The further growth of the population, together with strong economic growth, helped alcoholic drinks to achieve healthy total volume growth in 2018. However, not all categories showed growth: some large categories, such as lager, domestic spirits and still light grape wine, were under pressure.
Consumers are moderating their consumption of alcoholic drinks, because of rising awareness of the impact of overconsumption of alcohol on health. Both young adult and older consumers are changing their behaviour when it comes to alcohol consumption.
Domestic companies are struggling to hold onto their shares within alcoholic drinks. In beer, domestic players are still very much the dominant force, but because of the relatively high growth of dark beer, for instance, domestic players are losing share.
Internet retailing is seeing strong growth in grocery retailing in general, and in alcoholic drinks in particular. There are many specialist internet retailers that owe their success to specialisation in wine or (craft) beer or spirits, for instance.
The outlook for total volume development is slightly positive, but alcoholic drinks remains very mature. This means that it is unlikely that substantial volume growth will be seen by overall alcoholic drinks.
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Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Netherlands with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Alcoholic Drinks market research database.