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Country Report

Alcoholic Drinks in

Alcoholic Drinks in Georgia

Aug 2020

US$2,100

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Executive Summary

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COVID-19 impact on alcoholic drinks

Sales of alcoholic drinks have been hard hit in Georgia by the measures taken to control COVID-19. To help control the spread of COVID-19 the government started to introduce a range of measures as from March 2020.

COVID-19 country impact

As of 21 August 2020, Georgia has seen around 17 deaths due to COVID-19 and 1.385 cases.

The expansion of modern retailing and a rapidly developing tourism industry boosting sales of alcoholic drinks in 2019

Georgia’s alcoholic drinks industry continued to benefit from two key factors in 2019. Firstly, the country’s network of modern grocery retailers exploded over the review period, with almost three times as many convenience stores and supermarkets present in Georgia in 2019 than at the start of the review period.

Leading local beer producers start manufacturing foreign brands, while imported products take further share in spirits

Alcoholic drinks in Georgia is dominated by beer producers, with Lomisi JSC, Kartuli Ludis Ko and Global Beer Georgia leading the way. A key feature of the market at the end of the review period was local breweries taking over the bottling and production of popular global brands.

The effects of COVID-19 are likely to be felt beyond 2020 with jobs and businesses under threat

Alcoholic drinks faces several challenges heading into the forecast period. In the short-term it is expected that on-trade sales will remain limited even as restrictions are lifted.

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Alcoholic Drinks Sample Report Alcoholic Drinks Data Sample Report

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Georgia for free:

The Alcoholic Drinks in Georgia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Alcoholic Drinks in Georgia?
What are the major brands in Georgia?
Have there been any alcoholic drinks legislative changes over the past 12 months?
How is the alcoholic drinks industry affected by the recession?
What is consumed more; beer, wine or spirits?
What have been the key trends seen in new product developments?
Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Alcoholic Drinks in Georgia

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

The expansion of modern retailing and a rapidly developing tourism industry boosting sales of alcoholic drinks in 2019

Leading local beer producers start manufacturing foreign brands, while imported products take further share in spirits

The effects of COVID-19 are likely to be felt beyond 2020 with jobs and businesses under threat

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2014-2019

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2019

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019

MARKET DATA

Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

Beer in Georgia

HEADLINES

PRE-COVID-19 PERFORMANCE

Booming tourism industry and good weather supports growth of beer in 2019

Craft beer sees strong growth as locals and tourists look for more variety, but domestic economy lager remains king

Several companies start to locally produce foreign brands in 2019 driving down costs and boosting sales

2020 AND BEYOND

COVID-19 impact

Affected products within beer

Recovery and opportunities

CATEGORY BACKGROUND

Summary 3 Lager by Price Band 2019
Summary 4 Breweries in Georgia

CATEGORY DATA

Table 18 Sales of Beer by Category: Total Volume 2014-2019
Table 19 Sales of Beer by Category: Total Value 2014-2019
Table 20 Sales of Beer by Category: % Total Volume Growth 2014-2019
Table 21 Sales of Beer by Category: % Total Value Growth 2014-2019
Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2014-2019
Table 23 Sales of Beer by Off-trade vs On-trade: Value 2014-2019
Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2014-2019
Table 26 GBO Company Shares of Beer: % Total Volume 2015-2019
Table 27 NBO Company Shares of Beer: % Total Volume 2015-2019
Table 28 LBN Brand Shares of Beer: % Total Volume 2016-2019
Table 29 Forecast Sales of Beer by Category: Total Volume 2019-2024
Table 30 Forecast Sales of Beer by Category: Total Value 2019-2024
Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2019-2024
Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2019-2024

Wine in Georgia

HEADLINES

PRE-COVID-19 PERFORMANCE

Popularity of homemade wine remains an obstacle, but tourism and expansion of modern grocery retailers drives growth in wine 2019

Increase in tourism flows boosting on-trade sales of wine

Local producers continued to lead sales of wine in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within wine

