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2025 Developments
Alcoholic drinks in Argentina saw a further decline in total volume sales in 2025, falling by 3% to 2.7 billion litres. This contraction reflects acute economic pressures, including a 10% drop in wages at year-end and sharp increases in household costs, which led to pronounced downtrading and heightened demand for affordable and lower-alcohol products. Despite these short-term setbacks, prospects for alcoholic drinks are expected to improve as GDP growth of 4% in 2025 signals a turnaround in real incomes and a gradual recovery in consumer confidence, supporting a modest CAGR of 1.0% in volume through to 2030. Beer will maintain its position as the leading alcoholic drink, but is set to lose share to value-focused and innovative players, while wine faces ongoing decline due to both economic and climate-driven headwinds.
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Overview:
Understand the latest market trends and future growth opportunities for the Alcoholic Drinks industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Beer
- Wine
- Spirits
- Cider and Perry
- RTDs
If you're in the Alcoholic Drinks industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Alcoholic Drinks in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Alcoholic Drinks in Argentina?
- Where is consumer demand for Alcoholic Drinks focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Argentina?
- How are products distributed in Argentina?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Alcoholic Drinks in Argentina
2025 Developments
Key Data Insights
Chart 1 Key Industry Trends for Alcoholic Drinks
Price-Sensitive Consumers Switch to Value-For-Money and Low-Alcohol Options
Economic and Health Factors Shape Consumption Patterns
Leading and Emerging Players Unlock New Drinking Occasions with Non-Alcoholic Launches
Chart 2 Skyy Vodka claims lead driven by nostalgia-driven flavour innovation
Chart 3 Volume Sales 2020-2030
Chart 4 Volume Sales by Category 2025
Consumers Embrace Affordable Beer and Premium Rtds as Incomes Rise
Non-Alcoholic Launches and Health Trends Reshape Product Innovation
Wineries Lose Ground to Beer as Price and Climate Pressures Mount
Chart 5 Forecast Volume Sales 2020-2030
Chart 6 Forecast Volume Sales by Category 2025-2030
Chart 7 Analyst Insight for Alcoholic Drinks
Cervecería Y Maltería Quilmes and Cía Cervecerías Unidas Lose Share as Imports Rise
Campari Argentina Gains Ground with New Route to Market and Portfolio Focus
Chart 8 Company Shares 2025
Chart 9 Brand Shares 2025
Traditional Stores Capture Shoppers as Modern Retail Loses Ground
Manufacturers Respond to Channel Shifts with Affordable Formats and Digital Innovation
Wine Producers Drive E-Commerce Growth with Premium Portfolios
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Chart 10 Economic Context for Alcoholic Drinks
Chart 11 Real Gdp Growth 2020-2030
Chart 12 Inflation 2020-2030
Chart 13 Consumer Context for Alcoholic Drinks
Chart 14 Population 2020-2030
Chart 15 Population by Generation 2025
Beer in Argentina
Key Data Insights
Beer Summary
Chart 16 Key Industry Trends for Beer
Leading Brewers Drive Value Focus as Household Budgets Contract
Chart 17 Economy brands increase presence with affordable packs
Carrefour and Heineken 0.0 Broaden Drinking Occasions with Non-Alcoholic Launches
Chart 18 Imported premium non-alcoholic options launch from Carrefour Argentina
Cervecería Y Maltería Quilmes and Cía Cervecerías Unidas Fuel E-Commerce Expansion with Direct-To-Consumer Platforms
Chart 19 Volume Sales 2020-2030
Chart 20 Volume Sales by Category 2025
Leading Players Drive Innovation as Lager Retains Dominance
Premiumisation Supported by Economic Recovery and Liberalised Import Policies
Chart 21 Forecast Volume Sales 2020-2030
Chart 22 Forecast Volume Sales by Category 2025-2030
Chart 23 Analyst Insight for Beer
Cervecería Y Maltería Quilmes and Cía Cervecerías Unidas Sa Defend Share with Promotional and Innovation Focus
Chart 24 Company Shares 2025
Chart 25 Brand Shares 2025
Small Local Grocers Regain Share as Consumers Seek Affordability
Chart 26 Economic Context for Beer
Chart 27 Real Gdp Growth 2020-2030
Chart 28 Inflation 2020-2030
Chart 29 Consumer Context for Beer
Chart 30 Population 2020-2030
Chart 31 Population by Generation 2025
Cider/Perry in Argentina
Key Data Insights
Cider/Perry Summary
Chart 32 Key Industry Trends for Cider/Perry
Cider/Perry Manufacturers Leverage New Flavours to Expand Consumption Occasions
Labarraccu and Modern Retailers Boost Cider E-Commerce through Fast Delivery and Selection
Chart 33 Cider online sales are driven by modern retail stores and specialized platforms
Chart 34 Volume Sales 2020-2030
Chart 35 Volume Sales by Category 2025
Cía Cervecerías Unidas and Bodegas Cuvellier Expand Year-Round Cider Access through Distribution Alliance
Multinational Beer Players Drive Premiumisation and Innovation with New Cider Flavours and Formats
Pulku Sa and Craft Brands Grow Off-Premise Sales through Packaging and Channel Shifts
Chart 36 Forecast Volume Sales 2020-2030
Chart 37 Forecast Volume Sales by Category 2025-2030
Cía Cervecerías Unidas and Bodegas Cuvillier Reinforce Dominance through Price and Distribution
Chart 38 Company Shares 2025
Chart 39 Brand Shares 2025
Supermarkets and Discounters Drive Volume as Traditional Shops Rebound
Discounting and Economic Shifts Reshape Consumer Channel Choices
Chart 40 Economic Context for Cider/Perry
Chart 41 Real Gdp Growth 2020-2030
Chart 42 Inflation 2020-2030
Chart 43 Consumer Context for Cider/Perry
Chart 44 Population 2020-2030
Chart 45 Population by Generation 2025
Rtds in Argentina
Key Data Insights
Rtds Summary
Chart 46 Key Industry Trends for Rtds
New Rtd Launches Spark Double-Digit Growth
Chart 47 Dr Lemon Spicy launches to connect with younger audiences
Spirit-Based Innovation Captures Younger Drinkers
Chart 48 Non-alcoholic beer gains momentum in RTDs
Nolo Redefines Rituals as Mindful Consumption Reshapes Demand
Chart 49 Volume Sales 2020-2030
Chart 50 Volume Sales by Category 2025
Cepas Argentinas and New Entrants Reshape Consumer Choices with Bold Launches
Gancia 0.0 and Dr Lemon Spicy Unlock New Consumption Occasions
Chart 51 Forecast Volume Sales 2020-2030
Chart 52 Forecast Volume Sales by Category 2025-2030
Cepas Argentinas Expands Portfolio as Grupo Peñaflor Narrows the Gap
Chart 53 Company Shares 2025
Chart 54 Brand Shares 2025
Supermarket Chains Lose Ground as Shoppers Seek Cheaper Options
E-Commerce Gains Traction as Shoppers Seek Cheaper Options
Chart 55 Economic Context for Rtds
Chart 56 Real Gdp Growth 2020-2030
Chart 57 Inflation 2020-2030
Chart 58 Consumer Context for Rtds
Chart 59 Population 2020-2030
Chart 60 Population by Generation 2025
Spirits in Argentina
Key Data Insights
Spirits Summary
Chart 61 Key Industry Trends for Spirits
Skyy Vodka Overtakes Smirnoff by Leveraging Nostalgic Flavours
Chart 62 Skyy ranks as the leading vodka brand, driven by nostalgic flavour innovation
Fernet Branca Builds Loyalty by Anchoring Bitters in National Identity
Chart 63 Strong national identity of Fernet Branca fuels rebound in bitter sales
Retailers Accelerate Spirits Growth through Digital Convenience and Choice
Chart 64 Volume Sales 2020-2030
Chart 65 Volume Sales by Category 2025
Imported Premium Spirits Capture Value as Liberalisation Accelerates
Craft Gin Producers Consolidate as Consumer Tastes Evolve
Flavour Innovation Broadens Appeal and Drives Younger Consumption
Chart 66 Forecast Volume Sales 2020-2030
Chart 67 Forecast Volume Sales by Category 2025-2030
Flli Branca Destilerías Sa Strengthens Dominance by Leveraging Fernet Branca and Diversifying
Chart 68 Company Shares 2025
Chart 69 Brand Shares 2025
Small Local Grocers Retain Reach as Discounters and E-Commerce Expand
Grupo Narvaez’S Acquisition Strategy Aims to Reshape Retail Competition
E-Commerce Platforms Capture Price-Sensitive Shoppers with Broad Assortments
Chart 70 Economic Context for Spirits
Chart 71 Real Gdp Growth 2020-2030
Chart 72 Inflation 2020-2030
Chart 73 Consumer Context for Spirits
Chart 74 Population 2020-2030
Chart 75 Population by Generation 2025
Wine in Argentina
Key Data Insights
Wine Summary
Chart 76 Key Industry Trends for Wine
Wineries Adapt Pricing and Imports to Meet Evolving Demands
Chart 77 Appreciation of Argentine Peso and simplified import policies fuels the entry of imported wine
Trivento Bodegas Y Viñedos Sa Expands Super-Premium Imports as Polarisation Accelerates
Bodega Catena Zapata Launches Non-Alcoholic Innovation to Meet Evolving Preferences
Chart 78 Wineries adapt to NoLo revolution
Chart 79 Volume Sales 2020-2030
Chart 80 Volume Sales by Category 2025
Wine Faces Ongoing Challenges Amid Supply Issues and Changing Consumer Preferences
Strong Innovation Pipeline Is Expected to Drive Non-Alcoholic Wine
Chart 81 Forecast Volume Sales 2020-2030
Chart 82 Forecast Volume Sales by Category 2025-2030
Chart 83 Analyst Insight for Wine
Fecovita Coop and Grupo Peñaflor Shape the Competitive Landscape
Non-Alcoholic Innovation and Divestments Reshape Future Prospects
Chart 84 Company Shares 2025
Chart 85 Brand Shares 2025
Small Local Grocers Bolster Leading Position as Shoppers Trade Down
Chart 86 Economic Context for Wine
Chart 87 Real Gdp Growth 2020-2030
Chart 88 Inflation 2020-2030
Chart 89 Consumer Context for Wine
Chart 90 Population 2020-2030
Chart 91 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Alcoholic Drinks
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- Ale
- Sorghum
- Weissbier/Weizen/Wheat Beer
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- Flavoured/Mixed Lager
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- Domestic Premium Lager
- Imported Premium Lager
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- Domestic Mid-Priced Lager
- Imported Mid-Priced Lager
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- Domestic Economy Lager
- Imported Economy Lager
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-
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- Domestic Premium Lager
- Domestic Mid-Priced Lager
- Domestic Economy Lager
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- Imported Premium Lager
- Imported Mid-Priced Lager
- Imported Economy Lager
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- Low Alcohol Beer
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- Standard Non Alcoholic Beer
- Malta Style Non Alcoholic Beer
- Stout
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- Regular Cider/Perry
- Non Alcoholic Cider/Perry
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- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
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- Brandy
- Cognac
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- Bitters
- Cream-based Liqueurs
- Other Liqueurs
- Non Alcoholic Spirits
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- Prestige Dark Rum
- Ultra Premium Dark Rum
- Super Premium Dark Rum
- Premium Dark Rum
- Standard Dark Rum
- Economy Dark Rum
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- Prestige White Rum
- Ultra Premium White Rum
- Super Premium White Rum
- Premium White Rum
- Standard White Rum
- Economy White Rum
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- Tequila (and Mezcal)
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- Bourbon/Other US Whiskey
- Canadian Whisky
- Irish Whiskey
- Japanese Whisky
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- Blended Malt Scotch Whisky
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- Prestige Other Blended Scotch Whisky
- Ultra Premium Other Blended Scotch Whisky
- Super Premium Other Blended Scotch Whisky
- Premium Other Blended Scotch Whisky
- Standard Other Blended Scotch Whisky
- Economy Other Blended Scotch Whisky
- Single Grain Scotch Whisky
- Single Malt Scotch Whisky
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- Other Whiskies
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- Prestige English Gin
- Ultra Premium English Gin
- Super Premium English Gin
- Premium English Gin
- Standard English Gin
- Economy English Gin
- Dutch Gin
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- Prestige Vodka
- Ultra Premium Vodka
- Super Premium Vodka
- Premium Vodka
- Standard Vodka
- Economy Vodka
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- Absinthe
- Ad-Mix Brandy
- Ad-Mix Gin
- Ad-Mix Rum
- Ad-Mix Vodka
- Ad-Mix Whisky
- Aguardente/Aguardiente
- Aguardiente De Caña
- Akvavit/Aquavit
- Aniseed-Flavoured Spirits
- Borovicka
- Boukha
- Brandy Type Distilled Spirits
- Cachaça
- Calvados
- Cane
- Chacha
- Charanda
- Chinese Herbal Spirits
- Chinese Spirits
- Cut Brandy
- Destilados De Agave
- Distilled Fruit Spirits
- Domestic Brandy
- Domestic Rum
- Doppelkorn
- Economy Chinese Spirits
- Flavoured Spirits
- Flavoured Vodka-based Drinks
- Fynbos gin/Local Gin
- Gin-flavoured spirits
- Goldbrand/Goldkrone
- Grappa
- Grappamiel
- Guaro
- Kirsch
- Komovica
- Korn
- Lambanog
- Limoncello
- Local White Spirits
- Lower Mid-Range Chinese Spirits
- Lozovaca
- Maesilju
- Mahia Rabi Amrane
- Mead
- Mixed Spirits
- Nalivka/Nalewka
- Nastoyka
- National Specialities
- Obstbrände
- Ouzo
- Pacharán
- Palinca/Pálinka
- Pear and Apple Distillates
- Pisco
- Premium Chinese Spirits
- Prune
- Punsch
- Rachiu/Rakija
- Rum-Flavoured Spirits
- Samane
- Sambuca
- Samsu
- Schnapps
- Shochu/Soju
- Singani
- Sljivovica/Slivovice
- Steinhäeger
- Strong African Spirits
- Super Premium Chinese Spirits
- Sura Khao
- Tequila Flavoured Spirits
- Travarica
- Tsipouro
- Upper Mid-Range Chinese Spirits
- Vieux
- Viina
- Vodka Type Distilled Spirits
- Other Distilled Beverages
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
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Alcoholic Drinks
Alcoholic drinks is the aggregation of beer, wine, spirits, cider/perry and RTDs.
See all of our definitions
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This report originates from Passport, our Alcoholic Drinks research and analysis database.
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