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2025 Developments
Alcoholic drinks in Colombia demonstrate a notable resilience in 2025, with total volume expanding by 1% to 3.2 billion litres and value increasing by 8% to COP55,039.8 billion, outpacing volume growth and highlighting robust consumer interest in premium and innovative offerings despite economic caution. The environment is shaped by the rapid uptake of new product formats, such as smaller-sized packs of beers and spirit-based RTDs, and by heightened demand among younger adults for moderation, health-conscious alternatives, and flavour experimentation, which together are broadening drinking occasions and diversifying consumer choice. Companies that align product innovation, targeted pricing, and multi-channel distribution—especially through discounters and delivery apps—are best positioned to secure growth, as the landscape becomes less concentrated and more dynamic, with challenger brands gaining ground through value, affordability, and cross-brand collaboration.
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Overview:
Understand the latest market trends and future growth opportunities for the Alcoholic Drinks industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Beer
- Wine
- Spirits
- Cider and Perry
- RTDs
If you're in the Alcoholic Drinks industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Alcoholic Drinks in Colombia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Alcoholic Drinks in Colombia?
- Where is consumer demand for Alcoholic Drinks focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Colombia?
- How are products distributed in Colombia?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Alcoholic Drinks in Colombia
2025 Developments
Key Data Insights
Chart 1 Key Industry Trends for Alcoholic Drinks
Central Cervecera and Postobón Partnership Sparks New Consumption Occasions
Chart 2 Central Cervecera and Postobón Partner to Launch Refajo Andina
Bavaria Leverages Corona Cero to Expand Non Alcoholic Beer Occasions
Chart 3 Volume Sales 2020-2030
Chart 4 Volume Sales by Category 2025
Gen Z to Drive Shift Towards Low-Alcohol and Small-Format Beer Innovation
Flavoured Beer and Rtds Reshape Consumer Experiences and Channel Strategy
Chart 5 Forecast Volume Sales 2020-2030
Chart 6 Forecast Volume Sales by Category 2025-2030
Chart 7 Analyst Insight for Alcoholic Drinks
Central Cervecera Challenges Bavaria with Value Segment Gains
Chart 8 Company Shares 2025
Chart 9 Brand Shares 2025
Discounters Attract Leading Brands and Drive Retail Expansion
Rappi and Tada Fuel Impulse Purchases with Ultra-Fast Delivery
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Central Cervecera and Bavaria Shape New Drinking Experiences
Chart 10 Bavaria Launches Corona Cero
Small-Format Launches Expand Brand Reach and Value
Chart 11 Economic Context for Alcoholic Drinks
Chart 12 Real GDP Growth 2020-2030
Chart 13 Inflation 2020-2030
Chart 14 Consumer Context for Alcoholic Drinks
Chart 15 Population 2020-2030
Chart 16 Population by Generation 2025
Beer in Colombia
Key Data Insights
Beer Summary
Chart 17 Key Industry Trends for Beer
Central Cervecera Adapts Product Sizing to Sustain Sales Amid Elevated Inflation
Chart 18 Andina Adopts Smaller Pack Size
Lager Maintains Dominance as Non Alcoholic Beer Rebounds through Innovation
Central Cervecera and Postobón Spark Flavoured Beer Innovation with New Launches
Chart 19 Volume Sales 2020-2030
Chart 20 Volume Sales by Category 2025
Central Cervecera and Bavaria Spark Shift to Flavour and Moderation
Gen Z Moderation and Small-Format Launches to Reshape Sales Mix
Chart 21 Forecast Volume Sales 2020-2030
Chart 22 Forecast Volume Sales by Category 2025-2030
Chart 23 Analyst Insight for Beer
Central Cervecera Challenges Bavaria’S Dominance through Rapid Share Gains
Chart 24 Company Shares 2025
Chart 25 Brand Shares 2025
Bavaria Accelerates Discounter Growth with Exclusive Launches
Rappi and Tada Redefine Beer Delivery with Rapid Fulfilment
Central Cervecera Leverages Flavour Partnerships to Revitalise Consumption Occasions
Chart 26 Central Cervecera and Postobón Partner to Launch Refajo Andina
Bavaria Adapts Packaging to Support Affordability
Corona Cero Expands Non Alcoholic Beer to Meet Growing Demand for Moderation
Chart 27 Economic Context for Beer
Chart 28 Real GDP Growth 2020-2030
Chart 29 Inflation 2020-2030
Chart 30 Consumer Context for Beer
Chart 31 Population 2020-2030
Chart 32 Population by Generation 2025
Cider/Perry in Colombia
Key Data Insights
Cider/Perry Summary
Chart 33 Key Industry Trends for Cider/Perry
Golden Lion Leverages Local Production to Compete on Price
