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Overview:
Understand the latest market trends and future growth opportunities for the Alcoholic Drinks industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Beer
- Wine
- Spirits
- Cider and Perry
- RTDs
If you're in the Alcoholic Drinks industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Alcoholic Drinks in Georgia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Alcoholic Drinks in Georgia?
- Where is consumer demand for Alcoholic Drinks focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Georgia?
- How are products distributed in Georgia?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Alcoholic Drinks in Georgia
EXECUTIVE SUMMARY
Alcoholic drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2021
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
MARKET DATA
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources
Beer in Georgia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Healthy volume growth in 2021
Lomisi maintains lead, thanks to ongoing success of leading economy Natakhari brand
Economy brands strongest performers
PROSPECTS AND OPPORTUNITIES
Moderate volume growth over forecast period
Non-alcoholic beer growing segment
Economy brands soar over forecast period
CATEGORY BACKGROUND
Lager price band methodology
Summary 3 Lager by Price Band 2021
CATEGORY DATA
Table 17 Sales of Beer by Category: Total Volume 2016-2021
Table 18 Sales of Beer by Category: Total Value 2016-2021
Table 19 Sales of Beer by Category: % Total Volume Growth 2016-2021
Table 20 Sales of Beer by Category: % Total Value Growth 2016-2021
Table 21 Sales of Beer by Off-trade vs On-trade: Volume 2016-2021
Table 22 Sales of Beer by Off-trade vs On-trade: Value 2016-2021
Table 23 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 24 Sales of Beer by Off-trade vs On-trade: % Value Growth 2016-2021
Table 25 GBO Company Shares of Beer: % Total Volume 2017-2021
Table 26 NBO Company Shares of Beer: % Total Volume 2017-2021
Table 27 LBN Brand Shares of Beer: % Total Volume 2018-2021
Table 28 Forecast Sales of Beer by Category: Total Volume 2021-2026
Table 29 Forecast Sales of Beer by Category: Total Value 2021-2026
Table 30 Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026
Table 31 Forecast Sales of Beer by Category: % Total Value Growth 2021-2026
Cider/Perry in Georgia
2021 DEVELOPMENTS
Rtds in Georgia
2021 DEVELOPMENTS
Spirits in Georgia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Slow recovery in 2021
Vodka remains by far the most popular spirit, with Nemiroff maintaining lead
Chacha registers healthy volume growth
PROSPECTS AND OPPORTUNITIES
Moderate volume growth over forecast period
Spirits potentially lose out to lower ABV offerings
Potential headwinds over forecast period
CATEGORY DATA
Table 32 Sales of Spirits by Category: Total Volume 2016-2021
Table 33 Sales of Spirits by Category: Total Value 2016-2021
Table 34 Sales of Spirits by Category: % Total Volume Growth 2016-2021
Table 35 Sales of Spirits by Category: % Total Value Growth 2016-2021
Table 36 Sales of Spirits by Off-trade vs On-trade: Volume 2016-2021
Table 37 Sales of Spirits by Off-trade vs On-trade: Value 2016-2021
Table 38 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 39 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2016-2021
Table 40 GBO Company Shares of Spirits: % Total Volume 2017-2021
Table 41 NBO Company Shares of Spirits: % Total Volume 2017-2021
Table 42 LBN Brand Shares of Spirits: % Total Volume 2018-2021
Table 43 Forecast Sales of Spirits by Category: Total Volume 2021-2026
Table 44 Forecast Sales of Spirits by Category: Total Value 2021-2026
Table 45 Forecast Sales of Spirits by Category: % Total Volume Growth 2021-2026
Table 46 Forecast Sales of Spirits by Category: % Total Value Growth 2021-2026
Wine in Georgia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Slow recovery in 2021
Highly-fragmented, with widespread domestic and home-made production
Sparkling wine weakest performer
PROSPECTS AND OPPORTUNITIES
Healthy volume growth over forecast period
Push to develop retail channels
Potential headwinds over forecast period
CATEGORY DATA
Table 47 Sales of Wine by Category: Total Volume 2016-2021
Table 48 Sales of Wine by Category: Total Value 2016-2021
Table 49 Sales of Wine by Category: % Total Volume Growth 2016-2021
Table 50 Sales of Wine by Category: % Total Value Growth 2016-2021
Table 51 Sales of Wine by Off-trade vs On-trade: Volume 2016-2021
Table 52 Sales of Wine by Off-trade vs On-trade: Value 2016-2021
Table 53 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 54 Sales of Wine by Off-trade vs On-trade: % Value Growth 2016-2021
Table 55 Sales of Wine by Origin 2019-2021
Table 56 Forecast Sales of Wine by Category: Total Volume 2021-2026
Table 57 Forecast Sales of Wine by Category: Total Value 2021-2026
Table 58 Forecast Sales of Wine by Category: % Total Volume Growth 2021-2026
Table 59 Forecast Sales of Wine by Category: % Total Value Growth 2021-2026