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Country Report

Alcoholic Drinks in

Alcoholic Drinks in Uruguay

May 2021

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Executive Summary

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COVID-19 impact on alcoholic drinks

Total volume sales of alcoholic drinks showed a moderate decline in 2020, mainly due to the impact of COVID-19. However, the performances were vastly different on-trade and off-trade, with consumer behaviour changing significantly regarding the consumption of alcoholic drinks in Uruguay.

COVID-19 country impact

Although the country declared a health state of emergency, it did not introduce a mandatory quarantine. The government called on its citizens to restrict social activities and avoid crowds.

Company response

Fábricas Nacionales de Cerveza (FNC) maintained its strong lead of the competitive landscape in alcoholic drinks in total volume terms in 2020, thanks to its leading position in the largest category, beer. It offers well-known beer brands such as Pilsen, Norteña, Patricia, Stella Artois and Zillertal, as well as craft beer Patagonia.

Retailing shift

Modern grocery retailers remained the strong leader in the off-trade distribution of alcoholic drinks in 2020, accounting for more than half of volume sales. Hypermarket and supermarket chains such as Ta-Ta, Tienda Inglesa, Disco and Devoto applied a strong price discount policy during a difficult year, as well as carrying out promotional and advertising activities in alliance with diverse beverages players.

On-trade vs off-trade split

Consumer foodservice experienced closures due to COVID-19, and then limited capacity on reopening, therefore seeing a strong negative performance in 2020. In addition, some outlets were unable to reopen due to the hit they took from the inability to trade.

What next for alcoholic drinks?

Despite the rise in the number of COVID-19 cases and implementation of further restrictions in the first half of 2021, Uruguay has controlled the virus better than many of its neighbours and vaccines are being rolled out rapidly. This is expected to allow the country to gradually reopen and the economy to start recovering in the second half of the year.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Uruguay with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Uruguay for free:

The Alcoholic Drinks in Uruguay market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Alcoholic Drinks in Uruguay?
What are the major brands in Uruguay?
Have there been any alcoholic drinks legislative changes over the past 12 months?
How is the alcoholic drinks industry affected by the recession?
What is consumed more; beer, wine or spirits?
What have been the key trends seen in new product developments?
Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Alcoholic Drinks in Uruguay

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2015-2020

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2020

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020

MARKET DATA

Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025

DISCLAIMER

SOURCES

Summary 2 Research Sources

Beer in Uruguay

KEY DATA FINDINGS

2020 IMPACT

On-trade sales plummet, with off-trade growth unable to fully compensate

A move to cheaper beer and cheaper alcoholic drinks as incomes are hit

FNC weathers the storm better than most others

RECOVERY AND OPPORTUNITIES

Slow return to the pre-pandemic level of on-trade sales

The return of premiumisation as the crisis eases

Rising health and wellness trend will drive growth of lower-alcohol beer

CATEGORY BACKGROUND

Summary 3 Lager by Price Band 2020
Table 18 Number of Breweries 2015-2020

CATEGORY DATA

Table 19 Sales of Beer by Category: Total Volume 2015-2020
Table 20 Sales of Beer by Category: Total Value 2015-2020
Table 21 Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 22 Sales of Beer by Category: % Total Value Growth 2015-2020
Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020
Table 24 Sales of Beer by Off-trade vs On-trade: Value 2015-2020
Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020
Table 27 GBO Company Shares of Beer: % Total Volume 2016-2020
Table 28 NBO Company Shares of Beer: % Total Volume 2016-2020
Table 29 LBN Brand Shares of Beer: % Total Volume 2017-2020
Table 30 Forecast Sales of Beer by Category: Total Volume 2020-2025
Table 31 Forecast Sales of Beer by Category: Total Value 2020-2025
Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025
Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025

