Competitive Landscape
Oral-B Laboratories Gmbh and Colgate-Palmolive Belgium Sa Strengthen Leadership through Strategic Product Focus
Oral care in Belgium in 2025 remained moderately concentrated, with the top two manufacturers, Oral-B Laboratories GmbH and Colgate-Palmolive Belgium SA, holding 21% and 21% market shares respectively. Over the period from 2020 to 2025, Oral-B’s share showed a slight decline, while Colgate-Palmolive exhibited a growth trajectory from 19% to 21%, signalling a gradual shift in competitive dynamics but maintaining the duopoly’s stronghold.
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Overview:
Understand the latest market trends and future growth opportunities for the Oral Care industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Oral Care in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Oral Care in Belgium?
- Which are the leading brands in Belgium?
- How are products distributed in Belgium?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Oral Care in Belgium - Category analysis
Key Data Insights
Consumers Broaden Oral Care Routines Amid Sustained Economic Growth
Consumers Broaden Oral Care Routines Amid Sustained Economic Growth
Toothpaste Remains the Largest, While Dental Floss Remains the Best Performing
Haleon Enters Children’S Segment with Sensodyne Junior, Capturing Parental Demand Shift
Growing Consumer Sophistication and Health Awareness Expected to Propel Category Expansion
Toothpaste Set to Maintain Dominance, While Dental Floss Leads Dynamic Growth Trajectory
Manufacturers Targeting Children’S Segment and Health Claims Anticipated to Drive Innovation
Oral-B Laboratories Gmbh and Colgate-Palmolive Belgium Sa Strengthen Leadership through Strategic Product Focus
Supermarkets Hold Lead Amid Rising Non-Grocery Competition
Health and Beauty Specialists Outpace Retail E-Commerce with Aggressive Pricing
Beauty and Personal Care in Belgium - Industry Overview
Premium Dermocosmetics and Mass Brands Drive Value Growth Amid Stable Economic Conditions
Key Data Insights
Premium Dermocosmetics and Mass Brands Drive Value Growth Amid Stable Economic Conditions
Skin Care Leads Value Sales, Driven by Innovation in Dermocosmetics
L’Oréal’S Ai-Powered Assistant Accelerates Personalised Beauty Adoption in Belgium
Consumers’ Increased Confidence in Spending Expected to Drive Steady Value Growth
Skin Care Set to Solidify Leadership, While Colour Cosmetics Lead Growth Momentum
Personalisation and Sustainability Anticipated to Reshape Consumer Choices
Leading Manufacturers Maintain Stronghold, While Emerging Companies Gain Ground
Innovative Launches and Evolving Consumer Trends Create Growth Opportunities
Supermarkets and Health and Beauty Specialists Lead Growth through Promotion and Assortment
Sephora’S Market Entry Set to Accelerate Personalisation in Beauty Retail
Retail E-Commerce Gains Share with Digital Platforms and Social Media Influence
Country Reports Disclaimer
The following categories and subcategories are included:
Oral Care
- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Oral Care research and analysis database.
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