Alcoholic drinks recorded a positive performance in 2021, following decline in 2020 when lockdown, home seclusion and store/horeca establishment closures implemented by the government to prevent the spread of COVID-19 impacted consumption. Sales rebounded in 2021 as the easing of restrictions and the reopening of both off- and on-trade outlets made alcoholic drinks accessible again.
In 2021, alcoholic drinks saw positive growth in all areas, driven by population growth, the rise in the number of potential alcohol consumers and increasing product variety, which led to improving consumer awareness. Sales also benefited from the reopening of alcoholic drinks retailing outlets and lifting of travel restrictions as the COVID-19 infection rate fell.
Beer, the largest alcoholic drinks category in Algeria in volume terms, is dominated by multinationals, namely Groupe Castel and Tango-Heineken, which produce their international brands locally. Wine is the second largest category and it is led by local producers, in particular the state-owned SOTRAVIT (formerly ONCV) and the top local private producer Les Grands Crus de l'Ouest (GCO).
Due to the pandemic in 2020, the government introduced a range of measures, including the closure of both on-and off-trade alcoholic drinks establishments. In February 2021, the authorities authorised the resumption of activities related to the off-trade sale of alcoholic beverages under the pressure of the Association of Algerian Beverage Producers (APAB).
Whilst the off-trade channel registered a less sharp decline in volume terms in 2020, it was not enough to compensate for the drop in on-trade volume sales due to COVID-19. In 2021, volume sales through on-trade channels increased at a higher growth rate thanks to the reopening of foodservice outlets.
It is expected that alcoholic drinks will post a positive CAGR over the forecast period, benefitting from the constant population growth, rising consumer awareness and the high popularity of beer, the most dominant category. The projected development of the on-trade channel will generate further value growth.
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Alcoholic drinks is the aggregation of beer, wine, spirits, cider/perry and RTDs.See All of Our Definitions
This report originates from Passport, our Alcoholic Drinks research and analysis database.
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