Wine in Uruguay

KEY DATA FINDINGS

2020 IMPACT

Off-trade sales of still light grape wine drive growth

E-commerce sees high growth from a low base due to COVID-19

Players focusing on economy wines perform the best in 2020

RECOVERY AND OPPORTUNITIES

Comparatively rapid return to pre-COVID-19 level of on-trade sales

Polarisation as economy and premium wines both set to perform well

Gradual move to white wine and bag-in-box packaging

CATEGORY DATA

Table 34 Sales of Wine by Category: Total Volume 2015-2020
Table 35 Sales of Wine by Category: Total Value 2015-2020
Table 36 Sales of Wine by Category: % Total Volume Growth 2015-2020
Table 37 Sales of Wine by Category: % Total Value Growth 2015-2020
Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2015-2020
Table 39 Sales of Wine by Off-trade vs On-trade: Value 2015-2020
Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2015-2020
Table 42 Forecast Sales of Wine by Category: Total Volume 2020-2025
Table 43 Forecast Sales of Wine by Category: Total Value 2020-2025
Table 44 Forecast Sales of Wine by Category: % Total Volume Growth 2020-2025
Table 45 Forecast Sales of Wine by Category: % Total Value Growth 2020-2025

Spirits in Uruguay

KEY DATA FINDINGS

2020 IMPACT

High share of on-trade sales hits spirits hard

Bitters performs well thanks to Fernet-Branca

Whiskies sees premiumisation which contributes to volume decline

RECOVERY AND OPPORTUNITIES

Recovery expected as the impact of COVID-19 fades

Premiumisation set to continue as more consumers look for quality

Whiskies set to continue to dominate total volume sales

CATEGORY DATA

Table 46 Sales of Spirits by Category: Total Volume 2015-2020
Table 47 Sales of Spirits by Category: Total Value 2015-2020
Table 48 Sales of Spirits by Category: % Total Volume Growth 2015-2020
Table 49 Sales of Spirits by Category: % Total Value Growth 2015-2020
Table 50 Sales of Spirits by Off-trade vs On-trade: Volume 2015-2020
Table 51 Sales of Spirits by Off-trade vs On-trade: Value 2015-2020
Table 52 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 53 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2015-2020
Table 54 GBO Company Shares of Spirits: % Total Volume 2016-2020
Table 55 NBO Company Shares of Spirits: % Total Volume 2016-2020
Table 56 LBN Brand Shares of Spirits: % Total Volume 2017-2020
Table 57 Forecast Sales of Spirits by Category: Total Volume 2020-2025
Table 58 Forecast Sales of Spirits by Category: Total Value 2020-2025
Table 59 Forecast Sales of Spirits by Category: % Total Volume Growth 2020-2025
Table 60 Forecast Sales of Spirits by Category: % Total Value Growth 2020-2025

Cider/Perry in Uruguay

KEY DATA FINDINGS

2020 IMPACT

Off-trade growth cannot quite offset on-trade decline

Craft movement in cider/perry continues off-trade

Sublimar maintains its lead but loses share

RECOVERY AND OPPORTUNITIES

Dynamic on-trade rebound in 2022 as more normality is expected post-COVID-19

Attempts to reduce the seasonality of cider/perry

Premiumisation through craft offerings should widen the consumer base on-trade

CATEGORY DATA

Table 61 Sales of Cider/Perry: Total Volume 2015-2020
Table 62 Sales of Cider/Perry: Total Value 2015-2020
Table 63 Sales of Cider/Perry: % Total Volume Growth 2015-2020
Table 64 Sales of Cider/Perry: % Total Value Growth 2015-2020
Table 65 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2015-2020
Table 66 Sales of Cider/Perry by Off-trade vs On-trade: Value 2015-2020
Table 67 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 68 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2015-2020
Table 69 GBO Company Shares of Cider/Perry: % Total Volume 2016-2020
Table 70 NBO Company Shares of Cider/Perry: % Total Volume 2016-2020
Table 71 LBN Brand Shares of Cider/Perry: % Total Volume 2017-2020
Table 72 Forecast Sales of Cider/Perry: Total Volume 2020-2025
Table 73 Forecast Sales of Cider/Perry: Total Value 2020-2025
Table 74 Forecast Sales of Cider/Perry: % Total Volume Growth 2020-2025
Table 75 Forecast Sales of Cider/Perry: % Total Value Growth 2020-2025

