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Country Report

Alcoholic Drinks in

Alcoholic Drinks in Uruguay

52 pages, Jun 2018

US$2,100

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Executive Summary

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Beer remains the largest category in volume terms and boosts total sales of alcoholic drinks in the country

Beer is by far the largest category in volume terms within alcoholic drinks in Uruguay. Over the review period, there was an increasing shift towards craft beer, which encouraged the opening of many new on-trade outlets that focused on sales of craft beer.

Zero tolerance law impact in total sales

In 2016, the law that regulates alcohol levels for drivers was changed. From 2007 to 2016, drivers were permitted to have 0.

Despite a drop in its share, Fábricas Nacionales de Cerveza SA (FNC) continues to lead alcoholic drinks in 2017

Fábricas Nacionales de Cerveza SA (FNC), a Uruguayan company, led the largest category of beer in 2017. Towards the end of the review period, there was increasing premiumisation within beer, with many new companies entering the category and focusing on increasingly popular craft beer.

Supermarkets continues to be the leading distribution channel in 2017

Supermarkets offer a wide portfolio of alcoholic drinks for consumers, from the cheapest options to the more-sophisticated ones, making such outlets a good choice for buying different types of alcoholic drinks. Independent small grocers is the second biggest channel.

Wine and beer volume sales are expected to recover over the forecast period

Wine and beer are the two biggest categories in volume terms within alcoholic drinks in Uruguay. Both categories recorded a decline in volume terms in 2017, which was due to a number of factors.

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Alcoholic Drinks Sample Report Alcoholic Drinks Data Sample Report

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Uruguay with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Uruguay for free:

The Alcoholic Drinks in Uruguay market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Alcoholic Drinks in Uruguay?
What are the major brands in Uruguay?
Have there been any alcoholic drinks legislative changes over the past 12 months?
How is the alcoholic drinks industry affected by the recession?
What is consumed more; beer, wine or spirits?
What have been the key trends seen in new product developments?
Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Alcoholic Drinks in Uruguay

EXECUTIVE SUMMARY

Beer remains the largest category in volume terms and boosts total sales of alcoholic drinks in the country

Zero tolerance law impact in total sales

Despite a drop in its share, Fábricas Nacionales de Cerveza SA (FNC) continues to lead alcoholic drinks in 2017

Supermarkets continues to be the leading distribution channel in 2017

Wine and beer volume sales are expected to recover over the forecast period

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments

TAXATION AND DUTY LEVIES

Table 1 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty-free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

Summary 1 Key New Product Developments 2017

MARKET INDICATORS

Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 13 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2017
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 2 Research Sources

Beer in Uruguay

HEADLINES

PROSPECTS

Increasing sales of craft beer

Consumers moving towards smaller beer formats

Average unit price of beer increases at a rate above inflation in 2017

COMPETITIVE LANDSCAPE

Fábricas Nacionales de Cerveza SA (FNC) continues to comfortably lead beer in Uruguay

Decline for the leader in 2017

Competition is set to rise

CATEGORY BACKGROUND

Summary 3 Lager by Price Band 2017
Table 18 Number of Breweries 2012-2017

CATEGORY DATA

Table 19 Sales of Beer by Category: Total Volume 2012-2017
Table 20 Sales of Beer by Category: Total Value 2012-2017
Table 21 Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 22 Sales of Beer by Category: % Total Value Growth 2012-2017
Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2012-2017
Table 24 Sales of Beer by Off-trade vs On-trade: Value 2012-2017
Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2012-2017
Table 27 GBO Company Shares of Beer: % Total Volume 2013-2017
Table 28 NBO Company Shares of Beer: % Total Volume 2013-2017
Table 29 LBN Brand Shares of Beer: % Total Volume 2014-2017
Table 30 Forecast Sales of Beer by Category: Total Volume 2017-2022
Table 31 Forecast Sales of Beer by Category: Total Value 2017-2022
Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2017-2022

Cider/Perry in Uruguay

HEADLINES

PROSPECTS

The majority of cider/perry sales are at Christmas and New Year

Low-income households are the main consumers

A local product with no possibilities of exportation

COMPETITIVE LANDSCAPE

Domestic companies continue leading cider/perry in Uruguay

An unattractive category for international players

Competition from abroad is not expected to increase

CATEGORY DATA

Table 34 Sales of Cider/Perry: Total Volume 2012-2017
Table 35 Sales of Cider/Perry: Total Value 2012-2017
Table 36 Sales of Cider/Perry: % Total Volume Growth 2012-2017
Table 37 Sales of Cider/Perry: % Total Value Growth 2012-2017
Table 38 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2012-2017
Table 39 Sales of Cider/Perry by Off-trade vs On-trade: Value 2012-2017
Table 40 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 41 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2012-2017
Table 42 GBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 43 NBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 44 LBN Brand Shares of Cider/Perry: % Total Volume 2014-2017
Table 45 Forecast Sales of Cider/Perry: Total Volume 2017-2022
Table 46 Forecast Sales of Cider/Perry: Total Value 2017-2022
Table 47 Forecast Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 48 Forecast Sales of Cider/Perry: % Total Value Growth 2017-2022

Rtds/High-Strength Premixes in Uruguay

HEADLINES

PROSPECTS

RTDs/high-strength premixes remains a niche category in Uruguay

Manufacturers of RTDs/high-strength premixes continue to focus on young adults

COMPETITIVE LANDSCAPE

Diageo Uruguay no longer the leading company

Fábricas Nacionales de Cerveza SA (FNC) may leave the category

Wine-based RTDs is dominated by local companies

CATEGORY DATA

Table 49 Sales of RTDS/High-Strength Premixes by Category: Total Volume 2012-2017
Table 50 Sales of RTDS/High-Strength Premixes by Category: Total Value 2012-2017
Table 51 Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2012-2017
Table 52 Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2012-2017
Table 53 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 54 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 55 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 56 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 57 GBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2017
Table 58 NBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2017
Table 59 LBN Brand Shares of RTDS/High-Strength Premixes: % Total Volume 2014-2017
Table 60 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Volume 2017-2022
Table 61 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Value 2017-2022
Table 62 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2017-2022
Table 63 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2017-2022

