Alcoholic Drinks in Ukraine
COVID-19 impact on alcoholic drinks
On-trade vs off-trade split
What next for alcoholic drinks?
Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2018-2025
Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2018-2025
Legal purchasing age and legal drinking age
Table 1 Number of On-trade Establishments by Type 2015-2020
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2020
Contraband/parallel trade
Cross-border/private imports
Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020
Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025
Summary 2 Research Sources
Beer in Ukraine
Pandemic causes consumers to revert to simpler tastes in beer
Small breweries struggling the most to stay afloat
Competition to intensify following economic downturn
Premiumisation trend will not be quick to recover
A new direction for craft offerings could now be taken
Lager price band methodology
Summary 3 Lager by Price Band 2020
Table 18 Number of Breweries 2015-2020
Table 19 Sales of Beer by Category: Total Volume 2015-2020
Table 20 Sales of Beer by Category: Total Value 2015-2020
Table 21 Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 22 Sales of Beer by Category: % Total Value Growth 2015-2020
Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020
Table 24 Sales of Beer by Off-trade vs On-trade: Value 2015-2020
Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020
Table 27 Sales of Beer by Craft vs Standard 2015-2020
Table 28 GBO Company Shares of Beer: % Total Volume 2016-2020
Table 29 NBO Company Shares of Beer: % Total Volume 2016-2020
Table 30 LBN Brand Shares of Beer: % Total Volume 2017-2020
Table 31 Forecast Sales of Beer by Category: Total Volume 2020-2025
Table 32 Forecast Sales of Beer by Category: Total Value 2020-2025
Table 33 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025
Table 34 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025
Cider/Perry in Ukraine
Players remain active in NPD
Dynamic on-trade growth abruptly halted by pandemic
Carlsberg is head and shoulders above the rest in cider/perry
Innovation based on craft trends will be the key strategy
Social media a fruitful channel for reaching key audience
Larger players may purchase smaller craft-style brewers
Table 35 Sales of Cider/Perry: Total Volume 2015-2020
Table 36 Sales of Cider/Perry: Total Value 2015-2020
Table 37 Sales of Cider/Perry: % Total Volume Growth 2015-2020
Table 38 Sales of Cider/Perry: % Total Value Growth 2015-2020
Table 39 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2015-2020
Table 40 Sales of Cider/Perry by Off-trade vs On-trade: Value 2015-2020
Table 41 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 42 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2015-2020
Table 43 GBO Company Shares of Cider/Perry: % Total Volume 2016-2020
Table 44 NBO Company Shares of Cider/Perry: % Total Volume 2016-2020
Table 45 LBN Brand Shares of Cider/Perry: % Total Volume 2017-2020
Table 46 Forecast Sales of Cider/Perry: Total Volume 2020-2025
Table 47 Forecast Sales of Cider/Perry: Total Value 2020-2025
Table 48 Forecast Sales of Cider/Perry: % Total Volume Growth 2020-2025
Table 49 Forecast Sales of Cider/Perry: % Total Value Growth 2020-2025
Rtds in Ukraine
Double-whammy as both on- and off-trade sales dip during lockdown
Social media being harnessed to promote RTD brands
Novi has that Friday feeling
Strengthening competition to limit growth of RTDs
Bounce-back for retail unlikely to begin before 2022
Maintaining affordability and interest among younger consumers key to recovery
Table 50 Sales of RTDs by Category: Total Volume 2015-2020
Table 51 Sales of RTDs by Category: Total Value 2015-2020
Table 52 Sales of RTDs by Category: % Total Volume Growth 2015-2020
Table 53 Sales of RTDs by Category: % Total Value Growth 2015-2020
Table 54 Sales of RTDs by Off-trade vs On-trade: Volume 2015-2020
Table 55 Sales of RTDs by Off-trade vs On-trade: Value 2015-2020
Table 56 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 57 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2015-2020
Table 58 GBO Company Shares of RTDs: % Total Volume 2016-2020
Table 59 NBO Company Shares of RTDs: % Total Volume 2016-2020
Table 60 LBN Brand Shares of RTDs: % Total Volume 2017-2020
Table 61 Forecast Sales of RTDs by Category: Total Volume 2020-2025
Table 62 Forecast Sales of RTDs by Category: Total Value 2020-2025
Table 63 Forecast Sales of RTDs by Category: % Total Volume Growth 2020-2025
