Select Country Report
2025 Developments
In 2025, Belgium's alcoholic drinks market continued to shrink in total volume, falling to 941 million litres with a forecasted CAGR of -3% through 2030. This performance is weaker than that of many regional competitors experiencing smaller volume declines. Despite these challenges, value sales held steady at EUR 9.1 billion, as consumers favoured premium products and innovations in RTDs, while no and low alcohol options helped offset volume decreases. The environment remains tough amid moderated economic growth and increasing health-consciousness across age groups, making Belgium less appealing for volume growth but more attractive for brands focusing on premiumisation, flavour innovation, and convenient packaging. To thrive, brands should focus on product differentiation, cater to demand for moderation and healthier options, and form partnerships with innovative formats that match changing consumption trends and tighter household budgets.
USD 2,450
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Alcoholic Drinks industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Beer
- Wine
- Spirits
- Cider and Perry
- RTDs
If you're in the Alcoholic Drinks industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Alcoholic Drinks in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Alcoholic Drinks in Belgium?
- Where is consumer demand for Alcoholic Drinks focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Belgium?
- How are products distributed in Belgium?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Alcoholic Drinks in Belgium
2025 Developments
Key Data Insights
Chart 1 Key Industry Trends for Alcoholic Drinks
Beer Brands Expand Non-Alcoholic and Low Alcohol Launches to Retain Health-Conscious Consumers
Rtd Innovators Drive Volume Gains as Traditional Drinks Decline
Delta Zero and Tout Bien 0.0 Spark No and Low Alcohol Momentum among "Flexibuveurs"
Chart 2 The No Alcohol Segment Is Growing Fast and Innovating, While All Traditional Segments Are Decreasing
Chart 3 Value Sales 2020-2030
Chart 4 Value Sales by Category 2025
Consumers Prioritise Moderation and Flavour as Beer Volumes Decline
Convenience and Smaller Formats Reshape Purchasing and Packaging Choices
Chart 5 Forecast Value Sales 2020-2030
Chart 6 Forecast Value Sales by Category 2025-2030
Chart 7 Competitive Landscape for Alcoholic Drinks
Coca-Cola Bridges Rtds with Strategic Partnerships
Retailers and Rtd Innovators Capture Value From Shifting Habits
Chart 8 Company Shares 2025
Chart 9 Brand Shares 2025
Supermarkets Drive Beer and Wine Sales through Promotions and Range
Convenience Stores and Night Shops Capture Demand for Proximity and Immediacy
Digital Discovery and Craft Beer Innovation Expand Online Engagement
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Chart 10 Economic Context for Alcoholic Drinks
Chart 11 Real GDP Growth 2020-2030
Chart 12 Inflation 2020-2030
Chart 13 Consumer Context for Alcoholic Drinks
Chart 14 Population 2020-2030
Chart 15 Population by Generation 2025
Beer in Belgium
Key Data Insights
Beer Summary
Chart 16 Key Industry Trends for Beer
Health-Driven Moderation and Packaging Agility Gain Momentum as Key Trends
Lager Drives Volume Sales, While Non Alcoholic Beer Surges
Chart 17 Innovation in Non Alcoholic Beer
Chart 18 Volume Sales 2020-2030
