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Country Report

Alcoholic Drinks in

Alcoholic Drinks in Uruguay

Sep 2020

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Executive Summary

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COVID-19 impact on alcoholic drinks

In March 2020, the government of Uruguay closed all bars, pubs and restaurants across the country, while advising consumers to work from home, stating that they should avoid all public places. Therefore, the outbreak of COVID-19 in Uruguay is predicted to lead to a decline in on-trade volume growth for alcoholic drinks, with this decline being seen in all areas; wine, beer, spirits, RTDs and cider/perry.

COVID-19 country impact

Although the country declared a health state of emergency, it did not introduce a mandatory quarantine. The government called on its citizens to restrict social activities and avoid crowds, as well as recommending employees work remotely where possible.

Economic instability and the growing trend for quality over quantity leads to a decline in volume growth for 2019

In 2019, alcoholic drinks saw the fourth year of decline in total volume terms, driven by economic instability, with consumers having lower-spending power across the country. In addition, the zero-tolerance law on drink driving, introduced in 2016, continued to impact on-trade growth, with sales declining in restaurants as a result.

Fábricas Nacionales de Cerveza leads the landscape in 2019, as domestic players have an important foothold in wine and cider/perry

Fábricas Nacionales de Cerveza (FNC) retained its far lead on the competitive landscape in 2019, with a leading position in beer, as well as RTDs. In beer, the player offers Pilsen, Patricia, Stella Artois and Zillertal, with its craft offering Patagonia performing well during the year.

On-trade sales recover from 2021, and off-trade volume growth is set to remain positive across the forecast period, boosted by dark beer and stout

On-trade volume sales are not expected to recover in 2020, with bars, restaurants and clubs having closed from March, significantly impacting on-trade businesses. In addition, consumers in the country remained cautious about socialising in on-trade establishments, even though many opened in May 2020.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Uruguay with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Uruguay for free:

The Alcoholic Drinks in Uruguay market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Alcoholic Drinks in Uruguay?
What are the major brands in Uruguay?
Have there been any alcoholic drinks legislative changes over the past 12 months?
How is the alcoholic drinks industry affected by the recession?
What is consumed more; beer, wine or spirits?
What have been the key trends seen in new product developments?
Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Alcoholic Drinks in Uruguay

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Economic instability and the growing trend for quality over quantity leads to a decline in volume growth for 2019

Fábricas Nacionales de Cerveza leads the landscape in 2019, as domestic players have an important foothold in wine and cider/perry

On-trade sales recover from 2021, and off-trade volume growth is set to remain positive across the forecast period, boosted by dark beer and stout

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink-driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2014-2019

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2019

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019

MARKET DATA

Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

Beer in Uruguay

HEADLINES

PRE-COVID-19 PERFORMANCE

Economic instability, rising prices and the weak summer season impact total volume growth for beer in 2019

Consumers are increasingly demanding quality, innovative flavours, and craft beer offerings; boosting the premiumisation trend in the country in 2019

Fábricas Nacionales de Cerveza continues to lead the landscape, as competition from craft players increases in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within beer

Recovery and opportunities

CATEGORY BACKGROUND

Summary 3 Lager by Price Band 2019
Table 18 Number of Breweries 2014-2019

CATEGORY DATA

Table 19 Sales of Beer by Category: Total Volume 2014-2019
Table 20 Sales of Beer by Category: Total Value 2014-2019
Table 21 Sales of Beer by Category: % Total Volume Growth 2014-2019
Table 22 Sales of Beer by Category: % Total Value Growth 2014-2019
Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2014-2019
Table 24 Sales of Beer by Off-trade vs On-trade: Value 2014-2019
Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2014-2019
Table 27 GBO Company Shares of Beer: % Total Volume 2015-2019
Table 28 NBO Company Shares of Beer: % Total Volume 2015-2019
Table 29 LBN Brand Shares of Beer: % Total Volume 2016-2019
Table 30 Forecast Sales of Beer by Category: Total Volume 2019-2024
Table 31 Forecast Sales of Beer by Category: Total Value 2019-2024
Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2019-2024
Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2019-2024

