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2025 Developments
Alcoholic drinks in Honduras achieved a modest recovery in 2025, with total volumes rising by 0.3% to 311 million litres, reflecting a more stable environment compared to the uneven performance seen across Latin America. The appeal of this market lies in its resilience, underpinned by consistent GDP growth of 4%, an entrenched culture of beer consumption, and a surge of innovation in wine and premium offerings that cater to younger and increasingly sophisticated drinkers. Brands seeking success must navigate a landscape shaped by evolving health attitudes, growing interest in flavour experimentation, and a clear polarisation between affordable staples and high-end, experience-driven products, all within an environment where traditional retail channels remain dominant but modern formats and e-commerce slowly gain ground.
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Overview:
Understand the latest market trends and future growth opportunities for the Alcoholic Drinks industry in Honduras with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Beer
- Wine
- Spirits
- Cider and Perry
- RTDs
If you're in the Alcoholic Drinks industry in Honduras, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Alcoholic Drinks in Honduras report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Alcoholic Drinks in Honduras?
- Where is consumer demand for Alcoholic Drinks focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Honduras?
- How are products distributed in Honduras?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Alcoholic Drinks in Honduras
2025 Developments
Key Data Insights
Chart 1 Key Industry Trends for Alcoholic Drinks
Casillero Del Diablo Expands Sweet Wine Offerings to Attract Younger Drinkers
Perla Negra Leverages On-Trade Exclusivity and Food Pairing to Build Loyalty
Chart 2 Volume Sales 2020-2030
Chart 3 Volume Sales by Category 2025
Young Adults Embrace Moderation, Reshaping Demand for Lighter Options
Beer Maintains Volume Lead as Wine Outpaces Growth through New Occasions
Premiumisation and Cross-Category Innovation Set New Competitive Benchmarks
Chart 4 Forecast Volume Sales 2020-2030
Chart 5 Forecast Volume Sales by Category 2025-2030
Chart 6 Analyst Insight for Alcoholic Drinks
Cervecería Hondureña Secures Beer Loyalty as Distribuidoras Diversify through Brands and Events
Chart 7 Company Shares 2025
Chart 8 Brand Shares 2025
Small Local Grocers Retain Loyalty through Credit and Convenience
Supermarkets and Specialists Drive Premiumisation and Selection
Modern Retailers Fuel Gradual Rise of Online Alcoholic Drinks Sales
Casillero Del Diablo Attracts New Drinkers with Sweet Wine Innovation
Chart 9 Sweet Wines Attract New Consumers
Perla Negra Leverages Food Pairing and Exclusivity to Educate Drinkers
Chart 10 Perla Negra: an Integrated Experience of Food and Craft Beer
Young Adults Drive Growth with Demand for Lighter, Premium Options
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
Trends on the On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Chart 11 Economic Context for Alcoholic Drinks
Chart 12 Real Gdp Growth 2020-2030
Chart 13 Inflation 2020-2030
Chart 14 Consumer Context for Alcoholic Drinks
Chart 15 Population 2020-2030
Chart 16 Population by Generation 2025
Beer in Honduras
Key Data Insights
Beer Summary
La 20 and Perla Negra Leverage Experience to Drive Engagement
Redd’S and Paulaner Attract New Drinkers with Flavour Innovation
Perla Negra Creates Value by Integrating Food and Craft Experiences
Chart 17 Volume Sales 2020-2030
Chart 18 Volume Sales by Category 2025
Hollandia and Dodge Expand Value Offerings as Budgets Tighten
Corona Cero Remains Niche as Consumers Favour Traditional Choices
Chart 19 Forecast Volume Sales 2020-2030
Chart 20 Forecast Volume Sales by Category 2025-2030
Cerveceria Hondureña Drives Loyalty as Distribuidora Solis Gains on Events
Chart 21 Company Shares 2025
Chart 22 Brand Shares 2025
Small Local Grocers Boost Sales by Offering Credit and Convenience
