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Learn moreSep 2020
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The COVID-19 pandemic has had a dramatic impact on sales of alcoholic drinks in Israel. The most noteworthy sales trend to have emerged in the wake of the pandemic is that on-trade sales are expected to have dropped significantly in all categories of alcoholic drinks, the result of the government-mandated shutdown of the country’s entire hospitality industry for an extended period, starting in the first week of April.
Large gatherings were restricted from 15 March, with restrictions on locals venturing more than 100m from their homes introduced on 25 March. Full lockdown was introduced on 7 April, although the permissible movement was later extended to 500m from home for exercise and sporting activities.
Recent years have seen the alcoholic drinks tastes of Israeli consumers become increasingly diverse. Whereas in the past, companies could rely on a relatively narrow portfolio of products to ensure strong sales in each of the various categories of alcoholic drinks, nowadays the industry zeitgeist is very much focused on new experiences, new tastes, premium quality and brands with a sophisticated image and interesting backstory.
2019 saw Tempo Beer Industries and Israel Beer Breweries remain the leading players in alcoholic drinks. Indeed, these two giants of the Israeli alcoholic drinks industry were the two leading players in all categories in 2019 except for wine, where Carmel Mizrachi Wineries leads sales, ahead of Tempo Beer Industries.
Although significant on-trade sales declines were registered in all alcoholic drinks categories due to the COVID-19 pandemic during 2020, sales are expected to rebound strongly in all categories during 2021 and 2022, followed by a return to the generally positive growth trends that were being seen in most categories towards the end of the review period. The one exception to this generally positive scenario is set to be RTDs, a category that has struggled to maintain the attention of consumers in recent years.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Israel with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Alcoholic Drinks industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Israel for free:
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This industry report originates from Passport, our Alcoholic Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.