025-2030
Local Brands Maintain Leadership as Lebanon’S Rtd Market Consolidates
Chart 46 Company Shares 2025
Chart 47 Brand Shares 2025
Supermarkets Maintain Volume Leadership as E-Commerce Reshapes Rtd Access
Digital-First Retailers Capture Younger Drinkers with Speed and Visibility
Chart 48 Economic Context for Rtds
Chart 49 Real Gdp Growth 2020-2030
Chart 50 Inflation 2020-2030
Chart 51 Consumer Context for Rtds
Chart 52 Population 2020-2030
Chart 53 Population by Generation 2025
Spirits in Lebanon
Key Data Insights
Spirits Summary
Spirits Rebound as Market Polarisation Drives Premium and Local Demand
Whisky Retains Its Leadership as Local Craft Spirits Redefine Premiumisation
Digital Commerce Transforms Spirits Retail and Consumer Engagement
Chart 54 Digital curators and quick-commerce apps revolutionise spirits accessibility in Lebanon
Chart 55 Volume Sales 2020-2030
Chart 56 Volume Sales by Category 2025
Digital Channels Will Drive Value Growth Despite Declining Spirits Volumes
Whiskies Will Remain Dominant as Local Craft Spirits Reshape Growth Opportunities
Export Challenges and Shifting Preferences Reshape Lebanon’S Spirits Outlook
Chart 57 Forecast Volume Sales 2020-2030
Chart 58 Forecast Volume Sales by Category 2025-2030
Glenbey, Riachi, and Kassatly Chtaura Strengthen Their Positions through Export Focus
Chart 59 Company Shares 2025
Chart 60 Brand Shares 2025
Supermarkets Retain Volume While E-Commerce Drives Rapid Change
?Noknok and 209 Lebanese Wine Accelerate Digital Retail Adoption
Chart 61 Economic Context for Spirits
Chart 62 Real Gdp Growth 2020-2030
Chart 63 Inflation 2020-2030
Chart 64 Consumer Context for Spirits
Chart 65 Population 2020-2030
Chart 66 Population by Generation 2025
Wine in Lebanon
Key Data Insights
Wine Summary
Heritage-Driven Premiumisation Strengthens Lebanon’S Wine Position
Chart 67 Indigenous grape wine has enabled Lebanese wineries to strengthen their premium positioning
Château Ksara’S Historical Authority Sustains Export Resilience and Tourism-Led Sales
Natural Wine Movement Strengthens Lebanon’S Premium Wine Positioning
Chart 68 Volume Sales 2020-2030
Chart 69 Volume Sales by Category 2025
Lebanese Wineries Will Turn to Exports and Premiumisation for Future Growth
Digital Experiences Will Create New Opportunities for Lebanese Wineries
Still Light Grape Wine Will Maintain Dominance While Sparkling Wine Gains Momentum
Chart 70 Forecast Volume Sales 2020-2030
Chart 71 Forecast Volume Sales by Category 2025-2030
Château Ksara Leverages Scale and Heritage to Reinforce Its Dominant Position
Boutique Wineries Challenge Established Leaders through Authenticity and Innovation
Chart 72 Company Shares 2025
Chart 73 Brand Shares 2025
Supermarkets Defend Leadership as Shoppers Seek Convenience and Affordability
Retail E-Commerce Reshapes Wine Discovery and Direct-To-Consumer Growth
Chart 74 Economic Context for Wine
Chart 75 Real Gdp Growth 2020-2030
Chart 76 Inflation 2020-2030
Chart 77 Consumer Context for Wine
Chart 78 Population 2020-2030
Chart 79 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Alcoholic Drinks
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- Ale
- Sorghum
- Weissbier/Weizen/Wheat Beer
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- Flavoured/Mixed Lager
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- Domestic Premium Lager
- Imported Premium Lager
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- Domestic Mid-Priced Lager
- Imported Mid-Priced Lager
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- Domestic Economy Lager
- Imported Economy Lager
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-
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- Domestic Premium Lager
- Domestic Mid-Priced Lager
- Domestic Economy Lager
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- Imported Premium Lager
- Imported Mid-Priced Lager
- Imported Economy Lager
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- Low Alcohol Beer
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- Standard Non Alcoholic Beer
- Malta Style Non Alcoholic Beer
- Stout
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- Regular Cider/Perry
- Non Alcoholic Cider/Perry
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- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
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- Brandy
- Cognac
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- Bitters
- Cream-based Liqueurs
- Other Liqueurs
- Non Alcoholic Spirits
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- Prestige Dark Rum
- Ultra Premium Dark Rum
- Super Premium Dark Rum
- Premium Dark Rum
- Standard Dark Rum
- Economy Dark Rum
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- Prestige White Rum
- Ultra Premium White Rum
- Super Premium White Rum
- Premium White Rum
- Standard White Rum
- Economy White Rum
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- Tequila (and Mezcal)
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- Bourbon/Other US Whiskey
- Canadian Whisky
- Irish Whiskey
- Japanese Whisky
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- Blended Malt Scotch Whisky
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- Prestige Other Blended Scotch Whisky
- Ultra Premium Other Blended Scotch Whisky
- Super Premium Other Blended Scotch Whisky
- Premium Other Blended Scotch Whisky
- Standard Other Blended Scotch Whisky
- Economy Other Blended Scotch Whisky
- Single Grain Scotch Whisky
- Single Malt Scotch Whisky
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- Other Whiskies
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- Prestige English Gin
- Ultra Premium English Gin
- Super Premium English Gin
- Premium English Gin
- Standard English Gin
- Economy English Gin
- Dutch Gin
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- Prestige Vodka
- Ultra Premium Vodka
- Super Premium Vodka
- Premium Vodka
- Standard Vodka
- Economy Vodka
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- Absinthe
- Ad-Mix Brandy
- Ad-Mix Gin
- Ad-Mix Rum
- Ad-Mix Vodka
- Ad-Mix Whisky
- Aguardente/Aguardiente
- Aguardiente De Caña
- Akvavit/Aquavit
- Aniseed-Flavoured Spirits
- Borovicka
- Boukha
- Brandy Type Distilled Spirits
- Cachaça
- Calvados
- Cane
- Chacha
- Charanda
- Chinese Herbal Spirits
- Chinese Spirits
- Cut Brandy
- Destilados De Agave
- Distilled Fruit Spirits
- Domestic Brandy
- Domestic Rum
- Doppelkorn
- Economy Chinese Spirits
- Flavoured Spirits
- Flavoured Vodka-based Drinks
- Fynbos gin/Local Gin
- Gin-flavoured spirits
- Goldbrand/Goldkrone
- Grappa
- Grappamiel
- Guaro
- Kirsch
- Komovica
- Korn
- Lambanog
- Limoncello
- Local White Spirits
- Lower Mid-Range Chinese Spirits
- Lozovaca
- Maesilju
- Mahia Rabi Amrane
- Mead
- Mixed Spirits
- Nalivka/Nalewka
- Nastoyka
- National Specialities
- Obstbrände
- Ouzo
- Pacharán
- Palinca/Pálinka
- Pear and Apple Distillates
- Pisco
- Premium Chinese Spirits
- Prune
- Punsch
- Rachiu/Rakija
- Rum-Flavoured Spirits
- Samane
- Sambuca
- Samsu
- Schnapps
- Shochu/Soju
- Singani
- Sljivovica/Slivovice
- Steinhäeger
- Strong African Spirits
- Super Premium Chinese Spirits
- Sura Khao
- Tequila Flavoured Spirits
- Travarica
- Tsipouro
- Upper Mid-Range Chinese Spirits
- Vieux
- Viina
- Vodka Type Distilled Spirits
- Other Distilled Beverages
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
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Alcoholic Drinks
Alcoholic drinks is the aggregation of beer, wine, spirits, cider/perry and RTDs.
See all of our definitions
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This report originates from Passport, our Alcoholic Drinks research and analysis database.
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