Wine in Uruguay

HEADLINES

PRE-COVID-19 PERFORMANCE

Consumption is high in 2019, with Uruguayan wine being declared a national drink

Volume share declines as prices increase in 2019, and the Zero Tolerance Law impacts consumers drinking behaviour, especially in on-trade establishments

Bodegas Traversa leads the landscape, as imported wines prove fierce competition for domestic wineries in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within wine

Recovery and opportunities

CATEGORY DATA

Table 34 Sales of Wine by Category: Total Volume 2014-2019
Table 35 Sales of Wine by Category: Total Value 2014-2019
Table 36 Sales of Wine by Category: % Total Volume Growth 2014-2019
Table 37 Sales of Wine by Category: % Total Value Growth 2014-2019
Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2014-2019
Table 39 Sales of Wine by Off-trade vs On-trade: Value 2014-2019
Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2014-2019
Table 42 Forecast Sales of Wine by Category: Total Volume 2019-2024
Table 43 Forecast Sales of Wine by Category: Total Value 2019-2024
Table 44 Forecast Sales of Wine by Category: % Total Volume Growth 2019-2024
Table 45 Forecast Sales of Wine by Category: % Total Value Growth 2019-2024

Spirits in Uruguay

HEADLINES

PRE-COVID-19 PERFORMANCE

Consumption decreases due to economic instability and a growing preference for quality over quantity in 2019

In 2019, whisky continues to drive sales, as Ferne Branca becomes a popular choice in bitters

In 2019, international brands dominate as Diageo Uruguay leads spirits in Uruguay, with a strong position in whiskies

2020 AND BEYOND

COVID-19 impact

Affected products within spirits

Recovery and opportunities

CATEGORY DATA

Table 46 Sales of Spirits by Category: Total Volume 2014-2019
Table 47 Sales of Spirits by Category: Total Value 2014-2019
Table 48 Sales of Spirits by Category: % Total Volume Growth 2014-2019
Table 49 Sales of Spirits by Category: % Total Value Growth 2014-2019
Table 50 Sales of Spirits by Off-trade vs On-trade: Volume 2014-2019
Table 51 Sales of Spirits by Off-trade vs On-trade: Value 2014-2019
Table 52 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 53 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2014-2019
Table 54 GBO Company Shares of Spirits: % Total Volume 2015-2019
Table 55 NBO Company Shares of Spirits: % Total Volume 2015-2019
Table 56 LBN Brand Shares of Spirits: % Total Volume 2016-2019
Table 57 Forecast Sales of Spirits by Category: Total Volume 2019-2024
Table 58 Forecast Sales of Spirits by Category: Total Value 2019-2024
Table 59 Forecast Sales of Spirits by Category: % Total Volume Growth 2019-2024
Table 60 Forecast Sales of Spirits by Category: % Total Value Growth 2019-2024

Cider/Perry in Uruguay

HEADLINES

PRE-COVID-19 PERFORMANCE

Cider/perry declines in 2019, with economic pressure impacting low-income consumers, while high-income consumers start to reach for champagne

Premium products expand, hoping to shift the landscape forward and boost sales in 2019

In 2019, local companies dominate cider/perry as international players are not yet interested in investing

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

CATEGORY DATA

Table 61 Sales of Cider/Perry: Total Volume 2014-2019
Table 62 Sales of Cider/Perry: Total Value 2014-2019
Table 63 Sales of Cider/Perry: % Total Volume Growth 2014-2019
Table 64 Sales of Cider/Perry: % Total Value Growth 2014-2019
Table 65 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2014-2019
Table 66 Sales of Cider/Perry by Off-trade vs On-trade: Value 2014-2019
Table 67 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 68 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2014-2019
Table 69 GBO Company Shares of Cider/Perry: % Total Volume 2015-2019
Table 70 NBO Company Shares of Cider/Perry: % Total Volume 2015-2019
Table 71 LBN Brand Shares of Cider/Perry: % Total Volume 2016-2019
Table 72 Forecast Sales of Cider/Perry: Total Volume 2019-2024
Table 73 Forecast Sales of Cider/Perry: Total Value 2019-2024
Table 74 Forecast Sales of Cider/Perry: % Total Volume Growth 2019-2024
Table 75 Forecast Sales of Cider/Perry: % Total Value Growth 2019-2024

