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Country Report

Alcoholic Drinks in

Alcoholic Drinks in Georgia

40 pages, Jun 2018

US$2,100

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Executive Summary

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Beer recovers quickly from excise tax hike as spirits continues to struggle

Beer in Georgia recorded a dramatic decline in total volume sales in 2015 following an increase in excise tax at the beginning of that year, and this lowered the category’s corresponding review period CAGR. However, consumers quickly adapted to the resultant price hikes, and the category posted robust growth in total volume sales in 2016.

New taxation methods adopted for beer and spirits in 2017

The methods used to calculate excise tax on beer and spirits in Georgia were changed in 2017. The excise tax rate for beer now depends on ABV (alcohol by volume) content rather than overall volume.

Lomisi JSC leads beer, while Nemiroff UVK ranks first in spirits

Lomisi JSC, the Georgian subsidiary of Anadolu Group, was the overall leader in alcoholic drinks in total volume sales terms in 2017. Despite strong competition from locally owned company Kartuli Ludis Ko, Lomisi maintained its leading position in beer thanks to its broad portfolio, wide distribution network and strong advertising support for its brands.

Modern channels gain ground in alcoholic drinks distribution

Independent small grocers remained the leading distribution channel for alcoholic drinks in Georgia in off-trade value terms in 2017. However, mirroring the wider trend in Georgian retailing, during the review period independent small grocers gradually lost ground to modern grocery retailers channels such as supermarkets, hypermarkets and convenience stores.

Robust market recovery expected over the forecast period

Growth in total alcoholic drinks volume sales over the forecast period is expected to be significantly higher than that recorded over 2012-2017. During the review period, the development of the entire market was undermined by excise tax hikes and the sharp devaluation of the Georgian currency.

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Alcoholic Drinks Sample Report Alcoholic Drinks Data Sample Report

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Georgia for free:

The Alcoholic Drinks in Georgia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Alcoholic Drinks in Georgia?
What are the major brands in Georgia?
Have there been any alcoholic drinks legislative changes over the past 12 months?
How is the alcoholic drinks industry affected by the recession?
What is consumed more; beer, wine or spirits?
What have been the key trends seen in new product developments?
Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Alcoholic Drinks in Georgia

EXECUTIVE SUMMARY

Beer recovers quickly from excise tax hike as spirits continues to struggle

New taxation methods adopted for beer and spirits in 2017

Lomisi JSC leads beer, while Nemiroff UVK ranks first in spirits

Modern channels gain ground in alcoholic drinks distribution

Robust market recovery expected over the forecast period

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

Summary 2 Key New Product Developments 2017

MARKET INDICATORS

Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 13 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2017
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 3 Research Sources

Beer in Georgia

HEADLINES

PROSPECTS

ABV-based excise tax system for beer comes into effect

High price elasticity expected to persist over the forecast period

Beer has strong development potential in Georgia

COMPETITIVE LANDSCAPE

Lomisi continues to lead beer

Kartuli Ludis Ko remains the highest ranked local player

Locally produced brands set to remain dominant

CATEGORY BACKGROUND

Summary 4 Lager by Price Band 2017
Table 18 Number of Breweries 2012-2017

CATEGORY DATA

Table 19 Sales of Beer by Category: Total Volume 2012-2017
Table 20 Sales of Beer by Category: Total Value 2012-2017
Table 21 Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 22 Sales of Beer by Category: % Total Value Growth 2012-2017
Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2012-2017
Table 24 Sales of Beer by Off-trade vs On-trade: Value 2012-2017
Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2012-2017
Table 27 GBO Company Shares of Beer: % Total Volume 2013-2017
Table 28 NBO Company Shares of Beer: % Total Volume 2013-2017
Table 29 LBN Brand Shares of Beer: % Total Volume 2014-2017
Table 30 Forecast Sales of Beer by Category: Total Volume 2017-2022
Table 31 Forecast Sales of Beer by Category: Total Value 2017-2022
Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2017-2022

Cider/Perry in Georgia

PROSPECTS

Rtds/High-Strength Premixes in Georgia

PROSPECTS

Spirits in Georgia

HEADLINES

PROSPECTS

Vodka expected to lose ground to other spirits categories over the forecast period

