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Overview:
Understand the latest market trends and future growth opportunities for the Alcoholic Drinks industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Beer
- Wine
- Spirits
- Cider and Perry
- RTDs
If you're in the Alcoholic Drinks industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Alcoholic Drinks in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Alcoholic Drinks in Ukraine?
- Where is consumer demand for Alcoholic Drinks focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Ukraine?
- How are products distributed in Ukraine?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Alcoholic Drinks in Ukraine
EXECUTIVE SUMMARY
COVID-19 impact on alcoholic drinks
COVID-19 country impact
Company response
Retailing shift
On-trade vs off-trade split
What next for alcoholic drinks?
Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2018-2025
Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2018-2025
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink-driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2015-2020
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2020
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty-free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020
MARKET DATA
Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025
DISCLAIMER
SOURCES
Summary 2 Research Sources
Beer in Ukraine
KEY DATA FINDINGS
2020 IMPACT
Pandemic causes consumers to revert to simpler tastes in beer
Small breweries struggling the most to stay afloat
Novi launches craft beer
RECOVERY AND OPPORTUNITIES
Competition to intensify following economic downturn
Premiumisation trend will not be quick to recover
A new direction for craft offerings could now be taken
CATEGORY BACKGROUND
Lager price band methodology
Summary 3 Lager by Price Band 2020
Table 18 Number of Breweries 2015-2020
CATEGORY DATA
Table 19 Sales of Beer by Category: Total Volume 2015-2020
Table 20 Sales of Beer by Category: Total Value 2015-2020
Table 21 Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 22 Sales of Beer by Category: % Total Value Growth 2015-2020
Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020
Table 24 Sales of Beer by Off-trade vs On-trade: Value 2015-2020
Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020
Table 27 Sales of Beer by Craft vs Standard 2015-2020
Table 28 GBO Company Shares of Beer: % Total Volume 2016-2020
Table 29 NBO Company Shares of Beer: % Total Volume 2016-2020
Table 30 LBN Brand Shares of Beer: % Total Volume 2017-2020
Table 31 Forecast Sales of Beer by Category: Total Volume 2020-2025
Table 32 Forecast Sales of Beer by Category: Total Value 2020-2025
Table 33 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025
Table 34 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025
Wine in Ukraine
KEY DATA FINDINGS
2020 IMPACT
Demand for non-alcoholic wines boosted by pandemic
Wine education improving thanks to producer efforts
Sparkling wine category fizzing with activity
RECOVERY AND OPPORTUNITIES
Foreign wines now expected to proliferate in Ukraine
Sales poised for swift recovery from on-trade closures
Lower prices and improving image could boost domestic wine
CATEGORY DATA
Table 35 Sales of Wine by Category: Total Volume 2015-2020
Table 36 Sales of Wine by Category: Total Value 2015-2020
Table 37 Sales of Wine by Category: % Total Volume Growth 2015-2020
Table 38 Sales of Wine by Category: % Total Value Growth 2015-2020
Table 39 Sales of Wine by Off-trade vs On-trade: Volume 2015-2020
Table 40 Sales of Wine by Off-trade vs On-trade: Value 2015-2020
Table 41 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 42 Sales of Wine by Off-trade vs On-trade: % Value Growth 2015-2020
Table 43 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2015-2020
Table 44 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2015-2020
Table 45 Sales of Still White Wine by Price Segment: % Off-trade Volume 2015-2020
Table 46 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2015-2020
Table 47 GBO Company Shares of Still Light Grape Wine: % Total Volume 2016-2020
Table 48 NBO Company Shares of Still Light Grape Wine: % Total Volume 2016-2020
Table 49 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2017-2020
Table 50 GBO Company Shares of Champagne: % Total Volume 2016-2020
Table 51 NBO Company Shares of Champagne: % Total Volume 2016-2020
Table 52 LBN Brand Shares of Champagne: % Total Volume 2017-2020
Table 53 GBO Company Shares of Other Sparkling Wine: % Total Volume 2016-2020
Table 54 NBO Company Shares of Other Sparkling Wine: % Total Volume 2016-2020
Table 55 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2017-2020
Table 56 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2016-2020
Table 57 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2016-2020
Table 58 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2017-2020
Table 59 GBO Company Shares of Non-grape Wine: % Total Volume 2016-2020
Table 60 NBO Company Shares of Non-grape Wine: % Total Volume 2016-2020