Chart 19 Volume Sales by Category 2025
Consumers Embrace Moderation as Breweries Shift to Driving Value Sales
Key Brands Defend Lager Volumes as Non/Low Alcohol Beer Outpaces Rivals
Chart 20 Analyst Insight for Beer
Brewers Accelerate Can Packaging Adoption and Diversify to Capture New Drinking Occasions
Chart 21 Forecast Volume Sales 2020-2030
Chart 22 Forecast Volume Sales by Category 2025-2030
Smaller Brewers Struggle to Keep Pace with Major Players
Chart 23 Company Shares 2025
Chart 24 Brand Shares 2025
Supermarkets Use Heavy Promotions to Defend Volume Sales
Retail E-Commerce Lacks Momentum as Promotions Focus on Volume over Value Sales
Cans Gain Ground as Packaging and Brand Stories Drive Differentiation
Chart 25 More and More Beer in Cans, Even for Speciality Beer
Chart 26 Economic Context for Beer
Chart 27 Real GDP Growth 2020-2030
Chart 28 Inflation 2020-2030
Chart 29 Consumer Context for Beer
Chart 30 Population 2020-2030
Chart 31 Population by Generation 2025
Cider/Perry in Belgium
Key Data Insights
Cider/Perry Summary
Chart 32 Key Industry Trends for Cider/Perry
Retailers Shift Shelf Space to Faster-Growing Non-Alcoholic Alcohol Beer and Rtds
Somersby and Strongbow Harness Rtd Reinvention to Attract Younger Consumers
Chart 33 Rtd Reinvention Drives Modern Cider Growth
Stassen Streamlines Range as Non Alcoholic Offerings Gain Share in Traditional Cider
Chart 34 Value Sales 2020-2030
Chart 35 Value Sales by Category 2025
Artisanal Producers Embrace Niche Channels to Counter Volume Losses
Modern Cider Players Target Zero-Alcohol Innovation to Meet Moderation Demand
Slowing Economic Growth Limits Volume Recovery as Consumer Preferences Shift
Chart 36 Forecast Value Sales 2020-2030
Chart 37 Forecast Value Sales by Category 2025-2030
Somersby Outpaces Stassen as Private Label Gains Ground
Chart 38 Company Shares 2025
Chart 39 Brand Shares 2025
Supermarkets Secure Dominance as Cider Faces Rtd Competition
Artisanal Producers Use Local Channels to Strengthen Appeal
Online Channels Lack Impact as Retail Remains Store-Led
Chart 40 Economic Context for Cider/Perry
Chart 41 Real GDP Growth 2020-2030
Chart 42 Inflation 2020-2030
Chart 43 Consumer Context for Cider/Perry
Chart 44 Population 2020-2030
Chart 45 Population by Generation 2025
Rtds in Belgium
Key Data Insights
Rtds Summary
Chart 46 Key Industry Trends for Rtds
Funkin and Nona Spritz Broaden Consumer Reach with Innovation
Spirit-Based Rtds Maintain Lead as Non-Alcoholic Rtds Surge
Chart 47 Non-Alcoholic Rtds Expand Consumption Occasions
Festivals Create New Consumption Moments for Rtds
Chart 48 Value Sales 2020-2030
Chart 49 Value Sales by Category 2025
Colruyt and Local Brands Fuel Expansion through Flavour Innovation
Retailers and Event Organisers Drive Growth as Regulations Shape Channels
Chart 50 Forecast Value Sales 2020-2030
Chart 51 Forecast Value Sales by Category 2025-2030
Chart 52 Competitive Landscape for Rtds
Coca-Cola Reshapes Competitive Dynamics as Bacardi Loses Ground
Local Distillers and New Launches Diversify Consumer Choices
Chart 53 Company Shares 2025
Chart 54 Brand Shares 2025
Convenience Stores and Night Shops Drive Impulse Purchases and Shelf Expansion
Convenience-Led Formats Limit E-Commerce Role as Physical Outlets Gain Priority
Chart 55 Economic Context for Rtds
Chart 56 Real GDP Growth 2020-2030