Recovery and opportunities

CATEGORY DATA

Table 33 Sales of Wine by Category: Total Volume 2014-2019
Table 34 Sales of Wine by Category: Total Value 2014-2019
Table 35 Sales of Wine by Category: % Total Volume Growth 2014-2019
Table 36 Sales of Wine by Category: % Total Value Growth 2014-2019
Table 37 Sales of Wine by Off-trade vs On-trade: Volume 2014-2019
Table 38 Sales of Wine by Off-trade vs On-trade: Value 2014-2019
Table 39 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 40 Sales of Wine by Off-trade vs On-trade: % Value Growth 2014-2019
Table 41 Forecast Sales of Wine by Category: Total Volume 2019-2024
Table 42 Forecast Sales of Wine by Category: Total Value 2019-2024
Table 43 Forecast Sales of Wine by Category: % Total Volume Growth 2019-2024
Table 44 Forecast Sales of Wine by Category: % Total Value Growth 2019-2024

Spirits in Georgia

HEADLINES

PRE-COVID-19 PERFORMANCE

High excise tax on vodka continues to restrain growth in 2019

Boom in tourism leads to growing range of brands and products

Competition intensifies within vodka in 2019 with Samgori vodka exiting the market

2020 AND BEYOND

COVID-19 impact

Affected products within spirits

Recovery and opportunities

CATEGORY DATA

Table 45 Sales of Spirits by Category: Total Volume 2014-2019
Table 46 Sales of Spirits by Category: Total Value 2014-2019
Table 47 Sales of Spirits by Category: % Total Volume Growth 2014-2019
Table 48 Sales of Spirits by Category: % Total Value Growth 2014-2019
Table 49 Sales of Spirits by Off-trade vs On-trade: Volume 2014-2019
Table 50 Sales of Spirits by Off-trade vs On-trade: Value 2014-2019
Table 51 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 52 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2014-2019
Table 53 GBO Company Shares of Spirits: % Total Volume 2015-2019
Table 54 NBO Company Shares of Spirits: % Total Volume 2015-2019
Table 55 LBN Brand Shares of Spirits: % Total Volume 2016-2019
Table 56 Forecast Sales of Spirits by Category: Total Volume 2019-2024
Table 57 Forecast Sales of Spirits by Category: Total Value 2019-2024
Table 58 Forecast Sales of Spirits by Category: % Total Volume Growth 2019-2024
Table 59 Forecast Sales of Spirits by Category: % Total Value Growth 2019-2024

Megatrends

Country Report

Alcoholic Drinks in Georgia

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on alcoholic drinks

COVID-19 country impact

The expansion of modern retailing and a rapidly developing tourism industry boosting sales of alcoholic drinks in 2019

Leading local beer producers start manufacturing foreign brands, while imported products take further share in spirits

The effects of COVID-19 are likely to be felt beyond 2020 with jobs and businesses under threat

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Alcoholic Drinks in Georgia

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

The expansion of modern retailing and a rapidly developing tourism industry boosting sales of alcoholic drinks in 2019

Leading local beer producers start manufacturing foreign brands, while imported products take further share in spirits

The effects of COVID-19 are likely to be felt beyond 2020 with jobs and businesses under threat

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Beer in Georgia

HEADLINES

PRE-COVID-19 PERFORMANCE

Booming tourism industry and good weather supports growth of beer in 2019

Craft beer sees strong growth as locals and tourists look for more variety, but domestic economy lager remains king

Several companies start to locally produce foreign brands in 2019 driving down costs and boosting sales

2020 AND BEYOND

COVID-19 impact

Affected products within beer

Recovery and opportunities

CATEGORY BACKGROUND

CATEGORY DATA

Wine in Georgia

HEADLINES

PRE-COVID-19 PERFORMANCE

Popularity of homemade wine remains an obstacle, but tourism and expansion of modern grocery retailers drives growth in wine 2019

Increase in tourism flows boosting on-trade sales of wine

Local producers continued to lead sales of wine in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within wine

Recovery and opportunities

CATEGORY DATA

Spirits in Georgia

HEADLINES

PRE-COVID-19 PERFORMANCE

High excise tax on vodka continues to restrain growth in 2019

Boom in tourism leads to growing range of brands and products

Competition intensifies within vodka in 2019 with Samgori vodka exiting the market

2020 AND BEYOND

COVID-19 impact

Affected products within spirits

Recovery and opportunities

CATEGORY DATA

Rtds in Georgia

PRE-COVID-19 PERFORMANCE

Cider/Perry in Georgia

PRE-COVID-19 PERFORMANCE

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