Select Country Report
2025 Developments
Alcoholic drinks in Uruguay delivered a further total volume decline in 2025, as local demand continued to be shaped by moderation, health awareness and evolving consumption patterns despite a quite stable macroeconomic environment with slowing inflation and real GDP growth of 2%. The combination of premiumisation, expanding digital channels, and a sustained consumer shift towards lower-alcohol and innovative options has resulted in a complex landscape where growth opportunities are concentrated in spirits, RTDs and premium wine, while beer volumes continue to contract due to both health-driven moderation and intensifying competition from imports. For brands seeking to succeed, the environment rewards those who innovate in new product development, leverage omnichannel retail strategies, including online specialisation and on-demand delivery, and invest in targeted promotions and premium offerings that resonate with younger, health-conscious adult consumers who are driving changes in both at-home and on-trade occasions.
USD 2,450
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Alcoholic Drinks industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Beer
- Wine
- Spirits
- Cider and Perry
- RTDs
If you're in the Alcoholic Drinks industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Alcoholic Drinks in Uruguay report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Alcoholic Drinks in Uruguay?
- Where is consumer demand for Alcoholic Drinks focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Uruguay?
- How are products distributed in Uruguay?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Alcoholic Drinks in Uruguay
2025 Developments
Key Data Insights
Specialist Retailers and Delivery Apps Accelerate Premium Sales Online
Major Brewers Face Challenges as Beer Volumes Drop
Innovation in Rtds as Wellness, Flavour and Moderation Trends Impact Demand
Chart 1 Nolo and Flavour Innovation in Rtds
Chart 2 Volume Sales 2020-2030
Chart 3 Volume Sales by Category 2025
Premiumisation and Cocktail Culture Shift Preferences Towards Spirits with Benefits for Rtds
Non Alcoholic Beer and Rtds Attract Moderation and Wellness Consumers with Innovation
Government Support and Grape Innovation Drive Wine’S Rebound in the Premium Tier
Chart 4 Forecast Volume Sales 2020-2030
Chart 5 Forecast Volume Sales by Category 2025-2030
Fábricas Nacionales De Cerveza Leverages Bitters and Imports to Offset Beer Losses
Chart 6 Company Shares 2025
Chart 7 Brand Shares 2025
Retail Consolidation Impacts the Distribution Architecture of Alcoholic Drinks
E-Commerce Remains an Underdeveloped Channel in Alcoholic Drinks
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Chart 8 Economic Context for Alcoholic Drinks
Chart 9 Real Gdp Growth 2020-2030
Chart 10 Inflation 2020-2030
Chart 11 Consumer Context for Alcoholic Drinks
Chart 12 Population 2020-2030
Chart 13 Population by Generation 2025
Beer in Uruguay
Key Data Insights
Beer Summary
Rising Premium Imports and Moderation Reshape Consumer Choices
Non Alcoholic Beer Captures Health-Conscious Demand
Chart 14 Wide Portfolio of Local and Imported Non Alcoholic Beer Brands
Tada.Com.Uy and Specialist Retailers Accelerate Online Beer Delivery
Chart 15 Volume Sales 2020-2030
Chart 16 Volume Sales by Category 2025
Imports From Brazil and Global Brands Inform Consumer Purchasing Decisions
Premiumisation and Non Alcoholic Beer to Drive Category Development
Chart 17 Forecast Volume Sales 2020-2030
Chart 18 Forecast Volume Sales by Category 2025-2030
Fábricas Nacionales De Cerveza Leverages Brand Strength and Innovation to Sustain Dominance
Chart 19 Company Shares 2025
Chart 20 Brand Shares 2025
