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Alcoholic Drinks in Azerbaijan

August 2020
USD 2,100
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Overview:

Understand the latest market trends and future growth opportunities for the Alcoholic Drinks industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Beer
  • Wine
  • Spirits
  • Cider and Perry
  • RTDs

If you're in the Alcoholic Drinks industry in Azerbaijan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty

The Alcoholic Drinks in Azerbaijan report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Alcoholic Drinks in Azerbaijan?
  • Where is consumer demand for Alcoholic Drinks focussed?
  • Which is being consumed more; beer, wine or spirits?
  • Where is demand growing? Stagnating?
  • How is the operating environment for alcoholic drinks changing?
  • Which are the leading brands in Azerbaijan?
  • How are products distributed in Azerbaijan?
  • What are the key trends in new product development?
  • Do consumers want value for money or added value?
  • How will macroeconomic context and shifting cultural values shape future growth?
  • How will COVID-19 and recession impact the alcoholic drinks industry?
  • Where is future growth expected to be most dynamic?

Alcoholic Drinks in Azerbaijan

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks
COVID-19 country impact
Government focus on local producers and tourism helps drive growth in 2019
Local players dominate with no signs of letting up
On-trade sales could take time to recover from COVID-19, while retail sales should remain steady thanks to strength of local production

MARKET BACKGROUND

Legislation
Legal purchasing age and legal drinking age Drink driving Advertising Smoking ban Opening hours On-trade establishments Table 1 Number of On-trade Establishments by Type 2014-2019

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2019

OPERATING ENVIRONMENT

Contraband/parallel trade
Duty free
Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019

MARKET DATA

Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019 Table 4 Sales of Alcoholic Drinks by Category: Total Value 2014-2019 Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019 Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019 Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019 Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019 Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019 Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019 Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019 Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019 Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019 Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024 Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024 Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024 Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

Beer in Azerbaijan

HEADLINES

PRE-COVID-19 PERFORMANCE

Azerbaijan’s growing profile as a tourist destination drives on-trade sales in 2019
Younger consumers show growing interest in non-alcoholic beer
Independent small grocers lead distribution, but consumers continue to shift towards modern grocery retailers in 2019

2020 AND BEYOND

COVID-19 impact
Affected products within beer
Recovery and opportunities

CATEGORY BACKGROUND

Summary 3 Lager by Price Band 2019

CATEGORY DATA

Table 18 Sales of Beer by Category: Total Volume 2014-2019 Table 19 Sales of Beer by Category: Total Value 2014-2019 Table 20 Sales of Beer by Category: % Total Volume Growth 2014-2019 Table 21 Sales of Beer by Category: % Total Value Growth 2014-2019 Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2014-2019 Table 23 Sales of Beer by Off-trade vs On-trade: Value 2014-2019 Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2014-2019 Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2014-2019 Table 26 GBO Company Shares of Beer: % Total Volume 2015-2019 Table 27 NBO Company Shares of Beer: % Total Volume 2015-2019 Table 28 LBN Brand Shares of Beer: % Total Volume 2016-2019 Table 29 Forecast Sales of Beer by Category: Total Volume 2019-2024 Table 30 Forecast Sales of Beer by Category: Total Value 2019-2024 Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2019-2024 Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2019-2024

Wine in Azerbaijan

HEADLINES

PRE-COVID-19 PERFORMANCE

Wine continues to grow in 2019 backed by an improving economy and a buoyant tourism industry
Government initiative to boost local production of wine showing signs of success
Domestic players continue to lead wine, boosted by government support and growing recognition on the international wine scene

2020 AND BEYOND

COVID-19 impact
Affected products within wine
Recovery and opportunities

CATEGORY DATA

Table 33 Sales of Wine by Category: Total Volume 2014-2019 Table 34 Sales of Wine by Category: Total Value 2014-2019 Table 35 Sales of Wine by Category: % Total Volume Growth 2014-2019 Table 36 Sales of Wine by Category: % Total Value Growth 2014-2019 Table 37 Sales of Wine by Off-trade vs On-trade: Volume 2014-2019 Table 38 Sales of Wine by Off-trade vs On-trade: Value 2014-2019 Table 39 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2014-2019 Table 40 Sales of Wine by Off-trade vs On-trade: % Value Growth 2014-2019 Table 41 Forecast Sales of Wine by Category: Total Volume 2019-2024 Table 42 Forecast Sales of Wine by Category: Total Value 2019-2024 Table 43 Forecast Sales of Wine by Category: % Total Volume Growth 2019-2024 Table 44 Forecast Sales of Wine by Category: % Total Value Growth 2019-2024