Chart 23 Economic Context for Beer
Chart 24 Real Gdp Growth 2020-2030
Chart 25 Inflation 2020-2030
Chart 26 Consumer Context for Beer
Chart 27 Population 2020-2030
Chart 28 Population by Generation 2025
Rtds in Honduras
Key Data Insights
Rtds Summary
Licorera Los Angeles Broadens Appeal with Functional Hard Seltzer Launch
Chart 29 Jp Chenet Fizzy Making Inroads in the Honduran Market
Jp Chenet Fizzy Targets Young Adults Seeking Premium Convenience
Chart 30 Volume Sales 2020-2030
Chart 31 Volume Sales by Category 2025
Young Adults Increasingly Prefer Low-Alcohol and Flavourful Options, Driving Ongoing Demand for Spirit-Based Products
Rum, Vodka and Aguardiente Blends Outpace Wine-Based Alternatives as Fruity Flavours Attract New Drinkers
Chart 32 Forecast Volume Sales 2020-2030
Chart 33 Forecast Volume Sales by Category 2025-2030
Distribuidora Istmania Sa De Cv Leverages Portfolio Breadth to Reinforce Leadership
Chart 34 Company Shares 2025
Chart 35 Brand Shares 2025
Supermarkets and Hypermarkets Drive Growth with Brand Variety and Promotions
Chart 36 Economic Context for Rtds
Chart 37 Real Gdp Growth 2020-2030
Chart 38 Inflation 2020-2030
Chart 39 Consumer Context for Rtds
Chart 40 Population 2020-2030
Chart 41 Population by Generation 2025
Spirits in Honduras
Key Data Insights
Spirits Summary
Plata’S Flavoured Rum Attracts Young Drinkers with New Experiences
Tequila’S Premium Positioning Drives Strong Growth as Consumers Trade up
Chart 42 Plata Is Offering Flavoured Rum with Low Alcohol Content
Young Hondurans of Legal Drinking Age Seek New Spirits Experiences through Flavour Innovation
Chart 43 Volume Sales 2020-2030
Chart 44 Volume Sales by Category 2025
Flavoured Aguardiente and Low-Alcohol Launches Reshape Young Adult Choices
Aguardiente Maintains Volume Lead as Premiumisation Lifts Tequila and Liqueurs
Chart 45 Forecast Volume Sales 2020-2030
Chart 46 Forecast Volume Sales by Category 2025-2030
Distribuidora Istmania Leverages Broad Portfolio to Sustain Leadership
Chart 47 Company Shares 2025
Chart 48 Brand Shares 2025
Small Grocers Boost Spirits Sales by Offering Credit and Convenience
Chart 49 Economic Context for Spirits
Chart 50 Real Gdp Growth 2020-2030
Chart 51 Inflation 2020-2030
Chart 52 Consumer Context for Spirits
Chart 53 Population 2020-2030
Chart 54 Population by Generation 2025
Wine in Honduras
Key Data Insights
Wine Summary
Casillero Del Diablo Captures New Costumers with Sweeter Flavours
Chart 55 Sweet Wines Attract New Costumers
Entry-Level Sweet Options Boost Still Light Grape Wine Volumes
Sparkling Wine Attracts New Occasions with Fastest Volume Growth
Chart 56 Volume Sales 2020-2030
Chart 57 Volume Sales by Category 2025
Young Adult Drinkers Embrace Lighter Styles and New Occasions
Entry-Level Sweet Wines Drive Growth While Sparkling Accelerates
Chart 58 Forecast Volume Sales 2020-2030
Chart 59 Forecast Volume Sales by Category 2025-2030
Casillero Del Diablo Leverages Sweet Wine Launches to Capture Demand
Chart 60 Company Shares 2025
Chart 61 Brand Shares 2025
Supermarkets and Hypermarkets Drive Growth with Broad Wine Selection
Food and Drink Specialists Attract New Consumers through Experiential Retail
E-Commerce Grows via Modern Retailer Platforms but Remains Limited
Chart 62 Economic Context for Wine
Chart 63 Real Gdp Growth 2020-2030
Chart 64 Inflation 2020-2030
Chart 65 Consumer Context for Wine
Chart 66 Population 2020-2030
Chart 67 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Alcoholic Drinks
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- Ale
- Sorghum
- Weissbier/Weizen/Wheat Beer
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- Flavoured/Mixed Lager
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- Domestic Premium Lager
- Imported Premium Lager
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- Domestic Mid-Priced Lager
- Imported Mid-Priced Lager
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- Domestic Economy Lager
- Imported Economy Lager
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-
