Oral care is expected to record stable volume growth across the forecast period, boosted by growing hygiene standards among consumers, which will increase the frequency of oral care procedures. Prices are expected to continue growing over the forecast period, as the price of raw materials and logistics grow, with manufacturers passing these costs on to consumers.
Leading players are expected to strengthen their positions, while some are expected to face a lack of products on shelves. Colgate is expected to strengthen its position by occupying the shelf space of disappearing brands.
The low maturity of toothbrush consumption means there is strong growth potential for the forecast period. Players are expected to stimulate toothbrush consumption by offering value packs, like buy-1-get-1-free and buy-2-get-1-free.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.See All of Our Definitions
This report originates from Passport, our Oral Care research and analysis database.
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