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Learn moreSep 2020
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In March 2020, the government of Uruguay closed all bars, pubs and restaurants across the country, while advising consumers to work from home, stating that they should avoid all public places. Therefore, the outbreak of COVID-19 in Uruguay is predicted to lead to a decline in on-trade volume growth for alcoholic drinks, with this decline being seen in all areas; wine, beer, spirits, RTDs and cider/perry.
Although the country declared a health state of emergency, it did not introduce a mandatory quarantine. The government called on its citizens to restrict social activities and avoid crowds, as well as recommending employees work remotely where possible.
In 2019, alcoholic drinks saw the fourth year of decline in total volume terms, driven by economic instability, with consumers having lower-spending power across the country. In addition, the zero-tolerance law on drink driving, introduced in 2016, continued to impact on-trade growth, with sales declining in restaurants as a result.
Fábricas Nacionales de Cerveza (FNC) retained its far lead on the competitive landscape in 2019, with a leading position in beer, as well as RTDs. In beer, the player offers Pilsen, Patricia, Stella Artois and Zillertal, with its craft offering Patagonia performing well during the year.
On-trade volume sales are not expected to recover in 2020, with bars, restaurants and clubs having closed from March, significantly impacting on-trade businesses. In addition, consumers in the country remained cautious about socialising in on-trade establishments, even though many opened in May 2020.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Uruguay with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Alcoholic Drinks industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Alcoholic Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.