Alcoholic Drinks in Uruguay

Alcoholic Drinks in Uruguay

EXECUTIVE SUMMARY

Beer remains the largest category in volume terms and boosts total sales of alcoholic drinks in the country

Zero tolerance law impact in total sales

Despite a drop in its share, Fábricas Nacionales de Cerveza SA (FNC) continues to lead alcoholic drinks in 2017

Supermarkets continues to be the leading distribution channel in 2017

Wine and beer volume sales are expected to recover over the forecast period

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments

TAXATION AND DUTY LEVIES

Table 1 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty-free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

Summary 1 Key New Product Developments 2017

MARKET INDICATORS

Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 13 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2017
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 2 Research Sources

Beer in Uruguay

HEADLINES

PROSPECTS

Increasing sales of craft beer

Consumers moving towards smaller beer formats

Average unit price of beer increases at a rate above inflation in 2017

COMPETITIVE LANDSCAPE

Fábricas Nacionales de Cerveza SA (FNC) continues to comfortably lead beer in Uruguay

Decline for the leader in 2017

Competition is set to rise

CATEGORY BACKGROUND

Summary 3 Lager by Price Band 2017
Table 18 Number of Breweries 2012-2017

CATEGORY DATA

Table 19 Sales of Beer by Category: Total Volume 2012-2017
Table 20 Sales of Beer by Category: Total Value 2012-2017
Table 21 Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 22 Sales of Beer by Category: % Total Value Growth 2012-2017
Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2012-2017
Table 24 Sales of Beer by Off-trade vs On-trade: Value 2012-2017
Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2012-2017
Table 27 GBO Company Shares of Beer: % Total Volume 2013-2017
Table 28 NBO Company Shares of Beer: % Total Volume 2013-2017
Table 29 LBN Brand Shares of Beer: % Total Volume 2014-2017
Table 30 Forecast Sales of Beer by Category: Total Volume 2017-2022
Table 31 Forecast Sales of Beer by Category: Total Value 2017-2022
Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2017-2022

Cider/Perry in Uruguay

HEADLINES

PROSPECTS

The majority of cider/perry sales are at Christmas and New Year

Low-income households are the main consumers

A local product with no possibilities of exportation

COMPETITIVE LANDSCAPE

Domestic companies continue leading cider/perry in Uruguay

An unattractive category for international players

Competition from abroad is not expected to increase

CATEGORY DATA

Table 34 Sales of Cider/Perry: Total Volume 2012-2017
Table 35 Sales of Cider/Perry: Total Value 2012-2017
Table 36 Sales of Cider/Perry: % Total Volume Growth 2012-2017
Table 37 Sales of Cider/Perry: % Total Value Growth 2012-2017
Table 38 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2012-2017
Table 39 Sales of Cider/Perry by Off-trade vs On-trade: Value 2012-2017
Table 40 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 41 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2012-2017
Table 42 GBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 43 NBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 44 LBN Brand Shares of Cider/Perry: % Total Volume 2014-2017
Table 45 Forecast Sales of Cider/Perry: Total Volume 2017-2022
Table 46 Forecast Sales of Cider/Perry: Total Value 2017-2022
Table 47 Forecast Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 48 Forecast Sales of Cider/Perry: % Total Value Growth 2017-2022

Rtds/High-Strength Premixes in Uruguay

HEADLINES

PROSPECTS

RTDs/high-strength premixes remains a niche category in Uruguay

Manufacturers of RTDs/high-strength premixes continue to focus on young adults

COMPETITIVE LANDSCAPE

Diageo Uruguay no longer the leading company

Fábricas Nacionales de Cerveza SA (FNC) may leave the category

Wine-based RTDs is dominated by local companies

CATEGORY DATA

Table 49 Sales of RTDS/High-Strength Premixes by Category: Total Volume 2012-2017
Table 50 Sales of RTDS/High-Strength Premixes by Category: Total Value 2012-2017
Table 51 Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2012-2017
Table 52 Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2012-2017
Table 53 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 54 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 55 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 56 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 57 GBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2017
Table 58 NBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2017
Table 59 LBN Brand Shares of RTDS/High-Strength Premixes: % Total Volume 2014-2017
Table 60 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Volume 2017-2022
Table 61 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Value 2017-2022
Table 62 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2017-2022
Table 63 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2017-2022

Spirits in Uruguay

HEADLINES

PROSPECTS

Whiskies remains the preferred choice of Uruguayan consumers

Developments regarding CABA may impact sales of spirits

COMPETITIVE LANDSCAPE

Diageo Uruguay continues to lead spirits in Uruguay in 2017

Johnnie Walker Green Label reappears in Uruguay

CATEGORY DATA

Table 64 Sales of Spirits by Category: Total Volume 2012-2017
Table 65 Sales of Spirits by Category: Total Value 2012-2017
Table 66 Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 67 Sales of Spirits by Category: % Total Value Growth 2012-2017
Table 68 Sales of Spirits by Off-trade vs On-trade: Volume 2012-2017
Table 69 Sales of Spirits by Off-trade vs On-trade: Value 2012-2017
Table 70 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 71 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2012-2017
Table 72 GBO Company Shares of Spirits: % Total Volume 2013-2017
Table 73 NBO Company Shares of Spirits: % Total Volume 2013-2017
Table 74 LBN Brand Shares of Spirits: % Total Volume 2014-2017
Table 75 Forecast Sales of Spirits by Category: Total Volume 2017-2022
Table 76 Forecast Sales of Spirits by Category: Total Value 2017-2022
Table 77 Forecast Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 78 Forecast Sales of Spirits by Category: % Total Value Growth 2017-2022

Wine in Uruguay

HEADLINES

PROSPECTS

Increase in the amount of imported wine in the country

Zero level of alcohol for drivers impacts wine sales

Wine is consumed by all ages and socioeconomic levels

COMPETITIVE LANDSCAPE

There are more than 1,400 wineries in the country

Imports provide competition

Weather will continue to be an unknown factor

CATEGORY DATA

Table 79 Sales of Wine by Category: Total Volume 2012-2017
Table 80 Sales of Wine by Category: Total Value 2012-2017
Table 81 Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 82 Sales of Wine by Category: % Total Value Growth 2012-2017
Table 83 Sales of Wine by Off-trade vs On-trade: Volume 2012-2017
Table 84 Sales of Wine by Off-trade vs On-trade: Value 2012-2017
Table 85 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 86 Sales of Wine by Off-trade vs On-trade: % Value Growth 2012-2017
Table 87 Forecast Sales of Wine by Category: Total Volume 2017-2022
Table 88 Forecast Sales of Wine by Category: Total Value 2017-2022
Table 89 Forecast Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 90 Forecast Sales of Wine by Category: % Total Value Growth 2017-2022

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