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Country Report

Alcoholic Drinks in

Alcoholic Drinks in Uruguay

Jul 2019

US$2,100

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Executive Summary

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Lower total volume sales of alcoholic drinks

Overall alcoholic drinks saw a third year of decline in total volume terms in 2018. The only category to see a positive performance was RTDs.

A new bill aims to restrict alcohol consumption

The 2016 law that regulated drivers’ alcohol limits has many opponents, especially players in the on-trade channel. Restaurants saw a decline in their sales of alcoholic drinks due to the law regulating zero alcohol for drivers.

Multinational backing behind the local leader in beer and alcoholic drinks

Fábricas Nacionales de Cerveza (FNC) is part of Anheuser-Bush InBev, which ensured the company maintained its dominance in beer in Uruguay in 2018. It also continued to lead both RTDs and overall alcoholic drinks in the same year.

Diversity of distribution

Supermarkets and independent small grocers are the leading channels for the distribution of alcoholic drinks in Uruguay in terms of sales, and carry wide product portfolios. Smaller channels include, amongst others, drinks specialists, hypermarkets, convenience stores, internet retailing and forecourt retailers.

Total volume decline expected in the forecast period

Overall alcoholic drinks is expected to continue to see a total volume decline throughout the forecast period. As in 2018, all categories are expected to see declines, except for RTDs.

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Alcoholic Drinks Sample Report Alcoholic Drinks Data Sample Report

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Uruguay with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Uruguay for free:

The Alcoholic Drinks in Uruguay market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Alcoholic Drinks in Uruguay?
What are the major brands in Uruguay?
Have there been any alcoholic drinks legislative changes over the past 12 months?
How is the alcoholic drinks industry affected by the recession?
What is consumed more; beer, wine or spirits?
What have been the key trends seen in new product developments?
Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Alcoholic Drinks in Uruguay

EXECUTIVE SUMMARY

Lower total volume sales of alcoholic drinks

A new bill aims to restrict alcohol consumption

Multinational backing behind the local leader in beer and alcoholic drinks

Diversity of distribution

Total volume decline expected in the forecast period

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink-driving
Advertising
Smoking ban
Opening hours
On-trade establishments

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2018

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018

MARKET DATA

Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources

Beer in Uruguay

HEADLINES

PROSPECTS

Craft beer increases its share within beer, especially on-trade

Consumers demand new experiences and different presentations

Currency exchange rates, inflation and demand affect prices

COMPETITIVE LANDSCAPE

Fábricas Nacionales de Cerveza leads beer

Continued decline for the leader due to new launches

Competition from craft beer producers set to rise

CATEGORY BACKGROUND

Summary 3 Lager by Price Band 2018
Table 17 Number of Breweries 2013-2018

CATEGORY DATA

Table 18 Sales of Beer by Category: Total Volume 2013-2018
Table 19 Sales of Beer by Category: Total Value 2013-2018
Table 20 Sales of Beer by Category: % Total Volume Growth 2013-2018
Table 21 Sales of Beer by Category: % Total Value Growth 2013-2018
Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2013-2018
Table 23 Sales of Beer by Off-trade vs On-trade: Value 2013-2018
Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2013-2018
Table 26 GBO Company Shares of Beer: % Total Volume 2014-2018
Table 27 NBO Company Shares of Beer: % Total Volume 2014-2018
Table 28 LBN Brand Shares of Beer: % Total Volume 2015-2018
Table 29 Forecast Sales of Beer by Category: Total Volume 2018-2023
Table 30 Forecast Sales of Beer by Category: Total Value 2018-2023
Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2018-2023
Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2018-2023

