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Learn moreAug 2020
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The lockdowns imposed in relation to COVID-19 created a significant impact on the on-trade channels for alcoholic drinks in Belgium. The working assumption is 20% closures, while lingering social distancing measures in 2021 will continue to affect sales.
As of 6 May 2020, Belgium had seen around 8,300 deaths due to COVID-19 and 50,800 cases. Regional restrictions on movement were introduced on 11 March 2020, with Wallonia-Belgium banning visits to nursing homes.
Belgium has seen a series of responsible drinking campaigns, from the designated sober driver “B.O.
Anheuser-Busch InBev NV maintained its strong lead in beer in 2019, thanks to its wide portfolio of brands including the leading Jupiler brand. Jupiler also moved away from its image as a beer for men and launched Jupiler Pure Blonde, targeted to consumers who enjoy the taste of larger, but who seek a lower abv and fewer calories.
It is expected that the low- and no-alcohol trends will continue to grow over the forecast period, therefore this poses opportunities for players to innovate further in offering such products across all alcoholic drinks’ categories. Fusion and flavoured drinks also show good scope for continued growth, along with developments in organic variants.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Belgium with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Alcoholic Drinks industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Belgium for free:
The Alcoholic Drinks in Belgium market research report includes:
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This industry report originates from Passport, our Alcoholic Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.