Chart 34 Golden Lion Is the Only Domestic Producer
Aspall and Stowford Press Struggle for Relevance as Consumer Interest Wanes
Chart 35 Volume Sales 2020-2030
Chart 36 Value Sales by Category 2025
Aspall and Stowford Press Lose Ground as Wine Draws Price-Sensitive Consumers
The Cider House and Madriguera Brewing Struggle to Reach a Wider Audience
Chart 37 Forecast Value Sales 2020-2030
Chart 38 Forecast Value Sales by Category 2025-2030
Premium Beers Sas Strengthens Hold as Imports Narrow Competition
Chart 39 Aspall and Stowford Press Dominate Sales
Chart 40 Company Shares 2025
Chart 41 Brand Shares 2025
Grupo Éxito Secures Exclusive Access for Leading Cider/Perry Brands
E-Commerce yet to Make Its Mark in Cider/Perry
Chart 42 Economic Context for Cider/Perry
Chart 43 Real GDP Growth 2020-2030
Chart 44 Inflation 2020-2030
Chart 45 Consumer Context for Cider/Perry
Chart 46 Population 2020-2030
Chart 47 Population by Generation 2025
Rtds in Colombia
Key Data Insights
Rtds Summary
Chart 48 Key Industry Trends for Rtds
Quala and Phusion Projects Broaden Appeal with New Launches
Chart 49 Los Cuates Enters the Value Segment
Local Spirits Brands Unlock New Ways to Enjoy Aguardiente
Brand Innovation and Flavour Diversity Drive Double-Digit Expansion
Chart 50 Volume Sales 2020-2030
Chart 51 Volume Sales by Category 2025
Quala’S Low-Priced Launches Drive Growth among Younger Adults
Los Cuates and Like to Reshape Distribution and Innovation Patterns
Chart 52 Forecast Volume Sales 2020-2030
Chart 53 Forecast Volume Sales by Category 2025-2030
Quala Accelerates Share Gains as Pricing Transforms Access
Chart 54 Analyst Insight for Rtds
Chart 55 Company Shares 2025
Chart 56 Brand Shares 2025
Quala Boosts Traditional Retail with Affordable Multipack Offerings
Rappi and Tada Capitalise on Impulse Buying with Rapid Delivery
Quala Expands Access with Low-Priced, Flavourful Spirit-Based Launches
Chart 57 Mamitas Lands in Colombia
Licorera De Caldas Reimagines Aguardiente with Ready-To-Drink Innovation
Chart 58 Economic Context for Rtds
Chart 59 Real GDP Growth 2020-2030
Chart 60 Inflation 2020-2030
Chart 61 Consumer Context for Rtds
Chart 62 Population 2020-2030
Chart 63 Population by Generation 2025
Spirits in Colombia
Key Data Insights
Spirits Summary
Premium Launches and Expanded Access Drive Value Gains
Aguardiente and Tequila Attract New Drinkers with Innovation
Co-Branding and Premium Experiences Reshape Consumer Habits
Chart 64 The Macallan Gallery: a Premium Experience
Chart 65 Volume Sales 2020-2030
Chart 66 Volume Sales by Category 2025
Premium Whisky and Tequila Brands Win New Drinkers with Innovation
New Bottle Sizes and Premium Launches Reshape Pricing Strategies
Chart 67 Forecast Volume Sales 2020-2030
Chart 68 Forecast Volume Sales by Category 2025-2030
Regulatory Reform Impacts the Leading Players
Chart 69 Company Shares 2025
Chart 70 Brand Shares 2025
Supermarkets Challenge Small Local Grocers with Promotional Pricing
Rappi Fuels E-Commerce Gains as Shoppers Seek Flexibility
On-Trade Venues Drive Premium Launches with Experiential Focus
D1 and Macallan Gallery Redefine Access and Experience through Pricing and Luxury
Café Buendía and Draay Expand Flavour Boundaries and Wellness Occasions
Chart 71 Café Buendia and Aguardiente Amarillo De Manzanares: a "Ready-To-Celebrate" Flavor
Chart 72 Economic Context for Spirits
Chart 73 Real GDP Growth 2020-2030
Chart 74 Inflation 2020-2030
Chart 75 Consumer Context for Spirits
Chart 76 Population 2020-2030
Chart 77 Population by Generation 2025
Wine in Colombia
Key Data Insights
Wine Summary
Chart 78 Key Industry Trends for Wine
Pinta Negra Expands Access with Affordable Bag-In-Box Format
Chart 79 Pinta Negra Succeeding with Bag-In-Box Format
Still Light Grape Wine Retains Leadership as Bag-In-Box Fuels Value Growth
Gato Negro Sweet Line Attracts Younger Drinkers with Flavour Innovation
Chart 80 Gato Negro Launches Sweet Wine Line
Chart 81 Volume Sales 2020-2030
Chart 82 Value Sales by Category 2025
Discounters Expand Access to Affordable European Wine and Drive Growth
Colombian Wine Market Slow to Uncork Zero-Proof Growth
Chart 83 Forecast Value Sales 2020-2030
Chart 84 Forecast Value Sales by Category 2025-2030
D1 Grows Share by Widening Access to Imported Labels
Chart 85 Company Shares 2025
Chart 86 Brand Shares 2025
D1 and Ara Capture Shoppers with Affordable Wine Innovations
Rappi Increases Digital Convenience as Online Wine Sales Gain Traction
Chart 87 Economic Context for Wine
Chart 88 Real GDP Growth 2020-2030
Chart 89 Inflation 2020-2030
Chart 90 Consumer Context for Wine
Chart 91 Population 2020-2030