Cider/Perry in Uruguay

HEADLINES

PROSPECTS

Seasonal sales at year-end as an artisanal drink

Main consumers currently low-income households

More premium product launches could change the consumer base

COMPETITIVE LANDSCAPE

Cider/perry dominated by local companies

International players not interested in cider/perry due to small size

Launches could affect company shares

CATEGORY DATA

Table 33 Sales of Cider/Perry: Total Volume 2013-2018
Table 34 Sales of Cider/Perry: Total Value 2013-2018
Table 35 Sales of Cider/Perry: % Total Volume Growth 2013-2018
Table 36 Sales of Cider/Perry: % Total Value Growth 2013-2018
Table 37 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2013-2018
Table 38 Sales of Cider/Perry by Off-trade vs On-trade: Value 2013-2018
Table 39 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 40 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2013-2018
Table 41 GBO Company Shares of Cider/Perry: % Total Volume 2014-2018
Table 42 NBO Company Shares of Cider/Perry: % Total Volume 2014-2018
Table 43 LBN Brand Shares of Cider/Perry: % Total Volume 2015-2018
Table 44 Forecast Sales of Cider/Perry: Total Volume 2018-2023
Table 45 Forecast Sales of Cider/Perry: Total Value 2018-2023
Table 46 Forecast Sales of Cider/Perry: % Total Volume Growth 2018-2023
Table 47 Forecast Sales of Cider/Perry: % Total Value Growth 2018-2023

Rtds in Uruguay

HEADLINES

PROSPECTS

Higher-income consumers reinforce a niche category

Manufacturers of RTDs/high-strength premixes focus on young adults of legal drinking age

Most sales are off-trade, but on-trade sees higher growth

COMPETITIVE LANDSCAPE

Fábricas Nacionales de Cerveza leads RTDs after beating Diageo

The competitive landscape could change once again, depending on FNC

Wine-based RTDs is dominated by local companies

CATEGORY DATA

Table 48 Sales of RTDS by Category: Total Volume 2013-2018
Table 49 Sales of RTDS by Category: Total Value 2013-2018
Table 50 Sales of RTDS by Category: % Total Volume Growth 2013-2018
Table 51 Sales of RTDS by Category: % Total Value Growth 2013-2018
Table 52 Sales of RTDS by Off-trade vs On-trade: Volume 2013-2018
Table 53 Sales of RTDS by Off-trade vs On-trade: Value 2013-2018
Table 54 Sales of RTDS by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 55 Sales of RTDS by Off-trade vs On-trade: % Value Growth 2013-2018
Table 56 GBO Company Shares of RTDS: % Total Volume 2014-2018
Table 57 NBO Company Shares of RTDS: % Total Volume 2014-2018
Table 58 LBN Brand Shares of RTDS: % Total Volume 2015-2018
Table 59 Forecast Sales of RTDS by Category: Total Volume 2018-2023
Table 60 Forecast Sales of RTDS by Category: Total Value 2018-2023
Table 61 Forecast Sales of RTDS by Category: % Total Volume Growth 2018-2023
Table 62 Forecast Sales of RTDS by Category: % Total Value Growth 2018-2023

Spirits in Uruguay

HEADLINES

PROSPECTS

Whisky is Uruguayans’ favourite spirit, mainly imported brands

CABA’s closure set to make the competitive environment more international

Greater advertising regulation could hamper growth

COMPETITIVE LANDSCAPE

Diageo Uruguay leads spirits in Uruguay

International companies dominate and should gain share

Possible new brands as Johnnie Walker Green Label is successful

CATEGORY DATA

Table 63 Sales of Spirits by Category: Total Volume 2013-2018
Table 64 Sales of Spirits by Category: Total Value 2013-2018
Table 65 Sales of Spirits by Category: % Total Volume Growth 2013-2018
Table 66 Sales of Spirits by Category: % Total Value Growth 2013-2018
Table 67 Sales of Spirits by Off-trade vs On-trade: Volume 2013-2018
Table 68 Sales of Spirits by Off-trade vs On-trade: Value 2013-2018
Table 69 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 70 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2013-2018
Table 71 GBO Company Shares of Spirits: % Total Volume 2014-2018
Table 72 NBO Company Shares of Spirits: % Total Volume 2014-2018
Table 73 LBN Brand Shares of Spirits: % Total Volume 2015-2018
Table 74 Forecast Sales of Spirits by Category: Total Volume 2018-2023
Table 75 Forecast Sales of Spirits by Category: Total Value 2018-2023
Table 76 Forecast Sales of Spirits by Category: % Total Volume Growth 2018-2023
Table 77 Forecast Sales of Spirits by Category: % Total Value Growth 2018-2023

