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Country Report

Oral Care in

Oral Care in Japan

20 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Factors enhancing toothpaste’s development

In 2017, the Japanese government approved an increase in the fluoride content of toothpaste from 1,000ppm to 1,500ppm to keep the limit consistent with ISO international standards. Previously, if people wanted to buy toothpaste with 1,500ppm or more of flouride, they needed to order it online, personally importing the product, or buy products when travelling overseas.

The need for fresh breath rises among young customers

Mouthwashes/dental rinses continues to show the strongest volume growth backed by the increase of people using mouthwashes regularly. Nonio, launched by Lion Corp in 2017, introduced toothpaste and mouthwashes developed from technology especially for preventing bad breath.

COMPETITIVE LANDSCAPE

Lion Corp continues to lead

In 2017, Lion Corp continued to lead oral care with a strong value share, especially in toothpaste and mouthwashes/dental rinses.

Domestic players challenged by new legislation

Domestic players, Lion Corp, Sunstar Inc, Kao Corp and Kobayashi Pharmaceutical Co Ltd, continued to dominate sales of oral care in 2017. The reason behind domestic players being so strong in oral care may be due to the previous restriction of fluoride by the Japanese government, as many international brands’ mainstream products contain high levels of fluoride.

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Samples

Oral Care Market Sample Report Oral Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Oral Care industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Oral Care industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Oral Care in Japan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Oral Care in Japan?
What are the major brands in Japan?
Which type of toothpaste is most popular?
How are sales of manual versus power toothbrushes faring?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Oral Care in Japan - Category analysis

HEADLINES

PROSPECTS

Factors enhancing toothpaste’s development

The need for fresh breath rises among young customers

COMPETITIVE LANDSCAPE

Lion Corp continues to lead

Domestic players challenged by new legislation

CATEGORY DATA

Table 1 Sales of Oral Care by Category: Value 2012-2017
Table 2 Sales of Oral Care by Category: % Value Growth 2012-2017
Table 3 Sales of Toothbrushes by Category: Value 2012-2017
Table 4 Sales of Toothbrushes by Category: % Value Growth 2012-2017
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
Table 6 NBO Company Shares of Oral Care: % Value 2013-2017
Table 7 LBN Brand Shares of Oral Care: % Value 2014-2017
Table 8 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2014-2017
Table 9 LBN Brand Shares of Toothpaste: % Value 2014-2017
Table 10 Forecast Sales of Oral Care by Category: Value 2017-2022
Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
Table 12 Forecast Sales of Toothbrushes by Category: Value 2017-2022
Table 13 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022

Beauty and Personal Care in Japan - Industry Overview

EXECUTIVE SUMMARY

Continued growth supported by tourists and stable domestic demand

Success continues to be seen in products with added value or unique positioning

Domestic players continue to lead beauty and personal care

Innovative anti-ageing skin care products put a focus on efficacy

Positive growth forecast from continuation of existing trends

MARKET DATA

Table 14 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Oral Care in Japan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Factors enhancing toothpaste’s development

The need for fresh breath rises among young customers

COMPETITIVE LANDSCAPE

Lion Corp continues to lead

Domestic players challenged by new legislation

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Oral Care in Japan - Category analysis

HEADLINES

PROSPECTS

Factors enhancing toothpaste’s development

The need for fresh breath rises among young customers

COMPETITIVE LANDSCAPE

Lion Corp continues to lead

Domestic players challenged by new legislation

CATEGORY DATA

Beauty and Personal Care in Japan - Industry Overview

EXECUTIVE SUMMARY

Continued growth supported by tourists and stable domestic demand

Success continues to be seen in products with added value or unique positioning

Domestic players continue to lead beauty and personal care

Innovative anti-ageing skin care products put a focus on efficacy

Positive growth forecast from continuation of existing trends

MARKET DATA

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