Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Alcoholic Drinks in

Alcoholic Drinks in Ukraine

May 2021

US$2,100

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

COVID-19 impact on alcoholic drinks

Off-trade sales of alcoholic drinks posted a marginal decline in volume terms and a considerable slowdown in value growth in 2020, mainly because of beer sales dropping and average unit prices decreasing in both beer and whiskies due to promotions. Indeed, the relatively stable sales performance for the year as a whole was contributed to by increased promotional activity from market leaders.

COVID-19 country impact

The outbreak of COVID-19 in Ukraine in early March 2020 coincided with a change of government, and the resultant disruption initially slowed the implementation of measures to contain the pandemic. Nonetheless, from 12 March all educational institutions in the country were closed – most did not reopen during the remainder of the academic year – and employees were advised to work from home where possible.

Company response

Manufacturers ramped up their promotional activities in response to COVID-19 restrictions heavily limiting access to on-trade alcoholic drinks. Diminished purchasing power among consumers hit by the economic downturn arising from COVID-19 was also a key factor in the deeper discounts and longer periods in which promotions were active, as players tried to keep sales and shares as steady as possible.

Retailing shift

Since the lockdown, e-commerce has been booming for all categories in alcoholic drinks, due to drink specialists having a presence online, virtual marketplaces such as Rozetka, as well as grocery retailers launching their own online stores in 2020 including the largest retailers such as Silpo and ATB-Market. Traditional trade has suffered the most from the advent of COVID-19 owing to government limitations in the operations of open markets and independent small grocers during strict lockdown spells.

On-trade vs off-trade split

There was a shift to retail sales for some categories of alcoholic drinks, but not all, as consumers responded to on-trade closures and the banning of dine-in for those outlets that remained operating during strict lockdown periods. While mid-priced beer and economy beer in the off-trade were mildly boosted by home seclusion, cider/perry and spirits were the most dynamic for retail sales performance.

What next for alcoholic drinks?

In 2021, further market decline is expected in total terms, with recovery predicted to start from 2022. The delay will be caused by numerous factors such as price increases, inflation, local currency devaluation, job losses and lower incomes – all of which will result in consumers increasingly looking to save money.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Alcoholic Drinks Sample Report Alcoholic Drinks Data Sample Report

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Ukraine for free:

The Alcoholic Drinks in Ukraine market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Alcoholic Drinks in Ukraine?
What are the major brands in Ukraine?
Have there been any alcoholic drinks legislative changes over the past 12 months?
How is the alcoholic drinks industry affected by the recession?
What is consumed more; beer, wine or spirits?
What have been the key trends seen in new product developments?
Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Want to find out more about this report?

Request more information

Alcoholic Drinks in Ukraine

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2018-2025
Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2018-2025

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink-driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2015-2020

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2020

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty-free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020

MARKET DATA

Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025

DISCLAIMER

SOURCES

Summary 2 Research Sources

Beer in Ukraine

KEY DATA FINDINGS

2020 IMPACT

Pandemic causes consumers to revert to simpler tastes in beer

Small breweries struggling the most to stay afloat

Novi launches craft beer

RECOVERY AND OPPORTUNITIES

Competition to intensify following economic downturn

Premiumisation trend will not be quick to recover

A new direction for craft offerings could now be taken

CATEGORY BACKGROUND

Lager price band methodology

Summary 3 Lager by Price Band 2020
Table 18 Number of Breweries 2015-2020

CATEGORY DATA

Table 19 Sales of Beer by Category: Total Volume 2015-2020
Table 20 Sales of Beer by Category: Total Value 2015-2020
Table 21 Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 22 Sales of Beer by Category: % Total Value Growth 2015-2020
Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020
Table 24 Sales of Beer by Off-trade vs On-trade: Value 2015-2020
Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020
Table 27 Sales of Beer by Craft vs Standard 2015-2020
Table 28 GBO Company Shares of Beer: % Total Volume 2016-2020
Table 29 NBO Company Shares of Beer: % Total Volume 2016-2020
Table 30 LBN Brand Shares of Beer: % Total Volume 2017-2020
Table 31 Forecast Sales of Beer by Category: Total Volume 2020-2025
Table 32 Forecast Sales of Beer by Category: Total Value 2020-2025
Table 33 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025
Table 34 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025

