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Country Report

Alcoholic Drinks in

Alcoholic Drinks in the US

68 pages, Jun 2018

US$2,100

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Executive Summary

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Spirits and wine drive growth

2017 witnessed spirits and wine continue to drive growth of overall alcoholic drinks. Strong performances by these two categories were enough to offset a sharpening decline in the biggest category of beer.

Cider/perry plummets

By the end of 2017, cider/perry category experienced a complete reversal in its fortunes compared to its position of rapid value growth in 2015. Once showing extremely robust current value growth, the category began to decline in the last two years of the review period.

Acquisitions add dynamism to alcoholic drinks

The acquisition of Patron tequila by Bacardi Ltd was one of the largest acquisitions announced in 2017, giving Bacardi another high-profile brand to add to its spirits portfolio. In addition to this high-profile case, there was increased activity by large players investing in niche brands.

Specialists reign while hypermarkets gain ground

Drinks specialists remained the most significant distribution channel for alcoholic drinks in 2017 and also managed to show strong growth despite the continuing trend of American consumers heading to grocery retailers such as supermarkets and hypermarkets to purchase alcohol. Hypermarkets in particular showed strong off-trade volume growth as many US chains introduced more robust product offerings, while also offering extremely competitive pricing structures.

Spirits and wine will lead growth in an otherwise stagnant market

As the boom in craft beer begins to subside, producers will need to uplift alcoholic drinks through other means. Wine and spirits are expected to partially offset this plateau in the largest category in terms of volume, as off-trade occasions for these products continue to increase, with growth in direct-from-producer sales such as vineyard tastings and distillery tours.

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Alcoholic Drinks Sample Report Alcoholic Drinks Data Sample Report

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in USA for free:

The Alcoholic Drinks in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Alcoholic Drinks in USA?
What are the major brands in USA?
Have there been any alcoholic drinks legislative changes over the past 12 months?
How is the alcoholic drinks industry affected by the recession?
What is consumed more; beer, wine or spirits?
What have been the key trends seen in new product developments?
Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Alcoholic Drinks in the US

EXECUTIVE SUMMARY

Spirits and wine drive growth

Cider/perry plummets

Acquisitions add dynamism to alcoholic drinks

Specialists reign while hypermarkets gain ground

Spirits and wine will lead growth in an otherwise stagnant market

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2013-2017

TAXATION AND DUTY LEVIES

Table 2 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Summary 1 Key New Product Developments 2017/2018

MARKET INDICATORS

Table 3 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 4 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 5 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 6 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 7 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 11 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 12 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 13 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 14 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 16 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 18 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 2 Research Sources

Beer in the US

HEADLINES

PROSPECTS

Craft beer, no longer so taxing

Budding trends for domestic lager

Craft tail grows longer, but not larger

COMPETITIVE LANDSCAPE

Constellation Brands acquires various breweries

Low-calorie brands extend appeal

CATEGORY BACKGROUND

Lager price band methodology

Summary 3 Lager by Price Band 2017
Table 19 Number of Breweries 2012-2017

CATEGORY DATA

Table 20 Sales of Beer by Category: Total Volume 2012-2017
Table 21 Sales of Beer by Category: Total Value 2012-2017
Table 22 Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 23 Sales of Beer by Category: % Total Value Growth 2012-2017
Table 24 Sales of Beer by Off-trade vs On-trade: Volume 2012-2017
Table 25 Sales of Beer by Off-trade vs On-trade: Value 2012-2017
Table 26 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 27 Sales of Beer by Off-trade vs On-trade: % Value Growth 2012-2017
Table 28 GBO Company Shares of Beer: % Total Volume 2013-2017
Table 29 NBO Company Shares of Beer: % Total Volume 2013-2017
Table 30 LBN Brand Shares of Beer: % Total Volume 2014-2017
Table 31 Forecast Sales of Beer by Category: Total Volume 2017-2022
Table 32 Forecast Sales of Beer by Category: Total Value 2017-2022
Table 33 Forecast Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 34 Forecast Sales of Beer by Category: % Total Value Growth 2017-2022