Chart 57 Inflation 2020-2030
Chart 58 Consumer Context for Rtds
Chart 59 Population 2020-2030
Chart 60 Population by Generation 2025
Spirits in Belgium
Key Data Insights
Spirits Summary
Chart 61 Key Industry Trends for Spirits
Aperol Drives On-Trade Investment as Whisky and Gin Falter
Aperol’S Heavy Activation Reshapes the Aperitif Landscape and Spurs Innovation
Chart 62 Limoncello and Other Liqueurs Are Jumping on the Aperitif Bandwagon
Jet Import’S Bongiorno Captures Demand for Novelty and Authenticity
Chart 63 Value Sales 2020-2030
Chart 64 Value Sales by Category 2025
Younger Adults Shift to Lighter Drinks as Regulations Tighten
Vodka Retains Lead as Non-Alcoholic Spirits Accelerate on Value Focus
Smaller Formats and Convenience Drive Accessibility as Out-Of-Pocket Prices Rise
Chart 65 Forecast Value Sales 2020-2030
Chart 66 Forecast Value Sales by Category 2025-2030
Chart 67 Competitive Landscape for Spirits
Campari Accelerates Share Gains as Discounters Expand Spirits Ranges
Chart 68 Company Shares 2025
Chart 69 Brand Shares 2025
Aldi and Lidl Gain Share as Supermarkets Pull Back
Online Spirits Sales Remain Stagnant as Regulations Constrain Growth
Aperol and Competitors Accelerate Aperitif Innovation with New Launches
Bongiorno and Retailer Launches Expand Flavour Innovation in Liqueurs
Retailers and Suppliers Adapt to Regulation and Trading Down with New Formats
Chart 70 Economic Context for Spirits
Chart 71 Real GDP Growth 2020-2030
Chart 72 Inflation 2020-2030
Chart 73 Consumer Context for Spirits
Chart 74 Population 2020-2030
Chart 75 Population by Generation 2025
Wine in Belgium
Key Data Insights
Wine Summary
Chart 76 Key Industry Trends for Wine
Codorníu and Colruyt Respond to Demand for Lighter and More Convenient Wine Choices
Chart 77 Shift toward Lighter, Lower-Alcohol Wines Reshapes Country and Category Performance
Colruyt and Codorníu Drive Premiumisation and New Occasions with Innovative Launches
Chart 78 Shrinkflation, Convenience and Bag-In-Box Gain Ground
Gran Baron and Chandon Capture Aperitif Moments as Sparkling Wine Reinvents Itself
Chart 79 Value Sales 2020-2030
Chart 80 Value Sales by Category 2025
Single-Serve Bottles and Lighter Profiles Reshape Everyday Drinking
Non-Alcoholic and Lower-Alcohol Options Capture Health-Driven Demand
Economic Stagnation and Packaging Innovation Drive New Consumption Occasions
Chart 81 Forecast Value Sales 2020-2030
Chart 82 Forecast Value Sales by Category 2025-2030
Chart 83 Competitive Landscape for Wine
Colruyt and Delhaize Leverage Private Label Strength to Defend Share
Cinocco Accelerates Digital Expansion through Magnus Acquisition
Chart 84 Company Shares 2025
Chart 85 Brand Shares 2025
Supermarkets Drive Sales as Discounters Gain Share through Value
Hard Discounters and Specialists Shape New Wine Discovery Occasions
Online Wine Sales Stabilise as Younger Shoppers Seek Convenience
Chart 86 Economic Context for Wine
Chart 87 Real GDP Growth 2020-2030
Chart 88 Inflation 2020-2030
Chart 89 Consumer Context for Wine
Chart 90 Population 2020-2030
Chart 91 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Alcoholic Drinks
-
-
- Ale
- Sorghum
- Weissbier/Weizen/Wheat Beer
-
- Flavoured/Mixed Lager
-
-
- Domestic Premium Lager
- Imported Premium Lager
-
- Domestic Mid-Priced Lager
- Imported Mid-Priced Lager