Wine in Ukraine

KEY DATA FINDINGS

2020 IMPACT

Demand for non-alcoholic wines boosted by pandemic

Wine education improving thanks to producer efforts

Sparkling wine category fizzing with activity

RECOVERY AND OPPORTUNITIES

Foreign wines now expected to proliferate in Ukraine

Sales poised for swift recovery from on-trade closures

Lower prices and improving image could boost domestic wine

CATEGORY DATA

Table 35 Sales of Wine by Category: Total Volume 2015-2020
Table 36 Sales of Wine by Category: Total Value 2015-2020
Table 37 Sales of Wine by Category: % Total Volume Growth 2015-2020
Table 38 Sales of Wine by Category: % Total Value Growth 2015-2020
Table 39 Sales of Wine by Off-trade vs On-trade: Volume 2015-2020
Table 40 Sales of Wine by Off-trade vs On-trade: Value 2015-2020
Table 41 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 42 Sales of Wine by Off-trade vs On-trade: % Value Growth 2015-2020
Table 43 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2015-2020
Table 44 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2015-2020
Table 45 Sales of Still White Wine by Price Segment: % Off-trade Volume 2015-2020
Table 46 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2015-2020
Table 47 GBO Company Shares of Still Light Grape Wine: % Total Volume 2016-2020
Table 48 NBO Company Shares of Still Light Grape Wine: % Total Volume 2016-2020
Table 49 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2017-2020
Table 50 GBO Company Shares of Champagne: % Total Volume 2016-2020
Table 51 NBO Company Shares of Champagne: % Total Volume 2016-2020
Table 52 LBN Brand Shares of Champagne: % Total Volume 2017-2020
Table 53 GBO Company Shares of Other Sparkling Wine: % Total Volume 2016-2020
Table 54 NBO Company Shares of Other Sparkling Wine: % Total Volume 2016-2020
Table 55 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2017-2020
Table 56 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2016-2020
Table 57 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2016-2020
Table 58 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2017-2020
Table 59 GBO Company Shares of Non-grape Wine: % Total Volume 2016-2020
Table 60 NBO Company Shares of Non-grape Wine: % Total Volume 2016-2020
Table 61 LBN Brand Shares of Non-grape Wine: % Total Volume 2017-2020
Table 62 Forecast Sales of Wine by Category: Total Volume 2020-2025
Table 63 Forecast Sales of Wine by Category: Total Value 2020-2025
Table 64 Forecast Sales of Wine by Category: % Total Volume Growth 2020-2025
Table 65 Forecast Sales of Wine by Category: % Total Value Growth 2020-2025

Cider/Perry in Ukraine

KEY DATA FINDINGS

2020 IMPACT

Players remain active in NPD

Dynamic on-trade growth abruptly halted by pandemic

Carlsberg is head and shoulders above the rest in cider/perry

RECOVERY AND OPPORTUNITIES

Innovation based on craft trends will be the key strategy

Social media a fruitful channel for reaching key audience

Larger players may purchase smaller craft-style brewers

CATEGORY DATA

Table 66 Sales of Cider/Perry: Total Volume 2015-2020
Table 67 Sales of Cider/Perry: Total Value 2015-2020
Table 68 Sales of Cider/Perry: % Total Volume Growth 2015-2020
Table 69 Sales of Cider/Perry: % Total Value Growth 2015-2020
Table 70 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2015-2020
Table 71 Sales of Cider/Perry by Off-trade vs On-trade: Value 2015-2020
Table 72 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 73 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2015-2020
Table 74 GBO Company Shares of Cider/Perry: % Total Volume 2016-2020
Table 75 NBO Company Shares of Cider/Perry: % Total Volume 2016-2020
Table 76 LBN Brand Shares of Cider/Perry: % Total Volume 2017-2020
Table 77 Forecast Sales of Cider/Perry: Total Volume 2020-2025
Table 78 Forecast Sales of Cider/Perry: Total Value 2020-2025
Table 79 Forecast Sales of Cider/Perry: % Total Volume Growth 2020-2025
Table 80 Forecast Sales of Cider/Perry: % Total Value Growth 2020-2025