Spirits in Azerbaijan

HEADLINES

PRE-COVID-19 PERFORMANCE

Locally-produced vodka and brandy continue to spearhead growth in 2019
Sales of imported spirits struggle to grow due to protectionist policies and tax hikes
Domestic players lead sales of spirits

2020 AND BEYOND

COVID-19 impact
Affected products within spirits
Recovery and opportunities

CATEGORY DATA

Table 45 Sales of Spirits by Category: Total Volume 2014-2019 Table 46 Sales of Spirits by Category: Total Value 2014-2019 Table 47 Sales of Spirits by Category: % Total Volume Growth 2014-2019 Table 48 Sales of Spirits by Category: % Total Value Growth 2014-2019 Table 49 Sales of Spirits by Off-trade vs On-trade: Volume 2014-2019 Table 50 Sales of Spirits by Off-trade vs On-trade: Value 2014-2019 Table 51 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2014-2019 Table 52 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2014-2019 Table 53 GBO Company Shares of Spirits: % Total Volume 2015-2019 Table 54 NBO Company Shares of Spirits: % Total Volume 2015-2019 Table 55 LBN Brand Shares of Spirits: % Total Volume 2016-2019 Table 56 Forecast Sales of Spirits by Category: Total Volume 2019-2024 Table 57 Forecast Sales of Spirits by Category: Total Value 2019-2024 Table 58 Forecast Sales of Spirits by Category: % Total Volume Growth 2019-2024 Table 59 Forecast Sales of Spirits by Category: % Total Value Growth 2019-2024

Cider/Perry in Azerbaijan

HEADLINES

PRE-COVID-19 PERFORMANCE

Cider/perry retains niche status in 2019 despite growth
Supermarkets help to expand distribution but competition from other alcoholic drinks remains a challenge
International brands dominate, but local player ASK enters the market in 2019

2020 AND BEYOND

COVID-19 impact
Recovery and opportunities

CATEGORY DATA

Table 60 Sales of Cider/Perry: Total Volume 2014-2019 Table 61 Sales of Cider/Perry: Total Value 2014-2019 Table 62 Sales of Cider/Perry: % Total Volume Growth 2014-2019 Table 63 Sales of Cider/Perry: % Total Value Growth 2014-2019 Table 64 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2014-2019 Table 65 Sales of Cider/Perry by Off-trade vs On-trade: Value 2014-2019 Table 66 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2014-2019 Table 67 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2014-2019 Table 68 GBO Company Shares of Cider/Perry: % Total Volume 2015-2019 Table 69 NBO Company Shares of Cider/Perry: % Total Volume 2015-2019 Table 70 LBN Brand Shares of Cider/Perry: % Total Volume 2016-2019 Table 71 Forecast Sales of Cider/Perry: Total Volume 2019-2024 Table 72 Forecast Sales of Cider/Perry: Total Value 2019-2024 Table 73 Forecast Sales of Cider/Perry: % Total Volume Growth 2019-2024 Table 74 Forecast Sales of Cider/Perry: % Total Value Growth 2019-2024

Rtds in Azerbaijan

HEADLINES

PRE-COVID-19 PERFORMANCE

RTDs remains a small niche in 2019 but improving economy helps support growth
RTDs see growing presence in on-trade outlets
International players dominate with limited potential seen for local brands

2020 AND BEYOND

COVID-19 impact
Affected products within RTDs
Recovery and opportunities

CATEGORY DATA

Table 75 Sales of RTDs by Category: Total Volume 2014-2019 Table 76 Sales of RTDs by Category: Total Value 2014-2019 Table 77 Sales of RTDs by Category: % Total Volume Growth 2014-2019 Table 78 Sales of RTDs by Category: % Total Value Growth 2014-2019 Table 79 Sales of RTDs by Off-trade vs On-trade: Volume 2014-2019 Table 80 Sales of RTDs by Off-trade vs On-trade: Value 2014-2019 Table 81 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2014-2019 Table 82 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2014-2019 Table 83 GBO Company Shares of RTDs: % Total Volume 2015-2019 Table 84 NBO Company Shares of RTDs: % Total Volume 2015-2019 Table 85 LBN Brand Shares of RTDs: % Total Volume 2016-2019 Table 86 Forecast Sales of RTDs by Category: Total Volume 2019-2024 Table 87 Forecast Sales of RTDs by Category: Total Value 2019-2024 Table 88 Forecast Sales of RTDs by Category: % Total Volume Growth 2019-2024 Table 89 Forecast Sales of RTDs by Category: % Total Value Growth 2019-2024
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Why buy this report?

  • Gain competitive intelligence about market leaders.
  • Track key industry trends, opportunities and threats.
  • Inform your marketing, brand, strategy and market development, sales and supply functions.

This report originates from Passport, our Alcoholic Drinks research and analysis database.

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