-
- Domestic Economy Lager
- Imported Economy Lager
-
-
-
- Domestic Premium Lager
- Domestic Mid-Priced Lager
- Domestic Economy Lager
-
- Imported Premium Lager
- Imported Mid-Priced Lager
- Imported Economy Lager
-
-
- Low Alcohol Beer
-
- Standard Non Alcoholic Beer
- Malta Style Non Alcoholic Beer
- Stout
-
-
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
-
- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
-
-
- Brandy
- Cognac
-
- Bitters
- Cream-based Liqueurs
- Other Liqueurs
- Non Alcoholic Spirits
-
-
- Prestige Dark Rum
- Ultra Premium Dark Rum
- Super Premium Dark Rum
- Premium Dark Rum
- Standard Dark Rum
- Economy Dark Rum
-
- Prestige White Rum
- Ultra Premium White Rum
- Super Premium White Rum
- Premium White Rum
- Standard White Rum
- Economy White Rum
-
- Tequila (and Mezcal)
-
- Bourbon/Other US Whiskey
- Canadian Whisky
- Irish Whiskey
- Japanese Whisky
-
-
- Blended Malt Scotch Whisky
-
- Prestige Other Blended Scotch Whisky
- Ultra Premium Other Blended Scotch Whisky
- Super Premium Other Blended Scotch Whisky
- Premium Other Blended Scotch Whisky
- Standard Other Blended Scotch Whisky
- Economy Other Blended Scotch Whisky
- Single Grain Scotch Whisky
- Single Malt Scotch Whisky
-
- Other Whiskies
-
-
-
- Prestige English Gin
- Ultra Premium English Gin
- Super Premium English Gin
- Premium English Gin
- Standard English Gin
- Economy English Gin
- Dutch Gin
-
-
- Prestige Vodka
- Ultra Premium Vodka
- Super Premium Vodka
- Premium Vodka
- Standard Vodka
- Economy Vodka
-
-
- Absinthe
- Ad-Mix Brandy
- Ad-Mix Gin
- Ad-Mix Rum
- Ad-Mix Vodka
- Ad-Mix Whisky
- Aguardente/Aguardiente
- Aguardiente De Caña
- Akvavit/Aquavit
- Aniseed-Flavoured Spirits
- Borovicka
- Boukha
- Brandy Type Distilled Spirits
- Cachaça
- Calvados
- Cane
- Chacha
- Charanda
- Chinese Herbal Spirits
- Chinese Spirits
- Cut Brandy
- Destilados De Agave
- Distilled Fruit Spirits
- Domestic Brandy
- Domestic Rum
- Doppelkorn
- Economy Chinese Spirits
- Flavoured Spirits
- Flavoured Vodka-based Drinks
- Fynbos gin/Local Gin
- Gin-flavoured spirits
- Goldbrand/Goldkrone
- Grappa
- Grappamiel
- Guaro
- Kirsch
- Komovica
- Korn
- Lambanog
- Limoncello
- Local White Spirits
- Lower Mid-Range Chinese Spirits
- Lozovaca
- Maesilju
- Mahia Rabi Amrane
- Mead
- Mixed Spirits
- Nalivka/Nalewka
- Nastoyka
- National Specialities
- Obstbrände
- Ouzo
- Pacharán
- Palinca/Pálinka
- Pear and Apple Distillates
- Pisco
- Premium Chinese Spirits
- Prune
- Punsch
- Rachiu/Rakija
- Rum-Flavoured Spirits
- Samane
- Sambuca
- Samsu
- Schnapps
- Shochu/Soju
- Singani
- Sljivovica/Slivovice
- Steinhäeger
- Strong African Spirits
- Super Premium Chinese Spirits
- Sura Khao
- Tequila Flavoured Spirits
- Travarica
- Tsipouro
- Upper Mid-Range Chinese Spirits
- Vieux
- Viina
- Vodka Type Distilled Spirits
- Other Distilled Beverages
-
-
-
- Port
- Sherry
- Vermouth
- Other Fortified Wine
-
- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
-
- Champagne
- Other Sparkling Wine
-
- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
-
Alcoholic Drinks
Alcoholic drinks is the aggregation of beer, wine, spirits, cider/perry and RTDs.
See all of our definitions
Share:
Why buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Alcoholic Drinks research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!