Chart 92 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Alcoholic Drinks
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- Ale
- Sorghum
- Weissbier/Weizen/Wheat Beer
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- Flavoured/Mixed Lager
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- Domestic Premium Lager
- Imported Premium Lager
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- Domestic Mid-Priced Lager
- Imported Mid-Priced Lager
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- Domestic Economy Lager
- Imported Economy Lager
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-
-
- Domestic Premium Lager
- Domestic Mid-Priced Lager
- Domestic Economy Lager
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- Imported Premium Lager
- Imported Mid-Priced Lager
- Imported Economy Lager
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- Low Alcohol Beer
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- Standard Non Alcoholic Beer
- Malta Style Non Alcoholic Beer
- Stout
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- Regular Cider/Perry
- Non Alcoholic Cider/Perry
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- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
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- Brandy
- Cognac
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- Bitters
- Cream-based Liqueurs
- Other Liqueurs
- Non Alcoholic Spirits
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- Prestige Dark Rum
- Ultra Premium Dark Rum
- Super Premium Dark Rum
- Premium Dark Rum
- Standard Dark Rum
- Economy Dark Rum
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- Prestige White Rum
- Ultra Premium White Rum
- Super Premium White Rum
- Premium White Rum
- Standard White Rum
- Economy White Rum
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- Tequila (and Mezcal)
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- Bourbon/Other US Whiskey
- Canadian Whisky
- Irish Whiskey
- Japanese Whisky
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- Blended Malt Scotch Whisky
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- Prestige Other Blended Scotch Whisky
- Ultra Premium Other Blended Scotch Whisky
- Super Premium Other Blended Scotch Whisky
- Premium Other Blended Scotch Whisky
- Standard Other Blended Scotch Whisky
- Economy Other Blended Scotch Whisky
- Single Grain Scotch Whisky
- Single Malt Scotch Whisky
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- Other Whiskies
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- Prestige English Gin
- Ultra Premium English Gin
- Super Premium English Gin
- Premium English Gin
- Standard English Gin
- Economy English Gin
- Dutch Gin
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- Prestige Vodka
- Ultra Premium Vodka
- Super Premium Vodka
- Premium Vodka
- Standard Vodka
- Economy Vodka
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- Absinthe
- Ad-Mix Brandy
- Ad-Mix Gin
- Ad-Mix Rum
- Ad-Mix Vodka
- Ad-Mix Whisky
- Aguardente/Aguardiente
- Aguardiente De Caña
- Akvavit/Aquavit
- Aniseed-Flavoured Spirits
- Borovicka
- Boukha
- Brandy Type Distilled Spirits
- Cachaça
- Calvados
- Cane
- Chacha
- Charanda
- Chinese Herbal Spirits
- Chinese Spirits
- Cut Brandy
- Destilados De Agave
- Distilled Fruit Spirits
- Domestic Brandy
- Domestic Rum
- Doppelkorn
- Economy Chinese Spirits
- Flavoured Spirits
- Flavoured Vodka-based Drinks
- Fynbos gin/Local Gin
- Gin-flavoured spirits
- Goldbrand/Goldkrone
- Grappa
- Grappamiel
- Guaro
- Kirsch
- Komovica
- Korn
- Lambanog
- Limoncello
- Local White Spirits
- Lower Mid-Range Chinese Spirits
- Lozovaca
- Maesilju
- Mahia Rabi Amrane
- Mead
- Mixed Spirits
- Nalivka/Nalewka
- Nastoyka
- National Specialities
- Obstbrände
- Ouzo
- Pacharán
- Palinca/Pálinka
- Pear and Apple Distillates
- Pisco
- Premium Chinese Spirits
- Prune
- Punsch
- Rachiu/Rakija
- Rum-Flavoured Spirits
- Samane
- Sambuca
- Samsu
- Schnapps
- Shochu/Soju
- Singani
- Sljivovica/Slivovice
- Steinhäeger
- Strong African Spirits
- Super Premium Chinese Spirits
- Sura Khao
- Tequila Flavoured Spirits
- Travarica
- Tsipouro
- Upper Mid-Range Chinese Spirits
- Vieux
- Viina
- Vodka Type Distilled Spirits
- Other Distilled Beverages
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
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Alcoholic Drinks
Alcoholic drinks is the aggregation of beer, wine, spirits, cider/perry and RTDs.
See all of our definitions
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This report originates from Passport, our Alcoholic Drinks research and analysis database.
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