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Learn moreAug 2020
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Algeria, already fragile economically and politically, is now facing a new crisis: the COVID-19 pandemic. Highly dependent on oil and gas exports, the country is on economic alert due to the drop in barrel prices recorded in 2020 due to COVID-19.
As of 6 May 2020, Algeria had seen around 470 deaths due to COVID-19 and 4,800 cases. On 17 March, the country closed its land, air and sea borders to travellers and banned mass gatherings, including for collective prayers.
Alcoholic drinks saw positive total volume growth in all areas in 2019, driven by population growth and the constant rise of the number of potential alcohol consumers, as well as increasing product variety resulting in improved consumer awareness. However, consumers faced economic challenges with strong currency fluctuations, a significant rise of taxes and duties on alcohol and sharp price growth, affecting sales of alcoholic drinks.
In 2019, beer, the largest category in volume, continued to be led by two multinational companies, namely Groupe Castel Algerie and Tango-Heineken. They manufacture their products domestically, matching their expertise in promoting and operating their businesses with their globally recognised, strong brand portfolios.
It is expected that alcoholic drinks will post further growth over the forecast period, benefitting from population growth, rising consumer awareness and the government’s efforts to limit illegal sales and contraband. However, growth will be slower than that recorded over the review period due to the expected declining income levels and purchasing power of Algerian consumers, driven by growing inflation and the ongoing negative economic conditions, particularly in the wake of the COVID-19 pandemic.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Algeria with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Alcoholic Drinks industry in Algeria, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Alcoholic Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.