Small Grocers Expand Their Economy Lager Ranges to Retain Shoppers
Chart 21 Economic Context for Beer
Chart 22 Real Gdp Growth 2020-2030
Chart 23 Inflation 2020-2030
Chart 24 Consumer Context for Beer
Chart 25 Population 2020-2030
Chart 26 Population by Generation 2025
Cider/Perry in Uruguay
Key Data Insights
Cider/Perry Summary
Craft and Premium Players Reverse the Image of Cider as Low Quality
Chart 27 Local Craft Cider Brands Revive Premium Consumption
Chart 28 Volume Sales 2020-2030
Chart 29 Volume Sales by Category 2025
Craft Producers Appeal to Young Adult Drinkers to Drive All-Year-Round Sales
Chart 30 Forecast Volume Sales 2020-2030
Chart 31 Forecast Volume Sales by Category 2025-2030
Sublimar Extends Lead While Craft Producers Gain Recognition
Chart 32 Company Shares 2025
Chart 33 Brand Shares 2025
Small Local Grocers Drive Economy Cider Sales with Neighbourhood Focus
Chart 34 Economic Context for Cider/Perry
Chart 35 Real Gdp Growth 2020-2030
Chart 36 Inflation 2020-2030
Chart 37 Consumer Context for Cider/Perry
Chart 38 Population 2020-2030
Chart 39 Population by Generation 2025
Rtds in Uruguay
Key Data Insights
Rtds Summary
Flavour and Mindful Drinking Trends Boost Rtds in Uruguay
Chart 40 Limited Editions for Local Tastes
Spirit-Based Innovation Captures Young Adults Seeking "Lighter" Options
Rapid E-Commerce Expansion for Rtds
Chart 41 Volume Sales 2020-2030
Chart 42 Volume Sales by Category 2025
Young Adults Fuel Demand for Cocktail-Inspired Drinks with a Moderation Tendency
E-Commerce Investment Accelerates Reach and Convenience for Drinkers
Chart 43 Forecast Volume Sales 2020-2030
Chart 44 Forecast Volume Sales by Category 2025-2030
Grupo Cepas Focuses on Innovation to Lead Diageo
Chart 45 Company Shares 2025
Chart 46 Brand Shares 2025
Supermarket Chains Drive Sales with Aggressive Price Promotions
Chart 47 Economic Context for Rtds
Chart 48 Real Gdp Growth 2020-2030
Chart 49 Inflation 2020-2030
Chart 50 Consumer Context for Rtds
Chart 51 Population 2020-2030
Chart 52 Population by Generation 2025
Spirits in Uruguay
Key Data Insights
Spirits Summary
Whiskies See Consumers Trade Down for Affordability Reasons
Chart 53 Local Whiskies Gain through Affordability
Liqueurs and White Spirits Players Use Innovation to Tap into Evolving Consumer Preferences
Chart 54 Volume Sales 2020-2030
Chart 55 Volume Sales by Category 2025
Bitters, Vodka and English Gin Outpace Whiskies as Mixology Expands
Premiumisation and Innovation Fuel Value Gains Despite Volume Polarisation
Chart 56 Forecast Volume Sales 2020-2030
Chart 57 Forecast Volume Sales by Category 2025-2030
Diageo Uruguay Maintains Leadership Despite Growing Competition
Chart 58 Company Shares 2025
Chart 59 Brand Shares 2025
Supermarkets Are Expanding through Acquisitions, While Retail E-Commerce Makes Gains
Chart 60 Economic Context for Spirits
Chart 61 Real Gdp Growth 2020-2030
Chart 62 Inflation 2020-2030
Chart 63 Consumer Context for Spirits
Chart 64 Population 2020-2030
Chart 65 Population by Generation 2025
Wine in Uruguay
Key Data Insights
Wine Summary
Wine Demand Rebounds after Years of Falling Demand
Chart 66 Premiumisation Encourages the Surge of New Grape Varieties
Inavi Transforms Grape Quality through Targeted Vineyard Renewal
Non/Low Alcohol Wine Gains Traction in 2025
Chart 67 Volume Sales 2020-2030
Chart 68 Volume Sales by Category 2025
Investment in Organic and Premium Wines to Meet Evolving Tastes
Chart 69 Forecast Volume Sales 2020-2030
Chart 70 Forecast Volume Sales by Category 2025-2030
The Competitive Landscape Remains Deep and Varied
Chart 71 Company Shares 2025
Chart 72 Brand Shares 2025
Supermarkets Capture Cost-Conscious Shoppers with Broad Wine Assortments
Chart 73 Economic Context for Wine
