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Country Report

Alcoholic Drinks in

Alcoholic Drinks in Australia

Sep 2020

US$2,100

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Executive Summary

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COVID-19 impact on alcoholic drinks

The COVID-19 pandemic has had a very strong negative impact on total volume and value sales of alcoholic drinks in Australia, with very strong on-trade sales declines recorded across all categories. Although the country’s alcoholic drinks industry remain fully operational throughout the country’s lockdown period, which came into effect on the 25th of march, the entire Australian hospitality industry ground to a screeching halt overnight as social gatherings of more than two people were banned and all pubs, clubs, cafés and restaurants were required to remain closed, other than for takeaway orders.

COVID-19 country impact

Full lockdown commenced on 25 March in Australia, while from 23 March, pubs, clubs, cafés and restaurants closed, other than for takeaway. Gyms, cinemas and entertainment venues also closed.

Another good year for alcoholic drinks in 2019 as demand continues to rise

Total volume sales of alcoholic drinks in Australia generated consistent positive sales growth throughout 2019, with growth driven mainly by rising demand for spirits and wine. The positive performance in spirits can be attributed mainly to due to the increasing interest in gin among Australian drinkers, which has also led to the development and establishment of a wide range of gin brands vying for sales in a highly competitive space and the emergence of numerous strong local brands.

Australia’s major brewers remain the industry leaders as Asahi Group acquires CUB

2019 saw Australia’s leading beer brewers Foster’s Group and Lion continue to collectively dominate sales of alcoholic drinks industry by volume. These two giants of Australian commerce have long been the industry’s leading names and their brands have been able to maintain a very strong presence in beer and cider/perry for generations, including iconic local beer brands such as Victoria Bitter, XXXX Gold, Carlton Premium Dry, Hahn and Great Northern Original Lager, as well as the leading imported beer brand Corona Extra and the cider brands Strongbow and Toohey’s Extra Dry Five Seeds.

Positive growth across the industry as e-commerce is slated for strong performance

Australia’s alcoholic drinks industry is expected to continue recording positive sales growth over the forecast period, although on-trade sales are not expected to return to pre-COVID-19 levels before the end of 2024. Value growth is expected to outperform volume growth overall, a reflection of the ongoing premiumisation trend being seen across all categories as alcohol consumption habits become more sophisticated, especially in wine and spirits.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Australia for free:

The Alcoholic Drinks in Australia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Alcoholic Drinks in Australia?
What are the major brands in Australia?
Have there been any alcoholic drinks legislative changes over the past 12 months?
How is the alcoholic drinks industry affected by the recession?
What is consumed more; beer, wine or spirits?
What have been the key trends seen in new product developments?
Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Alcoholic Drinks in Australia

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Another good year for alcoholic drinks in 2019 as demand continues to rise

Australia’s major brewers remain the industry leaders as Asahi Group acquires CUB

Positive growth across the industry as e-commerce is slated for strong performance

Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2017-2024
Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2017-2024
Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2016-2024
Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2016-2024

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Summary 1 Number of On-trade Establishments by Type 2014-2019

TAXATION AND DUTY LEVIES

Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2019

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

MARKET INDICATORS

Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019

MARKET DATA

Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 3 Research Sources

Beer in Australia

HEADLINES

PRE-COVID-19 PERFORMANCE

Recent increases in beer tax expected to presage shift towards lower ABV products

Non alcoholic beer and craft beer boom as consumers look for something different

Asahi Group Holdings acquires CUB from Anheuser-Busch InBev

2020 AND BEYOND

COVID-19 impact

Affected products within beer

Recovery and opportunities

CATEGORY BACKGROUND

Lager price band methodology

Summary 4 Lager by Price Band 2019
Table 17 Number of Breweries 2014-2019

CATEGORY DATA

Table 18 Sales of Beer by Category: Total Volume 2014-2019
Table 19 Sales of Beer by Category: Total Value 2014-2019
Table 20 Sales of Beer by Category: % Total Volume Growth 2014-2019
Table 21 Sales of Beer by Category: % Total Value Growth 2014-2019
Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2014-2019
Table 23 Sales of Beer by Off-trade vs On-trade: Value 2014-2019
Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2014-2019
Table 26 GBO Company Shares of Beer: % Total Volume 2015-2019
Table 27 NBO Company Shares of Beer: % Total Volume 2015-2019
Table 28 LBN Brand Shares of Beer: % Total Volume 2016-2019
Table 29 Forecast Sales of Beer by Category: Total Volume 2019-2024
Table 30 Forecast Sales of Beer by Category: Total Value 2019-2024
Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2019-2024
Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2019-2024