Cider/Perry in the US

HEADLINES

PROSPECTS

Sugar concerns negatively impact on cider

Limited distribution structure limits reach of popular products

Cider/perry faces fierce competition from innovative RTDs

COMPETITIVE LANDSCAPE

Stella Artois resists category decline

Vermont Hard Cider experiences mixed results

CATEGORY DATA

Table 35 Sales of Cider/Perry: Total Volume 2012-2017
Table 36 Sales of Cider/Perry: Total Value 2012-2017
Table 37 Sales of Cider/Perry: % Total Volume Growth 2012-2017
Table 38 Sales of Cider/Perry: % Total Value Growth 2012-2017
Table 39 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2012-2017
Table 40 Sales of Cider/Perry by Off-trade vs On-trade: Value 2012-2017
Table 41 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 42 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2012-2017
Table 43 GBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 44 NBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 45 LBN Brand Shares of Cider/Perry: % Total Volume 2014-2017
Table 46 Forecast Sales of Cider/Perry: Total Volume 2017-2022
Table 47 Forecast Sales of Cider/Perry: Total Value 2017-2022
Table 48 Forecast Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 49 Forecast Sales of Cider/Perry: % Total Value Growth 2017-2022

Rtds/High-Strength Premixes in the US

HEADLINES

PROSPECTS

Classics breathe new life into spirit-based RTDs

RTDs aim to be seen as a healthy indulgence

Wine-based RTDs on the decline

COMPETITIVE LANDSCAPE

Diageo experiences renewed RTD success

Twisted Tea innovates to stand out

CATEGORY DATA

Table 50 Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
Table 51 Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
Table 52 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
Table 53 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017
Table 54 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 55 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 56 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 57 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 58 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 59 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 60 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2014-2017
Table 61 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2017-2022
Table 62 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2017-2022
Table 63 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2017-2022
Table 64 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2017-2022

Spirits in the US

HEADLINES

PROSPECTS

Cocktails: The gateway to new spirits

Flavoured spirits transitioning from vodka

The premiumisation effect in spirits

COMPETITIVE LANDSCAPE

Rum switches competition from white to brown spirits

Tequila reigns as mezcal emerges

Health and wellness trend clear in development within liqueurs and vodka

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

Summary 4 Benchmark Brands 2017

CATEGORY DATA

Table 65 Sales of Spirits by Category: Total Volume 2012-2017
Table 66 Sales of Spirits by Category: Total Value 2012-2017
Table 67 Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 68 Sales of Spirits by Category: % Total Value Growth 2012-2017
Table 69 Sales of Spirits by Off-trade vs On-trade: Volume 2012-2017
Table 70 Sales of Spirits by Off-trade vs On-trade: Value 2012-2017
Table 71 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 72 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2012-2017
Table 73 Sales of Dark Rum by Price Platform: % Total Volume 2012-2017
Table 74 Sales of White Rum by Price Platform: % Total Volume 2012-2017
Table 75 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2012-2017
Table 76 Sales of English Gin by Price Platform: % Total Volume 2012-2017
Table 77 Sales of Vodka by Price Platform: % Total Volume 2012-2017
Table 78 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2012-2017
Table 79 GBO Company Shares of Spirits: % Total Volume 2013-2017
Table 80 NBO Company Shares of Spirits: % Total Volume 2013-2017
Table 81 LBN Brand Shares of Spirits: % Total Volume 2014-2017
Table 82 Forecast Sales of Spirits by Category: Total Volume 2017-2022
Table 83 Forecast Sales of Spirits by Category: Total Value 2017-2022
Table 84 Forecast Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 85 Forecast Sales of Spirits by Category: % Total Value Growth 2017-2022

