Alcoholic Drinks in Georgia

Alcoholic Drinks in Georgia

EXECUTIVE SUMMARY

Beer recovers quickly from excise tax hike as spirits continues to struggle

New taxation methods adopted for beer and spirits in 2017

Lomisi JSC leads beer, while Nemiroff UVK ranks first in spirits

Modern channels gain ground in alcoholic drinks distribution

Robust market recovery expected over the forecast period

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

Summary 2 Key New Product Developments 2017

MARKET INDICATORS

Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 13 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2017
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 3 Research Sources

Beer in Georgia

HEADLINES

PROSPECTS

ABV-based excise tax system for beer comes into effect

High price elasticity expected to persist over the forecast period

Beer has strong development potential in Georgia

COMPETITIVE LANDSCAPE

Lomisi continues to lead beer

Kartuli Ludis Ko remains the highest ranked local player

Locally produced brands set to remain dominant

CATEGORY BACKGROUND

Summary 4 Lager by Price Band 2017
Table 18 Number of Breweries 2012-2017

CATEGORY DATA

Table 19 Sales of Beer by Category: Total Volume 2012-2017
Table 20 Sales of Beer by Category: Total Value 2012-2017
Table 21 Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 22 Sales of Beer by Category: % Total Value Growth 2012-2017
Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2012-2017
Table 24 Sales of Beer by Off-trade vs On-trade: Value 2012-2017
Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2012-2017
Table 27 GBO Company Shares of Beer: % Total Volume 2013-2017
Table 28 NBO Company Shares of Beer: % Total Volume 2013-2017
Table 29 LBN Brand Shares of Beer: % Total Volume 2014-2017
Table 30 Forecast Sales of Beer by Category: Total Volume 2017-2022
Table 31 Forecast Sales of Beer by Category: Total Value 2017-2022
Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2017-2022

Cider/Perry in Georgia

PROSPECTS

Rtds/High-Strength Premixes in Georgia

PROSPECTS

Spirits in Georgia

HEADLINES

PROSPECTS

Vodka expected to lose ground to other spirits categories over the forecast period

High price elasticity remains a major threat to development of spirits

Outlook remains bright for whiskies and chacha

COMPETITIVE LANDSCAPE

Nemiroff leads spirits in 2017

Competition in vodka remains intense

Biggest local spirits producer loses ground

CATEGORY DATA

Table 34 Sales of Spirits by Category: Total Volume 2012-2017
Table 35 Sales of Spirits by Category: Total Value 2012-2017
Table 36 Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 37 Sales of Spirits by Category: % Total Value Growth 2012-2017
Table 38 Sales of Spirits by Off-trade vs On-trade: Volume 2012-2017
Table 39 Sales of Spirits by Off-trade vs On-trade: Value 2012-2017
Table 40 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 41 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2012-2017
Table 42 GBO Company Shares of Spirits: % Total Volume 2013-2017
Table 43 NBO Company Shares of Spirits: % Total Volume 2013-2017
Table 44 LBN Brand Shares of Spirits: % Total Volume 2014-2017
Table 45 Forecast Sales of Spirits by Category: Total Volume 2017-2022
Table 46 Forecast Sales of Spirits by Category: Total Value 2017-2022
Table 47 Forecast Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 48 Forecast Sales of Spirits by Category: % Total Value Growth 2017-2022

Wine in Georgia

HEADLINES

PROSPECTS

Home-made wine tradition remains strong in Georgia

Expansion of modern grocery retailers bodes well for branded wine producers

Growth in inbound tourism bolsters development of wine in Georgia

COMPETITIVE LANDSCAPE

Georgians overwhelming prefer local wine brands

Most Georgian wine producers remain focused on export markets

Wide portfolio ensures Teliani Valley remains one of Georgia’s top wine producers

CATEGORY DATA

Table 49 Sales of Wine by Category: Total Volume 2012-2017
Table 50 Sales of Wine by Category: Total Value 2012-2017
Table 51 Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 52 Sales of Wine by Category: % Total Value Growth 2012-2017
Table 53 Sales of Wine by Off-trade vs On-trade: Volume 2012-2017
Table 54 Sales of Wine by Off-trade vs On-trade: Value 2012-2017
Table 55 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 56 Sales of Wine by Off-trade vs On-trade: % Value Growth 2012-2017
Table 57 Forecast Sales of Wine by Category: Total Volume 2017-2022
Table 58 Forecast Sales of Wine by Category: Total Value 2017-2022
Table 59 Forecast Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 60 Forecast Sales of Wine by Category: % Total Value Growth 2017-2022

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