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Alcoholic Drinks in Vietnam

June 2022
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USD 2,450
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Overview:

Understand the latest market trends and future growth opportunities for the Alcoholic Drinks industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Beer
  • Wine
  • Spirits
  • Cider and Perry
  • RTDs

If you're in the Alcoholic Drinks industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty

The Alcoholic Drinks in Vietnam report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Alcoholic Drinks in Vietnam?
  • Where is consumer demand for Alcoholic Drinks focussed?
  • Which is being consumed more; beer, wine or spirits?
  • Where is demand growing? Stagnating?
  • How is the operating environment for alcoholic drinks changing?
  • Which are the leading brands in Vietnam?
  • How are products distributed in Vietnam?
  • What are the key trends in new product development?
  • Do consumers want value for money or added value?
  • How will macroeconomic context and shifting cultural values shape future growth?
  • How will COVID-19 and recession impact the alcoholic drinks industry?
  • Where is future growth expected to be most dynamic?
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Alcoholic Drinks in Vietnam

COVID-19 continues to have a negative impact on the consumption of alcoholic drinks in Vietnam in 2021
Players turn to product innovations to stimulate sales
Heineken and Sabeco jostle for the lead
E-commerce on the rise as ban lifted on online sales of stronger alcoholic drinks
Spike in COVID-19 cases drives a shift from the on-trade to the off-trade
A positive outlook for the forecast period
Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2019-2026
Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2019-2026
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Summary 1 Number of On-trade Establishments by Type 2015-2021
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2021
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2021
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026

DISCLAIMER

Summary 3 Research Sources

Beer in Vietnam

KEY DATA FINDINGS

New drink driving law continues to put a dent in on-trade beer sales
COVID-19 measures hit on-trade sales while e-commerce boosts sales through the off-trade
Heineken extends its lead thanks to ongoing investment in new product development, sustainability and marketing
Beer is expected to recovery gradually over the forecast period
Competition between two top leading players will be more intense
Product innovation expected to stimulate growth
Lager price band methodology
Summary 4 Lager by Price Band 2021
Table 17 Sales of Beer by Category: Total Volume 2016-2021
Table 18 Sales of Beer by Category: Total Value 2016-2021
Table 19 Sales of Beer by Category: % Total Volume Growth 2016-2021
Table 20 Sales of Beer by Category: % Total Value Growth 2016-2021
Table 21 Sales of Beer by Off-trade vs On-trade: Volume 2016-2021
Table 22 Sales of Beer by Off-trade vs On-trade: Value 2016-2021
Table 23 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 24 Sales of Beer by Off-trade vs On-trade: % Value Growth 2016-2021
Table 25 Sales of Beer by Craft vs Standard 2016-2021
Table 26 GBO Company Shares of Beer: % Total Volume 2017-2021
Table 27 NBO Company Shares of Beer: % Total Volume 2017-2021
Table 28 LBN Brand Shares of Beer: % Total Volume 2018-2021
Table 29 Forecast Sales of Beer by Category: Total Volume 2021-2026
Table 30 Forecast Sales of Beer by Category: Total Value 2021-2026
Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026
Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2021-2026

Cider/Perry in Vietnam

KEY DATA FINDINGS

Cider/perry hard hit by on-trade restrictions
Heineken Vietnam focuses on Facebook as a way to build consumer engagement during lockdown
E-commerce benefits from COVID-19 measures as consumers stay home
Cider/perry is projected to recover gradually over the forecast period
Off-trade channels is expected to have bigger pie compared to on-trade channels
New imported brands could add variety while local craft breweries appear in the market
Table 33 Sales of Cider/Perry: Total Volume 2016-2021
Table 34 Sales of Cider/Perry: Total Value 2016-2021
Table 35 Sales of Cider/Perry: % Total Volume Growth 2016-2021
Table 36 Sales of Cider/Perry: % Total Value Growth 2016-2021
Table 37 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2016-2021
Table 38 Sales of Cider/Perry by Off-trade vs On-trade: Value 2016-2021
Table 39 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 40 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2016-2021
Table 41 Forecast Sales of Cider/Perry: Total Volume 2021-2026
Table 42 Forecast Sales of Cider/Perry: Total Value 2021-2026
Table 43 Forecast Sales of Cider/Perry: % Total Volume Growth 2021-2026
Table 44 Forecast Sales of Cider/Perry: % Total Value Growth 2021-2026

