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Country Report

Alcoholic Drinks in

Alcoholic Drinks in the Netherlands

67 pages, Jun 2018

US$2,100

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Executive Summary

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Dutch alcoholic drinks market records modest total volume growth in 2017

In 2017, the Dutch alcoholic drinks market recorded modest total volume growth, albeit stronger than that of the previous year. Beer registered a healthy volume gain, largely thanks to growing interest in higher quality and non alcoholic beers.

Consumers seek beverages which are easy to drink and have a lower alcohol content

The general trend in alcoholic drinks is towards consumers opting for light, easy to drink products with a lower alcohol content. This trend is being reflected in the popularity of non alcoholic beer, as well as a decline in sales of still red wine, which is suffering from being seen as heavier and not as easy to drink as still white wine.

Large breweries and major international players dominate sales

The leading players in the Dutch alcoholic drinks market in 2017 continued to be the large breweries and international spirits manufacturers. In volume terms, beer remained by far the largest category, itself dominated by lager.

Internet retailing gaining ground in wine

Internet retailing continued to account for only a small share of alcoholic drinks sales in 2017 but was once again the fastest growing distribution channel. Supermarkets remained the most important channel for beer, wine, cider/perry and RTDs/high-strength premixes, while specialist retailers continued to play an important role in the distribution of spirits.

Limited prospects for volume growth but premium drinks to drive value growth

Over the forecast period alcoholic drinks in the Netherlands is expected to record a modest total volume CAGR, with sales mainly driven by demographic changes as the population in general and the number of those of legal drinking age in particular expand further. The market will also be supported by the positive outlook for the Dutch economy, which will help to fuel value sales.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Netherlands for free:

The Alcoholic Drinks in Netherlands market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Alcoholic Drinks in Netherlands?
What are the major brands in Netherlands?
Have there been any alcoholic drinks legislative changes over the past 12 months?
How is the alcoholic drinks industry affected by the recession?
What is consumed more; beer, wine or spirits?
What have been the key trends seen in new product developments?
Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Alcoholic Drinks in the Netherlands

EXECUTIVE SUMMARY

Dutch alcoholic drinks market records modest total volume growth in 2017

Consumers seek beverages which are easy to drink and have a lower alcohol content

Large breweries and major international players dominate sales

Internet retailing gaining ground in wine

Limited prospects for volume growth but premium drinks to drive value growth

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Summary 2 Key New Product Developments 2017

MARKET INDICATORS

Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 13 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 3 Research Sources

Rtds/High-Strength Premixes in the Netherlands

HEADLINES

PROSPECTS

Hugo wine cocktails a lasting trend?

Growing interest in premium quality beverages hampers the growth of premixed products

Negative outlook for eggnog impacts future of spirit-based RTDs

COMPETITIVE LANDSCAPE

Diageo’s leading position under pressure

Peter Herres Wein- & Sektkellerei sees its Galilei brand continue to lose share

Viticoltori Ponte expands distribution of its Solatio Hugo wine cocktails

CATEGORY DATA

Table 18 Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
Table 19 Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
Table 20 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
Table 21 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017
Table 22 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 23 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 24 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 25 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 26 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 27 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 28 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2014-2017
Table 29 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2017-2022
Table 30 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2017-2022
Table 31 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2017-2022
Table 32 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2017-2022