Table 61 LBN Brand Shares of Non-grape Wine: % Total Volume 2017-2020
Table 62 Forecast Sales of Wine by Category: Total Volume 2020-2025
Table 63 Forecast Sales of Wine by Category: Total Value 2020-2025
Table 64 Forecast Sales of Wine by Category: % Total Volume Growth 2020-2025
Table 65 Forecast Sales of Wine by Category: % Total Value Growth 2020-2025
Cider/Perry in Ukraine
KEY DATA FINDINGS
2020 IMPACT
Players remain active in NPD
Dynamic on-trade growth abruptly halted by pandemic
Carlsberg is head and shoulders above the rest in cider/perry
RECOVERY AND OPPORTUNITIES
Innovation based on craft trends will be the key strategy
Social media a fruitful channel for reaching key audience
Larger players may purchase smaller craft-style brewers
CATEGORY DATA
Table 66 Sales of Cider/Perry: Total Volume 2015-2020
Table 67 Sales of Cider/Perry: Total Value 2015-2020
Table 68 Sales of Cider/Perry: % Total Volume Growth 2015-2020
Table 69 Sales of Cider/Perry: % Total Value Growth 2015-2020
Table 70 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2015-2020
Table 71 Sales of Cider/Perry by Off-trade vs On-trade: Value 2015-2020
Table 72 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 73 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2015-2020
Table 74 GBO Company Shares of Cider/Perry: % Total Volume 2016-2020
Table 75 NBO Company Shares of Cider/Perry: % Total Volume 2016-2020
Table 76 LBN Brand Shares of Cider/Perry: % Total Volume 2017-2020
Table 77 Forecast Sales of Cider/Perry: Total Volume 2020-2025
Table 78 Forecast Sales of Cider/Perry: Total Value 2020-2025
Table 79 Forecast Sales of Cider/Perry: % Total Volume Growth 2020-2025
Table 80 Forecast Sales of Cider/Perry: % Total Value Growth 2020-2025
Rtds in Ukraine
KEY DATA FINDINGS
2020 IMPACT
Double-whammy as both on- and off-trade sales dip during lockdown
Social media being harnessed to promote RTD brands
Novi has that Friday feeling
RECOVERY AND OPPORTUNITIES
Strengthening competition to limit growth of RTDs
Bounce-back for retail unlikely to begin before 2022
Maintaining affordability and interest among younger consumers key to recovery
CATEGORY DATA
Table 81 Sales of RTDs by Category: Total Volume 2015-2020
Table 82 Sales of RTDs by Category: Total Value 2015-2020
Table 83 Sales of RTDs by Category: % Total Volume Growth 2015-2020
Table 84 Sales of RTDs by Category: % Total Value Growth 2015-2020
Table 85 Sales of RTDs by Off-trade vs On-trade: Volume 2015-2020
Table 86 Sales of RTDs by Off-trade vs On-trade: Value 2015-2020
Table 87 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 88 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2015-2020
Table 89 GBO Company Shares of RTDs: % Total Volume 2016-2020
Table 90 NBO Company Shares of RTDs: % Total Volume 2016-2020
Table 91 LBN Brand Shares of RTDs: % Total Volume 2017-2020
Table 92 Forecast Sales of RTDs by Category: Total Volume 2020-2025
Table 93 Forecast Sales of RTDs by Category: Total Value 2020-2025
Table 94 Forecast Sales of RTDs by Category: % Total Volume Growth 2020-2025
Table 95 Forecast Sales of RTDs by Category: % Total Value Growth 2020-2025
Spirits in Ukraine
KEY DATA FINDINGS
2020 IMPACT
Retail sales strengthened by shutdown of on-trade
Financial straits from lockdown not influencing choice of spirits
Overall sales led by Bayadera company
RECOVERY AND OPPORTUNITIES
Consumption levels set to remain robust
Nemiroff is well set for consolidation
Liberalisation of market has key role to play in recovery
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 4 Benchmark Brands 2020
CATEGORY DATA
Table 96 Sales of Spirits by Category: Total Volume 2015-2020
Table 97 Sales of Spirits by Category: Total Value 2015-2020
Table 98 Sales of Spirits by Category: % Total Volume Growth 2015-2020
Table 99 Sales of Spirits by Category: % Total Value Growth 2015-2020
Table 100 Sales of Spirits by Off-trade vs On-trade: Volume 2015-2020
Table 101 Sales of Spirits by Off-trade vs On-trade: Value 2015-2020
Table 102 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 103 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2015-2020
Table 104 Sales of Dark Rum by Price Platform: % Total Volume 2015-2020
Table 105 Sales of White Rum by Price Platform: % Total Volume 2015-2020
Table 106 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2015-2020
Table 107 Sales of English Gin by Price Platform: % Total Volume 2015-2020
Table 108 Sales of Vodka by Price Platform: % Total Volume 2015-2020
Table 109 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2015-2020
Table 110 GBO Company Shares of Spirits: % Total Volume 2016-2020
Table 111 NBO Company Shares of Spirits: % Total Volume 2016-2020
Table 112 LBN Brand Shares of Spirits: % Total Volume 2017-2020
Table 113 Forecast Sales of Spirits by Category: Total Volume 2020-2025
Table 114 Forecast Sales of Spirits by Category: Total Value 2020-2025
Table 115 Forecast Sales of Spirits by Category: % Total Volume Growth 2020-2025
Table 116 Forecast Sales of Spirits by Category: % Total Value Growth 2020-2025