Wine in the US

HEADLINES

PROSPECTS

Red continues growth but future holds most promise for Chardonnay

Revamped consumer expectations open the way for imported sparklers

Premium wine records growth while lower-priced wine slows down

COMPETITIVE LANDSCAPE

Wine is held back by sluggish performance from largest producers

On-trade consumption sluggish but DTC attracts consumers

Smaller brands push innovation and growth for large players

CATEGORY DATA

Table 86 Sales of Wine by Category: Total Volume 2012-2017
Table 87 Sales of Wine by Category: Total Value 2012-2017
Table 88 Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 89 Sales of Wine by Category: % Total Value Growth 2012-2017
Table 90 Sales of Wine by Off-trade vs On-trade: Volume 2012-2017
Table 91 Sales of Wine by Off-trade vs On-trade: Value 2012-2017
Table 92 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 93 Sales of Wine by Off-trade vs On-trade: % Value Growth 2012-2017
Table 94 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2012-2017
Table 95 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2012-2017
Table 96 Sales of Still White Wine by Price Segment: % Off-trade Volume 2012-2017
Table 97 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2012-2017
Table 98 GBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
Table 99 NBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
Table 100 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2014-2017
Table 101 GBO Company Shares of Champagne: % Total Volume 2013-2017
Table 102 NBO Company Shares of Champagne: % Total Volume 2013-2017
Table 103 LBN Brand Shares of Champagne: % Total Volume 2014-2017
Table 104 GBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
Table 105 NBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
Table 106 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2014-2017
Table 107 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2013-2017
Table 108 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2013-2017
Table 109 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2014-2017
Table 110 GBO Company Shares of Non-grape Wine: % Total Volume 2013-2017
Table 111 NBO Company Shares of Non-grape Wine: % Total Volume 2013-2017
Table 112 LBN Brand Shares of Non-grape Wine: % Total Volume 2014-2017
Table 113 Forecast Sales of Wine by Category: Total Volume 2017-2022
Table 114 Forecast Sales of Wine by Category: Total Value 2017-2022
Table 115 Forecast Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 116 Forecast Sales of Wine by Category: % Total Value Growth 2017-2022

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Megatrends

Country Report

Alcoholic Drinks in the US

New Report Guarantee

Executive Summary

New Report Guarantee

Spirits and wine drive growth

Cider/perry plummets

Acquisitions add dynamism to alcoholic drinks

Specialists reign while hypermarkets gain ground

Spirits and wine will lead growth in an otherwise stagnant market

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Alcoholic Drinks in the US

EXECUTIVE SUMMARY

Spirits and wine drive growth

Cider/perry plummets

Acquisitions add dynamism to alcoholic drinks

Specialists reign while hypermarkets gain ground

Spirits and wine will lead growth in an otherwise stagnant market

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Beer in the US

HEADLINES

PROSPECTS

Craft beer, no longer so taxing

Budding trends for domestic lager

Craft tail grows longer, but not larger

COMPETITIVE LANDSCAPE

Constellation Brands acquires various breweries

Low-calorie brands extend appeal

CATEGORY BACKGROUND

Lager price band methodology

CATEGORY DATA

Cider/Perry in the US

HEADLINES

PROSPECTS

Sugar concerns negatively impact on cider

Limited distribution structure limits reach of popular products

Cider/perry faces fierce competition from innovative RTDs

COMPETITIVE LANDSCAPE

Stella Artois resists category decline

Vermont Hard Cider experiences mixed results

CATEGORY DATA

Rtds/High-Strength Premixes in the US

HEADLINES

PROSPECTS

Classics breathe new life into spirit-based RTDs

RTDs aim to be seen as a healthy indulgence

Wine-based RTDs on the decline

COMPETITIVE LANDSCAPE

Diageo experiences renewed RTD success

Twisted Tea innovates to stand out

CATEGORY DATA

Spirits in the US

HEADLINES

PROSPECTS

Cocktails: The gateway to new spirits

Flavoured spirits transitioning from vodka

The premiumisation effect in spirits

COMPETITIVE LANDSCAPE

Rum switches competition from white to brown spirits

Tequila reigns as mezcal emerges

Health and wellness trend clear in development within liqueurs and vodka

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology