Alcoholic Drinks in Guatemala
Alcoholic drinks in 2022: The big picture
On-trade vs off-trade split
What next for alcoholic drinks?
Legal purchasing age and legal drinking age
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022
Contraband/parallel trade
Cross-border/private imports
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
Summary 2 Research Sources
Beer in Guatemala
Guatemalans increase their beer consumption
Local consumers consider trading up to higher quality beer
Beer benefits from further investment in new product development in 2022
Craft beer showing strong potential
Strong potential remains for beer in Guatemala but economic pressures likely to influence demand
Small local grocers will remain a priority for beer players
Lager price band methodology
Summary 3 Lager by Price Band 2022
Table 17 Number of Breweries 2017-2022
Table 18 Sales of Beer by Category: Total Volume 2017-2022
Table 19 Sales of Beer by Category: Total Value 2017-2022
Table 20 Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 21 Sales of Beer by Category: % Total Value Growth 2017-2022
Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
Table 23 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
Table 26 GBO Company Shares of Beer: % Total Volume 2018-2022
Table 27 NBO Company Shares of Beer: % Total Volume 2018-2022
Table 28 LBN Brand Shares of Beer: % Total Volume 2019-2022
Table 29 Forecast Sales of Beer by Category: Total Volume 2022-2027
Table 30 Forecast Sales of Beer by Category: Total Value 2022-2027
Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
Rtds in Guatemala
Cervecería Centroamericana provides a boost to sales of RTDs with new Karma brand
Hard seltzers looking to appeal to consumers of RTDs with a “better for you” positioning
Spirit-based RTDs dominating sales
RTDs becoming trendy with growth set to be backed by new product development
Democratisation of spirit-based RTDs expected to support strong growth
Young adults key to the growth of RTDs
Table 33 Sales of RTDs by Category: Total Volume 2017-2022
Table 34 Sales of RTDs by Category: Total Value 2017-2022
Table 35 Sales of RTDs by Category: % Total Volume Growth 2017-2022
Table 36 Sales of RTDs by Category: % Total Value Growth 2017-2022
Table 37 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
Table 38 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
Table 39 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 40 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
Table 41 GBO Company Shares of RTDs: % Total Volume 2018-2022
Table 42 NBO Company Shares of RTDs: % Total Volume 2018-2022
Table 43 LBN Brand Shares of RTDs: % Total Volume 2019-2022
Table 44 Forecast Sales of RTDs by Category: Total Volume 2022-2027
Table 45 Forecast Sales of RTDs by Category: Total Value 2022-2027
Table 46 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
Table 47 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027
Spirits in Guatemala
Industrias Licoreras de Guatemala SA the big winner in spirits
Whiskies attracting more players as market interest grows
Tequila benefiting from a trendy image and more consumption occasions
Aguardiente/aguardiente likely to retain mass appeal
Premiumisation of spirits set to continue
Alcoholic drinks specialist retailers driving growth of imported spirits
Table 48 Sales of Spirits by Category: Total Volume 2017-2022
Table 49 Sales of Spirits by Category: Total Value 2017-2022
Table 50 Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 51 Sales of Spirits by Category: % Total Value Growth 2017-2022
Table 52 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
Table 53 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
Table 54 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 55 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
Table 56 GBO Company Shares of Spirits: % Total Volume 2018-2022
Table 57 NBO Company Shares of Spirits: % Total Volume 2018-2022
Table 58 LBN Brand Shares of Spirits: % Total Volume 2019-2022
Table 59 Forecast Sales of Spirits by Category: Total Volume 2022-2027
Table 60 Forecast Sales of Spirits by Category: Total Value 2022-2027
Table 61 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
Table 62 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
Wine in Guatemala
Wine players focused on expanding the wine market
Promotions spike during certain seasons as wine appreciation grows
Polarisation seen in wine
Wine expected to continue expanding
Still red wine will continue as the preferred choice
Distribution expected to expand as interest in wine grows
Table 63 Sales of Wine by Category: Total Volume 2017-2022
Table 64 Sales of Wine by Category: Total Value 2017-2022
Table 65 Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 66 Sales of Wine by Category: % Total Value Growth 2017-2022
Table 67 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
Table 68 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
Table 69 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 70 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
Table 71 Forecast Sales of Wine by Category: Total Volume 2022-2027
Table 72 Forecast Sales of Wine by Category: Total Value 2022-2027
Table 73 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
Table 74 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027