Spirits in Uruguay

HEADLINES

PROSPECTS

Whiskies remains the preferred choice of Uruguayan consumers

Developments regarding CABA may impact sales of spirits

COMPETITIVE LANDSCAPE

Diageo Uruguay continues to lead spirits in Uruguay in 2017

Johnnie Walker Green Label reappears in Uruguay

CATEGORY DATA

Table 64 Sales of Spirits by Category: Total Volume 2012-2017
Table 65 Sales of Spirits by Category: Total Value 2012-2017
Table 66 Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 67 Sales of Spirits by Category: % Total Value Growth 2012-2017
Table 68 Sales of Spirits by Off-trade vs On-trade: Volume 2012-2017
Table 69 Sales of Spirits by Off-trade vs On-trade: Value 2012-2017
Table 70 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 71 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2012-2017
Table 72 GBO Company Shares of Spirits: % Total Volume 2013-2017
Table 73 NBO Company Shares of Spirits: % Total Volume 2013-2017
Table 74 LBN Brand Shares of Spirits: % Total Volume 2014-2017
Table 75 Forecast Sales of Spirits by Category: Total Volume 2017-2022
Table 76 Forecast Sales of Spirits by Category: Total Value 2017-2022
Table 77 Forecast Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 78 Forecast Sales of Spirits by Category: % Total Value Growth 2017-2022

Wine in Uruguay

HEADLINES

PROSPECTS

Increase in the amount of imported wine in the country

Zero level of alcohol for drivers impacts wine sales

Wine is consumed by all ages and socioeconomic levels

COMPETITIVE LANDSCAPE

There are more than 1,400 wineries in the country

Imports provide competition

Weather will continue to be an unknown factor

CATEGORY DATA

Table 79 Sales of Wine by Category: Total Volume 2012-2017
Table 80 Sales of Wine by Category: Total Value 2012-2017
Table 81 Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 82 Sales of Wine by Category: % Total Value Growth 2012-2017
Table 83 Sales of Wine by Off-trade vs On-trade: Volume 2012-2017
Table 84 Sales of Wine by Off-trade vs On-trade: Value 2012-2017
Table 85 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 86 Sales of Wine by Off-trade vs On-trade: % Value Growth 2012-2017
Table 87 Forecast Sales of Wine by Category: Total Volume 2017-2022
Table 88 Forecast Sales of Wine by Category: Total Value 2017-2022
Table 89 Forecast Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 90 Forecast Sales of Wine by Category: % Total Value Growth 2017-2022

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Megatrends

Country Report

Alcoholic Drinks in Uruguay

New Report Guarantee

Executive Summary

New Report Guarantee

Beer remains the largest category in volume terms and boosts total sales of alcoholic drinks in the country

Zero tolerance law impact in total sales

Despite a drop in its share, Fábricas Nacionales de Cerveza SA (FNC) continues to lead alcoholic drinks in 2017

Supermarkets continues to be the leading distribution channel in 2017

Wine and beer volume sales are expected to recover over the forecast period

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Overview

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Table of Contents

Alcoholic Drinks in Uruguay

EXECUTIVE SUMMARY

Beer remains the largest category in volume terms and boosts total sales of alcoholic drinks in the country

Zero tolerance law impact in total sales

Despite a drop in its share, Fábricas Nacionales de Cerveza SA (FNC) continues to lead alcoholic drinks in 2017

Supermarkets continues to be the leading distribution channel in 2017

Wine and beer volume sales are expected to recover over the forecast period

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty-free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Beer in Uruguay

HEADLINES

PROSPECTS

Increasing sales of craft beer

Consumers moving towards smaller beer formats

Average unit price of beer increases at a rate above inflation in 2017

COMPETITIVE LANDSCAPE

Fábricas Nacionales de Cerveza SA (FNC) continues to comfortably lead beer in Uruguay

Decline for the leader in 2017

Competition is set to rise

CATEGORY BACKGROUND

CATEGORY DATA

Cider/Perry in Uruguay

HEADLINES

PROSPECTS

The majority of cider/perry sales are at Christmas and New Year

Low-income households are the main consumers

A local product with no possibilities of exportation

COMPETITIVE LANDSCAPE

Domestic companies continue leading cider/perry in Uruguay

An unattractive category for international players

Competition from abroad is not expected to increase

CATEGORY DATA

Rtds/High-Strength Premixes in Uruguay

HEADLINES

PROSPECTS

RTDs/high-strength premixes remains a niche category in Uruguay

Manufacturers of RTDs/high-strength premixes continue to focus on young adults

COMPETITIVE LANDSCAPE

Diageo Uruguay no longer the leading company

Fábricas Nacionales de Cerveza SA (FNC) may leave the category

Wine-based RTDs is dominated by local companies

CATEGORY DATA

Spirits in Uruguay

HEADLINES

PROSPECTS

Whiskies remains the preferred choice of Uruguayan consumers

Developments regarding CABA may impact sales of spirits

COMPETITIVE LANDSCAPE

Diageo Uruguay continues to lead spirits in Uruguay in 2017

Johnnie Walker Green Label reappears in Uruguay

CATEGORY DATA

Wine in Uruguay