Rtds in Uruguay

KEY DATA FINDINGS

2020 IMPACT

Sales fall both off-trade and on-trade due to COVID-19 restrictions

Higher-income consumers still value the convenience of RTDs

Diageo Uruguay leads RTDs, but wine-based RTDs dominated by local players

RECOVERY AND OPPORTUNITIES

Recovery to pre-COVID-19 level of sales by 2023

Other RTDs and spirit-based RTDs set to drive growth

Potential move to e-commerce in the forecast period

CATEGORY DATA

Table 76 Sales of RTDs by Category: Total Volume 2015-2020
Table 77 Sales of RTDs by Category: Total Value 2015-2020
Table 78 Sales of RTDs by Category: % Total Volume Growth 2015-2020
Table 79 Sales of RTDs by Category: % Total Value Growth 2015-2020
Table 80 Sales of RTDs by Off-trade vs On-trade: Volume 2015-2020
Table 81 Sales of RTDs by Off-trade vs On-trade: Value 2015-2020
Table 82 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 83 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2015-2020
Table 84 GBO Company Shares of RTDs: % Total Volume 2016-2020
Table 85 NBO Company Shares of RTDs: % Total Volume 2016-2020
Table 86 LBN Brand Shares of RTDs: % Total Volume 2017-2020
Table 87 Forecast Sales of RTDs by Category: Total Volume 2020-2025
Table 88 Forecast Sales of RTDs by Category: Total Value 2020-2025
Table 89 Forecast Sales of RTDs by Category: % Total Volume Growth 2020-2025
Table 90 Forecast Sales of RTDs by Category: % Total Value Growth 2020-2025

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Megatrends

Country Report

Alcoholic Drinks in Uruguay

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Alcoholic Drinks in Uruguay

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DISCLAIMER

SOURCES

Beer in Uruguay

KEY DATA FINDINGS

2020 IMPACT

On-trade sales plummet, with off-trade growth unable to fully compensate

A move to cheaper beer and cheaper alcoholic drinks as incomes are hit

FNC weathers the storm better than most others

RECOVERY AND OPPORTUNITIES

Slow return to the pre-pandemic level of on-trade sales

The return of premiumisation as the crisis eases

Rising health and wellness trend will drive growth of lower-alcohol beer

CATEGORY BACKGROUND

CATEGORY DATA

Wine in Uruguay

KEY DATA FINDINGS

2020 IMPACT

Off-trade sales of still light grape wine drive growth

E-commerce sees high growth from a low base due to COVID-19

Players focusing on economy wines perform the best in 2020

RECOVERY AND OPPORTUNITIES

Comparatively rapid return to pre-COVID-19 level of on-trade sales

Polarisation as economy and premium wines both set to perform well

Gradual move to white wine and bag-in-box packaging

CATEGORY DATA

Spirits in Uruguay

KEY DATA FINDINGS

2020 IMPACT

High share of on-trade sales hits spirits hard

Bitters performs well thanks to Fernet-Branca

Whiskies sees premiumisation which contributes to volume decline

RECOVERY AND OPPORTUNITIES

Recovery expected as the impact of COVID-19 fades

Premiumisation set to continue as more consumers look for quality

Whiskies set to continue to dominate total volume sales

CATEGORY DATA

Cider/Perry in Uruguay

KEY DATA FINDINGS

2020 IMPACT

Off-trade growth cannot quite offset on-trade decline

Craft movement in cider/perry continues off-trade

Sublimar maintains its lead but loses share

RECOVERY AND OPPORTUNITIES