Rtds in Ukraine

KEY DATA FINDINGS

2020 IMPACT

Double-whammy as both on- and off-trade sales dip during lockdown

Social media being harnessed to promote RTD brands

Novi has that Friday feeling

RECOVERY AND OPPORTUNITIES

Strengthening competition to limit growth of RTDs

Bounce-back for retail unlikely to begin before 2022

Maintaining affordability and interest among younger consumers key to recovery

CATEGORY DATA

Table 81 Sales of RTDs by Category: Total Volume 2015-2020
Table 82 Sales of RTDs by Category: Total Value 2015-2020
Table 83 Sales of RTDs by Category: % Total Volume Growth 2015-2020
Table 84 Sales of RTDs by Category: % Total Value Growth 2015-2020
Table 85 Sales of RTDs by Off-trade vs On-trade: Volume 2015-2020
Table 86 Sales of RTDs by Off-trade vs On-trade: Value 2015-2020
Table 87 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 88 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2015-2020
Table 89 GBO Company Shares of RTDs: % Total Volume 2016-2020
Table 90 NBO Company Shares of RTDs: % Total Volume 2016-2020
Table 91 LBN Brand Shares of RTDs: % Total Volume 2017-2020
Table 92 Forecast Sales of RTDs by Category: Total Volume 2020-2025
Table 93 Forecast Sales of RTDs by Category: Total Value 2020-2025
Table 94 Forecast Sales of RTDs by Category: % Total Volume Growth 2020-2025
Table 95 Forecast Sales of RTDs by Category: % Total Value Growth 2020-2025

Spirits in Ukraine

KEY DATA FINDINGS

2020 IMPACT

Retail sales strengthened by shutdown of on-trade

Financial straits from lockdown not influencing choice of spirits

Overall sales led by Bayadera company

RECOVERY AND OPPORTUNITIES

Consumption levels set to remain robust

Nemiroff is well set for consolidation

Liberalisation of market has key role to play in recovery

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

Summary 4 Benchmark Brands 2020

CATEGORY DATA

Table 96 Sales of Spirits by Category: Total Volume 2015-2020
Table 97 Sales of Spirits by Category: Total Value 2015-2020
Table 98 Sales of Spirits by Category: % Total Volume Growth 2015-2020
Table 99 Sales of Spirits by Category: % Total Value Growth 2015-2020
Table 100 Sales of Spirits by Off-trade vs On-trade: Volume 2015-2020
Table 101 Sales of Spirits by Off-trade vs On-trade: Value 2015-2020
Table 102 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 103 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2015-2020
Table 104 Sales of Dark Rum by Price Platform: % Total Volume 2015-2020
Table 105 Sales of White Rum by Price Platform: % Total Volume 2015-2020
Table 106 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2015-2020
Table 107 Sales of English Gin by Price Platform: % Total Volume 2015-2020
Table 108 Sales of Vodka by Price Platform: % Total Volume 2015-2020
Table 109 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2015-2020
Table 110 GBO Company Shares of Spirits: % Total Volume 2016-2020
Table 111 NBO Company Shares of Spirits: % Total Volume 2016-2020
Table 112 LBN Brand Shares of Spirits: % Total Volume 2017-2020
Table 113 Forecast Sales of Spirits by Category: Total Volume 2020-2025
Table 114 Forecast Sales of Spirits by Category: Total Value 2020-2025
Table 115 Forecast Sales of Spirits by Category: % Total Volume Growth 2020-2025
Table 116 Forecast Sales of Spirits by Category: % Total Value Growth 2020-2025

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Country Report

Alcoholic Drinks in Ukraine

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Alcoholic Drinks in Ukraine

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty-free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DISCLAIMER

SOURCES

Beer in Ukraine

KEY DATA FINDINGS

2020 IMPACT

Pandemic causes consumers to revert to simpler tastes in beer

Small breweries struggling the most to stay afloat

Novi launches craft beer

RECOVERY AND OPPORTUNITIES

Competition to intensify following economic downturn

Premiumisation trend will not be quick to recover

A new direction for craft offerings could now be taken

CATEGORY BACKGROUND

Lager price band methodology

CATEGORY DATA

Wine in Ukraine

KEY DATA FINDINGS

2020 IMPACT

Demand for non-alcoholic wines boosted by pandemic

Wine education improving thanks to producer efforts

Sparkling wine category fizzing with activity

RECOVERY AND OPPORTUNITIES

Foreign wines now expected to proliferate in Ukraine

Sales poised for swift recovery from on-trade closures

Lower prices and improving image could boost domestic wine

CATEGORY DATA

Cider/Perry in Ukraine

KEY DATA FINDINGS

2020 IMPACT

Players remain active in NPD

Dynamic on-trade growth abruptly halted by pandemic

Carlsberg is head and shoulders above the rest in cider/perry

RECOVERY AND OPPORTUNITIES

Innovation based on craft trends will be the key strategy

Social media a fruitful channel for reaching key audience

Larger players may purchase smaller craft-style brewers

CATEGORY DATA

Rtds in Ukraine

KEY DATA FINDINGS

2020 IMPACT

Double-whammy as both on- and off-trade sales dip during lockdown

Social media being harnessed to promote RTD brands

Novi has that Friday feeling