Chart 74 Real Gdp Growth 2020-2030
Chart 75 Inflation 2020-2030
Chart 76 Consumer Context for Wine
Chart 77 Population 2020-2030
Chart 78 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Alcoholic Drinks
-
-
- Ale
- Sorghum
- Weissbier/Weizen/Wheat Beer
-
- Flavoured/Mixed Lager
-
-
- Domestic Premium Lager
- Imported Premium Lager
-
- Domestic Mid-Priced Lager
- Imported Mid-Priced Lager
-
- Domestic Economy Lager
- Imported Economy Lager
-
-
-
- Domestic Premium Lager
- Domestic Mid-Priced Lager
- Domestic Economy Lager
-
- Imported Premium Lager
- Imported Mid-Priced Lager
- Imported Economy Lager
-
-
- Low Alcohol Beer
-
- Standard Non Alcoholic Beer
- Malta Style Non Alcoholic Beer
- Stout
-
-
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
-
- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
-
-
- Brandy
- Cognac
-
- Bitters
- Cream-based Liqueurs
- Other Liqueurs
- Non Alcoholic Spirits
-
-
- Prestige Dark Rum
- Ultra Premium Dark Rum
- Super Premium Dark Rum
- Premium Dark Rum
- Standard Dark Rum
- Economy Dark Rum
-
- Prestige White Rum
- Ultra Premium White Rum
- Super Premium White Rum
- Premium White Rum
- Standard White Rum
- Economy White Rum
-
- Tequila (and Mezcal)
-
- Bourbon/Other US Whiskey
- Canadian Whisky
- Irish Whiskey
- Japanese Whisky
-
-
- Blended Malt Scotch Whisky
-
- Prestige Other Blended Scotch Whisky
- Ultra Premium Other Blended Scotch Whisky
- Super Premium Other Blended Scotch Whisky
- Premium Other Blended Scotch Whisky
- Standard Other Blended Scotch Whisky
- Economy Other Blended Scotch Whisky
- Single Grain Scotch Whisky
- Single Malt Scotch Whisky
-
- Other Whiskies
-
-
-
- Prestige English Gin
- Ultra Premium English Gin
- Super Premium English Gin
- Premium English Gin
- Standard English Gin
- Economy English Gin
- Dutch Gin
-
-
- Prestige Vodka
- Ultra Premium Vodka
- Super Premium Vodka
- Premium Vodka
- Standard Vodka
- Economy Vodka
-
-
- Absinthe
- Ad-Mix Brandy
- Ad-Mix Gin
- Ad-Mix Rum
- Ad-Mix Vodka
- Ad-Mix Whisky
- Aguardente/Aguardiente
- Aguardiente De Caña
- Akvavit/Aquavit
- Aniseed-Flavoured Spirits
- Borovicka
- Boukha
- Brandy Type Distilled Spirits
- Cachaça
- Calvados
- Cane
- Chacha
- Charanda
- Chinese Herbal Spirits
- Chinese Spirits
- Cut Brandy
- Destilados De Agave
- Distilled Fruit Spirits
- Domestic Brandy
- Domestic Rum
- Doppelkorn
- Economy Chinese Spirits
- Flavoured Spirits
- Flavoured Vodka-based Drinks
- Fynbos gin/Local Gin
- Gin-flavoured spirits
- Goldbrand/Goldkrone
- Grappa
- Grappamiel
- Guaro
- Kirsch
- Komovica
- Korn
- Lambanog
- Limoncello
- Local White Spirits
- Lower Mid-Range Chinese Spirits
- Lozovaca
- Maesilju
- Mahia Rabi Amrane
- Mead
- Mixed Spirits
- Nalivka/Nalewka
- Nastoyka
- National Specialities
- Obstbrände
- Ouzo
- Pacharán
- Palinca/Pálinka
- Pear and Apple Distillates
- Pisco
- Premium Chinese Spirits
- Prune
- Punsch
- Rachiu/Rakija
- Rum-Flavoured Spirits
- Samane
- Sambuca
- Samsu
- Schnapps
- Shochu/Soju
- Singani
- Sljivovica/Slivovice
- Steinhäeger
- Strong African Spirits
- Super Premium Chinese Spirits
- Sura Khao
- Tequila Flavoured Spirits
- Travarica
- Tsipouro
- Upper Mid-Range Chinese Spirits
- Vieux
- Viina
- Vodka Type Distilled Spirits
- Other Distilled Beverages
-
-
-
- Port
- Sherry
- Vermouth
- Other Fortified Wine
-
- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
-
- Champagne
- Other Sparkling Wine
-
- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
-
Alcoholic Drinks
Alcoholic drinks is the aggregation of beer, wine, spirits, cider/perry and RTDs.
See all of our definitions
Share:
Why buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Alcoholic Drinks research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!