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Learn moreSep 2020
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Major stockpiling took place in the early stages of the pandemic as consumers prepared for a lockdown. This resulted in a boost to off-trade sales in every alcoholic drinks category.
As early as 31 January US health officials issued quarantine orders to US citizens evacuated from Wuhan, China, amid the COVID-19 outbreak there. From 2 February, entry was restricted from China, with this later extended to virus-hit Iran and Italy.
US alcoholic drinks recorded positive growth in both volume and value terms in 2019. Most of this growth, however, was driven by the improved performance in the spirits category, and craft products in particular.
Value was a top priority for many Americans when making an alcoholic drinks purchase. For example, in wine, this sentiment is reflected by mid-priced wines performing best, as opposed to low-priced or premium wines.
Starting in 2021, the alcoholic drinks market will begin to recover, but the lasting economic impact of the pandemic and permanent on-trade closures will still put total volume and value (at constant 2019 prices) sales in 2024 below those of 2019 and below the forecasts in the previous edition of our alcoholic drinks report.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in USA with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Alcoholic Drinks industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Alcoholic Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.