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2025 Developments
Alcoholic drinks in India displayed robust growth in 2025, with both volume and value rising faster than most other global markets, sustained by favourable demographics, rapid urbanisation and a sharp increase in new legal-age drinkers. Strong GDP growth and rising disposable incomes supported a shift in consumer preferences, with more individuals able and willing to purchase premium offerings, leading to a structural rebalancing as premium and craft products capture a growing share of value. Competitive intensity is increasing as leading companies respond to this dynamic by acquiring craft producers and launching heritage-driven products, while a new generation of challenger brands emerges with a focus on innovation, provenance and Indian authenticity. The expansion of organised retail and gradual regulatory normalisation are enhancing accessibility, but success requires brands to address local regulatory complexity, invest in product innovation and premiumisation, while building brand loyalty among younger, urban consumers whose aspirations are rapidly evolving. These combined forces make alcoholic drinks in India highly attractive, with value growth outpacing volume and a landscape in flux that rewards agility, differentiated positioning and investment in craft-led narratives.
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Overview:
Understand the latest market trends and future growth opportunities for the Alcoholic Drinks industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Beer
- Wine
- Spirits
- Cider and Perry
- RTDs
If you're in the Alcoholic Drinks industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Alcoholic Drinks in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Alcoholic Drinks in India?
- Where is consumer demand for Alcoholic Drinks focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in India?
- How are products distributed in India?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Alcoholic Drinks in India
2025 Developments
Key Data Insights
Chart 1 Key Industry Trends for Alcoholic Drinks
Market Polarisation Drives Premiumisation and Value Growth
Spirits Anchor Volume as Whisky Leads Consumption and Rtds Register Dynamic Growth
Chart 2 Kingfisher Launches Regional Flavours to Its Mainstream Beer Portfolio
Beer and Spirits Brands Expand Flavour Innovation to Attract Urban Youth
Chart 3 Volume Sales 2020-2030
Chart 4 Volume Sales by Category 2025
Younger Consumers Accelerate Premium Spirits Growth as Incomes Rise
Retail Expansion and State Reforms Boost Accessibility and Value
Chart 5 Forecast Volume Sales 2020-2030
Chart 6 Forecast Volume Sales by Category 2025-2030
Diageo Expands with Craft Gin Acquisition as Challenger Brands Gain Ground
Chart 7 Company Shares 2025
Chart 8 Brand Shares 2025
Chart 9 Analyst Insight for Alcoholic Drinks
Organised Retail Expands as Liquor Shops Maintain Dominance
E-Commerce Remains Fragmented as Offline Retail Dominates
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Chart 10 Economic Context for Alcoholic Drinks
Chart 11 Real Gdp Growth 2020-2030
Chart 12 Inflation 2020-2030
Chart 13 Consumer Context for Alcoholic Drinks
Chart 14 Population 2020-2030
Chart 15 Population by Generation 2025
Beer in India
Key Data Insights
Beer Summary
Chart 16 Key Industry Trends for Beer
Carlsberg India and Ub?Group Drive Premium Mix-Shift Amid Market Polarisation
Chart 17 Kingfisher Draws on Regional Flavours to Attract Gen Z
Craft Brewers Spark Flavour-Led Innovation for Generation Z
Packaging Shortages and State Policy Shifts Reshape Supply and Channel Dynamics
Chart 18 Volume Sales 2020-2030
Chart 19 Volume Sales by Category 2025
Karnataka Adopts Alcohol-Content-Based Duty to Boost Premium Lager
Middle East Conflict Triggers Cost Surge and Consumer Downtrading
Rising Incomes and Premiumisation Sustain Long-Term Volume Expansion
Chart 20 Forecast Volume Sales 2020-2030
Chart 21 Forecast Volume Sales by Category 2025-2030
Chart 22 Analyst Insight for Beer
Ub?Group Pivots to Premium Brands as Ab Inbev and Carlsberg Accelerate Share Gains
Carlsberg’S Kronenbourg 1664 Blanc Launch Reshapes Premium Positioning
Chart 23 Company Shares 2025
