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Country Report

Oral Care in

Oral Care in Japan

Apr 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Essential status supports demand, but lifestyle changes have an impact

The essential status of oral care meant that demand proved resilient during the COVID-19 crisis, with the increase in consumers’ hygiene-consciousness due to the pandemic also supporting demand. Indeed, the rise in awareness of hygiene and health resulting from COVID-19 helped to maintain demand for added-value products in categories such as toothpaste, dental floss and mouthwashes.

Older consumers becoming more conscious of oral care

Whilst many other beauty and personal care categories have been negatively impacted by the shrinking and ageing of the Japanese population, oral care has continued to see strong demand. This is partly because people are now retaining more teeth when they get old, which in turn is partly due to the Ministry of Health, Labour and Welfare’s 8020 target which aims to promote keeping more than 20 teeth at the age of 80.

Manufacturer innovation addresses breath odour and personalisation

Lion Corp remained the largest player in oral care in Japan in 2020, supported by its long history in personal care in Japan. Immediately prior to the COVID-19 pandemic, the company was benefiting from the strong performance of its relatively new brand Nonio, which was only launched in 2017, and the brand continued to grow, albeit at a significantly slower rate, in 2020.

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Oral Care Market Sample Report Oral Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Oral Care industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Oral Care industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Oral Care in Japan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Oral Care in Japan?
What are the major brands in Japan?
Which type of toothpaste is most popular?
How are sales of manual versus power toothbrushes faring?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Oral Care in Japan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Essential status supports demand, but lifestyle changes have an impact

Older consumers becoming more conscious of oral care

Manufacturer innovation addresses breath odour and personalisation

RECOVERY AND OPPORTUNITIES

Growing emphasis on prevention of particular oral health problems

Return of social activity to support demand for products with an aesthetic positioning

Potential for children’s products that facilitate the development of oral care routines

CATEGORY DATA

Table 1 Sales of Oral Care by Category: Value 2015-2020
Table 2 Sales of Oral Care by Category: % Value Growth 2015-2020
Table 3 Sales of Toothbrushes by Category: Value 2015-2020
Table 4 Sales of Toothbrushes by Category: % Value Growth 2015-2020
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2016-2020
Table 6 NBO Company Shares of Oral Care: % Value 2016-2020
Table 7 LBN Brand Shares of Oral Care: % Value 2017-2020
Table 8 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2017-2020
Table 9 LBN Brand Shares of Toothpaste: % Value 2017-2020
Table 10 Forecast Sales of Oral Care by Category: Value 2020-2025
Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2020-2025
Table 12 Forecast Sales of Toothbrushes by Category: Value 2020-2025
Table 13 Forecast Sales of Toothbrushes by Category: % Value Growth 2020-2025

Beauty and Personal Care in Japan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025

MARKET DATA

Table 14 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Oral Care in Japan

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Essential status supports demand, but lifestyle changes have an impact

Older consumers becoming more conscious of oral care

Manufacturer innovation addresses breath odour and personalisation

Samples

Overview

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Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Oral Care in Japan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Essential status supports demand, but lifestyle changes have an impact

Older consumers becoming more conscious of oral care

Manufacturer innovation addresses breath odour and personalisation

RECOVERY AND OPPORTUNITIES

Growing emphasis on prevention of particular oral health problems

Return of social activity to support demand for products with an aesthetic positioning

Potential for children’s products that facilitate the development of oral care routines

CATEGORY DATA

Beauty and Personal Care in Japan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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