Executive Summary

Jun 2019

Alcoholic drinks sales are seeing growth supported by higher disposable incomes, and an expanding mid-income consumer group, in addition to local investment in the increasingly popular category of beer by global players Heineken and Carlsberg, leading to greater domestic production. However, many local consumers remain teetotal, especially females, apart from affluent well-travelled women.

Country insight
Socioeconomic trends
Logistics/infrastructure
Legislation
Taxation and duty levies
Market Data
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Alcoholic Drinks in Myanmar

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Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Myanmar with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in Myanmar, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Myanmar for free:

The Alcoholic Drinks in Myanmar market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Alcoholic Drinks in Myanmar?
  • What are the major brands in Myanmar?
  • Have there been any alcoholic drinks legislative changes over the past 12 months?
  • How is the alcoholic drinks industry affected by the recession?
  • What is consumed more; beer, wine or spirits?
  • What have been the key trends seen in new product developments?
  • Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Alcoholic Drinks in Myanmar

EXECUTIVE SUMMARY

Country insight
Socioeconomic trends
Logistics/infrastructure
Chart 1 Alcoholic Drinks: Modern Grocery Retailer
Chart 2 Alcoholic Drinks: Traditional Grocery Retailer
Legislation
Taxation and duty levies
Market Data
Table 1 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 2 Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 3 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 4 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Table 5 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 9 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018
Table 10 Distribution of Alcoholic Drinks by Format: % Off-trade Volume 2013-2018
Table 11 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018
Table 12 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 14 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023

BEER

Chart 3 Beer: Supermarket (a)
Chart 4 Beer: Supermarket (b)
Category Data
Table 16 Sales of Beer by Category: Total Volume 2013-2018
Table 17 Sales of Beer by Category: Total Value 2013-2018
Table 18 Sales of Beer by Category: % Total Volume Growth 2013-2018
Table 19 Sales of Beer by Category: % Total Value Growth 2013-2018
Table 20 Sales of Beer by Off-trade vs On-trade: Volume 2013-2018
Table 21 Sales of Beer by Off-trade vs On-trade: Value 2013-2018
Table 22 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 23 Sales of Beer by Off-trade vs On-trade: % Value Growth 2013-2018
Table 24 GBO Company Shares of Beer: % Total Volume 2014-2018
Table 25 NBO Company Shares of Beer: % Total Volume 2014-2018
Table 26 LBN Brand Shares of Beer: % Total Volume 2015-2018
Table 27 Forecast Sales of Beer by Category: Total Volume 2018-2023
Table 28 Forecast Sales of Beer by Category: Total Value 2018-2023
Table 29 Forecast Sales of Beer by Category: % Total Volume Growth 2018-2023
Table 30 Forecast Sales of Beer by Category: % Total Value Growth 2018-2023

WINE

Chart 5 Wine: Supermarket (a)
Chart 6 Wine: Supermarket (b)
Category Data
Table 31 Sales of Wine by Category: Total Volume 2013-2018
Table 32 Sales of Wine by Category: Total Value 2013-2018
Table 33 Sales of Wine by Category: % Total Volume Growth 2013-2018
Table 34 Sales of Wine by Category: % Total Value Growth 2013-2018
Table 35 Sales of Wine by Off-trade vs On-trade: Volume 2013-2018
Table 36 Sales of Wine by Off-trade vs On-trade: Value 2013-2018
Table 37 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 38 Sales of Wine by Off-trade vs On-trade: % Value Growth 2013-2018
Table 39 Forecast Sales of Wine by Category: Total Volume 2018-2023
Table 40 Forecast Sales of Wine by Category: Total Value 2018-2023
Table 41 Forecast Sales of Wine by Category: % Total Volume Growth 2018-2023
Table 42 Forecast Sales of Wine by Category: % Total Value Growth 2018-2023

SPIRITS

Chart 7 Spirits: Food/Drink/Tobacco Specialist
Chart 8 Spirits: Supermarket
Category Data
Table 43 Sales of Spirits by Category: Total Volume 2013-2018
Table 44 Sales of Spirits by Category: Total Value 2013-2018
Table 45 Sales of Spirits by Category: % Total Volume Growth 2013-2018
Table 46 Sales of Spirits by Category: % Total Value Growth 2013-2018
Table 47 Sales of Spirits by Off-trade vs On-trade: Volume 2013-2018
Table 48 Sales of Spirits by Off-trade vs On-trade: Value 2013-2018
Table 49 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 50 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2013-2018
Table 51 GBO Company Shares of Spirits: % Total Volume 2014-2018
Table 52 NBO Company Shares of Spirits: % Total Volume 2014-2018
Table 53 LBN Brand Shares of Spirits: % Total Volume 2015-2018
Table 54 Forecast Sales of Spirits by Category: Total Volume 2018-2023
Table 55 Forecast Sales of Spirits by Category: Total Value 2018-2023
Table 56 Forecast Sales of Spirits by Category: % Total Volume Growth 2018-2023
Table 57 Forecast Sales of Spirits by Category: % Total Value Growth 2018-2023

CIDER/PERRY

RTDS

Chart 9 RTDs: Supermarket (a)
Chart 10 RTDs: Supermarket (b)