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Country Report

Alcoholic Drinks in

Alcoholic Drinks in Guatemala

48 pages, Jul 2018

US$2,100

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Positive growth registered in 2017

Alcoholic drinks recorded positive growth in volume and current value terms in 2017. However, categories such as beer have begun to show signs of maturity, after displaying a double-digit growth rate over the review period.

Sophistication drives sales

Young adult consumers in Guatemala are following international trends and are becoming increasingly sophisticated about the alcoholic drinks that they consume. This trend is stronger among upper-income consumers who have larger disposable incomes and are more influenced by international markets.

Domestic company Cervecería Centroamericana SA leads alcoholic drinks

Domestic beer company Cervecería Centroamericana SA led alcoholic drinks in Guatemala in 2017. The company offers a wide product portfolio of leading domestic beer brands across all economic price tiers such as Monte Carlo (premium), Gallo (mid-priced) and Dorada Ice (economy).

Traditional grocery retailers is strongest distribution channel

Traditional grocery retailers, mainly through the over 115,000 independent small grocers in Guatemala, is the strongest distribution channel for alcoholic drinks in Guatemala. This channel usually caters to the lowest economic class of consumers, who buy smaller pack sizes of spirits, such as 125ml “Octavito” of aguardiente.

Strong forecast performance expected

Over the forecast period, sales of alcoholic drinks are expected to be fuelled by the entrance of new brands and the launch of new products and flavours. Innovation is likely to be driven by leading brand manufacturers looking for ways to leverage their status and encourage new consumption occasions by bringing greater attention to their brands.

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Alcoholic Drinks Sample Report Alcoholic Drinks Data Sample Report

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Guatemala with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Guatemala for free:

The Alcoholic Drinks in Guatemala market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Alcoholic Drinks in Guatemala?
What are the major brands in Guatemala?
Have there been any alcoholic drinks legislative changes over the past 12 months?
How is the alcoholic drinks industry affected by the recession?
What is consumed more; beer, wine or spirits?
What have been the key trends seen in new product developments?
Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Alcoholic Drinks in Guatemala

EXECUTIVE SUMMARY

Positive growth registered in 2017

Sophistication drives sales

Domestic company Cervecería Centroamericana SA leads alcoholic drinks

Traditional grocery retailers is strongest distribution channel

Strong forecast performance expected

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments

TAXATION AND DUTY LEVIES

Table 1 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

KEY NEW PRODUCT LAUNCHES

Outlook

Summary 1 Key New Product Developments 2017

MARKET INDICATORS

Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 13 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2017
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 2 Research Sources

Beer in Guatemala

HEADLINES

PROSPECTS

Beer begins to show signs of maturity

Artisanal beer a growing niche

Young consumers prefer beer

COMPETITIVE LANDSCAPE

Two companies dominate beer

2017 new product launches

Private label sales of beer are non-existent

CATEGORY BACKGROUND

Summary 3 Lager by Price Band 2017
Table 18 Number of Breweries 2012-2017

CATEGORY DATA

Table 19 Sales of Beer by Category: Total Volume 2012-2017
Table 20 Sales of Beer by Category: Total Value 2012-2017
Table 21 Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 22 Sales of Beer by Category: % Total Value Growth 2012-2017
Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2012-2017
Table 24 Sales of Beer by Off-trade vs On-trade: Value 2012-2017
Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2012-2017
Table 27 GBO Company Shares of Beer: % Total Volume 2013-2017
Table 28 NBO Company Shares of Beer: % Total Volume 2013-2017
Table 29 LBN Brand Shares of Beer: % Total Volume 2014-2017
Table 30 Forecast Sales of Beer by Category: Total Volume 2017-2022
Table 31 Forecast Sales of Beer by Category: Total Value 2017-2022
Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2017-2022

Cider/Perry in Guatemala

PROSPECTS

Rtds/High-Strength Premixes in Guatemala

HEADLINES

PROSPECTS

RTDs – the new strategy of spirits companies to attract consumers

Spirit-based RTDs dominate

Off-trade versus on-trade sales

COMPETITIVE LANDSCAPE

Industrias Licoreras de Guatemala SA leads

Domestic brands dominate

Mid-priced RTDs lead sales

CATEGORY DATA

Table 34 Sales of RTDS/High-Strength Premixes by Category: Total Volume 2012-2017
Table 35 Sales of RTDS/High-Strength Premixes by Category: Total Value 2012-2017
Table 36 Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2012-2017
Table 37 Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2012-2017
Table 38 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 39 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 40 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 41 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 42 GBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2017
Table 43 NBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2017
Table 44 LBN Brand Shares of RTDS/High-Strength Premixes: % Total Volume 2014-2017
Table 45 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Volume 2017-2022
Table 46 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Value 2017-2022
Table 47 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2017-2022
Table 48 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2017-2022

