After being negatively impacted by the COVID-19 pandemic in 2020, alcoholic drinks has started to recover in 2021. High per capita alcohol consumption in Laos is due mainly to the popularity of artisanal rice-based spirits such as lao lao and there is considerable room for further growth in licensed sales of packaged products.
On-trade sales declined across alcoholic drinks during 2020 due to the COVID-19 pandemic and the official response to it in Laos. In particular, the lockdown that was enforced in the country for several weeks during the second quarter of the year made on-trade establishments unavailable to the population for an extended period, while a generally very strict approach to social distancing and a general willingness to take steps to avoid the risk of contagion meant that there were very few opportunities for socialising outside of the home during the year.
Per capita consumption of alcoholic drinks remains quite high in Laos. Drinking alcoholic is socially acceptable in all parts of the country and this is not expected to change in the near future.
Laos has been generating strong GDP growth for many years and a 5% increase was registered in 2019, which followed the 6% growth registered in 2018. Such robust economic growth is being supporting by considerable levels of foreign direct investment in the country.
Laos is a landlocked country surrounded by Myanmar and China to the north, Vietnam to the east, Cambodia to the south and Thailand to the west. It has no coastline and thus no seaports or harbours.
The legal minimum age for the purchase or sale of alcoholic drinks is 18-years-old, although no legal minimum drinking age is defined in law. However, the Laotian Law on Alcohol Control (dated 19 December 2014) mentioned individual responsibility that covered students, young consumers and employees and stated that they must be aware of alcohol and refrain from consumption whenever possible.
All alcoholic drinks sold in Laos attract sales tax of 10%, while imported products also face an additional import tax of 10%. Domestic products thus benefit from a tax advantage, which enables them to offer lower prices.
It is expected to take some time for alcoholic drinks to recover from the pandemic given that public events will remain on a smaller scale for some time. However, consumers will be more prepared to pay more premium prices for premium products.
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Alcoholic Drinks
Alcoholic drinks is the aggregation of beer, wine, spirits, cider/perry and RTDs.
See All of Our DefinitionsThis report originates from Passport, our Alcoholic Drinks research and analysis database.
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