Wine in Uruguay

HEADLINES

PROSPECTS

Wine oversupply in the market leads to more exports

Restrictions in the domestic market lead to decline

Local wine declared a national drink – consumption reinforced in Uruguayan culture

COMPETITIVE LANDSCAPE

Strong competition in a market ruled by local producers

Enotourism increases in popularity for diversification

Rising competition and unpredictable weather will affect growth

CATEGORY DATA

Table 78 Sales of Wine by Category: Total Volume 2013-2018
Table 79 Sales of Wine by Category: Total Value 2013-2018
Table 80 Sales of Wine by Category: % Total Volume Growth 2013-2018
Table 81 Sales of Wine by Category: % Total Value Growth 2013-2018
Table 82 Sales of Wine by Off-trade vs On-trade: Volume 2013-2018
Table 83 Sales of Wine by Off-trade vs On-trade: Value 2013-2018
Table 84 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 85 Sales of Wine by Off-trade vs On-trade: % Value Growth 2013-2018
Table 86 Forecast Sales of Wine by Category: Total Volume 2018-2023
Table 87 Forecast Sales of Wine by Category: Total Value 2018-2023
Table 88 Forecast Sales of Wine by Category: % Total Volume Growth 2018-2023
Table 89 Forecast Sales of Wine by Category: % Total Value Growth 2018-2023

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Megatrends

Country Report

Alcoholic Drinks in Uruguay

New Report Guarantee

Executive Summary

New Report Guarantee

Lower total volume sales of alcoholic drinks

A new bill aims to restrict alcohol consumption

Multinational backing behind the local leader in beer and alcoholic drinks

Diversity of distribution

Total volume decline expected in the forecast period

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Alcoholic Drinks in Uruguay

EXECUTIVE SUMMARY

Lower total volume sales of alcoholic drinks

A new bill aims to restrict alcohol consumption

Multinational backing behind the local leader in beer and alcoholic drinks

Diversity of distribution

Total volume decline expected in the forecast period

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Beer in Uruguay

HEADLINES

PROSPECTS

Craft beer increases its share within beer, especially on-trade

Consumers demand new experiences and different presentations

Currency exchange rates, inflation and demand affect prices

COMPETITIVE LANDSCAPE

Fábricas Nacionales de Cerveza leads beer

Continued decline for the leader due to new launches

Competition from craft beer producers set to rise

CATEGORY BACKGROUND

CATEGORY DATA

Cider/Perry in Uruguay

HEADLINES

PROSPECTS

Seasonal sales at year-end as an artisanal drink

Main consumers currently low-income households

More premium product launches could change the consumer base

COMPETITIVE LANDSCAPE

Cider/perry dominated by local companies

International players not interested in cider/perry due to small size

Launches could affect company shares

CATEGORY DATA

Rtds in Uruguay

HEADLINES

PROSPECTS

Higher-income consumers reinforce a niche category

Manufacturers of RTDs/high-strength premixes focus on young adults of legal drinking age

Most sales are off-trade, but on-trade sees higher growth

COMPETITIVE LANDSCAPE

Fábricas Nacionales de Cerveza leads RTDs after beating Diageo

The competitive landscape could change once again, depending on FNC

Wine-based RTDs is dominated by local companies

CATEGORY DATA

Spirits in Uruguay

HEADLINES

PROSPECTS

Whisky is Uruguayans’ favourite spirit, mainly imported brands

CABA’s closure set to make the competitive environment more international

Greater advertising regulation could hamper growth

COMPETITIVE LANDSCAPE

Diageo Uruguay leads spirits in Uruguay

International companies dominate and should gain share