In 2021, alcoholic drinks continue to be impacted by the COVID-19 pandemic. Meanwhile, Ghana’s strong tradition of artisanal alcohol production has underpinned the development of a robust alcoholic drinks industry.
Total volume sales of alcoholic drinks fell substantially over the course of 2020 as a result of the COVID-19 pandemic. In particular, on-trade sales declined significantly across all categories of alcoholic drinks.
A sizeable minority of the Ghanaian population does not drink alcohol. This includes most of the country's Muslim community, which accounted for around 18% of the total population in Ghana's most recent census of 2012.
Economic activities have resumed in 2021, with the government lifting the ban on movement, social activities, and businesses.
In regards to the pandemic, the nation's land borders have remained closed in 2021, however, the ban on air travel has been lifted. According to the president, the government is monitoring the level of the COVID 19 threat and ongoing vaccinations in neighbouring countries and will open the land borders if they are satisfied with the progression.
The legal purchasing age and legal drinking age are both 18 years in Ghana.
In September 2017, the government of Ghana introduced its Tax Stamp Policy. This requires that manufacturers and importers feature government-supplied stamps on products to confirm that the applicable tax has been paid.
Sales of packaged alcoholic drinks can be expected to continue recovering from the pandemic over the forecast period as more people begin consuming alcohol generally, resulting in per capita consumption of alcoholic drinks increasing. In particular, less affluent consumers are expected to move away from illicitly produced alcohol (notably akpeteshie), migrating towards packaged bitters as these bricks become more widely available and more affordable.
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Alcoholic drinks is the aggregation of beer, wine, spirits, cider/perry and RTDs.See All of Our Definitions
This report originates from Passport, our Alcoholic Drinks research and analysis database.
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