Wine in Australia

HEADLINES

PRE-COVID-19 PERFORMANCE

New trends emerge as wine consumption in Australia continues to evolve

Other sparkling wine and rosé the big winners in wine in 2019

Treasury Wines Estates and Brown Bros generate strong sales growth

2020 AND BEYOND

COVID-19 impact

Affected products within wine

Recovery and opportunities

CATEGORY DATA

Table 33 Sales of Wine by Category: Total Volume 2014-2019
Table 34 Sales of Wine by Category: Total Value 2014-2019
Table 35 Sales of Wine by Category: % Total Volume Growth 2014-2019
Table 36 Sales of Wine by Category: % Total Value Growth 2014-2019
Table 37 Sales of Wine by Off-trade vs On-trade: Volume 2014-2019
Table 38 Sales of Wine by Off-trade vs On-trade: Value 2014-2019
Table 39 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 40 Sales of Wine by Off-trade vs On-trade: % Value Growth 2014-2019
Table 41 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2014-2019
Table 42 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2014-2019
Table 43 Sales of Still White Wine by Price Segment: % Off-trade Volume 2014-2019
Table 44 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2014-2019
Table 45 GBO Company Shares of Still Light Grape Wine: % Total Volume 2015-2019
Table 46 NBO Company Shares of Still Light Grape Wine: % Total Volume 2015-2019
Table 47 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2016-2019
Table 48 GBO Company Shares of Champagne: % Total Volume 2015-2019
Table 49 NBO Company Shares of Champagne: % Total Volume 2015-2019
Table 50 LBN Brand Shares of Champagne: % Total Volume 2016-2019
Table 51 GBO Company Shares of Other Sparkling Wine: % Total Volume 2015-2019
Table 52 NBO Company Shares of Other Sparkling Wine: % Total Volume 2015-2019
Table 53 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2016-2019
Table 54 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2015-2019
Table 55 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2015-2019
Table 56 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2016-2019
Table 57 GBO Company Shares of Non-grape Wine: % Total Volume 2015-2019
Table 58 NBO Company Shares of Non-grape Wine: % Total Volume 2015-2019
Table 59 LBN Brand Shares of Non-grape Wine: % Total Volume 2016-2019
Table 60 Forecast Sales of Wine by Category: Total Volume 2019-2024
Table 61 Forecast Sales of Wine by Category: Total Value 2019-2024
Table 62 Forecast Sales of Wine by Category: % Total Volume Growth 2019-2024
Table 63 Forecast Sales of Wine by Category: % Total Value Growth 2019-2024

Spirits in Australia

HEADLINES

PRE-COVID-19 PERFORMANCE

Premium brands remain the chief beneficiaries of the prevailing trends in spirits

Sales of spirits benefit from more diverse consumer tastes

The leading players in spirits focus on CSR to improve their public image

2020 AND BEYOND

COVID-19 impact

Affected products within spirits

Recovery and opportunities

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

Summary 5 Benchmark Brands 2019

CATEGORY DATA

Table 64 Sales of Spirits by Category: Total Volume 2014-2019
Table 65 Sales of Spirits by Category: Total Value 2014-2019
Table 66 Sales of Spirits by Category: % Total Volume Growth 2014-2019
Table 67 Sales of Spirits by Category: % Total Value Growth 2014-2019
Table 68 Sales of Spirits by Off-trade vs On-trade: Volume 2014-2019
Table 69 Sales of Spirits by Off-trade vs On-trade: Value 2014-2019
Table 70 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 71 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2014-2019
Table 72 Sales of Dark Rum by Price Platform: % Total Volume 2014-2019
Table 73 Sales of White Rum by Price Platform: % Total Volume 2014-2019
Table 74 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2014-2019
Table 75 Sales of English Gin by Price Platform: % Total Volume 2014-2019
Table 76 Sales of Vodka by Price Platform: % Total Volume 2014-2019
Table 77 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2014-2019
Table 78 GBO Company Shares of Spirits: % Total Volume 2015-2019
Table 79 NBO Company Shares of Spirits: % Total Volume 2015-2019
Table 80 LBN Brand Shares of Spirits: % Total Volume 2016-2019
Table 81 Forecast Sales of Spirits by Category: Total Volume 2019-2024
Table 82 Forecast Sales of Spirits by Category: Total Value 2019-2024
Table 83 Forecast Sales of Spirits by Category: % Total Volume Growth 2019-2024
Table 84 Forecast Sales of Spirits by Category: % Total Value Growth 2019-2024

Cider/Perry in Australia

HEADLINES

PRE-COVID-19 PERFORMANCE

Further declines for cider/perry as consumers focus more on quality than quantity