Spirits in Guatemala

HEADLINES

PROSPECTS

Healthy growth rate witnessed in 2017

Gin, a growing trend in Guatemala City

Mixology: A new trend beginning to emerge

COMPETITIVE LANDSCAPE

Industrias Licoreras de Guatemala SA leads spirits

Lower alcohol spirits emerge

Promotions of spirits to motivate consumption

CATEGORY DATA

Table 49 Sales of Spirits by Category: Total Volume 2012-2017
Table 50 Sales of Spirits by Category: Total Value 2012-2017
Table 51 Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 52 Sales of Spirits by Category: % Total Value Growth 2012-2017
Table 53 Sales of Spirits by Off-trade vs On-trade: Volume 2012-2017
Table 54 Sales of Spirits by Off-trade vs On-trade: Value 2012-2017
Table 55 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 56 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2012-2017
Table 57 GBO Company Shares of Spirits: % Total Volume 2013-2017
Table 58 NBO Company Shares of Spirits: % Total Volume 2013-2017
Table 59 LBN Brand Shares of Spirits: % Total Volume 2014-2017
Table 60 Forecast Sales of Spirits by Category: Total Volume 2017-2022
Table 61 Forecast Sales of Spirits by Category: Total Value 2017-2022
Table 62 Forecast Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 63 Forecast Sales of Spirits by Category: % Total Value Growth 2017-2022

Wine in Guatemala

HEADLINES

PROSPECTS

Consumer base of wine

Off-trade sales are predominant

Marketing campaigns of wine

COMPETITIVE LANDSCAPE

Wine is highly fragmented

Price segments of wine sold in Guatemala

Wine by the glass

CATEGORY DATA

Table 64 Sales of Wine by Category: Total Volume 2012-2017
Table 65 Sales of Wine by Category: Total Value 2012-2017
Table 66 Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 67 Sales of Wine by Category: % Total Value Growth 2012-2017
Table 68 Sales of Wine by Off-trade vs On-trade: Volume 2012-2017
Table 69 Sales of Wine by Off-trade vs On-trade: Value 2012-2017
Table 70 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 71 Sales of Wine by Off-trade vs On-trade: % Value Growth 2012-2017
Table 72 Forecast Sales of Wine by Category: Total Volume 2017-2022
Table 73 Forecast Sales of Wine by Category: Total Value 2017-2022
Table 74 Forecast Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 75 Forecast Sales of Wine by Category: % Total Value Growth 2017-2022

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Megatrends

Country Report

Alcoholic Drinks in Guatemala

New Report Guarantee

Executive Summary

New Report Guarantee

Positive growth registered in 2017

Sophistication drives sales

Domestic company Cervecería Centroamericana SA leads alcoholic drinks

Traditional grocery retailers is strongest distribution channel

Strong forecast performance expected

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Alcoholic Drinks in Guatemala

EXECUTIVE SUMMARY

Positive growth registered in 2017

Sophistication drives sales

Domestic company Cervecería Centroamericana SA leads alcoholic drinks

Traditional grocery retailers is strongest distribution channel

Strong forecast performance expected

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Beer in Guatemala

HEADLINES

PROSPECTS

Beer begins to show signs of maturity

Artisanal beer a growing niche

Young consumers prefer beer

COMPETITIVE LANDSCAPE

Two companies dominate beer

2017 new product launches

Private label sales of beer are non-existent

CATEGORY BACKGROUND

CATEGORY DATA

Cider/Perry in Guatemala

PROSPECTS

Rtds/High-Strength Premixes in Guatemala

HEADLINES

PROSPECTS

RTDs – the new strategy of spirits companies to attract consumers

Spirit-based RTDs dominate

Off-trade versus on-trade sales

COMPETITIVE LANDSCAPE

Industrias Licoreras de Guatemala SA leads

Domestic brands dominate

Mid-priced RTDs lead sales

CATEGORY DATA

Spirits in Guatemala

HEADLINES

PROSPECTS

Healthy growth rate witnessed in 2017

Gin, a growing trend in Guatemala City

Mixology: A new trend beginning to emerge

COMPETITIVE LANDSCAPE

Industrias Licoreras de Guatemala SA leads spirits

Lower alcohol spirits emerge

Promotions of spirits to motivate consumption

CATEGORY DATA

Wine in Guatemala

HEADLINES

PROSPECTS

Consumer base of wine

Off-trade sales are predominant

Marketing campaigns of wine

COMPETITIVE LANDSCAPE

Wine is highly fragmented