Spirits in the Netherlands

HEADLINES

PROSPECTS

Premium spirits expected to continue to drive value growth

Domestic spirits predicted to suffer a further decline

English gin moves into the mainstream

COMPETITIVE LANDSCAPE

Maxxium remains the leading player in spirits

Bacardi remains the leading brand

Major domestic brands face a further decline

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

Summary 4 Benchmark Brands 2017

CATEGORY DATA

Table 33 Sales of Spirits by Category: Total Volume 2012-2017
Table 34 Sales of Spirits by Category: Total Value 2012-2017
Table 35 Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 36 Sales of Spirits by Category: % Total Value Growth 2012-2017
Table 37 Sales of Spirits by Off-trade vs On-trade: Volume 2012-2017
Table 38 Sales of Spirits by Off-trade vs On-trade: Value 2012-2017
Table 39 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 40 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2012-2017
Table 41 Sales of Dark Rum by Price Platform: % Total Volume 2012-2017
Table 42 Sales of White Rum by Price Platform: % Total Volume 2012-2017
Table 43 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2012-2017
Table 44 Sales of English Gin by Price Platform: % Total Volume 2012-2017
Table 45 Sales of Vodka by Price Platform: % Total Volume 2012-2017
Table 46 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2012-2017
Table 47 GBO Company Shares of Spirits: % Total Volume 2013-2017
Table 48 NBO Company Shares of Spirits: % Total Volume 2013-2017
Table 49 LBN Brand Shares of Spirits: % Total Volume 2014-2017
Table 50 Forecast Sales of Spirits by Category: Total Volume 2017-2022
Table 51 Forecast Sales of Spirits by Category: Total Value 2017-2022
Table 52 Forecast Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 53 Forecast Sales of Spirits by Category: % Total Value Growth 2017-2022

Wine in the Netherlands

HEADLINES

PROSPECTS

White wine attracts new consumer groups

Consumers drink less wine but become more interested in quality

Lighter and lower ABV wines enjoy stronger demand

COMPETITIVE LANDSCAPE

Wine remains highly fragmented

Private label remains the leading player in wine

FGL Wine Estates the major player in the off-trade

CATEGORY DATA

Table 54 Sales of Wine by Category: Total Volume 2012-2017
Table 55 Sales of Wine by Category: Total Value 2012-2017
Table 56 Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 57 Sales of Wine by Category: % Total Value Growth 2012-2017
Table 58 Sales of Wine by Off-trade vs On-trade: Volume 2012-2017
Table 59 Sales of Wine by Off-trade vs On-trade: Value 2012-2017
Table 60 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 61 Sales of Wine by Off-trade vs On-trade: % Value Growth 2012-2017
Table 62 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2012-2017
Table 63 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2012-2017
Table 64 Sales of Still White Wine by Price Segment: % Off-trade Volume 2012-2017
Table 65 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2012-2017
Table 66 GBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
Table 67 NBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
Table 68 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2014-2017
Table 69 GBO Company Shares of Champagne: % Total Volume 2013-2017
Table 70 NBO Company Shares of Champagne: % Total Volume 2013-2017
Table 71 LBN Brand Shares of Champagne: % Total Volume 2014-2017
Table 72 GBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
Table 73 NBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
Table 74 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2014-2017
Table 75 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2013-2017
Table 76 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2013-2017
Table 77 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2014-2017
Table 78 GBO Company Shares of Non-grape Wine: % Total Volume 2013-2017
Table 79 NBO Company Shares of Non-grape Wine: % Total Volume 2013-2017
Table 80 LBN Brand Shares of Non-grape Wine: % Total Volume 2014-2017
Table 81 Forecast Sales of Wine by Category: Total Volume 2017-2022
Table 82 Forecast Sales of Wine by Category: Total Value 2017-2022
Table 83 Forecast Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 84 Forecast Sales of Wine by Category: % Total Value Growth 2017-2022

Beer in the Netherlands

HEADLINES

PROSPECTS

Low and non alcoholic beers gain further ground

Growth of Radlers slows due to concerns about sugar

Premium lager helps to limit the decline in lager volume sales

COMPETITIVE LANDSCAPE

Successful launch of Heineken 0.0

Bavaria seeks to build a premium brand with the launch of Swinckels’

Craft beer gains share but witnesses a slowdown in growth

CATEGORY BACKGROUND

Lager price band methodology

Summary 5 Lager by Price Band 2017
Table 85 Number of Breweries 2012-2017

CATEGORY DATA

Table 86 Sales of Beer by Category: Total Volume 2012-2017
Table 87 Sales of Beer by Category: Total Value 2012-2017
Table 88 Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 89 Sales of Beer by Category: % Total Value Growth 2012-2017
Table 90 Sales of Beer by Off-trade vs On-trade: Volume 2012-2017
Table 91 Sales of Beer by Off-trade vs On-trade: Value 2012-2017
Table 92 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 93 Sales of Beer by Off-trade vs On-trade: % Value Growth 2012-2017
Table 94 GBO Company Shares of Beer: % Total Volume 2013-2017
Table 95 NBO Company Shares of Beer: % Total Volume 2013-2017
Table 96 LBN Brand Shares of Beer: % Total Volume 2014-2017
Table 97 Forecast Sales of Beer by Category: Total Volume 2017-2022
Table 98 Forecast Sales of Beer by Category: Total Value 2017-2022
Table 99 Forecast Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 100 Forecast Sales of Beer by Category: % Total Value Growth 2017-2022