Leading players fight against declining sales with flavour innovation

Asahi Group’s acquisition of CUB set to bring about major changes in cider/perry

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

CATEGORY DATA

Table 85 Sales of Cider/Perry: Total Volume 2014-2019
Table 86 Sales of Cider/Perry: Total Value 2014-2019
Table 87 Sales of Cider/Perry: % Total Volume Growth 2014-2019
Table 88 Sales of Cider/Perry: % Total Value Growth 2014-2019
Table 89 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2014-2019
Table 90 Sales of Cider/Perry by Off-trade vs On-trade: Value 2014-2019
Table 91 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 92 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2014-2019
Table 93 GBO Company Shares of Cider/Perry: % Total Volume 2015-2019
Table 94 NBO Company Shares of Cider/Perry: % Total Volume 2015-2019
Table 95 LBN Brand Shares of Cider/Perry: % Total Volume 2016-2019
Table 96 Forecast Sales of Cider/Perry: Total Volume 2019-2024
Table 97 Forecast Sales of Cider/Perry: Total Value 2019-2024
Table 98 Forecast Sales of Cider/Perry: % Total Volume Growth 2019-2024
Table 99 Forecast Sales of Cider/Perry: % Total Value Growth 2019-2024

Rtds in Australia

HEADLINES

PRE-COVID-19 PERFORMANCE

New product development comes to the fore as hard seltzers begin to emerge

Premiumisation comes late to RTDs, with key players making up for lost time

Canadian Club remains the category leading brand

2020 AND BEYOND

COVID-19 impact

Affected products within RTDs

Recovery and opportunities

CATEGORY DATA

Table 100 Sales of RTDs by Category: Total Volume 2014-2019
Table 101 Sales of RTDs by Category: Total Value 2014-2019
Table 102 Sales of RTDs by Category: % Total Volume Growth 2014-2019
Table 103 Sales of RTDs by Category: % Total Value Growth 2014-2019
Table 104 Sales of RTDs by Off-trade vs On-trade: Volume 2014-2019
Table 105 Sales of RTDs by Off-trade vs On-trade: Value 2014-2019
Table 106 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 107 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2014-2019
Table 108 GBO Company Shares of RTDs: % Total Volume 2015-2019
Table 109 NBO Company Shares of RTDs: % Total Volume 2015-2019
Table 110 LBN Brand Shares of RTDs: % Total Volume 2016-2019
Table 111 Forecast Sales of RTDs by Category: Total Volume 2019-2024
Table 112 Forecast Sales of RTDs by Category: Total Value 2019-2024
Table 113 Forecast Sales of RTDs by Category: % Total Volume Growth 2019-2024
Table 114 Forecast Sales of RTDs by Category: % Total Value Growth 2019-2024

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Megatrends

Country Report

Alcoholic Drinks in Australia

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Another good year for alcoholic drinks in 2019 as demand continues to rise

Australia’s major brewers remain the industry leaders as Asahi Group acquires CUB

Positive growth across the industry as e-commerce is slated for strong performance

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Alcoholic Drinks in Australia

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Another good year for alcoholic drinks in 2019 as demand continues to rise

Australia’s major brewers remain the industry leaders as Asahi Group acquires CUB

Positive growth across the industry as e-commerce is slated for strong performance

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Beer in Australia

HEADLINES

PRE-COVID-19 PERFORMANCE

Recent increases in beer tax expected to presage shift towards lower ABV products

Non alcoholic beer and craft beer boom as consumers look for something different

Asahi Group Holdings acquires CUB from Anheuser-Busch InBev

2020 AND BEYOND

COVID-19 impact

Affected products within beer

Recovery and opportunities

CATEGORY BACKGROUND

Lager price band methodology

CATEGORY DATA

Wine in Australia

HEADLINES

PRE-COVID-19 PERFORMANCE

New trends emerge as wine consumption in Australia continues to evolve

Other sparkling wine and rosé the big winners in wine in 2019

Treasury Wines Estates and Brown Bros generate strong sales growth

2020 AND BEYOND

COVID-19 impact

Affected products within wine

Recovery and opportunities

CATEGORY DATA

Spirits in Australia

HEADLINES

PRE-COVID-19 PERFORMANCE

Premium brands remain the chief beneficiaries of the prevailing trends in spirits

Sales of spirits benefit from more diverse consumer tastes

The leading players in spirits focus on CSR to improve their public image

2020 AND BEYOND

COVID-19 impact

Affected products within spirits

Recovery and opportunities

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

CATEGORY DATA

Cider/Perry in Australia

HEADLINES

PRE-COVID-19 PERFORMANCE

Further declines for cider/perry as consumers focus more on quality than quantity

Leading players fight against declining sales with flavour innovation