Rtds in Vietnam

Spirits in Vietnam

KEY DATA FINDINGS

Another tough year for on-trade sales of spirits as consumers remain at home
Off-trade sales flourishing as consumers stay at home with local white spirits remaining the most popular choice
E-commerce on the rise following change in the law
Spirits set to see a slow recovery over the forecast period as challenges remain
Competitive landscape likely to remain fragmented due to a lack of marketing opportunities
Shochu/soju expected to benefit from popularity among young adults
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 5 Benchmark Brands 2021
Table 45 Sales of Spirits by Category: Total Volume 2016-2021
Table 46 Sales of Spirits by Category: Total Value 2016-2021
Table 47 Sales of Spirits by Category: % Total Volume Growth 2016-2021
Table 48 Sales of Spirits by Category: % Total Value Growth 2016-2021
Table 49 Sales of Spirits by Off-trade vs On-trade: Volume 2016-2021
Table 50 Sales of Spirits by Off-trade vs On-trade: Value 2016-2021
Table 51 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 52 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2016-2021
Table 53 Sales of Dark Rum by Price Platform: % Total Volume 2016-2021
Table 54 Sales of White Rum by Price Platform: % Total Volume 2016-2021
Table 55 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2016-2021
Table 56 Sales of English Gin by Price Platform: % Total Volume 2016-2021
Table 57 Sales of Vodka by Price Platform: % Total Volume 2016-2021
Table 58 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2016-2021
Table 59 GBO Company Shares of Spirits: % Total Volume 2017-2021
Table 60 NBO Company Shares of Spirits: % Total Volume 2017-2021
Table 61 LBN Brand Shares of Spirits: % Total Volume 2018-2021
Table 62 Forecast Sales of Spirits by Category: Total Volume 2021-2026
Table 63 Forecast Sales of Spirits by Category: Total Value 2021-2026
Table 64 Forecast Sales of Spirits by Category: % Total Volume Growth 2021-2026
Table 65 Forecast Sales of Spirits by Category: % Total Value Growth 2021-2026

Wine in Vietnam

KEY DATA FINDINGS

COVID-19 measures and the new drink driving law put further pressure on sales of wine
Still red wine benefits from being a popular gift option while e-commerce continues to gain share
Local players benefit from import challenges
Wine is expected to bounce back but challenges remain
Local players will focus on off-trade channels to grow sales
Competition likely to remain fragmented in wine
Table 66 Sales of Wine by Category: Total Volume 2016-2021
Table 67 Sales of Wine by Category: Total Value 2016-2021
Table 68 Sales of Wine by Category: % Total Volume Growth 2016-2021
Table 69 Sales of Wine by Category: % Total Value Growth 2016-2021
Table 70 Sales of Wine by Off-trade vs On-trade: Volume 2016-2021
Table 71 Sales of Wine by Off-trade vs On-trade: Value 2016-2021
Table 72 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 73 Sales of Wine by Off-trade vs On-trade: % Value Growth 2016-2021
Table 74 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2016-2021
Table 75 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2016-2021
Table 76 Sales of Still White Wine by Price Segment: % Off-trade Volume 2016-2021
Table 77 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2016-2021
Table 78 GBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
Table 79 NBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
Table 80 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2018-2021
Table 81 GBO Company Shares of Champagne: % Total Volume 2017-2021
Table 82 NBO Company Shares of Champagne: % Total Volume 2017-2021
Table 83 LBN Brand Shares of Champagne: % Total Volume 2018-2021
Table 84 GBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
Table 85 NBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
Table 86 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2018-2021
Table 87 Forecast Sales of Wine by Category: Total Volume 2021-2026
Table 88 Forecast Sales of Wine by Category: Total Value 2021-2026
Table 89 Forecast Sales of Wine by Category: % Total Volume Growth 2021-2026
Table 90 Forecast Sales of Wine by Category: % Total Value Growth 2021-2026
The following categories and subcategories are included:

Alcoholic Drinks

      • Ale
      • Sorghum
      • Weissbier/Weizen/Wheat Beer
      • Flavoured/Mixed Lager
          • Domestic Premium Lager
          • Imported Premium Lager
          • Domestic Mid-Priced Lager
          • Imported Mid-Priced Lager
          • Domestic Economy Lager
          • Imported Economy Lager
          • Domestic Premium Lager
          • Domestic Mid-Priced Lager
          • Domestic Economy Lager
          • Imported Premium Lager
          • Imported Mid-Priced Lager
          • Imported Economy Lager
      • Low Alcohol Beer
      • Non Alcoholic Beer
    • Stout
    • Regular Cider/Perry
    • Non Alcoholic Cider/Perry
    • Malt-based RTDs
    • Spirit-based RTDs
    • Wine-based RTDs
    • Other RTDs
    • Non Alcoholic RTDs
      • Brandy
      • Cognac
      • Bitters
      • Cream-based Liqueurs
      • Other Liqueurs
    • Non Alcoholic Spirits
        • Prestige Dark Rum
        • Ultra Premium Dark Rum
        • Super Premium Dark Rum
        • Premium Dark Rum
        • Standard Dark Rum
        • Economy Dark Rum
        • Prestige White Rum
        • Ultra Premium White Rum
        • Super Premium White Rum
        • Premium White Rum
        • Standard White Rum
        • Economy White Rum
    • Tequila (and Mezcal)
      • Bourbon/Other US Whiskey
      • Canadian Whisky
      • Irish Whiskey
      • Japanese Whisky
        • Blended Malt Scotch Whisky
          • Prestige Other Blended Scotch Whisky
          • Ultra Premium Other Blended Scotch Whisky
          • Super Premium Other Blended Scotch Whisky
          • Premium Other Blended Scotch Whisky
          • Standard Other Blended Scotch Whisky
          • Economy Other Blended Scotch Whisky
      • Single Grain Scotch Whisky
      • Single Malt Scotch Whisky
      • Other Whiskies
          • Prestige English Gin
          • Ultra Premium English Gin
          • Super Premium English Gin
          • Premium English Gin
          • Standard English Gin
          • Economy English Gin
        • Dutch Gin
        • Prestige Vodka
        • Ultra Premium Vodka
        • Super Premium Vodka
        • Premium Vodka
        • Standard Vodka
        • Economy Vodka
      • Absinthe
      • Ad-Mix Brandy
      • Ad-Mix Gin
      • Ad-Mix Rum
      • Ad-Mix Vodka
      • Ad-Mix Whisky
      • Aguardente/Aguardiente
      • Aguardiente De Caña
      • Akvavit/Aquavit
      • Aniseed-Flavoured Spirits
      • Borovicka
      • Boukha
      • Brandy Type Distilled Spirits
      • Cachaça
      • Calvados
      • Cane
      • Chacha
      • Charanda
      • Chinese Herbal Spirits
      • Chinese Spirits
      • Cut Brandy
      • Destilados De Agave
      • Distilled Fruit Spirits
      • Domestic Brandy
      • Domestic Rum
      • Doppelkorn
      • Economy Chinese Spirits
      • Flavoured Spirits
      • Flavoured Vodka-based Drinks
      • Fynbos gin/Local Gin
      • Gin-flavoured spirits
      • Goldbrand/Goldkrone
      • Grappa
      • Grappamiel
      • Guaro
      • Kirsch
      • Komovica
      • Korn
      • Lambanog
      • Limoncello
      • Local White Spirits
      • Lower Mid-Range Chinese Spirits
      • Lozovaca
      • Maesilju
      • Mahia Rabi Amrane
      • Mead
      • Mixed Spirits
      • Nalivka/Nalewka
      • Nastoyka
      • National Specialities
      • Obstbrände
      • Ouzo
      • Pacharán
      • Palinca/Pálinka
      • Pear and Apple Distillates
      • Pisco
      • Premium Chinese Spirits
      • Prune
      • Punsch
      • Rachiu/Rakija
      • Rum-Flavoured Spirits
      • Samane
      • Sambuca
      • Samsu
      • Schnapps
      • Shochu/Soju
      • Singani
      • Sljivovica/Slivovice
      • Steinhäeger
      • Strong African Spirits
      • Super Premium Chinese Spirits
      • Sura Khao
      • Tequila Flavoured Spirits
      • Travarica
      • Tsipouro
      • Upper Mid-Range Chinese Spirits
      • Vieux
      • Viina
      • Vodka Type Distilled Spirits
      • Other Distilled Beverages
      • Port
      • Sherry
      • Vermouth
      • Other Fortified Wine
      • Apple Wine
      • Bokbunjaju
      • Cheongju
      • Chinese Wine
      • Economy Rice Wine
      • Fortified Fruit Wine
      • Fruit and Berry Wine
      • Fruit and Herbal Wine
      • Fruit and Honey based Wine
      • Fruit Wine
      • Lower Mid-Range Rice Wine
      • Non-Grape Dessert Wine
      • Premium Rice Wine
      • Rice Wine
      • Sake
      • Takju
      • Upper Mid-Range Rice Wine
      • Yakju
      • Yellow Wine
      • Other Non-Grape Wine
      • Champagne
      • Other Sparkling Wine
      • Still Red Wine
      • Still Rosé Wine
      • Still White Wine
    • Non Alcoholic Wine

Alcoholic Drinks

Alcoholic drinks is the aggregation of beer, wine, spirits, cider/perry and RTDs.

See All of Our Definitions
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This report originates from Passport, our Alcoholic Drinks research and analysis database.

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