Rtds in Uruguay

HEADLINES

PRE-COVID-19 PERFORMANCE

Economic instability partners with the high-price points of RTD, leading to a decline in volume growth for 2019

Higher-income consumers drive sales in the off-trade, appreciating the convenience of the products in 2019

Fábricas Nacionales de Cerveza leads RTDs in 2019, while wine-based RTDs is dominated by local players

2020 AND BEYOND

COVID-19 impact

Affected products within RTDs

Recovery and opportunities

CATEGORY DATA

Table 76 Sales of RTDs by Category: Total Volume 2014-2019
Table 77 Sales of RTDs by Category: Total Value 2014-2019
Table 78 Sales of RTDs by Category: % Total Volume Growth 2014-2019
Table 79 Sales of RTDs by Category: % Total Value Growth 2014-2019
Table 80 Sales of RTDs by Off-trade vs On-trade: Volume 2014-2019
Table 81 Sales of RTDs by Off-trade vs On-trade: Value 2014-2019
Table 82 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 83 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2014-2019
Table 84 GBO Company Shares of RTDs: % Total Volume 2015-2019
Table 85 NBO Company Shares of RTDs: % Total Volume 2015-2019
Table 86 LBN Brand Shares of RTDs: % Total Volume 2016-2019
Table 87 Forecast Sales of RTDs by Category: Total Volume 2019-2024
Table 88 Forecast Sales of RTDs by Category: Total Value 2019-2024
Table 89 Forecast Sales of RTDs by Category: % Total Volume Growth 2019-2024
Table 90 Forecast Sales of RTDs by Category: % Total Value Growth 2019-2024

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Megatrends

Country Report

Alcoholic Drinks in Uruguay

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Executive Summary

New Report Guarantee

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Economic instability and the growing trend for quality over quantity leads to a decline in volume growth for 2019

Fábricas Nacionales de Cerveza leads the landscape in 2019, as domestic players have an important foothold in wine and cider/perry

On-trade sales recover from 2021, and off-trade volume growth is set to remain positive across the forecast period, boosted by dark beer and stout

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Overview

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Table of Contents

Alcoholic Drinks in Uruguay

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Economic instability and the growing trend for quality over quantity leads to a decline in volume growth for 2019

Fábricas Nacionales de Cerveza leads the landscape in 2019, as domestic players have an important foothold in wine and cider/perry

On-trade sales recover from 2021, and off-trade volume growth is set to remain positive across the forecast period, boosted by dark beer and stout

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Beer in Uruguay

HEADLINES

PRE-COVID-19 PERFORMANCE

Economic instability, rising prices and the weak summer season impact total volume growth for beer in 2019

Consumers are increasingly demanding quality, innovative flavours, and craft beer offerings; boosting the premiumisation trend in the country in 2019

Fábricas Nacionales de Cerveza continues to lead the landscape, as competition from craft players increases in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within beer

Recovery and opportunities

CATEGORY BACKGROUND

CATEGORY DATA

Wine in Uruguay

HEADLINES

PRE-COVID-19 PERFORMANCE

Consumption is high in 2019, with Uruguayan wine being declared a national drink

Volume share declines as prices increase in 2019, and the Zero Tolerance Law impacts consumers drinking behaviour, especially in on-trade establishments

Bodegas Traversa leads the landscape, as imported wines prove fierce competition for domestic wineries in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within wine

Recovery and opportunities

CATEGORY DATA

Spirits in Uruguay

HEADLINES

PRE-COVID-19 PERFORMANCE

Consumption decreases due to economic instability and a growing preference for quality over quantity in 2019

In 2019, whisky continues to drive sales, as Ferne Branca becomes a popular choice in bitters

In 2019, international brands dominate as Diageo Uruguay leads spirits in Uruguay, with a strong position in whiskies

2020 AND BEYOND

COVID-19 impact

Affected products within spirits

Recovery and opportunities

CATEGORY DATA

Cider/Perry in Uruguay

HEADLINES

PRE-COVID-19 PERFORMANCE

Cider/perry declines in 2019, with economic pressure impacting low-income consumers, while high-income consumers start to reach for champagne

Premium products expand, hoping to shift the landscape forward and boost sales in 2019

In 2019, local companies dominate cider/perry as international players are not yet interested in investing

2020 AND BEYOND