2025 Developments
Alcoholic drinks in Georgia in 2025 delivered slight growth, with total volume rising to 177 million litres, reflecting a slowdown from earlier post-pandemic gains as consumers increasingly focus on quality and intentional consumption. The market was characterised by strong value sales growth, driven by both inflation and a notable shift toward premium choices, although overall spending improvements did not translate into significant volume acceleration. Beer retained its position as the dominant contributor by volume, whilst spirits have overtaken wine in terms of growth momentum, highlighting evolving preferences for authenticity and status, as well as an openness to new formats such as non-alcoholic options. The competitive landscape remains highly concentrated, though leading players face incremental challenges from smaller entrants and must respond through enhanced sustainability efforts and brand differentiation. Retail transformation is accelerating, with convenience stores and rapid e-commerce fulfilment reshaping how branded spirits reach consumers across both urban and regional locations.
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Overview:
Understand the latest market trends and future growth opportunities for the Alcoholic Drinks industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Beer
- Wine
- Spirits
- Cider and Perry
- RTDs
If you're in the Alcoholic Drinks industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Alcoholic Drinks in Georgia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Alcoholic Drinks in Georgia?
- Where is consumer demand for Alcoholic Drinks focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Georgia?
- How are products distributed in Georgia?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Alcoholic Drinks in Georgia
2025 Developments
Key Data Insights
Consumers Gravitate Towards Premium Wine Experiences as Tastes Evolve
Puerto De Indias Expands Appeal among Young Mindful Drinkers
Spirits Drive Volume Growth as Economic Uncertainty Tempers Spending
Local Producers Embrace Premiumisation as Mindful Drinking Grows
Heritage Brands Innovate as Health and Competition Reshape Choices
Lomisi Jsc Drives Premiumisation and Sustainability to Reinforce Leadership
Convenience Stores Expand Branded Spirits Access and Fuel Outlet Growth
Delivery Platforms Accelerate E-Commerce Sales with Rapid Fulfilment
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Beer in Georgia
Key Data Insights
Beer Summary
Ragnar Captures Both Health-Focused and High-Intensity Drinkers with Dual Innovation
Argo Introduces Premium Ale to Meet Rising Demand for Affordable Luxury
Natakhtari Leverages Heritage Brewing to Defend against Rising Imports
Efes Expands Licensed Brands to Capture Premium Spenders
Local Heritage Launches Defend Share against Rising Imports
Efes Georgia Intensifies Premium Push and Sustainability Gains to Defend Leadership
Convenience Stores Accelerate Growth by Meeting Daily Shopping Habits
Glovo and Wolt Drive E-Commerce Gains through Rapid Delivery Partnerships
Spirits in Georgia
Key Data Insights
Spirits Summary
Sarajishvili Attracts Affluent Drinkers with Premium Brandy Launches
White Spirits Dominate Sales as Convenience and Heritage Drive Demand
Puerto De Indias Expands Appeal with Alcohol-Free Gin for Young Adults
Retailers Prioritise Premiumisation as Consumers Seek Affordable Luxuries
White Spirits Maintain Lead as Whiskies Outpace Rivals in Growth
Local Distillers Embrace Innovation to Challenge Global Icons
Nikora Strengthens Leadership as Diageo Narrows the Gap with Premium Focus
Diageo and Russian Standard Spark Premiumisation and Product Innovation
Branded Convenience Stores Capture Frequent Spirits Shoppers
Alco Stores and Fast Delivery Drive E-Commerce Expansion
Proximity Chains and Delivery Platforms Expand Regional Reach and Loyalty
Wine in Georgia
Key Data Insights
Wine Summary
Alcorium Leverages Rapid Delivery to Reshape Online Wine Sales
Tbilvino Introduces Curated Experiences as Consumption Becomes More Selective
8000 Vintages Revitalises Heritage Winemaking to Meet Demand for Authenticity
Younger Generations Embrace Moderation and Premium Heritage Choices
Producers Invest in Indigenous Grapes to Drive Premium Value Growth
Boutique Discovery and Moderation Reshape Future Retail Dynamics
Tbilvino and Badagoni Focus on Premium Experiences to Reinforce Leadership
Convenience Stores Expand Regional Reach with Discounted Wine Assortments
Alcorium and Delivery Apps Accelerate Urban Wine E-Commerce Growth
Country Reports Disclaimer
The following categories and subcategories are included:
Alcoholic Drinks
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- Ale
- Sorghum
- Weissbier/Weizen/Wheat Beer
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- Flavoured/Mixed Lager
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- Domestic Premium Lager
- Imported Premium Lager
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- Domestic Mid-Priced Lager
- Imported Mid-Priced Lager
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- Domestic Economy Lager
- Imported Economy Lager
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- Domestic Premium Lager
- Domestic Mid-Priced Lager
- Domestic Economy Lager
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- Imported Premium Lager
- Imported Mid-Priced Lager
- Imported Economy Lager
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- Low Alcohol Beer
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- Standard Non Alcoholic Beer
- Malta Style Non Alcoholic Beer
- Stout
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- Regular Cider/Perry
- Non Alcoholic Cider/Perry
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- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
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- Brandy
- Cognac
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- Bitters
- Cream-based Liqueurs
- Other Liqueurs
- Non Alcoholic Spirits
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- Prestige Dark Rum
- Ultra Premium Dark Rum
- Super Premium Dark Rum
- Premium Dark Rum
- Standard Dark Rum
- Economy Dark Rum
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- Prestige White Rum
- Ultra Premium White Rum
- Super Premium White Rum
- Premium White Rum
- Standard White Rum
- Economy White Rum
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- Tequila (and Mezcal)
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- Bourbon/Other US Whiskey
- Canadian Whisky
- Irish Whiskey
- Japanese Whisky
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- Blended Malt Scotch Whisky
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- Prestige Other Blended Scotch Whisky
- Ultra Premium Other Blended Scotch Whisky
- Super Premium Other Blended Scotch Whisky
- Premium Other Blended Scotch Whisky
- Standard Other Blended Scotch Whisky
- Economy Other Blended Scotch Whisky
- Single Grain Scotch Whisky
- Single Malt Scotch Whisky
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- Other Whiskies
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- Prestige English Gin
- Ultra Premium English Gin
- Super Premium English Gin
- Premium English Gin
- Standard English Gin
- Economy English Gin
- Dutch Gin
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- Prestige Vodka
- Ultra Premium Vodka
- Super Premium Vodka
- Premium Vodka
- Standard Vodka
- Economy Vodka
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- Absinthe
- Ad-Mix Brandy
- Ad-Mix Gin
- Ad-Mix Rum
- Ad-Mix Vodka
- Ad-Mix Whisky
- Aguardente/Aguardiente
- Aguardiente De Caña
- Akvavit/Aquavit
- Aniseed-Flavoured Spirits
- Borovicka
- Boukha
- Brandy Type Distilled Spirits
- Cachaça
- Calvados
- Cane
- Chacha
- Charanda
- Chinese Herbal Spirits
- Chinese Spirits
- Cut Brandy
- Destilados De Agave
- Distilled Fruit Spirits
- Domestic Brandy
- Domestic Rum
- Doppelkorn
- Economy Chinese Spirits
- Flavoured Spirits
- Flavoured Vodka-based Drinks
- Fynbos gin/Local Gin
- Gin-flavoured spirits
- Goldbrand/Goldkrone
- Grappa
- Grappamiel
- Guaro
- Kirsch
- Komovica
- Korn
- Lambanog
- Limoncello
- Local White Spirits
- Lower Mid-Range Chinese Spirits
- Lozovaca
- Maesilju
- Mahia Rabi Amrane
- Mead
- Mixed Spirits
- Nalivka/Nalewka
- Nastoyka
- National Specialities
- Obstbrände
- Ouzo
- Pacharán
- Palinca/Pálinka
- Pear and Apple Distillates
- Pisco
- Premium Chinese Spirits
- Prune
- Punsch
- Rachiu/Rakija
- Rum-Flavoured Spirits
- Samane
- Sambuca
- Samsu
- Schnapps
- Shochu/Soju
- Singani
- Sljivovica/Slivovice
- Steinhäeger
- Strong African Spirits
- Super Premium Chinese Spirits
- Sura Khao
- Tequila Flavoured Spirits
- Travarica
- Tsipouro
- Upper Mid-Range Chinese Spirits
- Vieux
- Viina
- Vodka Type Distilled Spirits
- Other Distilled Beverages
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
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Alcoholic Drinks
Alcoholic drinks is the aggregation of beer, wine, spirits, cider/perry and RTDs.
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This report originates from Passport, our Alcoholic Drinks research and analysis database.
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