Table 64 Forecast Sales of RTDs by Category: % Total Value Growth 2020-2025
Spirits in Ukraine
Retail sales strengthened by shutdown of on-trade
Financial straits from lockdown not influencing choice of spirits
Overall sales led by Bayadera company
Consumption levels set to remain robust
Nemiroff is well set for consolidation
Liberalisation of market has key role to play in recovery
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 4 Benchmark Brands 2020
Table 65 Sales of Spirits by Category: Total Volume 2015-2020
Table 66 Sales of Spirits by Category: Total Value 2015-2020
Table 67 Sales of Spirits by Category: % Total Volume Growth 2015-2020
Table 68 Sales of Spirits by Category: % Total Value Growth 2015-2020
Table 69 Sales of Spirits by Off-trade vs On-trade: Volume 2015-2020
Table 70 Sales of Spirits by Off-trade vs On-trade: Value 2015-2020
Table 71 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 72 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2015-2020
Table 73 Sales of Dark Rum by Price Platform: % Total Volume 2015-2020
Table 74 Sales of White Rum by Price Platform: % Total Volume 2015-2020
Table 75 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2015-2020
Table 76 Sales of English Gin by Price Platform: % Total Volume 2015-2020
Table 77 Sales of Vodka by Price Platform: % Total Volume 2015-2020
Table 78 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2015-2020
Table 79 GBO Company Shares of Spirits: % Total Volume 2016-2020
Table 80 NBO Company Shares of Spirits: % Total Volume 2016-2020
Table 81 LBN Brand Shares of Spirits: % Total Volume 2017-2020
Table 82 Forecast Sales of Spirits by Category: Total Volume 2020-2025
Table 83 Forecast Sales of Spirits by Category: Total Value 2020-2025
Table 84 Forecast Sales of Spirits by Category: % Total Volume Growth 2020-2025
Table 85 Forecast Sales of Spirits by Category: % Total Value Growth 2020-2025
Wine in Ukraine
Demand for non-alcoholic wines boosted by pandemic
Wine education improving thanks to producer efforts
Sparkling wine category fizzing with activity
Foreign wines now expected to proliferate in Ukraine
Sales poised for swift recovery from on-trade closures
Lower prices and improving image could boost domestic wine
Table 86 Sales of Wine by Category: Total Volume 2015-2020
Table 87 Sales of Wine by Category: Total Value 2015-2020
Table 88 Sales of Wine by Category: % Total Volume Growth 2015-2020
Table 89 Sales of Wine by Category: % Total Value Growth 2015-2020
Table 90 Sales of Wine by Off-trade vs On-trade: Volume 2015-2020
Table 91 Sales of Wine by Off-trade vs On-trade: Value 2015-2020
Table 92 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 93 Sales of Wine by Off-trade vs On-trade: % Value Growth 2015-2020
Table 94 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2015-2020
Table 95 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2015-2020
Table 96 Sales of Still White Wine by Price Segment: % Off-trade Volume 2015-2020
Table 97 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2015-2020
Table 98 GBO Company Shares of Still Light Grape Wine: % Total Volume 2016-2020
Table 99 NBO Company Shares of Still Light Grape Wine: % Total Volume 2016-2020
Table 100 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2017-2020
Table 101 GBO Company Shares of Champagne: % Total Volume 2016-2020
Table 102 NBO Company Shares of Champagne: % Total Volume 2016-2020
Table 103 LBN Brand Shares of Champagne: % Total Volume 2017-2020
Table 104 GBO Company Shares of Other Sparkling Wine: % Total Volume 2016-2020
Table 105 NBO Company Shares of Other Sparkling Wine: % Total Volume 2016-2020
Table 106 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2017-2020
Table 107 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2016-2020
Table 108 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2016-2020
Table 109 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2017-2020
Table 110 GBO Company Shares of Non-grape Wine: % Total Volume 2016-2020
Table 111 NBO Company Shares of Non-grape Wine: % Total Volume 2016-2020
Table 112 LBN Brand Shares of Non-grape Wine: % Total Volume 2017-2020
Table 113 Forecast Sales of Wine by Category: Total Volume 2020-2025
Table 114 Forecast Sales of Wine by Category: Total Value 2020-2025
Table 115 Forecast Sales of Wine by Category: % Total Volume Growth 2020-2025
Table 116 Forecast Sales of Wine by Category: % Total Value Growth 2020-2025