Alcoholic Drinks in Peru
Alcoholic drinks in 2021: The big picture
On-trade vs off-trade split
What next for alcoholic drinks?
Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2019-2026
Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2019-2026
Legal purchasing age and legal drinking age
Table 1 Number of On-trade Establishments by Type 2015-2021
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2021
Contraband/parallel trade
Cross-border/private imports
Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2021
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
Summary 2 Research Sources
Beer in Peru
Lockdown periods and ongoing restrictions lead to a total volume decline in 2020
Beer brands opt for smaller packaging formats
Lima Services SAC (Heineken) enters Peru to take on Unión de Cervecerías Peruanas Backus y Johnston (AB-Inbev)
Economy lager will become more relevant to beer drinkers
Craft beers to gain popularity through wider distribution
E-commerce platforms to support future beer volume growth
Lager price band methodology
Summary 3 Lager by Price Band 2021
Table 18 Number of Breweries 2016-2021
Table 19 Sales of Beer by Category: Total Volume 2016-2021
Table 20 Sales of Beer by Category: Total Value 2016-2021
Table 21 Sales of Beer by Category: % Total Volume Growth 2016-2021
Table 22 Sales of Beer by Category: % Total Value Growth 2016-2021
Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2016-2021
Table 24 Sales of Beer by Off-trade vs On-trade: Value 2016-2021
Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2016-2021
Table 27 Sales of Beer by Craft vs Standard 2016-2021
Table 28 GBO Company Shares of Beer: % Total Volume 2017-2021
Table 29 NBO Company Shares of Beer: % Total Volume 2017-2021
Table 30 LBN Brand Shares of Beer: % Total Volume 2018-2021
Table 31 Forecast Sales of Beer by Category: Total Volume 2021-2026
Table 32 Forecast Sales of Beer by Category: Total Value 2021-2026
Table 33 Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026
Table 34 Forecast Sales of Beer by Category: % Total Value Growth 2021-2026
Cider/Perry in Peru
Rtds in Peru
RTD category close to doubling 2020 volume, showing growing consumer interest
Competition intensifies from existing players in RTDs
Food for Life EIRL takes stronger lead in RTD landscape
Strong growth in RTDs as the landscape sees strong volume growth
Malt-based and spirit-based will underpin growth in the category
Rising import costs gives local players a cost-advantage
Table 35 Sales of RTDs by Category: Total Volume 2016-2021
Table 36 Sales of RTDs by Category: Total Value 2016-2021
Table 37 Sales of RTDs by Category: % Total Volume Growth 2016-2021
Table 38 Sales of RTDs by Category: % Total Value Growth 2016-2021
Table 39 Sales of RTDs by Off-trade vs On-trade: Volume 2016-2021
Table 40 Sales of RTDs by Off-trade vs On-trade: Value 2016-2021
Table 41 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 42 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2016-2021
Table 43 GBO Company Shares of RTDs: % Total Volume 2017-2021
Table 44 NBO Company Shares of RTDs: % Total Volume 2017-2021
Table 45 LBN Brand Shares of RTDs: % Total Volume 2018-2021
Table 46 Forecast Sales of RTDs by Category: Total Volume 2021-2026
Table 47 Forecast Sales of RTDs by Category: Total Value 2021-2026
Table 48 Forecast Sales of RTDs by Category: % Total Volume Growth 2021-2026
Table 49 Forecast Sales of RTDs by Category: % Total Value Growth 2021-2026
Spirits in Peru
Rising consumer preference for flavoured spirits helps to drive category growth
Whiskies is one of the fastest-growing spirits categories
Pisco shows weaker growth compared to other spirits
Spirits expected to reach pre-pandemic volume sales by 2022
Average prices to rise due to tax hikes and import costs
Demand rising for premium handcrafted spirits
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 4 Benchmark Brands 2021
Table 50 Sales of Spirits by Category: Total Volume 2016-2021
Table 51 Sales of Spirits by Category: Total Value 2016-2021
Table 52 Sales of Spirits by Category: % Total Volume Growth 2016-2021
Table 53 Sales of Spirits by Category: % Total Value Growth 2016-2021
Table 54 Sales of Spirits by Off-trade vs On-trade: Volume 2016-2021
Table 55 Sales of Spirits by Off-trade vs On-trade: Value 2016-2021
Table 56 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 57 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2016-2021
Table 58 Sales of Dark Rum by Price Platform: % Total Volume 2016-2021
Table 59 Sales of White Rum by Price Platform: % Total Volume 2016-2021
Table 60 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2016-2021
Table 61 Sales of English Gin by Price Platform: % Total Volume 2016-2021
Table 62 Sales of Vodka by Price Platform: % Total Volume 2016-2021
Table 63 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2016-2021
Table 64 GBO Company Shares of Spirits: % Total Volume 2017-2021
Table 65 NBO Company Shares of Spirits: % Total Volume 2017-2021
Table 66 LBN Brand Shares of Spirits: % Total Volume 2018-2021
Table 67 Forecast Sales of Spirits by Category: Total Volume 2021-2026
Table 68 Forecast Sales of Spirits by Category: Total Value 2021-2026
Table 69 Forecast Sales of Spirits by Category: % Total Volume Growth 2021-2026
Table 70 Forecast Sales of Spirits by Category: % Total Value Growth 2021-2026
Wine in Peru
Off-trade remains vibrant as on-trade struggles to recoup losses
Champagne was affected by pandemic
Imported wine growing from Spain and Italy
Sparkling wine and wine consumption will grow rapidly in the coming years
Off-trade consumption will continue due to change in drinking habits
Santiago Queirolo to maintain its leadership although imported brands will rise
Table 71 Sales of Wine by Category: Total Volume 2016-2021
Table 72 Sales of Wine by Category: Total Value 2016-2021
Table 73 Sales of Wine by Category: % Total Volume Growth 2016-2021
Table 74 Sales of Wine by Category: % Total Value Growth 2016-2021
Table 75 Sales of Wine by Off-trade vs On-trade: Volume 2016-2021
Table 76 Sales of Wine by Off-trade vs On-trade: Value 2016-2021
Table 77 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 78 Sales of Wine by Off-trade vs On-trade: % Value Growth 2016-2021
Table 79 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2016-2021
Table 80 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2016-2021
Table 81 Sales of Still White Wine by Price Segment: % Off-trade Volume 2016-2021
Table 82 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2016-2021
Table 83 GBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
Table 84 NBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
Table 85 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2018-2021
Table 86 GBO Company Shares of Champagne: % Total Volume 2017-2021
Table 87 NBO Company Shares of Champagne: % Total Volume 2017-2021
Table 88 LBN Brand Shares of Champagne: % Total Volume 2018-2021
Table 89 GBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
Table 90 NBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
Table 91 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2018-2021
Table 92 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
Table 93 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
Table 94 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2018-2021
Table 95 Forecast Sales of Wine by Category: Total Volume 2021-2026
Table 96 Forecast Sales of Wine by Category: Total Value 2021-2026
Table 97 Forecast Sales of Wine by Category: % Total Volume Growth 2021-2026
Table 98 Forecast Sales of Wine by Category: % Total Value Growth 2021-2026