Chart 24 Brand Shares 2025
Brewers Expand Chiller Placements to Boost Impulse Sales in Modern Trade
Swiggy Leverages State Licences to Unlock Online Beer Sales
Chart 25 Economic Context for Beer
Chart 26 Real Gdp Growth 2020-2030
Chart 27 Inflation 2020-2030
Chart 28 Consumer Context for Beer
Chart 29 Population 2020-2030
Chart 30 Population by Generation 2025
Rtds in India
Key Data Insights
Rtds Summary
Chart 31 Key Industry Trends for Rtds
Bacardi Breezer Sustains Lead as New Entrants and Flavours Accelerate Growth
Talli Tales Redefines Expectations as Premiumisation Reshapes Perceptions
Millennials and Gen Z Drive Surging Demand for Convenient, Flavourful Options
Chart 32 Volume Sales 2020-2030
Chart 33 Volume Sales by Category 2025
Premium Entrants Accelerate Everyday Appeal through Innovation and Wellness
Chart 34 Analyst Insight for Rtds
State Tax Complexity Slows Rollout as Digital Licensing Gains Traction
Chart 35 Forecast Volume Sales 2020-2030
Chart 36 Forecast Volume Sales by Category 2025-2030
Bacardi Breezer Faces Rising Pressure as Boutique Brands Gain Ground
Chart 37 Company Shares 2025
Chart 38 Brand Shares 2025
Licensed Shops and Supermarkets Anchor Retail as E-Commerce Lags
Chart 39 Economic Context for Rtds
Chart 40 Real Gdp Growth 2020-2030
Chart 41 Inflation 2020-2030
Chart 42 Consumer Context for Rtds
Chart 43 Population 2020-2030
Chart 44 Population by Generation 2025
Spirits in India
Key Data Insights
Spirits Summary
Chart 45 Key Industry Trends for Spirits
Premium Spirits Drive Value Growth as Volumes Steady
Whiskies Lead with Premium Heritage Launches While Liqueurs and White Spirits Accelerate
Chart 46 Tilaknagar’S Monarch Legacy Edition Blends Indian and French Grape Spiritspicture 1
Bacardi, Ochre Spirits and Radico Khaitan Build Loyalty with Regional Flavours
Chart 47 Volume Sales 2020-2030
Chart 48 Volume Sales by Category 2025
Diageo and Pernod Ricard Accelerate Premium Launches to Offset Cost Pressures
Whiskies Maintain Leadership as Liqueurs Set the Pace for Growth
Radico Khaitan Leverages Brand Heritage to Justify Premium Pricing
Chart 49 Forecast Volume Sales 2020-2030
Chart 50 Forecast Volume Sales by Category 2025-2030
Chart 51 Analyst Insight for Spirits
Pernod Ricard Exits Mass Whisky as Tilaknagar Reshapes Competition
Chart 52 Company Shares 2025
Chart 53 Brand Shares 2025
Living Liquidz Elevates Premium Spirits with Curated Retail Experiences
E-Commerce Remains Marginal as Retail Chains Capture Premium Demand
Chart 54 Economic Context for Spirits
Chart 55 Real Gdp Growth 2020-2030
Chart 56 Inflation 2020-2030
Chart 57 Consumer Context for Spirits
Chart 58 Population 2020-2030
Chart 59 Population by Generation 2025
Wine in India
Key Data Insights
Wine Summary
Chart 60 Key Industry Trends for Wine
Players Leverages Heritage-Led Storytelling to Boost Premium Sales
Market Polarisation Shapes Performance as Mid-Tier Brands Lose Ground
Fratelli’S Innovation in Flavour, Formats and Blends Captures New Drinkers
Chart 61 Volume Sales 2020-2030
Chart 62 Volume Sales by Category 2025
Young Urban Drinkers Drive Premium Sales through New Formats
Canned Innovation and Heritage Stories Reshape Purchasing Occasions
Chart 63 Forecast Volume Sales 2020-2030
Chart 64 Forecast Volume Sales by Category 2025-2030
Chart 65 Analyst Insight for Wine
Samant Soma Wines Expands Tourism and Premium Assets to Defend Leadership
Chart 66 Company Shares 2025
Chart 67 Brand Shares 2025
Licensed Liquor Shops Modernise to Drive Premium Wine Experiences
Specialist Wine Boutiques and Upscale Bars Reshape Consumer Engagement
Fragmented E-Commerce Landscape Limits Online Wine Retail Expansion
Chart 68 Economic Context for Wine
Chart 69 Real Gdp Growth 2020-2030
Chart 70 Inflation 2020-2030
Chart 71 Consumer Context for Wine
Chart 72 Population 2020-2030
Chart 73 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Alcoholic Drinks
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- Ale
- Sorghum
- Weissbier/Weizen/Wheat Beer
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- Flavoured/Mixed Lager
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- Domestic Premium Lager
- Imported Premium Lager
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- Domestic Mid-Priced Lager