-
- Domestic Premium Lager
- Domestic Mid-Priced Lager
- Domestic Economy Lager
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- Imported Premium Lager
- Imported Mid-Priced Lager
- Imported Economy Lager
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- Low Alcohol Beer
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- Standard Non Alcoholic Beer
- Malta Style Non Alcoholic Beer
- Stout
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- Regular Cider/Perry
- Non Alcoholic Cider/Perry
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- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
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- Brandy
- Cognac
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- Bitters
- Cream-based Liqueurs
- Other Liqueurs
- Non Alcoholic Spirits
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- Prestige Dark Rum
- Ultra Premium Dark Rum
- Super Premium Dark Rum
- Premium Dark Rum
- Standard Dark Rum
- Economy Dark Rum
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- Prestige White Rum
- Ultra Premium White Rum
- Super Premium White Rum
- Premium White Rum
- Standard White Rum
- Economy White Rum
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- Tequila (and Mezcal)
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- Bourbon/Other US Whiskey
- Canadian Whisky
- Irish Whiskey
- Japanese Whisky
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-
- Blended Malt Scotch Whisky
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- Prestige Other Blended Scotch Whisky
- Ultra Premium Other Blended Scotch Whisky
- Super Premium Other Blended Scotch Whisky
- Premium Other Blended Scotch Whisky
- Standard Other Blended Scotch Whisky
- Economy Other Blended Scotch Whisky
- Single Grain Scotch Whisky
- Single Malt Scotch Whisky
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- Other Whiskies
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- Prestige English Gin
- Ultra Premium English Gin
- Super Premium English Gin
- Premium English Gin
- Standard English Gin
- Economy English Gin
- Dutch Gin
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- Prestige Vodka
- Ultra Premium Vodka
- Super Premium Vodka
- Premium Vodka
- Standard Vodka
- Economy Vodka
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- Absinthe
- Ad-Mix Brandy
- Ad-Mix Gin
- Ad-Mix Rum
- Ad-Mix Vodka
- Ad-Mix Whisky
- Aguardente/Aguardiente
- Aguardiente De Caña
- Akvavit/Aquavit
- Aniseed-Flavoured Spirits
- Borovicka
- Boukha
- Brandy Type Distilled Spirits
- Cachaça
- Calvados
- Cane
- Chacha
- Charanda
- Chinese Herbal Spirits
- Chinese Spirits
- Cut Brandy
- Destilados De Agave
- Distilled Fruit Spirits
- Domestic Brandy
- Domestic Rum
- Doppelkorn
- Economy Chinese Spirits
- Flavoured Spirits
- Flavoured Vodka-based Drinks
- Fynbos gin/Local Gin
- Gin-flavoured spirits
- Goldbrand/Goldkrone
- Grappa
- Grappamiel
- Guaro
- Kirsch
- Komovica
- Korn
- Lambanog
- Limoncello
- Local White Spirits
- Lower Mid-Range Chinese Spirits
- Lozovaca
- Maesilju
- Mahia Rabi Amrane
- Mead
- Mixed Spirits
- Nalivka/Nalewka
- Nastoyka
- National Specialities
- Obstbrände
- Ouzo
- Pacharán
- Palinca/Pálinka
- Pear and Apple Distillates
- Pisco
- Premium Chinese Spirits
- Prune
- Punsch
- Rachiu/Rakija
- Rum-Flavoured Spirits
- Samane
- Sambuca
- Samsu
- Schnapps
- Shochu/Soju
- Singani
- Sljivovica/Slivovice
- Steinhäeger
- Strong African Spirits
- Super Premium Chinese Spirits
- Sura Khao
- Tequila Flavoured Spirits
- Travarica
- Tsipouro
- Upper Mid-Range Chinese Spirits
- Vieux
- Viina
- Vodka Type Distilled Spirits
- Other Distilled Beverages
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
-
Alcoholic Drinks
Alcoholic drinks is the aggregation of beer, wine, spirits, cider/perry and RTDs.
See all of our definitions
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This report originates from Passport, our Alcoholic Drinks research and analysis database.
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