Cider/Perry in the Netherlands

HEADLINES

PROSPECTS

Cider/perry registers strong total volume growth for the second consecutive year

Mainstream success for cider difficult to achieve

Growing sophistication leads to an emphasis on quality

COMPETITIVE LANDSCAPE

Heineken committed to the development of the category

Growing interest in craft cider

Lack of competition for Heineken

CATEGORY DATA

Table 101 Sales of Cider/Perry: Total Volume 2012-2017
Table 102 Sales of Cider/Perry: Total Value 2012-2017
Table 103 Sales of Cider/Perry: % Total Volume Growth 2012-2017
Table 104 Sales of Cider/Perry: % Total Value Growth 2012-2017
Table 105 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2012-2017
Table 106 Sales of Cider/Perry by Off-trade vs On-trade: Value 2012-2017
Table 107 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 108 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2012-2017
Table 109 GBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 110 NBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 111 LBN Brand Shares of Cider/Perry: % Total Volume 2014-2017
Table 112 Forecast Sales of Cider/Perry: Total Volume 2017-2022
Table 113 Forecast Sales of Cider/Perry: Total Value 2017-2022
Table 114 Forecast Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 115 Forecast Sales of Cider/Perry: % Total Value Growth 2017-2022

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Megatrends

Country Report

Alcoholic Drinks in the Netherlands

New Report Guarantee

Executive Summary

New Report Guarantee

Dutch alcoholic drinks market records modest total volume growth in 2017

Consumers seek beverages which are easy to drink and have a lower alcohol content

Large breweries and major international players dominate sales

Internet retailing gaining ground in wine

Limited prospects for volume growth but premium drinks to drive value growth

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Alcoholic Drinks in the Netherlands

EXECUTIVE SUMMARY

Dutch alcoholic drinks market records modest total volume growth in 2017

Consumers seek beverages which are easy to drink and have a lower alcohol content

Large breweries and major international players dominate sales

Internet retailing gaining ground in wine

Limited prospects for volume growth but premium drinks to drive value growth

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Rtds/High-Strength Premixes in the Netherlands

HEADLINES

PROSPECTS

Hugo wine cocktails a lasting trend?

Growing interest in premium quality beverages hampers the growth of premixed products

Negative outlook for eggnog impacts future of spirit-based RTDs

COMPETITIVE LANDSCAPE

Diageo’s leading position under pressure

Peter Herres Wein- & Sektkellerei sees its Galilei brand continue to lose share

Viticoltori Ponte expands distribution of its Solatio Hugo wine cocktails

CATEGORY DATA

Spirits in the Netherlands

HEADLINES

PROSPECTS

Premium spirits expected to continue to drive value growth

Domestic spirits predicted to suffer a further decline

English gin moves into the mainstream

COMPETITIVE LANDSCAPE

Maxxium remains the leading player in spirits

Bacardi remains the leading brand

Major domestic brands face a further decline

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

CATEGORY DATA

Wine in the Netherlands

HEADLINES

PROSPECTS

White wine attracts new consumer groups

Consumers drink less wine but become more interested in quality

Lighter and lower ABV wines enjoy stronger demand

COMPETITIVE LANDSCAPE

Wine remains highly fragmented

Private label remains the leading player in wine

FGL Wine Estates the major player in the off-trade

CATEGORY DATA

Beer in the Netherlands

HEADLINES

PROSPECTS

Low and non alcoholic beers gain further ground

Growth of Radlers slows due to concerns about sugar

Premium lager helps to limit the decline in lager volume sales

COMPETITIVE LANDSCAPE

Successful launch of Heineken 0.0

Bavaria seeks to build a premium brand with the launch of Swinckels’