- Imported Mid-Priced Lager
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- Domestic Economy Lager
- Imported Economy Lager
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-
-
- Domestic Premium Lager
- Domestic Mid-Priced Lager
- Domestic Economy Lager
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- Imported Premium Lager
- Imported Mid-Priced Lager
- Imported Economy Lager
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- Low Alcohol Beer
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- Standard Non Alcoholic Beer
- Malta Style Non Alcoholic Beer
- Stout
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- Regular Cider/Perry
- Non Alcoholic Cider/Perry
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- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
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- Brandy
- Cognac
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- Bitters
- Cream-based Liqueurs
- Other Liqueurs
- Non Alcoholic Spirits
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- Prestige Dark Rum
- Ultra Premium Dark Rum
- Super Premium Dark Rum
- Premium Dark Rum
- Standard Dark Rum
- Economy Dark Rum
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- Prestige White Rum
- Ultra Premium White Rum
- Super Premium White Rum
- Premium White Rum
- Standard White Rum
- Economy White Rum
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- Tequila (and Mezcal)
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- Bourbon/Other US Whiskey
- Canadian Whisky
- Irish Whiskey
- Japanese Whisky
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- Blended Malt Scotch Whisky
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- Prestige Other Blended Scotch Whisky
- Ultra Premium Other Blended Scotch Whisky
- Super Premium Other Blended Scotch Whisky
- Premium Other Blended Scotch Whisky
- Standard Other Blended Scotch Whisky
- Economy Other Blended Scotch Whisky
- Single Grain Scotch Whisky
- Single Malt Scotch Whisky
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- Other Whiskies
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- Prestige English Gin
- Ultra Premium English Gin
- Super Premium English Gin
- Premium English Gin
- Standard English Gin
- Economy English Gin
- Dutch Gin
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- Prestige Vodka
- Ultra Premium Vodka
- Super Premium Vodka
- Premium Vodka
- Standard Vodka
- Economy Vodka
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- Absinthe
- Ad-Mix Brandy
- Ad-Mix Gin
- Ad-Mix Rum
- Ad-Mix Vodka
- Ad-Mix Whisky
- Aguardente/Aguardiente
- Aguardiente De Caña
- Akvavit/Aquavit
- Aniseed-Flavoured Spirits
- Borovicka
- Boukha
- Brandy Type Distilled Spirits
- Cachaça
- Calvados
- Cane
- Chacha
- Charanda
- Chinese Herbal Spirits
- Chinese Spirits
- Cut Brandy
- Destilados De Agave
- Distilled Fruit Spirits
- Domestic Brandy
- Domestic Rum
- Doppelkorn
- Economy Chinese Spirits
- Flavoured Spirits
- Flavoured Vodka-based Drinks
- Fynbos gin/Local Gin
- Gin-flavoured spirits
- Goldbrand/Goldkrone
- Grappa
- Grappamiel
- Guaro
- Kirsch
- Komovica
- Korn
- Lambanog
- Limoncello
- Local White Spirits
- Lower Mid-Range Chinese Spirits
- Lozovaca
- Maesilju
- Mahia Rabi Amrane
- Mead
- Mixed Spirits
- Nalivka/Nalewka
- Nastoyka
- National Specialities
- Obstbrände
- Ouzo
- Pacharán
- Palinca/Pálinka
- Pear and Apple Distillates
- Pisco
- Premium Chinese Spirits
- Prune
- Punsch
- Rachiu/Rakija
- Rum-Flavoured Spirits
- Samane
- Sambuca
- Samsu
- Schnapps
- Shochu/Soju
- Singani
- Sljivovica/Slivovice
- Steinhäeger
- Strong African Spirits
- Super Premium Chinese Spirits
- Sura Khao
- Tequila Flavoured Spirits
- Travarica
- Tsipouro
- Upper Mid-Range Chinese Spirits
- Vieux
- Viina
- Vodka Type Distilled Spirits
- Other Distilled Beverages
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
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Alcoholic Drinks
Alcoholic drinks is the aggregation of beer, wine, spirits, cider/perry and RTDs.
See all of our definitions
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This report originates from Passport, our Alcoholic Drinks research and analysis database.
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