High price elasticity remains a major threat to development of spirits

Outlook remains bright for whiskies and chacha

COMPETITIVE LANDSCAPE

Nemiroff leads spirits in 2017

Competition in vodka remains intense

Biggest local spirits producer loses ground

CATEGORY DATA

Table 34 Sales of Spirits by Category: Total Volume 2012-2017
Table 35 Sales of Spirits by Category: Total Value 2012-2017
Table 36 Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 37 Sales of Spirits by Category: % Total Value Growth 2012-2017
Table 38 Sales of Spirits by Off-trade vs On-trade: Volume 2012-2017
Table 39 Sales of Spirits by Off-trade vs On-trade: Value 2012-2017
Table 40 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 41 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2012-2017
Table 42 GBO Company Shares of Spirits: % Total Volume 2013-2017
Table 43 NBO Company Shares of Spirits: % Total Volume 2013-2017
Table 44 LBN Brand Shares of Spirits: % Total Volume 2014-2017
Table 45 Forecast Sales of Spirits by Category: Total Volume 2017-2022
Table 46 Forecast Sales of Spirits by Category: Total Value 2017-2022
Table 47 Forecast Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 48 Forecast Sales of Spirits by Category: % Total Value Growth 2017-2022

Wine in Georgia

HEADLINES

PROSPECTS

Home-made wine tradition remains strong in Georgia

Expansion of modern grocery retailers bodes well for branded wine producers

Growth in inbound tourism bolsters development of wine in Georgia

COMPETITIVE LANDSCAPE

Georgians overwhelming prefer local wine brands

Most Georgian wine producers remain focused on export markets

Wide portfolio ensures Teliani Valley remains one of Georgia’s top wine producers

CATEGORY DATA

Table 49 Sales of Wine by Category: Total Volume 2012-2017
Table 50 Sales of Wine by Category: Total Value 2012-2017
Table 51 Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 52 Sales of Wine by Category: % Total Value Growth 2012-2017
Table 53 Sales of Wine by Off-trade vs On-trade: Volume 2012-2017
Table 54 Sales of Wine by Off-trade vs On-trade: Value 2012-2017
Table 55 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 56 Sales of Wine by Off-trade vs On-trade: % Value Growth 2012-2017
Table 57 Forecast Sales of Wine by Category: Total Volume 2017-2022
Table 58 Forecast Sales of Wine by Category: Total Value 2017-2022
Table 59 Forecast Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 60 Forecast Sales of Wine by Category: % Total Value Growth 2017-2022

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Megatrends

Country Report

Alcoholic Drinks in Georgia

New Report Guarantee

Executive Summary

New Report Guarantee

Beer recovers quickly from excise tax hike as spirits continues to struggle

New taxation methods adopted for beer and spirits in 2017

Lomisi JSC leads beer, while Nemiroff UVK ranks first in spirits

Modern channels gain ground in alcoholic drinks distribution

Robust market recovery expected over the forecast period

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Alcoholic Drinks in Georgia

EXECUTIVE SUMMARY

Beer recovers quickly from excise tax hike as spirits continues to struggle

New taxation methods adopted for beer and spirits in 2017

Lomisi JSC leads beer, while Nemiroff UVK ranks first in spirits

Modern channels gain ground in alcoholic drinks distribution

Robust market recovery expected over the forecast period

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Beer in Georgia

HEADLINES

PROSPECTS

ABV-based excise tax system for beer comes into effect

High price elasticity expected to persist over the forecast period

Beer has strong development potential in Georgia

COMPETITIVE LANDSCAPE

Lomisi continues to lead beer

Kartuli Ludis Ko remains the highest ranked local player

Locally produced brands set to remain dominant

CATEGORY BACKGROUND

CATEGORY DATA

Cider/Perry in Georgia

PROSPECTS

Rtds/High-Strength Premixes in Georgia

PROSPECTS

Spirits in Georgia

HEADLINES

PROSPECTS

Vodka expected to lose ground to other spirits categories over the forecast period

High price elasticity remains a major threat to development of spirits

Outlook remains bright for whiskies and chacha

COMPETITIVE LANDSCAPE

Nemiroff leads spirits in 2017

Competition in vodka remains intense

Biggest local spirits producer loses ground

CATEGORY DATA

Wine in Georgia

HEADLINES

PROSPECTS

Home-made wine tradition remains strong in Georgia

Expansion of modern grocery retailers bodes well for branded wine producers

Growth in inbound tourism bolsters development of wine in Georgia

COMPETITIVE LANDSCAPE

Georgians overwhelming prefer local wine brands

Most Georgian wine producers remain focused on export markets

Wide portfolio ensures Teliani Valley remains one of Georgia’s top wine producers

CATEGORY DATA

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